INSERT INTO `wp_posts` VALUES (415,2,'2012-07-14 10:00:41','2012-07-14 10:00:41','','Video','','inherit','closed','open','','64-revision-3','','','2012-07-14 10:00:41','2012-07-14 10:00:41','',64,'http://new.corepurpose.com/64-revision-3/',0,'revision','',0),(416,2,'2012-07-14 15:24:46','2012-07-14 15:24:46','<h2>Videos</h2>\r\n<div>\r\n\r\nThey say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.  You will find a broader selection on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\nCorePurpose®  messages are conversations that spark action.\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:602bcae5-e001-4a82-bd1f-9728270f6009\">\r\n<div><iframe src=\"http://www.youtube.com/embed/iTtSFSOkTSM?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:78f98c85-b8fa-4372-b19c-d893be89222d\">\r\n<div><iframe src=\"http://www.youtube.com/embed/g-LrYUrF71g?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div><iframe src=\"http://www.youtube.com/embed/xpXup9coPcE?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\">\r\n<div><iframe src=\"http://www.youtube.com/embed/HKOfXlB_3Wo?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\">\r\n<div><iframe src=\"http://www.youtube.com/embed/UOkxN2EvJyk?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>','Video','','inherit','closed','open','','64-revision-4','','','2012-07-14 15:24:46','2012-07-14 15:24:46','',64,'http://new.corepurpose.com/64-revision-4/',0,'revision','',0),(417,2,'2012-07-14 15:25:02','2012-07-14 15:25:02','<h2>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h2>\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.  You will find a broader selection on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\nCorePurpose®  messages are conversations that spark action.\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:602bcae5-e001-4a82-bd1f-9728270f6009\">\r\n<div><iframe src=\"http://www.youtube.com/embed/iTtSFSOkTSM?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:78f98c85-b8fa-4372-b19c-d893be89222d\">\r\n<div><iframe src=\"http://www.youtube.com/embed/g-LrYUrF71g?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div><iframe src=\"http://www.youtube.com/embed/xpXup9coPcE?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\">\r\n<div><iframe src=\"http://www.youtube.com/embed/HKOfXlB_3Wo?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\">\r\n<div><iframe src=\"http://www.youtube.com/embed/UOkxN2EvJyk?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>','Video','','inherit','closed','open','','64-revision-5','','','2012-07-14 15:25:02','2012-07-14 15:25:02','',64,'http://new.corepurpose.com/64-revision-5/',0,'revision','',0),(418,2,'2012-07-14 15:26:33','2012-07-14 15:26:33','<h2>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h2>\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.  You will find a broader selection on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\nCorePurpose®  messages are conversations that spark action.\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:602bcae5-e001-4a82-bd1f-9728270f6009\">\r\n<div><iframe src=\"http://www.youtube.com/embed/iTtSFSOkTSM?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:78f98c85-b8fa-4372-b19c-d893be89222d\">\r\n<div><iframe src=\"http://www.youtube.com/embed/g-LrYUrF71g?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div><iframe src=\"http://www.youtube.com/embed/xpXup9coPcE?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\">\r\n<div><iframe src=\"http://www.youtube.com/embed/HKOfXlB_3Wo?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\">\r\n<div><iframe src=\"http://www.youtube.com/embed/UOkxN2EvJyk?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" width=\"450\" height=\"284\"></iframe></div>\r\n</div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>','Video','','inherit','closed','open','','64-revision-6','','','2012-07-14 15:26:33','2012-07-14 15:26:33','',64,'http://new.corepurpose.com/64-revision-6/',0,'revision','',0),(421,2,'2012-07-14 15:48:07','2012-07-14 15:48:07','<h3>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h3>\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.  You will find a broader selection on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\nCorePurpose®  messages are conversations that spark action.\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n\r\n<h3>Issues and Insights:  Small Business and Entrepreneurship</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<h3>Success Tips for Life and Business</h3)\r\n\r\n<iframe width=\"560\" height=\"315\" src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" allowfullscreen></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-9','','','2012-07-14 15:48:07','2012-07-14 15:48:07','',64,'http://new.corepurpose.com/64-revision-9/',0,'revision','',0),(422,2,'2012-07-14 15:54:20','2012-07-14 15:54:20','<h3>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h3>\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.\r\nEach video below will take you to a series of clips from CorePurpose Keynotes by Joan Koerber-Walker.\r\n\r\nYou will find a broader selection and individual videos on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<h2>CorePurpose®  messages are conversations that spark action.</h2>\r\n<h3>Issues and Insights:  Small Business and Entrepreneurship</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3>Success Tips for Life and Business</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3>The Five C\'s for your Success ™</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL2832D8FE3530A9C7&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-10','','','2012-07-14 15:54:20','2012-07-14 15:54:20','',64,'http://new.corepurpose.com/64-revision-10/',0,'revision','',0),(423,2,'2012-07-14 15:56:46','2012-07-14 15:56:46','<h3></h3>\r\n<h3></h3>\r\n<h3>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h3>\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.\r\nEach video below will take you to a series of clips from CorePurpose Keynotes by Joan Koerber-Walker.\r\n\r\nYou will find a broader selection and individual videos on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n\r\n&nbsp;\r\n<h2>CorePurpose conversations deliver messages that spark action.</h2>\r\n&nbsp;\r\n<h3>Issues and Insights:  Small Business and Entrepreneurship</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>Success Tips for Life and Business</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>The Five C\'s for your Success ™</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL2832D8FE3530A9C7&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-11','','','2012-07-14 15:56:46','2012-07-14 15:56:46','',64,'http://new.corepurpose.com/64-revision-11/',0,'revision','',0),(424,2,'2012-07-14 16:16:33','2012-07-14 16:16:33',' ','','','publish','closed','open','','424','','','2013-05-19 22:14:03','2013-05-19 22:14:03','',0,'http://new.corepurpose.com/?p=424',9,'nav_menu_item','',0),(425,2,'2012-07-14 15:58:47','2012-07-14 15:58:47','<h2>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h2>\r\n&nbsp;\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.\r\nEach video below will take you to a series of clips from CorePurpose Keynotes by Joan Koerber-Walker.\r\n\r\nYou will find a broader selection and individual videos on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<h2>CorePurpose conversations deliver messages that spark action.™</h2>\r\nIssues and Insights:  Small Business and Entrepreneurship\r\n\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>Success Tips for Life and Business</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>The Five C\'s for your Success ™</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL2832D8FE3530A9C7&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-12','','','2012-07-14 15:58:47','2012-07-14 15:58:47','',64,'http://new.corepurpose.com/64-revision-12/',0,'revision','',0),(426,2,'2013-05-19 22:40:22','2013-05-19 22:40:22','<h2><strong><strong><a href=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage.jpg\"><img src=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage-thumb.jpg?w=253&amp;h=170\" alt=\"jkw big stage\" width=\"253\" height=\"170\" align=\"right\" border=\"0\" /></a></strong></strong></h2>\n<h2><strong>Calls to action  and interactive </strong><strong>sessions focused on the Key Challenges facing businesses today… </strong></h2>\n<div>\n<ul>\n<li><strong>Innovation</strong></li>\n<li><strong>Real World Solutions to Business Challenges</strong></li>\n<li><strong>Small Business and Entrepreneurial Success</strong><strong></strong></li>\n<li><strong>Women and Leadership </strong></li>\n</ul>\n<p><span style=\"font-size: small;\">With a natural style that makes every member of the audience feel like they are engaged in a one on one, Joan Koerber-Walker pulls you in and takes you with her as she explores some of the key challenges facing business today.</span></p>\n<p><span style=\"font-size: small;\">Not just a speaker, but an active participant in the global business and academic communities, Joan’s keynotes, seminars and strategy sessions are built on real life experiences and practical knowledge on the subject matter. Sharing stories of what has been and what can be, she creates a memorable experience and plants ideas that her listeners can take back and apply in the workplace.</span></p>\n<p><span style=\"font-size: small;\">Combining experience, stories and research, <strong>CorePurpose Keynotes</strong> are rich in content, facts, and stories that bring the message home to the audience.</span></p>\n<p><span style=\"font-size: small;\"><strong>Innovation</strong></span></p>\n<ul>\n<li><span style=\"font-size: small;\"><strong>The Business of Innovation.</strong> Innovation is doing things in a new way – to make life better – for the people who matter. This session explores the secrets for success in the Business of Innovation including: Finding your Focus – Engaging the “-preneur” inside of you – Creating a culture of innovation – Connecting the dots.</span></li>\n<li><span style=\"font-size: small;\"><strong>Focusing on Success: Optimizing Business Potential</strong> What’s keeping your company from realizing its full potential? What is the secret of great companies? How do leaders inspire their teams to greatness? How to create and keep enthusiastic customers AND what it means to your business.</span></li>\n<li><span style=\"font-size: small;\"><strong>Twitter for business.  You’re Kidding – RIGHT? </strong>Everyone is talking about social media these days.  From Twitter to Linked in and Facebook to YouTube.  What makes BUSINESS sense?   Joan’s NOT a social media ’expert’.  Instead she is an executive who uses social media effectively to GROW her business.  And she is happy to share what she’s learned along the journey with you. <a href=\"http://www.corepurpose.com/keynotes/koerber-walker-034/\" rel=\"attachment wp-att-2249\"><img class=\"alignright size-medium wp-image-2249\" title=\"Joan Koerber-Walker\" src=\"http://new.corepurpose.com/wp-content/uploads/Koerber-Walker-034-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a><strong></strong></span></li>\n</ul>\n<p><span style=\"font-size: small;\"><strong>Real World Solutions to Business Challenges</strong></span></p>\n<ul>\n<li><span style=\"font-size: small;\"><strong>Small Business and Economic Recovery</strong> When it comes to Economic Recovery, small business is BIG Business. Small businesses create almost all of the net new jobs in the United States, drive a significant portion of its innovation and patent creation, and with the appropriate care and feeding, grow to big businesses over time. Yet small business is our economy’s most under supported and misunderstood segment. Join Joan to explore strategies for getting he economy back on track through the power of small business growth.</span></li>\n<li><span style=\"font-size: small;\"><strong>Putting the Health Back into Health Care</strong> In good times and bad, the escalating costs of healthcare continued to rank as one of the top challenges for business today. When faced with solving the problem for small businesses across the state of Arizona, Joan Koerber-Walker did more that talk about it. She got to work on creating a solution that not only made healthcare accessible – but made it more affordable too. <strong>Keynote</strong></span></li>\n<li><span style=\"font-size: small;\"><strong>Your Part is Not a Product</strong> New and revolutionary technologies are what fuel American innovation; however many innovative technologies are never embraced. In this workshop, technology innovators learn the key components necessary to create innovative products that companies want to buy through comprehensive channels and supply chain strategies.  <strong>Keynote</strong></span></li>\n</ul>\n<p><span style=\"font-size: small;\"><strong>Women and Leadership</strong></span></p>\n<ul>\n<li><span style=\"font-size: small;\"><strong>The Five Cs for the Decade of Your Success:</strong> The Five Cs span your Career, Community, Connections, Contribution, and Collaboration. This is the decade of your success – put them to work for you and take the lead in business and in life!<strong>Keynote</strong> </span></li>\n<li><span style=\"font-size: small;\"><strong>Having It All.</strong> Can you have it all? A successful career, a happy family, the rewards of community involvement? In this session, learn the secrets to having it all from someone who is ALMOST there. If she can do it – so can YOU. <strong>Keynote</strong></span></li>\n<li><span style=\"font-size: small;\"><strong>Breaking Out/Breaking Through – Tales from both sides of the Glass Ceiling</strong> A lot has been said and written about the Glass Ceiling, but: What is it? Who does it apply to? How do you break through? The glass ceiling is not just about women – it’s about ALL of us – as we look from where we are to where we want to be. In this personal, funny and sometimes poignant session Joan Koerber-Walker, founder and executive director of CorePurpose, Inc. shares her personal experiences from both sides of the glass ceiling AND shares three winning tactics YOU can use to break through. <strong>Keynote</strong></span></li>\n</ul>\n<p><span style=\"font-size: small;\"><strong>See Clips on <a href=\"http://www.youtube.com/joankw\" target=\"_blank\">You Tube</a> </strong></span></p>\n<p><span style=\"font-size: small;\"><strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting or event, contact CorePurpose using the \"Contact\" link at the top of this page.</span></p>\n<p><span style=\"font-size: small;\">CorePurpose® is a Registered Service Mark of CorePurpose, Inc.</span></p>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:ee8133a1-997c-45f8-9975-aa0cff17f9f0\"><span style=\"font-size: small;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/Keynote%20Speaker\" rel=\"tag\">Keynote Speaker</a>,<a href=\"http://technorati.com/tags/Arizona\" rel=\"tag\">Arizona</a></span></div>\n</div>','Keynotes','','inherit','closed','open','','61-autosave','','','2013-05-19 22:40:22','2013-05-19 22:40:22','',61,'http://new.corepurpose.com/61-autosave/',0,'revision','',0),(427,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','','Keynotes','','inherit','closed','open','','61-revision-3','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',61,'http://new.corepurpose.com/61-revision-3/',0,'revision','',0),(428,2,'2012-07-14 16:39:36','2012-07-14 16:39:36','<h2><strong><strong><a href=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage.jpg\"><img src=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage-thumb.jpg?w=253&amp;h=170\" alt=\"jkw big stage\" width=\"253\" height=\"170\" align=\"right\" border=\"0\" /></a></strong> Keynotes and interactive sessions focused on the Key Challenges facing businesses today… </strong></h2>\r\n<div>\r\n<ul>\r\n	<li><strong>Innovation</strong></li>\r\n	<li><strong>Real World Solutions to Business Challenges</strong></li>\r\n	<li><strong>Small Business and Entrepreneurial Success</strong><strong></strong></li>\r\n	<li><strong>Women and Leadership </strong></li>\r\n</ul>\r\nWith a natural style that makes every member of the audience feel like they are engaged in a one on one, Joan Koerber-Walker pulls you in and takes you with her as she explores some of the key challenges facing business today.\r\n\r\nNot just a speaker, but an active participant in the global business and academic communities, Joan’s keynotes, seminars and strategy sessions are built on real life experiences and practical knowledge on the subject matter. Sharing stories of what has been and what can be, she creates a memorable experience and plants ideas that her listeners can take back and apply in the workplace.\r\n\r\nCombining experience, stories and research, <strong>CorePurpose Keynotes</strong> are rich in content, facts, and stories that bring the message home to the audience.\r\n\r\n<strong>Innovation</strong>\r\n<ul>\r\n	<li><strong>The Business of Innovation.</strong> Innovation is doing things in a new way – to make life better – for the people who matter. This session explores the secrets for success in the Business of Innovation including: Finding your Focus – Engaging the “-preneur” inside of you – Creating a culture of innovation – Connecting the dots.</li>\r\n	<li><strong>Focusing on Success: Optimizing Business Potential</strong> What’s keeping your company from realizing its full potential? What is the secret of great companies? How do leaders inspire their teams to greatness? How to create and keep enthusiastic customers AND what it means to your business.</li>\r\n	<li><strong>Twitter for business.  You’re Kidding – RIGHT? </strong>Everyone is talking about social media these days.  From Twitter to Linked in and Facebook to YouTube.  What makes BUSINESS sense?   Joan’s NOT a social media ’expert’.  Instead she is an executive who uses social media effectively to GROW her business.  And she is happy to share what she’s learned along the journey with you. <strong><img src=\"http://www.corepurpose.com/images/pic_joan.jpg\" alt=\"\" width=\"120\" height=\"264\" align=\"right\" border=\"0\" /></strong></li>\r\n</ul>\r\n<strong>Real World Solutions to Business Challenges</strong>\r\n<ul>\r\n	<li><strong>Small Business and Economic Recovery</strong> When it comes to Economic Recovery, small business is BIG Business. Small businesses create almost all of the net new jobs in the United States, drive a significant portion of its innovation and patent creation, and with the appropriate care and feeding, grow to big businesses over time. Yet small business is our economy’s most under supported and misunderstood segment. Join Joan to explore strategies for getting he economy back on track through the power of small business growth.</li>\r\n	<li><strong>Putting the Health Back into Health Care</strong> In good times and bad, the escalating costs of healthcare continued to rank as one of the top challenges for business today. When faced with solving the problem for small businesses across the state of Arizona, Joan Koerber-Walker did more that talk about it. She got to work on creating a solution that not only made healthcare accessible – but made it more affordable too. <strong>Keynote</strong></li>\r\n	<li><strong>Your Part is Not a Product</strong> New and revolutionary technologies are what fuel American innovation; however many innovative technologies are never embraced. In this workshop, technology innovators learn the key components necessary to create innovative products that companies want to buy through comprehensive channels and supply chain strategies.