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Richard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc.

He specializes in strategic planning and has over 25 years experience helping executives make better business decisions. He helps top-management teams develop and implement strategic plans that achieve their company's long-term objectives.

In his role as a consultant, he
<ul>
	<li>Facilitates strategic and operational planning sessions that build team commitment to strategy implementation.</li>
	<li>Helps companies design, evaluate and implement new growth strategies that provide a long-term competitive advantage.</li>
	<li>Conducts industry, competitor, and customer research studies to support informed strategic decision making.

Dr. Gooding is a recognized expert in strategic planning, organizational design, pricing strategy, managerial decision making, and employee participation. He is a skilled researcher with extensive experience using mailed surveys, structured interviews and focus groups. His unique scientific approach to mailed surveys consistently achieves a 30-60% response rate.

Before founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making. His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration.

In addition to his academic credentials, Dr. Gooding was VP of Global Strategic Planning for Avnet, a Fortune 500 company. In this role he designed and implemented a best-in-class global strategic planning process that helped turn Avnet into one of the world’s leading distributors of electronic components.

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<strong>Address</strong><strong></strong>
4321 E. Woodland Drive
Phoenix, AZ 85048
<strong></strong>

<strong>Phone </strong>(480) 759-7562<strong>
Email</strong> <a href="mailto:DrRZG@cox.net">DrRZG@cox.net</a>
<strong>Small</strong> <strong>Business</strong> Yes
<strong>Woman Owned</strong> No
<strong>Minority Owned</strong> No</li>
</ul>