</li>\r\n</ul>\r\n<strong>Women and Leadership</strong>\r\n<ul>\r\n	<li><strong>The Five Cs for the Decade of Your Success:</strong> The Five Cs span your Career, Community, Connections, Contribution, and Collaboration. This is the decade of your success – put them to work for you and take the lead in business and iin life!</li>\r\n	<li><strong>Having It All.</strong> Can you have it all? A successful career, a happy family, the rewards of community involvement? In this session, learn the secrets to having it all from someone who is ALMOST there. If she can do it – so can YOU. <strong>Keynote</strong></li>\r\n	<li><strong>Breaking Out/Breaking Through – Tales from both sides of the Glass Ceiling</strong> A lot has been said and written about the Glass Ceiling, but: What is it? Who does it apply to? How do you break through? The glass ceiling is not just about women – it’s about ALL of us – as we look from where we are to where we want to be. In this personal, funny and sometimes poignant session Joan Koerber-Walker, founder and executive director of CorePurpose, Inc. shares her personal experiences from both sides of the glass ceiling AND shares three winning tactics YOU can use to break through. <strong>Keynote</strong></li>\r\n</ul>\r\n<strong>See Clips on <a href=\"http://www.youtube.com/joankw\" target=\"_blank\">You Tube</a> </strong>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting or event, contact CorePurpose using the \"Contact\" link at the top of this page.\r\n\r\nCorePurpose is a Registered Trademark of CorePurpose, Inc.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:ee8133a1-997c-45f8-9975-aa0cff17f9f0\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/Keynote%20Speaker\" rel=\"tag\">Keynote Speaker</a>,<a href=\"http://technorati.com/tags/Arizona\" rel=\"tag\">Arizona</a></div>\r\n</div>','Keynotes','','inherit','closed','open','','61-revision-4','','','2012-07-14 16:39:36','2012-07-14 16:39:36','',61,'http://new.corepurpose.com/61-revision-4/',0,'revision','',0),(429,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','<p style=\"text-align: center;\"> <a href=\"http://jkw.typepad.com/\" target=\"_blank\"><img src=\"http://www.corepurpose.com/images/pic_Koerber-Walker.jpg\" alt=\"CorePurpose - Joan Koerber-Walker\'s Blog\" width=\"120\" height=\"150\" border=\"0\" /></a>\r\nJoan Koerber-Walker,\r\nCorePurpose Chairman &amp; CEO</p>\r\n\r\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\" bgcolor=\"#666666\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" bgcolor=\"#666666\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" bgcolor=\"#FFFFFF\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"15\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n\r\n<object width=\"420\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" /><param name=\"allowscriptaccess\" value=\"always\" /><param name=\"src\" value=\"http://www.youtube.com/v/U_oxfJpre_Q?=1version=3&amp;hl=en_US&amp;rel=0&amp;autoplay=1\" /><param name=\"allowfullscreen\" value=\"true\" /><embed width=\"420\" height=\"315\" type=\"application/x-shockwave-flash\" src=\"http://www.youtube.com/v/U_oxfJpre_Q?=1version=3&amp;hl=en_US&amp;rel=0&amp;autoplay=1\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" /></object>\r\n<table width=\"440\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699;\"><strong>Starting at the beginning - What to do</strong></span>\r\nWhether we are working with you on Organization Development, Process Optimization, Business Planning, Product Strategy, Channel Design or Sales Execution projects, this is not where we need to start to create a truly differentiating solution. Optimized solutions must link back to your company\'s Core Purpose, your Mission, and the strategies that make up the four quadrants of your company\'s Balanced Score Card. By looking at the challenges or barriers between you and your goals, we offer combinations of options to complement your strategies for growth, profitability, operational excellence, working capital optimization, and human resource utilization.<span style=\"color: #666699;\"><strong>On the Road to Success - How to do it</strong></span>\r\nKnowing \"what to do\" only gets you part way to your goals. Next, you need a plan to determine the most cost effective and timely way to implement your chosen solution. CorePurpose uses a structured, systematic approach to help you ensure a successful implementation and execution of the plan.\r\n\r\nCorePurpose consultants join your team, bringing with them the knowledge and expertise developed during their years of leadership within their industries. Drawing from a wide range of capabilities, belonging to industry leading service organizations from around the globe, our combined team looks at the financial, operational, and strategic options available to you in the journey to realize corporate objectives.\r\n\r\n<span style=\"color: #666699;\"><strong>No need to travel alone - Help YOU do it</strong></span>\r\nOnce your plan is in place, CorePurpose can assist your team in a wide range of support options including project management, implementation team participation, and coordination of external partners to ensure that the solution is implemented in a manner that meets your needs on budget and on time.</td>\r\n</tr>\r\n</tbody>\r\n</table>','About','','inherit','closed','open','','9-revision-22','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',9,'http://new.corepurpose.com/9-revision-22/',0,'revision','',0),(434,2,'2012-07-14 16:21:37','2012-07-14 16:21:37','<h2>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h2>\r\n&nbsp;\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.\r\nEach video below will take you to a series of clips from Keynotes by Joan Koerber-Walker,  Founder and Chairman of CorePurpose, Inc.\r\n\r\nYou will find a broader selection and individual videos on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<h2>CorePurpose conversations deliver messages that spark action.™</h2>\r\nIssues and Insights:  Small Business and Entrepreneurship\r\n\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>Success Tips for Life and Business</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>The Five C\'s for your Success ™</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL2832D8FE3530A9C7&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-13','','','2012-07-14 16:21:37','2012-07-14 16:21:37','',64,'http://new.corepurpose.com/64-revision-13/',0,'revision','',0),(435,2,'2012-07-14 18:06:50','2012-07-14 18:06:50','&nbsp;\r\n<h2>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h2>\r\n&nbsp;\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.\r\nEach video below will take you to a series of clips from Keynotes by Joan Koerber-Walker,  Founder and Chairman of CorePurpose, Inc.\r\n\r\nYou will find a broader selection and individual videos on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<h2>CorePurpose conversations deliver messages that spark action.™</h2>\r\nIssues and Insights:  Small Business and Entrepreneurship\r\n\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>Success Tips for Life and Business</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>The Five C\'s for your Success ™</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL2832D8FE3530A9C7&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-14','','','2012-07-14 18:06:50','2012-07-14 18:06:50','',64,'http://new.corepurpose.com/64-revision-14/',0,'revision','',0),(436,2,'2012-07-14 18:08:02','2012-07-14 18:08:02','&nbsp;\r\n<h2>They say that pictures speak louder than words.  But isn’t it great when you can pair pictures and words to to see what’s happening and get a feel for the message when it’s shared out loud.</h2>\r\n&nbsp;\r\n<div>\r\n\r\nHere are some examples of the messages that we’ve shared with Business Owners, Corporate Executives, Emerging Leaders, Industry Groups, and Economic Developers.\r\nEach video below will take you to a series of clips from Keynotes by Joan Koerber-Walker,  Founder and Chairman of CorePurpose, Inc.\r\n\r\nYou will find a broader selection and individual videos on <a href=\"http://www.youtube.com/joankw\">The CorePurpose YouTube Channel.</a>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<h2>CorePurpose conversations deliver messages that spark action.™</h2>\r\n\r\n<h3>Issues and Insights:  Small Business and Entrepreneurship</h3>\r\n\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL0C943CB0C7B2F7D0&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>Success Tips for Life and Business</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL9B4DBAD9AD580442&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<h3></h3>\r\n<h3>The Five C\'s for your Success ™</h3>\r\n<iframe src=\"http://www.youtube.com/embed/videoseries?list=PL2832D8FE3530A9C7&amp;hl=en_US\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n&nbsp;\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:6a711431-0553-4b60-a888-0cc55b6e40a8\">\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a1a70c6a-5903-4d13-b068-d65cda2cdf93\"></div>\r\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:604e47d7-8617-4f6e-b685-4fa3e7149b88\"></div>\r\n<strong>For More Information</strong> about CorePurpose or to reserve Joan Koerber-Walker for your next meeting, strategy session, or event, <a href=\"http://www.corepurpose.com/contact.html\">click here</a>.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6fb0d20c-f43c-4cbf-9f66-8f3f6bd3d32a\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/Keynotes\" rel=\"tag\">Keynotes</a>,<a href=\"http://technorati.com/tags/Strategic%20Planning\" rel=\"tag\">Strategic Planning</a>,<a href=\"http://technorati.com/tags/Challenges\" rel=\"tag\">Challenges</a>,<a href=\"http://technorati.com/tags/Business%20Solutions\" rel=\"tag\">Business Solutions</a></div>\r\n</div>\r\n</div>','Video','','inherit','closed','open','','64-revision-15','','','2012-07-14 18:08:02','2012-07-14 18:08:02','',64,'http://new.corepurpose.com/64-revision-15/',0,'revision','',0),(437,2,'2012-07-14 18:29:13','2012-07-14 18:29:13','<p style=\"text-align: center;\"><span style=\"font-size: medium;\"><a href=\"http://www.corepurpose.com/news/social-media/cp-word-cloud-2-2/\" rel=\"attachment wp-att-2848\"><img class=\"wp-image-2848 aligncenter\" title=\"CP Word Cloud 2\" src=\"http://www.corepurpose.com/wp-content/uploads/CP-Word-Cloud-21.jpg\" alt=\"\" width=\"906\" height=\"250\" /></a>CorePurpose and CoreAlliance Member communications and social media strategies work and have been featured in numerous articles, blogs and podcasts as well as in the best selling Social Media Bible by Lon Safko.</span></p>\r\n<p><span style=\"font-size: small;\">Unlike some of our CoreAlliance Members who are leaders in the social media sphere, Joan Koerber-Walker, CorePurpose Chairman and CEO, would never claim to be a social media expert, just a business person learning to use it effectively with some really great coaches.</span></p>\r\n<p><span style=\"font-size: small;\"><a href=\"http://www.youtube.com/joankw\" target=\"_blank\">Our Channel on YouTube </a></span><br /><span style=\"font-size: small;\"> <a href=\"http://www.facebook.com/corepurpose\" target=\"_blank\">Our Page on Facebook<br /> </a></span></p>\r\n<h2><span style=\"font-size: medium;\">Our Profiles on Twitter</span></h2>\r\n<p><span style=\"font-size: small;\">In addition to the company feed on Twitter (<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\">@CorePurpose</a> ), we have a total of  five twitter profiles personally maintained by our founder.</span></p>\r\n<p><span style=\"font-size: small;\"><a href=\"http://twitter.com/joankw\" target=\"_blank\">@joankw</a> for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.</span></p>\r\n<p><span style=\"font-size: small;\"><a href=\"http://twitter.com/CorePurpose\" target=\"_blank\">@CorePurpose</a> is all business articles and tips. This links back to my profile on LinkedIn.</span></p>\r\n<p><span style=\"font-size: small;\">Three very specific profiles to have deeper conversations on the subjects we focus on the most <a href=\"http://twitter.com/@JKWinnovation\">@JKWinnovation</a>,  <a href=\"http://twitter.com/JKWgrowth\">@JKWgrowth</a>,  <a href=\"http://twitter.com/JKWleadership\">@JKWleadership</a>.</span></p>\r\n<h2><span style=\"font-size: medium;\">Why 5 Profiles?  Here\'s what Joan Koerber-Walker has to say...</span></h2>\r\n<ul>\r\n<li><span style=\"font-size: small;\">If you Tweet consistently – and I do – it can cause you to monopolize your friends feeds.  It’s like crying wolf – when you have something important to say – no one’s there to listen.</span></li>\r\n<li><span style=\"font-size: small;\">Your profile is a brand component.  Multiple profiles allow you to keep your brand focused and consistent within each profile.  People follow the profiles that have the messages they want.</span></li>\r\n<li><span style=\"font-size: small;\">It’s easier to have real conversations.  On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.</span></li>\r\n<li><span style=\"font-size: small;\">The strategy works.  Over the last few years, we have monitored this closely, removing dormant accounts, engaging in conversions, and monitoring the level of overlap.  The result is an aggregate community of over 175,000 at last count with a relatively low level of overlap.</span></li>\r\n</ul>\r\n<h2><span style=\"font-size: medium;\">Ways to make work it without going crazy</span></h2>\r\n<ul>\r\n<li><span style=\"font-size: small;\">There are some great tools for those of us with multiple profiles.  None are perfect, but my toolset includes <a href=\"http://www.seesmic.com\" target=\"_blank\">Seesmic</a> - great visual interface – and <a href=\"http://www.hootsuite.com/\" target=\"_blank\">Hootsuite</a> which allows me to ‘tweet later’ and manage the follow.  It these two platforms would just merge into one, I would be in Twitter Heaven.</span></li>\r\n<li><span style=\"font-size: small;\">Manage your time – a great way to spread your messages across the day with out being tied to your computer.  Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.  Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.</span></li>\r\n<li><span style=\"font-size: small;\">Set aside a specific time to do this then turn it off.  It’s easy to get sucked into all the goings on and not get other important things done.</span></li>\r\n<li><span style=\"font-size: small;\">Less can be More – Using lists and other tools can help you zero in on good content.   That way I can find interesting new people and still get through all the messages in a reasonable amount of time.</span></li>\r\n</ul>\r\n<p><span style=\"font-size: small;\">I look forward to sharing ideas with you.</span></p>\r\n<p><span style=\"font-size: small;\">Stay Tuned…</span></p>\r\n<p><span style=\"font-size: small;\">Joan Koerber-Walker, founder and Chairman, CorePurpose, Inc.</span></p>','Social Media','','publish','closed','open','','social-media','','','2013-05-19 22:36:54','2013-05-19 22:36:54','',7,'http://new.corepurpose.com/?page_id=437',0,'page','',0),(438,2,'2012-07-14 18:28:40','2012-07-14 18:28:40','  add SM infor here','Social Media','','inherit','closed','open','','437-revision','','','2012-07-14 18:28:40','2012-07-14 18:28:40','',437,'http://new.corepurpose.com/437-revision/',0,'revision','',0),(439,2,'2012-07-14 18:34:45','2012-07-14 18:34:45',' ','','','publish','closed','open','','439','','','2013-05-19 22:14:05','2013-05-19 22:14:05','',7,'http://new.corepurpose.com/?p=439',20,'nav_menu_item','',0),(440,2,'2012-07-14 18:34:45','2012-07-14 18:34:45',' ','','','publish','closed','open','','440','','','2013-05-19 22:14:06','2013-05-19 22:14:06','',6,'http://new.corepurpose.com/?p=440',30,'nav_menu_item','',0),(441,2,'2012-07-14 18:34:45','2012-07-14 18:34:45',' ','','','publish','closed','open','','441','','','2013-05-19 22:14:06','2013-05-19 22:14:06','',6,'http://new.corepurpose.com/?p=441',33,'nav_menu_item','',0),(442,2,'2012-07-14 18:34:45','2012-07-14 18:34:45',' ','','','publish','closed','open','','442','','','2013-05-19 22:14:05','2013-05-19 22:14:05','',5,'http://new.corepurpose.com/?p=442',18,'nav_menu_item','',0),(443,2,'2012-07-14 18:34:45','2012-07-14 18:34:45',' ','','','publish','closed','open','','443','','','2013-05-19 22:14:05','2013-05-19 22:14:05','',5,'http://new.corepurpose.com/?p=443',19,'nav_menu_item','',0),(445,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','','CoreAlliance™ Members','','inherit','closed','open','','57-revision-4','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',57,'http://new.corepurpose.com/57-revision-4/',0,'revision','',0),(446,1001003,'2002-12-24 18:37:18','2002-12-24 18:37:18','Arizona Business Innovation Briefs - The Arizona Republic - Dec. 24, 2002<!--more-->\r\n\r\nA Phoenix management consulting firm has organized a coalition of consultants to help emerging and established businesses.\r\n\r\nCorePurpose Inc. said the coalition, named CoreAlliance™, offers companies access to experts in areas ranging from executive development and capital formation to operations and accounting. Experts are available as needed or for projects, said Joan Koerber-Walker, executive director and founder of CorePurpose.\r\n\r\nA list of alliance members is available at <a href=\"http://www.corepurpose.com\">www.corepurpose.com</a>.','Alliance of consultants will serve businesses','','publish','closed','closed','','article-aspid16','','','2013-05-12 01:07:25','2013-05-12 01:07:25','',0,'http://new.corepurpose.com/?p=446',0,'post','',0),(447,2,'2012-07-14 18:40:19','2012-07-14 18:40:19','Arizona Business Innovation Briefs - The Arizona Republic - Dec. 24, 2002<!--more-->\n\nA Phoenix management consulting firm has organized a coalition of consultants to help emerging and established businesses.\n\nCorePurpose Inc. said the coalition, named CoreAlliance, offers companies access to experts in areas ranging from executive development and capital formation to operations and accounting. Experts are available as needed or for projects, said Joan Koerber-Walker, executive director and founder of CorePurpose.\n\nA list of alliance members is available at <a href=\"http://www.corepurpose.com\">www.corepurpose.com</a>.','Alliance of consultants will serve businesses ','','inherit','closed','open','','446-revision','','','2012-07-14 18:40:19','2012-07-14 18:40:19','',446,'http://new.corepurpose.com/446-revision/',0,'revision','',0),(448,2,'2012-07-14 18:41:09','2012-07-14 18:41:09','Arizona Business Innovation Briefs - The Arizona Republic - Dec. 24, 2002<!--more-->\r\n\r\nA Phoenix management consulting firm has organized a coalition of consultants to help emerging and established businesses.\r\n\r\nCorePurpose Inc. said the coalition, named CoreAlliance™, offers companies access to experts in areas ranging from executive development and capital formation to operations and accounting. Experts are available as needed or for projects, said Joan Koerber-Walker, executive director and founder of CorePurpose.\r\n\r\nA list of alliance members is available at <a href=\"http://www.corepurpose.com\">www.corepurpose.com</a>.','Alliance of consultants will serve businesses ','','inherit','closed','open','','446-revision-2','','','2012-07-14 18:41:09','2012-07-14 18:41:09','',446,'http://new.corepurpose.com/446-revision-2/',0,'revision','',0),(449,2,'2013-05-19 22:37:57','2013-05-19 22:37:57','<p style=\"text-align: center;\"><span style=\"font-size: medium;\"><a href=\"http://www.corepurpose.com/news/social-media/cp-word-cloud-2-2/\" rel=\"attachment wp-att-2848\"><img class=\"wp-image-2848 aligncenter\" title=\"CP Word Cloud 2\" src=\"http://www.corepurpose.com/wp-content/uploads/CP-Word-Cloud-21.jpg\" alt=\"\" width=\"906\" height=\"250\" /></a>CorePurpose and CoreAlliance Member communications and social media strategies work and have been featured in numerous articles, blogs and podcasts as well as in the best selling Social Media Bible by Lon Safko.</span></p>\n<p><span style=\"font-size: small;\">Unlike some of our CoreAlliance Members who are leaders in the social media sphere, Joan Koerber-Walker, CorePurpose Chairman and CEO, would never claim to be a social media expert, just a business person learning to use it effectively with some really great coaches.</span></p>\n<p><span style=\"font-size: small;\"><a href=\"http://www.youtube.com/joankw\" target=\"_blank\">Our Channel on YouTube </a></span><br /><span style=\"font-size: small;\"> <a href=\"http://www.facebook.com/corepurpose\" target=\"_blank\">Our Page on Facebook<br /> </a></span></p>\n<h2><span style=\"font-size: medium;\">Our Profiles on Twitter</span></h2>\n<p><span style=\"font-size: small;\">In addition to the company feed on Twitter (<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\">@CorePurpose</a> ), we have a total of  five twitter profiles personally maintained by our founder.</span></p>\n<p><span style=\"font-size: small;\"><a href=\"http://twitter.com/joankw\" target=\"_blank\">@joankw</a> for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.</span></p>\n<p><span style=\"font-size: small;\"><a href=\"http://twitter.com/CorePurpose\" target=\"_blank\">@CorePurpose</a> is all business articles and tips. This links back to my profile on LinkedIn.</span></p>\n<p><span style=\"font-size: small;\">Three very specific profiles to have deeper conversations on the subjects we focus on the most <a href=\"http://twitter.com/@JKWinnovation\">@JKWinnovation</a>,  <a href=\"http://twitter.com/JKWgrowth\">@JKWgrowth</a>,  <a href=\"http://twitter.com/JKWleadership\">@JKWleadership</a>.</span></p>\n<h2><span style=\"font-size: medium;\">Why 5 Profiles?  Here\'s what Joan Koerber-Walker has to say...</span></h2>\n<ul>\n<li><span style=\"font-size: small;\">If you Tweet consistently – and I do – it can cause you to monopolize your friends feeds.  It’s like crying wolf – when you have something important to say – no one’s there to listen.</span></li>\n<li><span style=\"font-size: small;\">Your profile is a brand component.  Multiple profiles allow you to keep your brand focused and consistent within each profile.  People follow the profiles that have the messages they want.</span></li>\n<li><span style=\"font-size: small;\">It’s easier to have real conversations.  On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.</span></li>\n<li><span style=\"font-size: small;\">The strategy works.  Over the last few years, we have monitored this closely, removing dormant accounts, engaging in conversions, and monitoring the level of overlap.  The result is an aggregate community of over 175,000 at last count with a relatively low level of overlap.</span></li>\n</ul>\n<h2><span style=\"font-size: medium;\">Ways to make work it without going crazy</span></h2>\n<ul>\n<li><span style=\"font-size: small;\">There are some great tools for those of us with multiple profiles.  None are perfect, but my toolset includes <a href=\"http://www.seesmic.com\" target=\"_blank\">Seesmic</a> - great visual interface – and <a href=\"http://www.hootsuite.com/\" target=\"_blank\">Hootsuite</a> which allows me to ‘tweet later’ and manage the follow.  It these two platforms would just merge into one, I would be in Twitter Heaven.</span></li>\n<li><span style=\"font-size: small;\">Manage your time – a great way to spread your messages across the day with out being tied to your computer.  Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.  Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.</span></li>\n<li><span style=\"font-size: small;\">Set aside a specific time to do this then turn it off.  It’s easy to get sucked into all the goings on and not get other important things done.</span></li>\n<li><span style=\"font-size: small;\">Less can be More – Using lists and other tools can help you zero in on good content.   That way I can find interesting new people and still get through all the messages in a reasonable amount of time.</span></li>\n</ul>\n<p><span style=\"font-size: small;\">I look forward to sharing ideas with you.</span></p>\n<p><span style=\"font-size: small;\">Stay Tuned…</span></p>\n<p><span style=\"font-size: small;\">Joan Koerber-Walker, founder and Chairman, CorePurpose, Inc.</span></p>','Social Media','','inherit','closed','open','','437-autosave','','','2013-05-19 22:37:57','2013-05-19 22:37:57','',437,'http://new.corepurpose.com/437-autosave/',0,'revision','',0),(450,2,'2012-07-14 18:29:13','2012-07-14 18:29:13','  add SM infor here','Social Media','','inherit','closed','open','','437-revision-2','','','2012-07-14 18:29:13','2012-07-14 18:29:13','',437,'http://new.corepurpose.com/437-revision-2/',0,'revision','',0),(451,2,'2012-07-14 19:13:02','2012-07-14 19:13:02','<h2>CorePurpose and CoreAlliance Member communications and social media strategies work and have been featured in numerous articles, blogs and podcasts as well as in the best selling Social Media Bible by Lon Safko.</h2>\r\nUnlike some of our CoreAlliance Members who are leaders in the social media sphere, Joan Koerber-Walker, CorePurpose Chairman and CEO, would never claim to be a social media expert, just a business person learning to use it effectively with some really great coaches.\r\n\r\nOur Channel on YouTube\r\n\r\nOur Page on Facebook\r\n<div>\r\n<h3>Our Profiles on Twitter</h3>\r\nIn addition to the company feed on Twitter (<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\"><strong>@CorePurpose</strong></a> ), we have a total of  five twitter profiles personally maintained by our founder.\r\n\r\n<strong><a href=\"http://twitter.com/joankw\" target=\"_blank\">@joankw</a></strong> for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.\r\n\r\n<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\"><strong>@CorePurpose</strong></a> is all business articles and tips. This links back to my profile on LinkedIn.\r\n\r\nThree very specific profiles to have deeper conversations on the subjects we focus on the most <a href=\"http://twitter.com/@JKWinnovation\"><strong>@JKWinnovation</strong></a><strong>,  </strong><a href=\"http://twitter.com/JKWgrowth\"><strong>@JKWgrowth</strong></a><strong>,  </strong><a href=\"http://twitter.com/JKWleadership\"><strong>@JKWleadership</strong></a>.\r\n<h3>Why 5 Profiles?  Here\'s what Joan Koerber-Walker has to say...</h3>\r\n<ol>\r\n	<li><strong>If you Tweet consistently</strong> – and I do – it can cause you to monopolize your friends feeds.  It’s like crying wolf – when you have something important to <strong><strong><strong></strong></strong></strong>say – no one’s there to listen.</li>\r\n	<li><strong>Your profile is a brand component</strong>.  Multiple profiles allow you to keep your brand focused and consistent within each profile.  People follow the profiles that have the messages they want.</li>\r\n	<li><strong>It’s easier to have real conversations</strong>.  On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.</li>\r\n	<li><strong>The strategy works. </strong> Over the last few years, we have monitored this closely, removing dormant accounts, engaging in conversions, and monitoring the level of overlap.  The result is an aggregate community of over 175,000 at last count with a relatively low level of overlap.</li>\r\n</ol>\r\n<h3>Ways to make work it <strong></strong>without going crazy</h3>\r\n<ol>\r\n	<li><strong><strong><strong></strong></strong></strong>There are some <strong>great tools</strong> for those of us with multiple profiles.  None are perfect, but my toolset includes <strong><strong><strong></strong></strong></strong><a href=\"http://www.seesmic.com\" target=\"_blank\">Seesmic</a> - <strong><strong><strong></strong></strong></strong>great visual interface – and <a href=\"http://www.hootsuite.com/\" target=\"_blank\">Hootsuite</a> which allows me to ‘tweet later’ <strong></strong>and <strong><strong><strong></strong></strong></strong>manage the follow.  It <strong><strong><strong></strong></strong></strong><strong></strong>these <strong><strong><strong></strong></strong></strong>two platforms would just merge into one, I would be in Twitter Heaven.</li>\r\n	<li><strong>Manage your time</strong> – a great way to spread your messages <strong></strong>across the day with out being <strong><strong><strong></strong></strong></strong>tied to your computer.  Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.  Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.</li>\r\n	<li><strong>Set aside a specific time</strong> to do this then turn it <strong><strong><strong></strong></strong></strong>off.  It’s easy to get sucked into all the goings on and not get other <strong><strong><strong></strong></strong></strong>important things done.</li>\r\n	<li><strong>Less can be More</strong> – Using lists and other tools can help you zero in on good content.   That way I can find interesting new people and still get through all the messages in a reasonable amount of time.</li>\r\n</ol>\r\nI look forward to sharing ideas with you.\r\n\r\nStay Tuned…\r\n\r\nJoan Koerber-Walker, founder and Chairman, CorePurpose, Inc.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:02a7203a-99fd-4950-8a3e-47abd147d198\"></div>\r\n</div>','Social Media','','inherit','closed','open','','437-revision-3','','','2012-07-14 19:13:02','2012-07-14 19:13:02','',437,'http://new.corepurpose.com/437-revision-3/',0,'revision','',0),(452,2,'2012-07-14 19:13:45','2012-07-14 19:13:45','<h2>CorePurpose and CoreAlliance Member communications and social media strategies work and have been featured in numerous articles, blogs and podcasts as well as in the best selling Social Media Bible by Lon Safko.</h2>\r\nUnlike some of our CoreAlliance Members who are leaders in the social media sphere, Joan Koerber-Walker, CorePurpose Chairman and CEO, would never claim to be a social media expert, just a business person learning to use it effectively with some really great coaches.\r\n\r\nOur Channel on YouTube\r\n\r\nOur Page on Facebook\r\n<div>\r\n<h3>Our Profiles on Twitter</h3>\r\nIn addition to the company feed on Twitter (<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\"><strong>@CorePurpose</strong></a> ), we have a total of  five twitter profiles personally maintained by our founder.\r\n\r\n<strong><a href=\"http://twitter.com/joankw\" target=\"_blank\">@joankw</a></strong> for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.\r\n\r\n<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\"><strong>@CorePurpose</strong></a> is all business articles and tips. This links back to my profile on LinkedIn.\r\n\r\nThree very specific profiles to have deeper conversations on the subjects we focus on the most <a href=\"http://twitter.com/@JKWinnovation\"><strong>@JKWinnovation</strong></a><strong>,  </strong><a href=\"http://twitter.com/JKWgrowth\"><strong>@JKWgrowth</strong></a><strong>,  </strong><a href=\"http://twitter.com/JKWleadership\"><strong>@JKWleadership</strong></a>.\r\n<h3>Why 5 Profiles?  Here\'s what Joan Koerber-Walker has to say...</h3>\r\n<ol>\r\n	<li><strong>If you Tweet consistently</strong> – and I do – it can cause you to monopolize your friends feeds.  It’s like crying wolf – when you have something important to <strong><strong><strong></strong></strong></strong>say – no one’s there to listen.</li>\r\n	<li><strong>Your profile is a brand component</strong>.  Multiple profiles allow you to keep your brand focused and consistent within each profile.  People follow the profiles that have the messages they want.</li>\r\n	<li><strong>It’s easier to have real conversations</strong>.  On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.</li>\r\n	<li><strong>The strategy works. </strong> Over the last few years, we have monitored this closely, removing dormant accounts, engaging in conversions, and monitoring the level of overlap.  The result is an aggregate community of over 175,000 at last count with a relatively low level of overlap.</li>\r\n</ol>\r\n<h3>Ways to make work it <strong></strong>without going crazy</h3>\r\n<ol>\r\n	<li><strong><strong><strong></strong></strong></strong>There are some <strong>great tools</strong> for those of us with multiple profiles.  None are perfect, but my toolset includes <strong><strong><strong></strong></strong></strong><a href=\"http://www.seesmic.com\" target=\"_blank\">Seesmic</a> - <strong><strong><strong></strong></strong></strong>great visual interface – and <a href=\"http://www.hootsuite.com/\" target=\"_blank\">Hootsuite</a> which allows me to ‘tweet later’ <strong></strong>and <strong><strong><strong></strong></strong></strong>manage the follow.  It <strong><strong><strong></strong></strong></strong><strong></strong>these <strong><strong><strong></strong></strong></strong>two platforms would just merge into one, I would be in Twitter Heaven.</li>\r\n	<li><strong>Manage your time</strong> – a great way to spread your messages <strong></strong>across the day with out being <strong><strong><strong></strong></strong></strong>tied to your computer.  Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.  Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.</li>\r\n	<li><strong>Set aside a specific time</strong> to do this then turn it <strong><strong><strong></strong></strong></strong>off.  It’s easy to get sucked into all the goings on and not get other <strong><strong><strong></strong></strong></strong>important things done.</li>\r\n	<li><strong>Less can be More</strong> – Using lists and other tools can help you zero in on good content.   That way I can find interesting new people and still get through all the messages in a reasonable amount of time.</li>\r\n</ol>\r\nI look forward to sharing ideas with you.\r\n\r\nStay Tuned…\r\n\r\nJoan Koerber-Walker, founder and Chairman, CorePurpose, Inc.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:02a7203a-99fd-4950-8a3e-47abd147d198\"></div>\r\n</div>','Social Media','','inherit','closed','open','','437-revision-4','','','2012-07-14 19:13:45','2012-07-14 19:13:45','',437,'http://new.corepurpose.com/437-revision-4/',0,'revision','',0),(453,2,'2012-07-14 19:16:44','2012-07-14 19:16:44','&nbsp;\r\n<h2>CorePurpose and CoreAlliance Member communications and social media strategies work and have been featured in numerous articles, blogs and podcasts as well as in the best selling Social Media Bible by Lon Safko.</h2>\r\nUnlike some of our CoreAlliance Members who are leaders in the social media sphere, Joan Koerber-Walker, CorePurpose Chairman and CEO, would never claim to be a social media expert, just a business person learning to use it effectively with some really great coaches.\r\n\r\n&nbsp;\r\n\r\nOur Channel on YouTube\r\n\r\nOur Page on Facebook\r\n<h3>Our Profiles on Twitter</h3>\r\nIn addition to the company feed on Twitter (<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\"><strong>@CorePurpose</strong></a> ), we have a total of  five twitter profiles personally maintained by our founder.\r\n\r\n<strong><a href=\"http://twitter.com/joankw\" target=\"_blank\">@joankw</a></strong> for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.\r\n\r\n<a href=\"http://twitter.com/CorePurpose\" target=\"_blank\"><strong>@CorePurpose</strong></a> is all business articles and tips. This links back to my profile on LinkedIn.\r\n\r\nThree very specific profiles to have deeper conversations on the subjects we focus on the most <a href=\"http://twitter.com/@JKWinnovation\"><strong>@JKWinnovation</strong></a><strong>,  </strong><a href=\"http://twitter.com/JKWgrowth\"><strong>@JKWgrowth</strong></a><strong>,  </strong><a href=\"http://twitter.com/JKWleadership\"><strong>@JKWleadership</strong></a>.\r\n<h3>Why 5 Profiles?  Here\'s what Joan Koerber-Walker has to say...</h3>\r\n<ul>\r\n	<li><strong>If you Tweet consistently</strong> – and I do – it can cause you to monopolize your friends feeds.  It’s like crying wolf – when you have something important to <strong><strong><strong></strong></strong></strong>say – no one’s there to listen.</li>\r\n	<li><strong>Your profile is a brand component</strong>.  Multiple profiles allow you to keep your brand focused and consistent within each profile.  People follow the profiles that have the messages they want.</li>\r\n	<li><strong>It’s easier to have real conversations</strong>.  On the focused profiles, I follow publications and people who tweet on the subject – when we connect we have something to actually talk/tweet about.</li>\r\n	<li><strong>The strategy works. </strong> Over the last few years, we have monitored this closely, removing dormant accounts, engaging in conversions, and monitoring the level of overlap.  The result is an aggregate community of over 175,000 at last count with a relatively low level of overlap.</li>\r\n</ul>\r\n<h3>Ways to make work it <strong></strong>without going crazy</h3>\r\n<ol>\r\n	<li><strong><strong><strong></strong></strong></strong>There are some <strong>great tools</strong> for those of us with multiple profiles.  None are perfect, but my toolset includes <strong><strong><strong></strong></strong></strong><a href=\"http://www.seesmic.com\" target=\"_blank\">Seesmic</a> - <strong><strong><strong></strong></strong></strong>great visual interface – and <a href=\"http://www.hootsuite.com/\" target=\"_blank\">Hootsuite</a> which allows me to ‘tweet later’ <strong></strong>and <strong><strong><strong></strong></strong></strong>manage the follow.  It <strong><strong><strong></strong></strong></strong><strong></strong>these <strong><strong><strong></strong></strong></strong>two platforms would just merge into one, I would be in Twitter Heaven.</li>\r\n	<li><strong>Manage your time</strong> – a great way to spread your messages <strong></strong>across the day with out being <strong><strong><strong></strong></strong></strong>tied to your computer.  Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.  Then I log in later via Seesmic to read the feed, reply to conversations, or share more ‘in the moment’ thoughts.</li>\r\n	<li><strong>Set aside a specific time</strong> to do this then turn it <strong><strong><strong></strong></strong></strong>off.  It’s easy to get sucked into all the goings on and not get other <strong><strong><strong></strong></strong></strong>important things done.</li>\r\n	<li><strong>Less can be More</strong> – Using lists and other tools can help you zero in on good content.   That way I can find interesting new people and still get through all the messages in a reasonable amount of time.</li>\r\n</ol>\r\nI look forward to sharing ideas with you.\r\n\r\nStay Tuned…\r\n\r\nJoan Koerber-Walker, founder and Chairman, CorePurpose, Inc.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:02a7203a-99fd-4950-8a3e-47abd147d198\"></div>','Social Media','','inherit','closed','open','','437-revision-5','','','2012-07-14 19:16:44','2012-07-14 19:16:44','',437,'http://new.corepurpose.com/437-revision-5/',0,'revision','',0),(454,2,'2012-07-14 08:26:25','2012-07-14 08:26:25','CorePurpose Publishing Announces the offical release of <strong><em>The Recipe: A fable for leaders and teams</em></strong> by Amlya Antonetti.\r\n\r\nHere are just a few of the eevents around the May 1, 2010 Launch:\r\n\r\nMay 1, 2010 - Official Publication Date\r\n\r\nMay 3, 2010 - Special AMAZON email promotion releases - stay tuned for lots of great opportunities.\r\n\r\nMay 11, 2010 - Author Event and Leadership Panel at Barnes and Noble\' flagship store at Lincoln Traingle in NYC.  For more details on this great free event and tweetup - <a href=\"http://therecipenyc.eventbrite.com/\" target=\"_blank\">click here</a>\r\n\r\nAnd just released April 16th - a special look inside the book - Enter the world of The Recpe and the team at Prosperous Bakery and enjoy!\r\n\r\n<a style=\"margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;\" title=\"View The Recipe: A Fable for leaders and teams  2 Chapter Preview on Scribd\" href=\"http://www.scribd.com/doc/30100165/The-Recipe-A-Fable-for-leaders-and-teams-2-Chapter-Preview\">The Recipe: A Fable for leaders and teams 2 Chapter Preview</a><iframe id=\"doc_48345\" src=\"http://www.scribd.com/embeds/30100165/content?start_page=1&amp;view_mode=list&amp;access_key=key-ld4wa7ks806tp5rs4ju\" frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"600\" data-auto-height=\"true\" data-aspect-ratio=\"0.772727272727273\"></iframe>','The Recipe by Amilya Antonetti - Special Two Chapter Preview from CorePurpose Publishing','','inherit','closed','open','','247-revision-9','','','2012-07-14 08:26:25','2012-07-14 08:26:25','',247,'http://new.corepurpose.com/247-revision-9/',0,'revision','',0),(455,1001003,'2003-01-31 19:56:30','2003-01-31 19:56:30','<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td width=\"20\" height=\"34\"></td>\r\n<td colspan=\"2\" width=\"96%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\">CorePurpose Inc., a management consulting and services aggregator in Phoenix formed CoreAlliance, a coalition of independent consulting and service organizations. <!--more-->\r\n\r\nAmong the areas they cover are: corporate culture, executive development and coaching, core strategy, capital formation, market positioning and information technology.\r\n\"Outsourcing is the way many companies choose to remain nimble in difficult times,\" said Francine Hardaway, CoreAlliance member and partner in Stealthmode Partners, a marketing, positioning and public relations company.\r\nJoan Koerber-Walker is executive director and founder of CorePurpose Inc.\r\n\r\nEileen Brill Wagner, Phoenix Business Journal\r\n\r\nFrom the January 31, 2003 print edition<strong> </strong>\r\n\r\n<strong><strong><strong><em>© 2003 American City Business Journals Inc.</em></strong></strong></strong>&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','CorePurpose aggregates','','publish','closed','closed','','article-aspid17','','','2013-05-12 01:07:20','2013-05-12 01:07:20','',0,'http://new.corepurpose.com/?p=455',0,'post','',0),(456,2,'2012-07-14 19:59:31','2012-07-14 19:59:31','<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"20\" height=\"34\"></td>\n<td colspan=\"2\" width=\"96%\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"2\" valign=\"top\">From the January 31, 2003 print edition<strong> </strong>\n\nCorePurpose Inc., a management consulting and services aggregator in Phoenix formed CoreAlliance, a coalition of independent consulting and service organizations.\nAmong the areas they cover are: corporate culture, executive development and coaching, core strategy, capital formation, market positioning and information technology.\n\"Outsourcing is the way many companies choose to remain nimble in difficult times,\" said Francine Hardaway, CoreAlliance member and partner in Stealthmode Partners, a marketing, positioning and public relations company.\nJoan Koerber-Walker is executive director and founder of CorePurpose Inc.\n\nEileen Brill Wagner, Phoenix Business Journal\n\n<strong><strong><strong><em>© 2003 American City Business Journals Inc.</em></strong></strong></strong>&nbsp;</td>\n</tr>\n</tbody>\n</table>\n</td>\n</tr>\n</tbody>\n</table>','CorePurpose aggregates','','inherit','closed','open','','455-revision','','','2012-07-14 19:59:31','2012-07-14 19:59:31','',455,'http://new.corepurpose.com/455-revision/',0,'revision','',0),(457,2,'2012-07-14 20:01:21','2012-07-14 20:01:21','<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td width=\"20\" height=\"34\"></td>\r\n<td colspan=\"2\" width=\"96%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\">CorePurpose Inc., a management consulting and services aggregator in Phoenix formed CoreAlliance, a coalition of independent consulting and service organizations. <!--more-->\r\n\r\nAmong the areas they cover are: corporate culture, executive development and coaching, core strategy, capital formation, market positioning and information technology.\r\n\"Outsourcing is the way many companies choose to remain nimble in difficult times,\" said Francine Hardaway, CoreAlliance member and partner in Stealthmode Partners, a marketing, positioning and public relations company.\r\nJoan Koerber-Walker is executive director and founder of CorePurpose Inc.\r\n\r\nEileen Brill Wagner, Phoenix Business Journal\r\n\r\nFrom the January 31, 2003 print edition<strong> </strong>\r\n\r\n<strong><strong><strong><em>© 2003 American City Business Journals Inc.</em></strong></strong></strong>&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','CorePurpose aggregates','','inherit','closed','open','','455-revision-2','','','2012-07-14 20:01:21','2012-07-14 20:01:21','',455,'http://new.corepurpose.com/455-revision-2/',0,'revision','',0),(458,1001003,'2003-02-25 20:02:11','2003-02-25 20:02:11','The National Speakers Association (NSA), the leading organization for experts who speak professionally, recently accepted Joan Koerber-Walker, Executive Director of CorePurpose, Inc., as a professional member of the Association.<!--more-->\r\nKoerber-Walker is a professional speaker, business strategist, and entrepreneur who talks to business audiences on strategies for focusing organizations for greater success and achievement. She incorporates over 20 years of experience in working with emerging and established companies in the technology space, both domestically and abroad into her presentations and leaves audiences with actionable concepts to apply in the workplace.\r\n<blockquote>“Joan brings fresh insights and ideas for ways to create new business models,\" stated Steve Church, Senior Vice President, Avnet, Inc; Director, Services and Strategic Business Development. \"She has a unique ability to assess internal and external business factors and create new business opportunities.\"</blockquote>\r\n&nbsp;\r\n\r\nTo become an NSA member, Koerber-Walker had to provide documentation of her professional speaking experience and agree to a strict code of ethics. NSA currently has 4,000 members in 26 countries.\r\n<blockquote>“I am not only excited, but honored to be part of such a prestigious group\" shared Koerber-Walker. \"Learning and sharing with these professionals will truly benefit my audiences and the companies we work with at CorePurpose.”</blockquote>\r\n<span style=\"text-decoration: underline;\">About NSA</span>\r\n\r\nThe National Speakers Association (NSA) is the leading organization for experts who speak professionally. NSA’s 4000 members include experts in a variety of industries and disciplines, who reach audiences as trainers, educators, humorists, motivators, consultants, authors, and more. Since 1973, NSA has provided resources and education designed to advance skills, integrity, and value of its members and the speaking profession.\r\n<span style=\"text-decoration: underline;\">About CorePurpose, Inc.</span>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas of highest impact while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required.','CorePurpose Executive Director Admitted into the National Speakers Association','','publish','closed','closed','','article-aspid19','','','2013-05-12 01:07:16','2013-05-12 01:07:16','',0,'http://new.corepurpose.com/?p=458',0,'post','',0),(459,2,'2012-07-14 20:44:12','2012-07-14 20:44:12','The National Speakers Association (NSA), the leading organization for experts who speak professionally, recently accepted Joan Koerber-Walker, Executive Director of CorePurpose, Inc., as a professional member of the Association.<!--more-->\nKoerber-Walker is a professional speaker, business strategist, and entrepreneur who talks to business audiences on strategies for focusing organizations for greater success and achievement. She incorporates over 20 years of experience in working with emerging and established companies in the technology space, both domestically and abroad into her presentations and leaves audiences with actionable concepts to apply in the workplace.\n<blockquote>\n“Joan brings fresh insights and ideas for ways to create new business models,\" stated Steve Church, Senior Vice President, Avnet, Inc; Director, Services and Strategic Business Development. \"She has a unique ability to assess internal and external business factors and create new business opportunities.\"</blockquote>\n<strong></strong>\n\nTo become an NSA member, Koerber-Walker had to provide documentation of her professional speaking experience and agree to a strict code of ethics. NSA currently has 4,000 members in 26 countries.\n“I am not only excited, but honored to be part of such a prestigious group. Learning and sharing with these professionals will truly benefit my audiences and the companies we work with at CorePurpose,” says Koerber-Walker.\n<span style=\"text-decoration: underline;\">About NSA</span>\n\nThe National Speakers Association (NSA) is the leading organization for experts who speak professionally. NSA’s 4000 members include experts in a variety of industries and disciplines, who reach audiences as trainers, educators, humorists, motivators, consultants, authors, and more. Since 1973, NSA has provided resources and education designed to advance skills, integrity, and value of its members and the speaking profession.\n<span style=\"text-decoration: underline;\">About CorePurpose, Inc.</span>\n\nHeadquartered in Arizona, CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas of highest impact while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required.','CorePurpose Executive Director Admitted into the National Speakers Association','','inherit','closed','open','','458-revision','','','2012-07-14 20:44:12','2012-07-14 20:44:12','',458,'http://new.corepurpose.com/458-revision/',0,'revision','',0),(460,2,'2012-07-14 20:44:41','2012-07-14 20:44:41','The National Speakers Association (NSA), the leading organization for experts who speak professionally, recently accepted Joan Koerber-Walker, Executive Director of CorePurpose, Inc., as a professional member of the Association.<!--more-->\r\nKoerber-Walker is a professional speaker, business strategist, and entrepreneur who talks to business audiences on strategies for focusing organizations for greater success and achievement. She incorporates over 20 years of experience in working with emerging and established companies in the technology space, both domestically and abroad into her presentations and leaves audiences with actionable concepts to apply in the workplace.\r\n<blockquote>\r\n“Joan brings fresh insights and ideas for ways to create new business models,\" stated Steve Church, Senior Vice President, Avnet, Inc; Director, Services and Strategic Business Development. \"She has a unique ability to assess internal and external business factors and create new business opportunities.\"</blockquote>\r\n<strong></strong>\r\n\r\nTo become an NSA member, Koerber-Walker had to provide documentation of her professional speaking experience and agree to a strict code of ethics. NSA currently has 4,000 members in 26 countries.\r\n<blockquote>\r\n“I am not only excited, but honored to be part of such a prestigious group. Learning and sharing with these professionals will truly benefit my audiences and the companies we work with at CorePurpose,” says Koerber-Walker.</blockquote>\r\n<span style=\"text-decoration: underline;\">About NSA</span>\r\n\r\nThe National Speakers Association (NSA) is the leading organization for experts who speak professionally. NSA’s 4000 members include experts in a variety of industries and disciplines, who reach audiences as trainers, educators, humorists, motivators, consultants, authors, and more. Since 1973, NSA has provided resources and education designed to advance skills, integrity, and value of its members and the speaking profession.\r\n<span style=\"text-decoration: underline;\">About CorePurpose, Inc.</span>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas of highest impact while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required.','CorePurpose Executive Director Admitted into the National Speakers Association','','inherit','closed','open','','458-revision-2','','','2012-07-14 20:44:41','2012-07-14 20:44:41','',458,'http://new.corepurpose.com/458-revision-2/',0,'revision','',0),(1750,1001003,'2012-08-16 19:58:53','2012-08-16 19:58:53','<tr>\r\n<td valign=\"top\"><font face=\"Arial, Helvetica, sans-serif\"><font size=\"2\"><b>AviMail is 21st Century e-Marketing ...</b><br />\r\nAudio Video Interactive E-Mail is high-impact, measurable and cost-effective, incorporating the latest in rich-media and integrated video to take best advantage of broadband connectivity which the majority of recipients now enjoy. AviMail is the ideal tool for corporate communications, online coupons, movie trailers, newsletters, surveys, demos, customer service, and so many more messages.</font></font><br />\r\n<br />\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><b><font face=\"Arial, Helvetica, sans-serif\">Corporate Communications</font></b><font face=\"Arial, Helvetica, sans-serif\"><br />\r\nUse AviMail to send corporate invitations, press releases, executive briefings, product information and investor relation materials<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\"><img src=\"http://www.avimail.com/images/acura.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" hspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Brand Advertising</b><br />\r\nUse AviMail to enhance brand recognition within an industry or category of goods and services in both B-to-B, customer loyalty and general consumer advertising.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/efunds3/index.htm\')\"><img src=\"http://www.avimail.com/images/efund.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" hspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Referral Marketing</b> <br />\r\nUse AviMail to build your database of loyal customers, conduct ongoing customer relationship management and enjoy the ongoing benefits of referral marketing.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/sound_speed1/index.htm\')\"><img src=\"http://www.avimail.com/images/alycia1.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" hspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Sales Presentations</b><br />\r\nUse AviMail to improve response times, increase conversions and lower customer acquisition and retention costs.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><b><br />\r\n</b></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/canon1/index.htm\')\"><img src=\"http://www.avimail.com/images/cannon.jpg\" width=\"232\" height=\"133\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Brochures</b> <br />\r\nUse an AviMail to reduce mailing costs, reach targeted customers, and increase response rates.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><b><br />\r\n</b></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/fords2/index.htm\')\" class=\"bluelink\"><img src=\"http://www.avimail.com/images/ford.jpg\" width=\"233\" height=\"94\" hspace=\"0\" vspace=\"0\" border=\"0\" align=\"absmiddle\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\nView This Sample</a></font></td>\r\n</tr>\r\n','AviMail Internet Solutions (TM)','','inherit','open','open','','1743-revision-5','','','2012-08-16 19:58:53','2012-08-16 19:58:53','',1743,'http://new.corepurpose.com/1743-revision-5/',0,'revision','',0),(1762,1001003,'2012-08-16 20:06:26','2012-08-16 20:06:26','<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span style=\"font-size: x-small;\">\n</span></span>\n<h4>AviMail is 21st Century e-Marketing ...</h4>\nAudio Video Interactive E-Mail is high-impact, measurable and cost-effective, incorporating the latest in rich-media and integrated video to take best advantage of broadband connectivity which the majority of recipients now enjoy. AviMail is the ideal tool for corporate communications, online coupons, movie trailers, newsletters, surveys, demos, customer service, and so many more messages.\n\n<span style=\"font-size: x-small;\">\n</span>\n<h4><span style=\"font-family: Arial, Helvetica, sans-serif;\">Corporate Communications</span></h4>\nUse AviMail to send corporate invitations, press releases, executive briefings, product information and investor relation materials\n\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/acura.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" border=\"0\" hspace=\"0\" /></a></span>\n\n<a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\">View This Sample</a>\n\n<span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\n</span></span>\n<h4>Brand Advertising</h4>\nUse AviMail to enhance brand recognition within an industry or category of goods and services in both B-to-B, customer loyalty and general consumer advertising.\n\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/efunds3/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/efund.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" border=\"0\" hspace=\"0\" /></a></span>\n\n<span class=\"bluelink\">View This Sample</span>\n\n<span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\n</span></span>\n<h4>Referral Marketing</h4>\nUse AviMail to build your database of loyal customers, conduct ongoing customer relationship management and enjoy the ongoing benefits of referral marketing.\n\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/sound_speed1/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/alycia1.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" border=\"0\" hspace=\"0\" /></a></span>\n\n<span class=\"bluelink\">View This Sample</span>\n\n<span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><h4>Sales Presentations</h4></span></span>\n\nUse AviMail to improve response times, increase conversions and lower customer acquisition and retention costs.\n\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><strong></strong>\n\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/canon1/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/cannon.jpg\" alt=\"\" width=\"232\" height=\"133\" border=\"0\" /></a></span>\n\n<span class=\"bluelink\">View This Sample</span><span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><strong>Brochures</strong></span></span>\n\nUse an AviMail to reduce mailing costs, reach targeted customers, and increase response rates.\n\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><strong></strong>\n\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a class=\"bluelink\" href=\"javascript:openBR4(\'http://www.avimailer.com/fords2/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/ford.jpg\" alt=\"\" width=\"233\" height=\"94\" align=\"absmiddle\" border=\"0\" hspace=\"0\" vspace=\"0\" /></a></span>\n\nView This Sample','AviMail Internet Solutions (TM)','','inherit','open','open','','1743-revision-16','','','2012-08-16 20:06:26','2012-08-16 20:06:26','',1743,'http://new.corepurpose.com/1743-revision-16/',0,'revision','',0),(1752,1001003,'2012-08-16 20:02:29','2012-08-16 20:02:29','<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span style=\"font-size: x-small;\"><h2>AviMail is 21st Century e-Marketing ...</strong></h2></span>\r\n\r\nAudio Video Interactive E-Mail is high-impact, measurable and cost-effective, incorporating the latest in rich-media and integrated video to take best advantage of broadband connectivity which the majority of recipients now enjoy. AviMail is the ideal tool for corporate communications, online coupons, movie trailers, newsletters, surveys, demos, customer service, and so many more messages.<span style=\"font-size: x-small;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;\">Corporate Communications</span></strong></span>\r\n\r\nUse AviMail to send corporate invitations, press releases, executive briefings, product information and investor relation materials\r\n\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/acura.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" border=\"0\" hspace=\"0\" /></a></span>\r\n\r\n<a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\">View This Sample</a><span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><strong>Brand Advertising</strong></span></span>\r\n\r\nUse AviMail to enhance brand recognition within an industry or category of goods and services in both B-to-B, customer loyalty and general consumer advertising.\r\n\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/efunds3/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/efund.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" border=\"0\" hspace=\"0\" /></a></span>\r\n\r\n<span class=\"bluelink\">View This Sample</span><span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><strong>Referral Marketing</strong></span></span>\r\n\r\nUse AviMail to build your database of loyal customers, conduct ongoing customer relationship management and enjoy the ongoing benefits of referral marketing.\r\n\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/sound_speed1/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/alycia1.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" border=\"0\" hspace=\"0\" /></a></span>\r\n\r\n<span class=\"bluelink\">View This Sample</span><span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><strong>Sales Presentations</strong></span></span>\r\n\r\nUse AviMail to improve response times, increase conversions and lower customer acquisition and retention costs.\r\n\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><strong></strong>\r\n\r\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/canon1/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/cannon.jpg\" alt=\"\" width=\"232\" height=\"133\" border=\"0\" /></a></span>\r\n\r\n<span class=\"bluelink\">View This Sample</span><span style=\"font-size: x-small;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><strong>Brochures</strong></span></span>\r\n\r\nUse an AviMail to reduce mailing costs, reach targeted customers, and increase response rates.\r\n\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" alt=\"\" width=\"9\" height=\"9\" align=\"absmiddle\" border=\"0\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><strong></strong>\r\n\r\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><a class=\"bluelink\" href=\"javascript:openBR4(\'http://www.avimailer.com/fords2/index.htm\')\"><img class=\"aligncenter\" src=\"http://www.avimail.com/images/ford.jpg\" alt=\"\" width=\"233\" height=\"94\" align=\"absmiddle\" border=\"0\" hspace=\"0\" vspace=\"0\" /></a></span>\r\n\r\nView This Sample','AviMail Internet Solutions (TM)','','inherit','open','open','','1743-revision-7','','','2012-08-16 20:02:29','2012-08-16 20:02:29','',1743,'http://new.corepurpose.com/1743-revision-7/',0,'revision','',0),(1745,1001003,'2012-08-16 19:56:19','0000-00-00 00:00:00','','Navigating Transitions','','draft','open','open','','','','','2012-08-16 19:56:19','2012-08-16 19:56:19','',0,'http://new.corepurpose.com/?p=1745',0,'post','',0),(1746,1001003,'2012-08-16 20:25:15','0000-00-00 00:00:00','<h3><a href=\"http://new.corepurpose.com/?attachment_id=1761\" rel=\"attachment wp-att-1761\"><img class=\"aligncenter size-full wp-image-1761\" title=\"LR1  02SEP06\" src=\"http://new.corepurpose.com/wp-content/uploads/LR1-02SEP06.jpg\" alt=\"\" width=\"100\" height=\"148\" /></a></h3>\r\n<h3>Are you ready for CHANGE?</h3>\r\nIf you are planning or facing significant change, <strong>Navigating Transitions</strong> welcomes the opportunity to provide dedicated, experienced and timely talent for your short-term leadership needs. Whether your temporary leadership needs are strategically driven or happen unexpectedly, Navigating Transitions can help.\r\n\r\nOur goal is to deliver insight, counsel and leadership needed to create stability, agility and results when you need to address short-term problems or time-critical opportunities:\r\n\r\n If you have a business problem that cannot be solved with in-house talent, we offer short-term <strong>CONSULTING</strong> services. Examples of projects include strategic and operational plan alignment and business-technology project audits. Typical deliverables include assessments and recommendations.\r\n\r\n If you have executives who are new in their roles or need an objective sounding board, we offer <strong>MENTORING</strong> to provide \"been there, done that\" counsel. Typically, these advisory engagements result in the transfer of expertise to help the mentee grow strategic thinking as well as tactical expertise. Mentoring is done in-office, via phone and through email dialog; it is usually part-time and can extend over several months.\r\n\r\n If you are in an unplanned growth, key executive loss, or other complex situation and lack the specific leadership you immediately require, we offer <strong>TRANSITIONAL LEADERSHIP</strong> to help you bridge the gap. In some cases this C\"X\"O and senior leadership support is provided a day or two a week; some situations may require full-time and on-site support.\r\n<strong></strong>\r\n\r\n<strong>Laraine Rodgers</strong>, founder and president Navigating Transitions, has a passion and a solid track record for solving business problems. A force in the information revolution, she is an accomplished executive, innovative leader and trusted advisor to C-level executives and government officers.\r\n\r\nHer broad and deep range of experience includes key roles, such as CIO, Xerox U.S., Senior Vice President, Citibank, CIO, City of Phoenix, Director, American Express and strategic consulting engagements in evolving, expanding and established companies and agencies. She is a member of the U.S. Government Accountability Office\'s (GAO) Executive Council on Information Management and Technology, the Phoenix Business Journal\'s Publisher\'s Advisory Board, and the Board of the Arizona Health Information Technology Accelerator (AHITA).\r\n\r\nLaraine earned a B.S. in Organizational Behavior from the University of San Francisco and an M.B.A. from Pepperdine University. She brings depth and breadth of experience, wisdom and vision to help organizations clarify direction, plan a course of action and mobilize resources towards goals.\r\n<strong></strong>\r\n\r\n<strong>The \"we\" in Navigating Transitions</strong> represents a network of talent who bring specific skills to pressing business issues. Network members include The CoreAlliance (www.corepurpose.com) and The Public Strategies Group (www.psg.us) as well as seasoned leaders from business, technology and marketing disciplines.\r\n\r\nContact us to see how we can help you solve your short-term leadership needs. Just click the link or logo above.\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\nP.O. Box 91379\r\nTucson, AZ 85752-1379\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>520-260-2990<strong>\r\nEmail</strong> <a href=\"mailto:LR@NavitigatingTransitions.com\">LR@NavitigatingTransitions.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> No','Navigating Transitions','','draft','open','open','','','','','2012-08-16 20:25:15','2012-08-16 20:25:15','',0,'http://new.corepurpose.com/?p=1746',0,'post','',0),(1747,1001003,'2012-08-16 19:55:37','2012-08-16 19:55:37','<tr>\r\n<td valign=\"top\"><font face=\"Arial, Helvetica, sans-serif\"><font size=\"2\"><b>AviMail is 21st Century e-Marketing ...</b><br />\r\nAudio Video Interactive E-Mail is high-impact, measurable and cost-effective, incorporating the latest in rich-media and integrated video to take best advantage of broadband connectivity which the majority of recipients now enjoy. AviMail is the ideal tool for corporate communications, online coupons, movie trailers, newsletters, surveys, demos, customer service, and so many more messages.</font></font><br />\r\n<br />\r\n<table width=\"460\" border=\"0\" align=\"center\" cellpadding=\"4\" cellspacing=\"0\">\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><b><font face=\"Arial, Helvetica, sans-serif\">Corporate Communications</font></b><font face=\"Arial, Helvetica, sans-serif\"><br />\r\nUse AviMail to send corporate invitations, press releases, executive briefings, product information and investor relation materials<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\"><img src=\"http://www.avimail.com/images/acura.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" hspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/bellac_rl2/index.htm\')\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Brand Advertising</b><br />\r\nUse AviMail to enhance brand recognition within an industry or category of goods and services in both B-to-B, customer loyalty and general consumer advertising.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/efunds3/index.htm\')\"><img src=\"http://www.avimail.com/images/efund.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" hspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Referral Marketing</b> <br />\r\nUse AviMail to build your database of loyal customers, conduct ongoing customer relationship management and enjoy the ongoing benefits of referral marketing.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" /><a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/sound_speed1/index.htm\')\"><img src=\"http://www.avimail.com/images/alycia1.jpg\" alt=\"AviMail Sample Page\" width=\"233\" height=\"133\" hspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Sales Presentations</b><br />\r\nUse AviMail to improve response times, increase conversions and lower customer acquisition and retention costs.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><b><br />\r\n</b></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/canon1/index.htm\')\"><img src=\"http://www.avimail.com/images/cannon.jpg\" width=\"232\" height=\"133\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\n<span class=\"bluelink\">View This Sample</span></a></font></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\"><font size=\"2\"><font face=\"Arial, Helvetica, sans-serif\"><b>Brochures</b> <br />\r\nUse an AviMail to reduce mailing costs, reach targeted customers, and increase response rates.<br />\r\n<img src=\"http://www.avimail.com/images/bullet.gif\" width=\"9\" height=\"9\" border=\"0\" align=\"absmiddle\" />  <a href=\"javascript:openBR4(\'http://www.avimail.com/n_sam/index.html\')\">View All Samples </a><b><br />\r\n</b></font></font></td>\r\n<td valign=\"top\"><font size=\"2\" face=\"Arial, Helvetica, sans-serif\"><a href=\"javascript:openBR4(\'http://www.avimailer.com/fords2/index.htm\')\" class=\"bluelink\"><img src=\"http://www.avimail.com/images/ford.jpg\" width=\"233\" height=\"94\" hspace=\"0\" vspace=\"0\" border=\"0\" #invalid_attr_id=\"1px solid #CCCCCC\" /><br />\r\nView This Sample</a></font></td>\r\n</tr>\r\n','AviMail Internet Solutions (TM)','','inherit','open','open','','1743-revision-2','','','2012-08-16 19:55:37','2012-08-16 19:55:37','',1743,'http://new.corepurpose.com/1743-revision-2/',0,'revision','',0),(1727,1001003,'2012-08-16 19:26:15','2012-08-16 19:26:15','<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">New Angle\nMedia is a multimedia web service specializing in Web conferencing and training\nsolutions.  </span></strong></p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Uniquely\npositioned to serve the current corporate environment of scaled down work\nforces, tight schedules, and limited financial resources; New Angle Media will\nsave the day for companies in need of economical and productive conferencing,\ntraining and communications.  </span></p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">Webcasting\nenables businesses to overcome distance, time restrictions, and scheduling\nproblems with:</span></strong></p>\n\n<ul>\n	<li>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\"> streaming\nvideo</span></p>\n</li>\n	<li>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">slide\npresentations</span></p>\n</li>\n	<li>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">text, and\naudio delivered to any size audience</span></p>\n</li>\n	<li>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Q&amp;A\nsessions, email, chat features, and instant surveys; both live an on demand.\n</span></p>\n</li>\n</ul>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">And\neverything can be archived!</span></strong></p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Our services\nare so compelling that we believe companies will change the way they communicate\npermanently after experiencing the effectiveness of a Webcast.  </span></p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">Contact us\nby clicking on our logo above.</span></strong></p>\n\n\n<hr />\n\n<strong>Email</strong> sroberts@newanglemedia.com\n<strong>Small</strong> Business Yes\n<strong>Woman Owned</strong> No\n<strong>Minority Owned</strong> No','New Angle Media','','inherit','open','open','','1717-revision','','','2012-08-16 19:26:15','2012-08-16 19:26:15','',1717,'http://new.corepurpose.com/1717-revision/',0,'revision','',0),(2401,2,'2013-05-11 16:49:37','2013-05-11 16:49:37','<span style=\"font-size:x-small;\">We’ve all been there. Those times when we have so much to do that we’re just not sure how it will all get done.  Emails are pouring in.  Reports are due.  The phone won’t stop ringing.  New social media communication tools are pinging you from all sides.  A new crisis has just popped up and you have not finished dealing with the old one! Each forms a link in a chain that has you attached to your desk.   <!--more--></span>\n\n<span style=\"font-size:x-small;\">When overload hits, it’s easy to get sucked into it.  That just makes things worse.  As it sucks you down, it slows you down… just when you need to speed up.</span>\n<div style=\"width:340px;\"><a href=\"http://www.andertoons.com/cartoon/5311/\"><img src=\"http://www.andertoons.com/img/cartoons/5311.jpg\" alt=\"Cartoon #5311 - \'On the other hand, it\'s great job security.\'\" />\n</a><a style=\"text-align:right;padding-right:5px;display:block;\" href=\"http://www.andertoons.com/\">An Andertoons Cartoon</a></div>\n<span style=\"font-size:small;\"><strong>At times like this, your attitude and the actions you take make all the difference.  </strong></span>\n\n<a href=\"http://andertoons.com/cartoon/5311/\" target=\"_blank\">Mark Anderson’s cartoon</a> has the right idea.  Find the positive in the situation.  You may be overloaded because THEY need YOU.  The question is… how will you meet all those demands.  Here are a few tips that work for me.\n<ol>\n	<li><strong>Don’t be a super hero – </strong>Let others know that you need help.  There are always tasks that can be shared so that you can focus on those high priority ones that will make the most difference.</li>\n	<li><strong>Take yourself out of the game </strong>– Let people know that you are on deadline and that for the next 24 hours you will not be available but that you will get back to them.  This will give you the time and space to get stuff done and let them know why you are not responding immediately.  Our communication tools can actually help here.  Set your voicemail message, email responders and other tools  to share that you are “away” and when you will be back in touch along with an emergency contact who can be reached if it is REALLY time critical.  Folks will understand.  After all, we’ve ALL been there.</li>\n	<li><strong>Make the most of seclusion</strong>- Now that you have that precious quiet time, get organized. Turn EVERYTHING off so that you have no distractions. Make a list of all your high priority items (the ones you did not share) and then rank them in order of importance.</li>\n	<li><strong>Start with #1 and get it done.</strong>  Cross it off and tackle #2, then #3, then #4 and so on. With each one you will find your sense of accomplishment and your energy coming back to you.</li>\n	<li><strong>Tell them you’re back</strong> -  Once you are back in the game – let people know.  Respond to those new messages, send out an email to teammates sharing what you accomplished while you were away and re-engage.  As you are responding, don’t forget to thank them for their patience and for stepping up and watching your back while you were away.</li>\n</ol>\nThere will always be times when we feel like we are chained to our desk.  By keeping the right attitude, taking the right action and getting the job done, we break those chains.  Soon we are free and have left a string of accomplishments behind us.  THAT is is the best way to create job security.\n\nThanks for stopping by.  Stay tuned…\n\nJoan Koerber-Walker\n\n<strong><a href=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\"><img style=\"margin:5px;\" title=\"Joan Koerber-Walker_Thumbnail \" src=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\" alt=\"\" width=\"70\" height=\"70\" align=\"left\" /></a>Joan Koerber-Walker</strong> is President and CEO of <a href=\"http://www.azbio.org\">AZBio</a>, the Arizona BioIndustry Association.  A two time Stevie Award National Finalist and former Fortune 500 executive, she is also the  Chairman of the Board of <a href=\"http://www.corepurpose.com/\">CorePurpose, Inc</a>. and the <a href=\"http://www.otef.org/\">Opportunity Through Entrepreneurship Foundation</a> and serves as Executive in Residence for <a href=\"http://www.callamanventures.com\">Callaman Ventures</a>.  As the former CEO of the Arizona Small Business Association and a past member of the Board of Trustees of the National Small Business Association in Washington, D.C. she has worked with hundreds of small businesses and on behalf of thousands.  Chat with her on Twitter as <a href=\"http://www.twitter.com/joankw\">@joankw</a>, <a href=\"http://www.twitter.com/jkwgrowth\">@JKWgrowth</a>, <a href=\"http://www.twitter.com/jkwinnovation\">@JKWinnovation</a>, <a href=\"http://www.twitter.com/jkwleadership\">@JKWleadership</a> and <a href=\"http://www.twitter.com/corepurpose\">@CorePurpose</a> or at her blog at <a href=\"http://www.JoanKoerber-Walker.com\">www.JoanKoerber-Walker.com</a>.\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:37db5eee-34ce-406f-854c-0d8c7f8b02e2\" class=\"wlWriterEditableSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan+Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/AZBio\" rel=\"tag\">AZBio</a>,<a href=\"http://technorati.com/tags/Business+Tips\" rel=\"tag\">Business Tips</a>,<a href=\"http://technorati.com/tags/Career+Tips\" rel=\"tag\">Career Tips</a>,<a href=\"http://technorati.com/tags/Time+Management\" rel=\"tag\">Time Management</a>,<a href=\"http://technorati.com/tags/Setting+Priorities\" rel=\"tag\">Setting Priorities</a>,<a href=\"http://technorati.com/tags/Chained+to+your+desk\" rel=\"tag\">Chained to your desk</a>,<a href=\"http://technorati.com/tags/Mark+Anderson\" rel=\"tag\">Mark Anderson</a>,<a href=\"http://technorati.com/tags/Andertoons\" rel=\"tag\">Andertoons</a></div>','Help! I’m chained to my desk!','','inherit','open','open','','1585-revision-5','','','2013-05-11 16:49:37','2013-05-11 16:49:37','',1585,'http://www.corepurpose.com/1585-revision-5/',0,'revision','',0),(2402,2,'2013-05-11 16:49:38','2013-05-11 16:49:38','Catalyst for Growth – AZ Bio moves forward with new CEO and an aggressive agenda -   Joan Koerber-Walker announced as CEO of the Arizona BioIndustry Association  <!--more-->Scottsdale Arizona  March 23, 2011\r\n\r\nThe Arizona BioIndustry Association, the unified voice of Arizona’s growing bioscience industry, today announced the hiring of Joan Koerber-Walker who joins the state-wide organization as President and CEO of AZBio effective immediately.\r\n<blockquote>“As its new leader, Joan Koerber-Walker brings a fresh perspective, leadership and the experience needed to move our organization forward faster” shared Christine McAuliffe, AZBio Board Chair and shareholder at Polsinelli and Shughart in Phoenix. “The board was in unanimous agreement that Joan has the right combination of experience, skills and talent needed to support our organization and our members as together we grow.”</blockquote>\r\nWith a mission to make Arizona a place where bioscience organizations can grow and succeed, AZBio is comprised of member organizations in business, research and education, economic development, government, and other professions involved in the biosciences. AZBio provides a forum for the bioscience community to join together with a unified voice, educating policy makers and the public, influencing public policy, and advancing the economic interests of individual organizations as well as the sector as a whole. By enabling private sector innovation, collaborating with Arizona’s universities and research institutions, and supporting economic growth throughout the state, AZBio provides the catalyst for growth of Arizona’s bioindustry organizations and through them the opportunity for more high quality job opportunities for Arizonans.\r\n\r\nNo stranger in Arizona’s leadership community, Koerber-Walker became active in Arizona’s business community in 2002, when she left a successful career as an executive at Avnet, Inc. to found CorePurpose, Inc. where she continues to serve as Chairman. For the past nine years she has been active in the community, working with businesses of all sizes to create focused business strategies and resource networks required to execute successfully. In addition to active participation in her own company and as an Executive in Residence at Callaman Ventures, her leadership experience includes past service as a board member and treasurer for RiboMed Biotechnologies, Inc., two years as CEO of the Arizona Small Business Association, on the Board of Trustees of the NSBA in Washington D.C., Chairman of the Advisory Board to Parenting Arizona, the state’s largest parent education and child abuse prevention organization, service on the Board of Directors of the Arizona Technology Council and as Chairman of the Opportunity Through Entrepreneurship Foundation – the host organization for the Arizona Entrepreneurship Conferences which connect Arizona’s entrepreneurial and investor communities with each other and with nationally recognized thought leaders.\r\n<blockquote>“We welcome Joan’s energy and leadership to AZBio” Nina Ossanna, Ph.D., Director, Business Development at the BIO5 Institute, immediate past Chair of AZBio and Chair of the Search Committee, “With her leadership, we look forward to expanding AZBio’s programs that support our member organizations to grow and thrive here in Arizona.”\r\n\r\n“Throughout my career, I have been lucky enough to have the opportunity to work with great people and great organizations to achieve goals that others might have thought were difficult or even impossible. Together with the team at AZBio – our employees, our members, and our community partners - we can accelerate the growth of Arizona’s biosciences community and our overall economy.” Koerber-Walker stated. “Opportunity begins with conversations and builds with action. That’s why I am looking forward to asking our biosciences community what they need to get the job done and with their help and support using AZBio as a catalyst to help them make things happen.”\r\n\r\n“Our search committee was fortunate in having excellent, well-qualified candidates and finding Joan in that mix,” shared Jack Dean, PhD, Special Advisor, sanofi-aventis and an AZBio Board Member who was instrumental in the search and selection process. “Joan brings to us great experience working with large and small business throughout our state and a passion for success. I anticipate that Joan will re-energize Arizona’s bioindustry and help create a culture that allows us to be recognized for our contribution to biotechnology and translational medicine.”</blockquote>\r\nAZBio will be hosting a number of great events where members of the community can connect, join the conversation and engage.\r\n\r\nTo learn more visit <a href=\"http://www.AZBio.org\">www.AZBio.org</a> .',' CorePurpose founder takes the helm as President and CEO of AZBio','','inherit','open','open','','689-revision-8','','','2013-05-11 16:49:38','2013-05-11 16:49:38','',689,'http://www.corepurpose.com/689-revision-8/',0,'revision','',0),(467,2,'2012-07-14 22:37:15','2012-07-14 22:37:15','Now more than ever, America needs the creativity, innovation, and leadership that small businesses provide.  That\'s why I write the CorePurpose Blog... Joan Koerber-Walker<!--more-->\r\n\r\nIn 2002, I left corporate America to launch my own small business, CorePurpose, Inc. with a mission to assist companies of all sizes in focusing their collective talents on the actions that have the greatest impact for their success and in focusing on strong business fundamentals as a foundation for growth.\r\n\r\nIn December 2006, an opportunity to work with a talented team of staff and volunteers at the Arizona Small Business Association was just too good to say no to. Thanks to the support of our CorePurpose Team, I was able to take my first sabbatical and join the ASBA team as their CEO. Together we tackled big challenges like health-care, workforce development, and raising the awareness of the importance of growing local businesses as an economic development strategy. As CEO of the organization, I had the opportunity to work with thousands of businesses across the state, see how they were making a difference every day, and to experience first hand the power of small business as a driver in our economy.\r\n\r\nIn the begining of 2009 I returned to CorePurpose full time to support the companies and organziations who were increasing calls for support in one of our nation\'s most challenging economic times. I also started what became the CorePurpose Blog.  You will find its genesis at <a href=\"http://www.JoanKoerber-Walker.com\">www.JoanKoerber-Walker.com</a>.\r\n\r\nBeginning in March 2011, I again moved into sabbatical mode, this time to join another wonderful team as President and CEO of AZBio, <a href=\"http://www.azbio.org\">the Arizona Bioindustry Association</a>.\r\n\r\nArizona\'s bioscience industry is on the move and making great strides forward in discovering and delivering solutions to some of the world’s greatest challenges:\r\n<ul>\r\n	<li>Diagnosing and treating disease</li>\r\n	<li>Sustaining and Improving the quality of life with innovative medical devices</li>\r\n	<li>Developing new sources of green energy</li>\r\n	<li>Pioneering new science to feed the world</li>\r\n	<li>Creating solutions that are both sustainable AND affordable.</li>\r\n</ul>\r\nAs Arizona’s statewide industry Association, AZBio is committed to working with our members across Arizona to support our industry as together we move forward faster.\r\n\r\nWhile I am at AZBio, our CorePurpose team is ready and able to support you while I spend my days working with some of the most insipring leaders and innovators you\'ll find anywhere.\r\n\r\nWe live in an interesting time in history - one that we can choose to make the most of. I am excited to use this blog as the beginning of a conversation on what we can all do together to focus on our strengths, overcome challenges, get our economy back on track, and keep it there.\r\n\r\nSo welcome to the conversation and please stay tuned.\r\n\r\n<em>--- Joan Koerber-Walker, founder and chairman, CorePurpose, Inc.</em>','Why this? Why now? About the CorePurpose Blog','','inherit','closed','open','','81-revision-8','','','2012-07-14 22:37:15','2012-07-14 22:37:15','',81,'http://new.corepurpose.com/81-revision-8/',0,'revision','',0),(468,1001003,'2003-04-16 23:28:57','2003-04-16 23:28:57','<h2><span style=\"color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: xx-small;\">CorePurpose will be debuting the Channels Services Suite at the EDS show in Las Vegas May 2003. Get a sneak peek at our new ad today!</span></h2>\r\n<span style=\"color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: xx-small;\"><a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web.jpg\"><img class=\"aligncenter size-full wp-image-469\" title=\"CorePurpose Channel Service Suite Ad\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web-e1342308672358.jpg\" alt=\"\" width=\"600\" height=\"786\" /></a></span>','Channels Service Suite Unveiled at EDS','','publish','closed','closed','','article-aspid20','','','2013-05-12 01:07:08','2013-05-12 01:07:08','',0,'http://new.corepurpose.com/?p=468',0,'post','',0),(469,2,'2012-07-14 23:30:24','2012-07-14 23:30:24','','CorePurpose Channel Service Suite Ad','','inherit','closed','open','','eds-for-web','','','2012-07-14 23:30:24','2012-07-14 23:30:24','',468,'http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web.jpg',0,'attachment','image/jpeg',0),(470,2,'2012-07-14 23:32:58','2012-07-14 23:32:58','<h2><span style=\"color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: xx-small;\">CorePurpose will be debuting the Channels Services Suite at the EDS show in Las Vegas May 2003. Get a sneak peek at our new ad today!</span></h2>\n<span style=\"color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: xx-small;\"><a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web.jpg\"><img class=\"aligncenter size-full wp-image-469\" title=\"CorePurpose Channel Service Suite Ad\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web-e1342308672358.jpg\" alt=\"\" width=\"600\" height=\"786\" /></a></span>','Channels Service Suite Unveiled at EDS','','inherit','closed','open','','468-revision','','','2012-07-14 23:32:58','2012-07-14 23:32:58','',468,'http://new.corepurpose.com/468-revision/',0,'revision','',0),(471,2,'2012-07-14 23:33:46','2012-07-14 23:33:46','<h2><span style=\"color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: xx-small;\">CorePurpose will be debuting the Channels Services Suite at the EDS show in Las Vegas May 2003. Get a sneak peek at our new ad today!</span></h2>\r\n<span style=\"color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: xx-small;\"><a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web.jpg\"><img class=\"aligncenter size-full wp-image-469\" title=\"CorePurpose Channel Service Suite Ad\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/eds-for-web-e1342308672358.jpg\" alt=\"\" width=\"600\" height=\"786\" /></a></span>','Channels Service Suite Unveiled at EDS','','inherit','closed','open','','468-revision-2','','','2012-07-14 23:33:46','2012-07-14 23:33:46','',468,'http://new.corepurpose.com/468-revision-2/',0,'revision','',0),(472,1001003,'2003-06-01 23:49:19','2003-06-01 23:49:19','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignright\" style=\"margin: 10px;\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"145\" height=\"170\" /></a>About the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','publish','closed','closed','','article-aspid26','','','2013-05-12 01:06:53','2013-05-12 01:06:53','',0,'http://new.corepurpose.com/?p=472',0,'post','',0),(473,2,'2012-07-14 23:50:47','2012-07-14 23:50:47','CorePurpose Founder Joan Koerber-Walker','Joan Koerber-Walker  of CorePurpose, Inc.','','inherit','closed','open','','joan-300-pxl','','','2012-07-14 23:50:47','2012-07-14 23:50:47','',472,'http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg',0,'attachment','image/jpeg',0),(474,2,'2012-07-14 23:59:20','2012-07-14 23:59:20','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\n\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\n\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\n\nThe presentation looks at the following key questions:\n\n· What is a \"global\" company?\n\n· Who are they - are there any?\n\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\n\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"207\" height=\"243\" /></a>About the speaker:\n\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision','','','2012-07-14 23:59:20','2012-07-14 23:59:20','',472,'http://new.corepurpose.com/472-revision/',0,'revision','',0),(475,2,'2012-07-14 23:59:45','2012-07-14 23:59:45','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"207\" height=\"243\" /></a>About the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision-2','','','2012-07-14 23:59:45','2012-07-14 23:59:45','',472,'http://new.corepurpose.com/472-revision-2/',0,'revision','',0),(476,2,'2012-07-14 23:59:54','2012-07-14 23:59:54','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"207\" height=\"243\" /></a>About the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision-3','','','2012-07-14 23:59:54','2012-07-14 23:59:54','',472,'http://new.corepurpose.com/472-revision-3/',0,'revision','',0),(477,2,'2012-07-15 00:00:47','2012-07-15 00:00:47','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft\" style=\"margin: 10px;\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"145\" height=\"170\" /></a>About the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision-4','','','2012-07-15 00:00:47','2012-07-15 00:00:47','',472,'http://new.corepurpose.com/472-revision-4/',0,'revision','',0),(478,2,'2012-07-15 00:01:54','2012-07-15 00:01:54','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft\" style=\"margin: 10px;\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"145\" height=\"170\" /></a>The event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\nAbout the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision-5','','','2012-07-15 00:01:54','2012-07-15 00:01:54','',472,'http://new.corepurpose.com/472-revision-5/',0,'revision','',0),(479,2,'2012-07-15 00:19:45','2012-07-15 00:19:45','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignright\" style=\"margin: 10px;\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"145\" height=\"170\" /></a>About the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision-6','','','2012-07-15 00:19:45','2012-07-15 00:19:45','',472,'http://new.corepurpose.com/472-revision-6/',0,'revision','',0),(480,2,'2003-06-01 00:23:49','2003-06-01 00:23:49','&nbsp;\r\n\r\nIn November of 2000, Roy Vallee, Chairman of the Board of Avnet, Inc., the world\'s largest electronics distributor, announced, at the Avnet, Inc. Annual Shareholders Meeting, that Avnet was seeing indicators that the Technology Boom of 2000 may not be sustainable.  This unleashed a storm of protest from analysts, investors and supply chain participants.  While today we all know that those indications were all too true, with hindsight, we, as an industry, only wish he had been wrong.  As the technology sector slowly begins the climb out of the most dramatic downturn in its history, the question asked repeatedly is “How did this happen? &amp; “Will it happen again?”\r\n\r\nMany hypotheses have been put forward in the last year as to what happened and why it was so extreme.  Some attribute the cause to:\r\n<ul>\r\n	<li>The external environment – globalization, industry consolidation, Y2K, or the dot.com implosion and resulting telecom plunge;</li>\r\n	<li>Industry cyclicality – sharper and more dramatic cycles as the size of the industry and key sectors within it grow disproportionately;</li>\r\n	<li>Technology – our sophisticated IT systems let us down.  The forecasts were all wrong;</li>\r\n	<li>An increasingly complex supply chain;</li>\r\n	<li>Wall Street – pressure for growth driving unrealistic forecasts; or</li>\r\n	<li>All of the above – a Perfect Storm!</li>\r\n</ul>\r\n&nbsp;\r\n\r\nPick any of the above and you can find people to agree with you as to what was responsible.  Interestingly, each of these factors is a “thing” we can point to.  We do not have to take personal responsibility because it was an external economic effect, an industry group or corporation at fault, not us.\r\n\r\nOrganizations and IT systems do not make the decisions that drive the supply chain, people do.  Each one of us represents a link in the supply chain and it is the choices we make every day that drive the outcome.  Until each of us within the industry chooses to accept this responsibility, we are doomed to face similar extreme business cycles in the future.\r\n\r\n<strong>So, if human beings are the key factors that control the supply chain, what are the human conditions that drive our supply chain behaviors?</strong>\r\n\r\n<strong><span style=\"text-decoration: underline;\">The Seven Deadly Supply Chain Sins</span></strong>\r\n\r\n<span style=\"text-decoration: underline;\">The Path of Least Resistance:</span> In our increasingly busy roles, seeking the path of least resistance comes naturally.  Whether as engineers, we design with parts we have always used it the past (designing in parts at the end of their product life cycle or missing out on possible benefits procurement or manufacturing may gain with a more commonly available part) or as procurement and materials professionals we do not make the effort to establish part numbering standards so we truly know what we have and what we need.  At one time or another, in good times and bad, we have all fallen into the trap of viewing the old ways as “good enough” rather than making the extra effort to optimize our systems and our processes.\r\n\r\n<span style=\"text-decoration: underline;\">Self Preservation:</span>  From birth, self-preservation is the most basic human instinct. Each of has a natural inclination to protect ourselves, our jobs, and our companies.   In times of allocation or constraint, a buyer may double order or increase forecast requirements to ensure his company gets what it needs to keep the production lines going.  In isolation this may be a small thing, but across an industry, this can create a groundswell of demand that may be unrealized as capacity is increased and product frees up.  Within our organizations we use this nature of self-interest by creating incentive programs to drive certain behaviors.  Unfortunately, these often conflict from department to department.  Thus, our materials team must keep inventory low to earn their incentive and the sales team needs product on hand so they can get the sales level they need to make their sales goals.  These conflicting interests lead to distrust and ultimately to breakdowns in communication or even distorted information as each individual protects his or her own interests.    If our lines of communication break down within our own companies, how can we provide accurate information to our partners across the supply chain?\r\n\r\n<span style=\"text-decoration: underline;\">Risk Avoidance:</span> If as human beings we have a natural inclination to protect our selves, the next logical progression is to shy away from risk or find ways to shift the risk from ourselves to another.  In the supply chain this manifests itself in many ways.  In our contracts and legal forms we add penalty clauses and loop holes to shift the risk of doing business from us to another.  Whether it’s the quality of imperfect forecasts, the liability for service or product failures, or artificial or often unnecessary restrictions on date codes, we often spend much more time and effort constructing rules and systems to shift risk to another than we do investing together to improve processes and systems to identify and mitigate the real risks we face.\r\n\r\n<span style=\"text-decoration: underline;\">Fallibility:</span>  “Nothing and no one is perfect.  There is always a margin for mistakes.  But naturally the other guy will let us down more often then we will err.  We must protect our selves from his failures.”    This is the thinking that leads us to greater supply chain inefficiencies – bonded inventories, excessive buffers, padded forecasts, and ultimately inventory gluts.  It is often easier to assume our supply chain partner will let us down than it is to pick the RIGHT partner and work closely with that them to develop strategy and process so both of us will be successful.\r\n\r\n<span style=\"text-decoration: underline;\">Distrust:</span>  If everyone else is driven by self-interest, risk averse and fallible, no wonder we find it so hard to develop the levels of trust we need to share good information and partner effectively.  When we do not trust our suppliers to deliver, we compensate in the supply chain.  When we do not trust the product groups to have enough inventories, we pad the sales forecast.  When we do not trust the MRP system we tinker with it.  When numbers don’t give us the answers we need, we “adjust” them until they do.  With everyone doing what comes naturally, it’s a wonder we get any good information across the supply chain at all.\r\n\r\n<span style=\"text-decoration: underline;\">Greed:</span>  Whether you believe that “Greed is Good” or greed is bad, the interesting thing we often forget is that greed is not just about money.  Greed is getting your “unfair share” of money, market position, market power, attention, and information.  Interestingly if you take the word greed out of the description, it reads like the objectives of many of our companies.\r\n<ul>\r\n	<li>Increase Revenue &amp; Profits</li>\r\n	<li>Increase Brand Position</li>\r\n	<li>Increase Market Share</li>\r\n	<li>Increase Market Intelligence</li>\r\n</ul>\r\nIt is when greed gets out of control that we get into trouble.  At the peak for the last technology wave, that is what happened.  As investors we got caught up in escalating stock prices based on company projections that had little basis in financial reality or business basics.  This influx of capital created a flurry of investment in telecom systems, IT infrastructure, and other products creating a groundswell of demand.  As demand increased and supply became constrained, as buyers, we compensated within our supply chain to ensure we got our “unfair share” of what we needed.  As sellers, we raced to capture orders and market share to get our “unfair share” of this inflated demand.  And as an industry, we reeled in shock as the whole thing imploded.  And then we started looking for someone to blame.\r\n\r\n<span style=\"text-decoration: underline;\">Denial:</span>  When we refuse to acknowledge the truth, we are in denial.  Another way to look at denial, one we got caught up in this last time around, is getting caught up in a wave of unrealistic optimism that approaches euphoria.  Things were so great in our industry and we were so proud of our strategies, our growth, and our success, that we failed to look closely at the business basics our companies were founded on.  Not only do we need to be aware of our own tendencies to get caught up in unrealistic optimism, but we must also be aware of the affect of those around us.  When our biggest customer doubles his forecast, we double ours, plus a little extra just to be safe.  So does his next supply chain partner and the next one.  Soon the forecast has grown beyond anything sustainable, even assuming that the first projection of double growth was correct.   At an industry or market level it is even more complicated.  Here, when the analysts predict the market will grow by X%, each market participant projects that they will capture their unfair share.  If you go back and add each company’s projection up, the aggregate often exceeds the level of projected growth.  These are some of the storm clouds on the horizon that signal rough weather ahead.\r\n\r\n<strong>So with all of our faults, is it hopeless?</strong>  Are we doomed to ever increasing and sharper cycles?  NO!  Each of us, at each level of our organizations has the power to drive change in the performance of the supply chain.\r\n\r\n<span style=\"text-decoration: underline;\">Looking at the bigger picture:</span> Whether we call it a supply chain or a supply network, the reality is that the choices, decisions, and actions of each of us, individually, link to others within our companies and across the supply chain.  If we are to truly develop the level of quality information needed to drive to success, we need to recognize the linkages to internal customers, partners, and external customers and ensure that we are sharing the highest quality information available at all times if we are to be successful in reaching optimal levels of performance.  Each of us must Dare to Innovate -\r\n<ul>\r\n	<li>Design for Supply Chain Information – Providing the design engineers with not only easy access to technical information, but also information on the product life cycle of the components, their availability over time, and parts that are most commonly used within their company and within their industry to reduce the potential for stock outs in time of constraint and liability inventory in times of excess.</li>\r\n	<li>Materials Management and Procurement – Investing in resources, tools and partnerships to create solutions for standardization of part numbers and sharing that information between departments (like engineering) and other manufacturing sites around the world.</li>\r\n	<li>Manufacturing – exploring systems, tools and processes that add visibility into inventory activity at the point- of use and relaying it back through the supply chain to support lean manufacturing for lower manufacturing costs and greater inventory trend data to support improved forecasting within the materials management function.</li>\r\n	<li>Operations – establishing systems and processes to link global operations and create inventory and supply chain visibility. (This is especially challenging for international companies running on disparate computer systems)</li>\r\n	<li>Channels To Market – Ensuring that we have the right channels mix to match our products and services to the needs of our customers.  Then, ensuring that the right information and support systems to support those channels are put in place to get maximum return on the Sales and Marketing efforts across the direct, representative, distribution, and self -service channels.</li>\r\n</ul>\r\n<span style=\"text-decoration: underline;\">Be generous with your supply chain partners</span>:  The opposite of self-preservation and self-interest is generosity.   This willing ness to give and share freely is the key to our success as partners in the complex supply chain.  Generosity manifests itself in the willingness to share complete and accurate information to partners, not just that portion that supports what you need right now.  It also extends to the willingness to pay for the value a supply chain partner provides, and the openness to share what portions of the partners’ value proposition truly adds value.  In today’s tight financial times, neither buyers nor sellers can afford services that do not add measurable value to the supply chain process.\r\n\r\n<span style=\"text-decoration: underline;\">Understand Risks and create process improvements to mitigate them – Accept responsibility:</span>  No business relationship is without risk, especially as you move across a complex supply chain.  The key is to mapping the process to identify the potential for problems and establishing service recovery systems to address them.  In recent years the trend has been not to manage risk, but to try to shift it across the supply chain from the OEM to the CM to the distributor or Manufacturer of the component.  For  the supply chain to work effectively and for the participants to openly share information, each supply chain partner must accept responsibility for that part of the supply chain information and risk that belongs to them.   Otherwise, innovation and trust between partners becomes impossible.\r\n\r\n<span style=\"text-decoration: underline;\">Dare to Trust/Share REAL information:</span>  The key to being able to trust your supply chain partners is to pick the RIGHT partner, then give them complete and accurate information, set reasonable allocations of risk based on accountability for the supply chain information each generates, and then let them do their job.  Choose the right partner based on  their ability to get the job done, their track record within the supply chain and the innovations they can bring to your processes that add value and help you realize your goals.\r\n\r\n<span style=\"text-decoration: underline;\">Greed is not all bad, but blind greed is dangerous</span>:  Wanting to get your “unfair share” is what business is all about.  However, when we blindly pursue market-share, revenue, or other business metrics beyond what the marketplace can support, we all ultimately suffer.   New innovations and businesses are developing to help us look at excess inventories across the supply chain.  Identifying these excesses and redirecting them inside our businesses, channels, industry groups or the marketplace allows us to circumvent the build-ups of inventory that ultimately lead to gluts and market declines.  As an industry we must enter into new types of relationships with our supply chain partners to add greater transparency to not only the product we need for the future, but also the residual inventory that is left sitting across the supply chain.  By increasing this visibility, we get a better picture of what is needed, what is left over.  We then have the opportunity to shift the resources back through the chain and put those assets to work for us rather than pushing them off to a partner as a liability.\r\n\r\n<span style=\"text-decoration: underline;\">Temper Optimism with Realism:</span> At the height of the boom, optimism was at its highest point.  The cyclicality of the technology industry was “a thing of the past” and business was continually headed up and to the right.  As the market drastically corrected, reality set in and we all scurried for cover, drastically cutting back on our product requirements, canceling orders and pushing as much liability away from our selves and back towards our supply chain partners.    In the darkest days of the downturn, we lost our optimism and trust in each other, cut our costs wherever we could and battened down the hatches to ride out the storm.  Looking around us, we hoped that we would make it through and knew that some others may not.   Today the storm clouds are beginning to dissipate and many analysts predict that we are starting a slow recovery from the Perfect Storm that started in 2000/2001.  As we move towards recovery, there are lessons we have learned that point us towards smoother sailing in the future if we choose to heed them and learn from the painful times we have been through.  We must hold on to the optimism that better times are ahead, and invest accordingly, but we must also temper that optimism with a never ending awareness of the market forces swirling around us and not be afraid to raise the storm flags when optimism conflicts with market reality.\r\n\r\n<strong>So, to answer the questions we started with:</strong>\r\n\r\n<strong>How did this happen?</strong> Because we let it.\r\n\r\n<strong>Will it happen again?</strong>  By the nature of technology, there will always be a measure of cyclicality in our industry, but the shape of those cycles is up to all of us based on our supply chain behaviors.   Eventually, there will be other storms in the high tech industry.  It is our choice if we sail right into them, as we did this time, or if we plot a new course, one marked by the sharing of accurate and complete supply chain information between partners, a willingness to be held accountable for our supply chain information and decisions, and a willingness to take the time to find the RIGHT partners and then give them what they need to support us across the supply chain.  How will you chart your course?\r\n\r\n&nbsp;\r\n\r\n<strong>About the Author:</strong>\r\n\r\nJoan Koerber-Walker is the founder and CEO of CorePurpose, Inc\r\n\r\nWith 20 years of experience in technology distribution, Ms. Koerber-Walker has held a wide range of positions in Management, Marketing, Sales, and Operations. She was instrumental in the development of Avnet’s ASIC/FPGA business and the launch of Avnet’s first Telesales operation. She was also responsible for management of the Global Supplier Contracts Administration process for Avnet’s three operating groups (Electronics Marketing, Applied Computing and Computer Marketing) and worked closely with over 700 technology partners worldwide.  With a focus on matching service expectations to operational processes, Joan brings expertise in the area of industry best practices in both channel operations and channel design.  Ms. Koerber-Walker holds a B.A. in Economics from the University of Delaware and an MBA with honors from Arizona State University.  She is a member of Beta Gamma Sigma, Vice Chairman  of the Dean’s Board of Excellence at ASU and a member of the Executive MBA Advisory Board at ASU.\r\n\r\nBased in Arizona, CorePurpose, Inc. provides enabling services that allow all stakeholders (clients, Core Alliance Members, employees and investors) to focus on what they are Passionate About and Best At, within a model that makes financial sense.  CorePurpose is a services aggregator specializing in the areas of Marketing, Sales, Business/Organizational Development and Supply Chain Management.','The Perfect Storm:   What happened to the Supply Chain in 2000/2001 and could it happen again?','','publish','closed','closed','','article-aspid5','','','2013-05-12 01:06:57','2013-05-12 01:06:57','',0,'http://new.corepurpose.com/?p=480',0,'post','',0),(487,2,'2012-07-15 00:57:21','2012-07-15 00:57:21','<strong>Increasing employee and customer enthusiam for greater growth and sucess\n</strong>\nIn today’s challenging business environment, creating and maintaining customer enthusiasm can make the difference between business success and business extinction.\n\nCustomers have more choices than ever before and expect higher and higher service levels relative to\n<ul>\n	<li>product and service information</li>\n	<li>choice between service offerings</li>\n	<li>tailored or custom services</li>\n	<li>quality of delivery</li>\n	<li>the quality of the buying experience</li>\n</ul>\nAcross industries, companies are discovering that of these 5 customer demands, the greatest is that of the buying experience.\n\nWhile a customer will forgive a service failure that is corrected promptly by a company’s enthusiastic employee ambassador, customers will migrate quickly from companies whose employees feel disenfranchised, even if the service is performed as promised.\n\nBut what is an employee ambassador, and where do you find one?  The answer is simple, employee ambassadors are all around you.  They are each member of your organization who touches a customer – directly or indirectly.  To create enthusiastic employee ambassadors, organizations must provide a support system  to foster enthusiasm that includes:\n\nA consistent culture that reaffirms that each employee is key to the company’s success\nA commitment to process, structure and continuous improvement that allows the employee to make promises to customers and gives the employee faith that their promises will be kept.\n\nAs companies aggressively pursue the development and growth of services offerings and services revenue, it has become increasingly important, in fact, imperative for these firms to provide a consistent level of process, support and flexibility to support employees in their quest of keeping promises to customers resulting in the growth of high levels of customer and employee enthusiasm and the resultant customer loyalty and profitability.\n\nAll of us want our employees and customers to be enthusiastic about the products and services we provide.  Employees can not be enthusiastic if they feel that they can not deliver what is promised, and customers will loose enthusiasm and go elsewhere if promises are not kept.  The question is how do we create that enthusiasm and keep it?  One tool, created at Arizona State University, is the process of <strong>Services Mapping</strong>.\nCross functional teams across the spectrum of a product or service delivery create a “map” of the product and service delivery systems.  The map is broken down into five levels:\n<ul>\n	<li> <span style=\"text-decoration: underline;\">Customer View &amp; Evidence</span> - What does the customer see in the way of marketing materials, articles, and information about the product or service that brings them to your door?</li>\n	<li> <span style=\"text-decoration: underline;\">Customer Contact</span> - What does the customer experience when they first make contact  with your  Organization?</li>\n	<li><span style=\"text-decoration: underline;\">On Stage Employee</span> - What are the tools, attitudes, and systems in place to support a positive employee/customer interaction and the employees confidence in making promises to customers?</li>\n	<li><span style=\"text-decoration: underline;\">Back Stage Employees</span> - What are the tools, attitudes, and systems in place to support a positive interaction between the front line employee and those they must rely on behind the scenes.</li>\n	<li><span style=\"text-decoration: underline;\">Resources</span> - What are the physical, financial, and technology resources on stage and back stage employees need to keep promises to each other and ultimately to customers.</li>\n</ul>\nThe Services Mapping process:\n<ul>\n	<li>Provides an Overview so employees know “What to Do” when things go right and when they don’t.</li>\n	<li>Identifies weak links in the chain, so promises are kept more often!</li>\n	<li>Defines the Lines of Customer Interaction between customers and employees so the employee recognizes where they can have the most impact to the customer experience and the company’s goals.</li>\n	<li>Defines Lines of Internal Interaction defined between departments</li>\n	<li>Provides a basis for identifying and assessing cost, revenue, and capital invested</li>\n	<li>Creates a baseline for use in customer satisfaction and quality improvement efforts</li>\n</ul>\nWhen service delivery processes work, promises are kept, employee enthusiasm increases and it spreads to customers.  The result is greater profits as customers stay, and more importantly, through their enthusiasm, bring more customers via  the strongest marketing tool in the arsenal, customer referrals!\n\n<span style=\"text-decoration: underline;\">About the Author:</span>\n\nJoan Koerber-Walker is founder and executive director of CorePurpose,Inc. and organization dedicated to helping companies grow by refocusing actions and resources into the areas they are passionate about and best at in a way that makes financial sense.','Want impact?  Draw a Services Map.','','inherit','closed','open','','486-revision','','','2012-07-15 00:57:21','2012-07-15 00:57:21','',486,'http://new.corepurpose.com/486-revision/',0,'revision','',0),(1720,1001003,'2012-08-16 19:22:10','2012-08-16 19:22:10','<a href=\"http://new.corepurpose.com/?attachment_id=1718\" rel=\"attachment wp-att-1718\"><img src=\"http://new.corepurpose.com/wp-content/uploads/AmandaVega1001.jpg\" alt=\"\" title=\"AmandaVega100\" width=\"100\" height=\"63\" class=\"aligncenter size-full wp-image-1718\" /></a>\r\nAmanda Vega Consulting is a true consultant firm. <br> <br>\r\n\r\nSimply put, we are all ambassadors of integrated marketing. There\'s no \"interactive versus traditional\". The Web isn\'t going to eradicate newspapers, and TV didn\'t make the radio obsolete. A brand isn\'t created through advertising alone, and high ROI for advertising doesn\'t exist without really great customer relations.<br> <br>\r\n\r\nWhile many would consider us a full-service ad agency due to the core service we provide, we pride ourselves with providing every client with a custom solution whether in-house or through selected service providers.  <br> <br>\r\n\r\nWe service clients as large as Banana Republic, and as small as tiny non-profits with one employee. <br> <br>\r\n\r\n<b>Our expertise includes:</b> public relations, web site development (including business analytics and behavioral tracking,) search engine optimization, search engine marketing, podcasting, webcasting, blogging, marketing services such as direct mail, media buying, and media planning, and advertising services such as radio, TV, and print creative. We also source product and raw materials from China and other counties.<br> <br>\r\n\r\n<b>Our Team </b>consists of in-house staff, independent contractors and consultants, and partner agencies that we know are the best in their industry.<br> <br>\r\n\r\n<b>Our Technology Team </b>consists of the top ranked web developers (with awards from Bill Gates himself), highly awarded graphic designers (Addy Awards and more), and insanely well-versed programmers (our nerds).<br> <br>\r\n\r\n<b>Our marketing and advertising folks </b>have worked on accounts such as Banana Republic and Eli Lilly, launched complete brands that you readily use in your life today, and also have their work and direct marketing campaigns in your hands daily.<br> <br>\r\n\r\nAnd our management team is a little bit of all of these.<br> <br>\r\n\r\n\r\nIndeed, we are a different agency.<br> <br><i>Oh, and we are tons of fun!</i><br> <br>\r\n\r\n\r\n<b>To learn more </b> - contact Amanda Vega Consulting by clicking on the image or link above.','Amanda Vega Consulting','','inherit','open','open','','1716-revision-2','','','2012-08-16 19:22:10','2012-08-16 19:22:10','',1716,'http://new.corepurpose.com/1716-revision-2/',0,'revision','',0),(1721,1001003,'2012-08-16 19:22:10','2012-08-16 19:22:10','<a href=\"http://new.corepurpose.com/?attachment_id=1718\" rel=\"attachment wp-att-1718\"><img src=\"http://new.corepurpose.com/wp-content/uploads/AmandaVega1001.jpg\" alt=\"\" title=\"AmandaVega100\" width=\"100\" height=\"63\" class=\"aligncenter size-full wp-image-1718\" /></a>\r\nAmanda Vega Consulting is a true consultant firm. <br> <br>\r\n\r\nSimply put, we are all ambassadors of integrated marketing. There\'s no \"interactive versus traditional\". The Web isn\'t going to eradicate newspapers, and TV didn\'t make the radio obsolete. A brand isn\'t created through advertising alone, and high ROI for advertising doesn\'t exist without really great customer relations.<br> <br>\r\n\r\nWhile many would consider us a full-service ad agency due to the core service we provide, we pride ourselves with providing every client with a custom solution whether in-house or through selected service providers.  <br> <br>\r\n\r\nWe service clients as large as Banana Republic, and as small as tiny non-profits with one employee. <br> <br>\r\n\r\n<b>Our expertise includes:</b> public relations, web site development (including business analytics and behavioral tracking,) search engine optimization, search engine marketing, podcasting, webcasting, blogging, marketing services such as direct mail, media buying, and media planning, and advertising services such as radio, TV, and print creative. We also source product and raw materials from China and other counties.<br> <br>\r\n\r\n<b>Our Team </b>consists of in-house staff, independent contractors and consultants, and partner agencies that we know are the best in their industry.<br> <br>\r\n\r\n<b>Our Technology Team </b>consists of the top ranked web developers (with awards from Bill Gates himself), highly awarded graphic designers (Addy Awards and more), and insanely well-versed programmers (our nerds).<br> <br>\r\n\r\n<b>Our marketing and advertising folks </b>have worked on accounts such as Banana Republic and Eli Lilly, launched complete brands that you readily use in your life today, and also have their work and direct marketing campaigns in your hands daily.<br> <br>\r\n\r\nAnd our management team is a little bit of all of these.<br> <br>\r\n\r\n\r\nIndeed, we are a different agency.<br> <br><i>Oh, and we are tons of fun!</i><br> <br>\r\n\r\n\r\n<b>To learn more </b> - contact Amanda Vega Consulting by clicking on the image or link above.','Amanda Vega Consulting','','inherit','open','open','','1716-revision-3','','','2012-08-16 19:22:10','2012-08-16 19:22:10','',1716,'http://new.corepurpose.com/1716-revision-3/',0,'revision','',0),(1722,1001003,'2012-08-16 19:22:16','2012-08-16 19:22:16','<a href=\"http://new.corepurpose.com/?attachment_id=1718\" rel=\"attachment wp-att-1718\"><img src=\"http://new.corepurpose.com/wp-content/uploads/AmandaVega1001.jpg\" alt=\"\" title=\"AmandaVega100\" width=\"100\" height=\"63\" class=\"aligncenter size-full wp-image-1718\" /></a>\r\nAmanda Vega Consulting is a true consultant firm. <br> <br>\r\n\r\nSimply put, we are all ambassadors of integrated marketing. There\'s no \"interactive versus traditional\". The Web isn\'t going to eradicate newspapers, and TV didn\'t make the radio obsolete. A brand isn\'t created through advertising alone, and high ROI for advertising doesn\'t exist without really great customer relations.<br> <br>\r\n\r\nWhile many would consider us a full-service ad agency due to the core service we provide, we pride ourselves with providing every client with a custom solution whether in-house or through selected service providers.  <br> <br>\r\n\r\nWe service clients as large as Banana Republic, and as small as tiny non-profits with one employee. <br> <br>\r\n\r\n<b>Our expertise includes:</b> public relations, web site development (including business analytics and behavioral tracking,) search engine optimization, search engine marketing, podcasting, webcasting, blogging, marketing services such as direct mail, media buying, and media planning, and advertising services such as radio, TV, and print creative. We also source product and raw materials from China and other counties.<br> <br>\r\n\r\n<b>Our Team </b>consists of in-house staff, independent contractors and consultants, and partner agencies that we know are the best in their industry.<br> <br>\r\n\r\n<b>Our Technology Team </b>consists of the top ranked web developers (with awards from Bill Gates himself), highly awarded graphic designers (Addy Awards and more), and insanely well-versed programmers (our nerds).<br> <br>\r\n\r\n<b>Our marketing and advertising folks </b>have worked on accounts such as Banana Republic and Eli Lilly, launched complete brands that you readily use in your life today, and also have their work and direct marketing campaigns in your hands daily.<br> <br>\r\n\r\nAnd our management team is a little bit of all of these.<br> <br>\r\n\r\n\r\nIndeed, we are a different agency.<br> <br><i>Oh, and we are tons of fun!</i><br> <br>\r\n\r\n\r\n<b>To learn more </b> - contact Amanda Vega Consulting by clicking on the image or link above.','Amanda Vega Consulting','','inherit','open','open','','1716-revision-4','','','2012-08-16 19:22:16','2012-08-16 19:22:16','',1716,'http://new.corepurpose.com/1716-revision-4/',0,'revision','',0),(485,2,'2012-07-15 00:44:06','2012-07-15 00:44:06','&nbsp;\r\n\r\nIn November of 2000, Roy Vallee, Chairman of the Board of Avnet, Inc., the worlds largest electronics distributor, announced, at the Avnet, Inc. Annual Shareholders Meeting, that Avnet was seeing indicators that the Technology Boom of 2000 may not be sustainable.  This unleashed a storm of protest from analysts, investors and supply chain participants.  While today we all know that those indications were all too true, with hindsight, we, as an industry, only wish he had been wrong.  As the technology sector slowly begins the climb out of the most dramatic downturn in its history, the question asked repeatedly is “How did this happen? &amp; “Will it happen again?”\r\n\r\nMany hypotheses have been put forward in the last year as to what happened and why it was so extreme.  Some attribute the cause to:\r\n<ul>\r\n	<li>The external environment – globalization, industry consolidation, Y2K, or the dot.com implosion and resulting telecom plunge;</li>\r\n	<li>Industry cyclicality – sharper and more dramatic cycles as the size of the industry and key sectors within it grow disproportionately;</li>\r\n	<li>Technology – our sophisticated IT systems let us down.  The forecasts were all wrong;</li>\r\n	<li>An increasingly complex supply chain;</li>\r\n	<li>Wall Street – pressure for growth driving unrealistic forecasts; or</li>\r\n	<li>All of the above – a Perfect Storm!</li>\r\n</ul>\r\n&nbsp;\r\n\r\nPick any of the above and you can find people to agree with you as to what was responsible.  Interestingly, each of these factors is a “thing” we can point to.  We do not have to take personal responsibility because it was an external economic effect, an industry group or corporation at fault, not us.\r\n\r\nOrganizations and IT systems do not make the decisions that drive the supply chain, people do.  Each one of us represents a link in the supply chain and it is the choices we make every day that drive the outcome.  Until each of us within the industry chooses to accept this responsibility, we are doomed to face similar extreme business cycles in the future.\r\n\r\n<strong>So, if human beings are the key factors that control the supply chain, what are the human conditions that drive our supply chain behaviors?</strong>\r\n\r\n<strong><span style=\"text-decoration: underline;\">The Seven Deadly Supply Chain Sins</span></strong>\r\n\r\n<span style=\"text-decoration: underline;\">The Path of Least Resistance:</span> In our increasingly busy roles, seeking the path of least resistance comes naturally.  Whether as engineers, we design with parts we have always used it the past (designing in parts at the end of their product life cycle or missing out on possible benefits procurement or manufacturing may gain with a more commonly available part) or as procurement and materials professionals we do not make the effort to establish part numbering standards so we truly know what we have and what we need.  At one time or another, in good times and bad, we have all fallen into the trap of viewing the old ways as “good enough” rather than making the extra effort to optimize our systems and our processes.\r\n\r\n<span style=\"text-decoration: underline;\">Self Preservation:</span>  From birth, self-preservation is the most basic human instinct. Each of has a natural inclination to protect ourselves, our jobs, and our companies.   In times of allocation or constraint, a buyer may double order or increase forecast requirements to ensure his company gets what it needs to keep the production lines going.  In isolation this may be a small thing, but across an industry, this can create a groundswell of demand that may be unrealized as capacity is increased and product frees up.  Within our organizations we use this nature of self-interest by creating incentive programs to drive certain behaviors.  Unfortunately, these often conflict from department to department.  Thus, our materials team must keep inventory low to earn their incentive and the sales team needs product on hand so they can get the sales level they need to make their sales goals.  These conflicting interests lead to distrust and ultimately to breakdowns in communication or even distorted information as each individual protects his or her own interests.    If our lines of communication break down within our own companies, how can we provide accurate information to our partners across the supply chain?\r\n\r\n<span style=\"text-decoration: underline;\">Risk Avoidance:</span> If as human beings we have a natural inclination to protect our selves, the next logical progression is to shy away from risk or find ways to shift the risk from ourselves to another.  In the supply chain this manifests itself in many ways.  In our contracts and legal forms we add penalty clauses and loop holes to shift the risk of doing business from us to another.  Whether it’s the quality of imperfect forecasts, the liability for service or product failures, or artificial or often unnecessary restrictions on date codes, we often spend much more time and effort constructing rules and systems to shift risk to another than we do investing together to improve processes and systems to identify and mitigate the real risks we face.\r\n\r\n<span style=\"text-decoration: underline;\">Fallibility:</span>  “Nothing and no one is perfect.  There is always a margin for mistakes.  But naturally the other guy will let us down more often then we will err.  We must protect our selves from his failures.”    This is the thinking that leads us to greater supply chain inefficiencies – bonded inventories, excessive buffers, padded forecasts, and ultimately inventory gluts.  It is often easier to assume our supply chain partner will let us down than it is to pick the RIGHT partner and work closely with that them to develop strategy and process so both of us will be successful.\r\n\r\n<span style=\"text-decoration: underline;\">Distrust:</span>  If everyone else is driven by self-interest, risk averse and fallible, no wonder we find it so hard to develop the levels of trust we need to share good information and partner effectively.  When we do not trust our suppliers to deliver, we compensate in the supply chain.  When we do not trust the product groups to have enough inventories, we pad the sales forecast.  When we do not trust the MRP system we tinker with it.  When numbers don’t give us the answers we need, we “adjust” them until they do.  With everyone doing what comes naturally, it’s a wonder we get any good information across the supply chain at all.\r\n\r\n<span style=\"text-decoration: underline;\">Greed:</span>  Whether you believe that “Greed is Good” or greed is bad, the interesting thing we often forget is that greed is not just about money.  Greed is getting your “unfair share” of money, market position, market power, attention, and information.  Interestingly if you take the word greed out of the description, it reads like the objectives of many of our companies.\r\n<ul>\r\n	<li>Increase Revenue &amp; Profits</li>\r\n	<li>Increase Brand Position</li>\r\n	<li>Increase Market Share</li>\r\n	<li>Increase Market Intelligence</li>\r\n</ul>\r\nIt is when greed gets out of control that we get into trouble.  At the peak for the last technology wave, that is what happened.  As investors we got caught up in escalating stock prices based on company projections that had little basis in financial reality or business basics.  This influx of capital created a flurry of investment in telecom systems, IT infrastructure, and other products creating a groundswell of demand.  As demand increased and supply became constrained, as buyers, we compensated within our supply chain to ensure we got our “unfair share” of what we needed.  As sellers, we raced to capture orders and market share to get our “unfair share” of this inflated demand.  And as an industry, we reeled in shock as the whole thing imploded.  And then we started looking for someone to blame.\r\n\r\n<span style=\"text-decoration: underline;\">Denial:</span>  When we refuse to acknowledge the truth, we are in denial.  Another way to look at denial, one we got caught up in this last time around, is getting caught up in a wave of unrealistic optimism that approaches euphoria.  Things were so great in our industry and we were so proud of our strategies, our growth, and our success, that we failed to look closely at the business basics our companies were founded on.  Not only do we need to be aware of our own tendencies to get caught up in unrealistic optimism, but we must also be aware of the affect of those around us.  When our biggest customer doubles his forecast, we double ours, plus a little extra just to be safe.  So does his next supply chain partner and the next one.  Soon the forecast has grown beyond anything sustainable, even assuming that the first projection of double growth was correct.   At an industry or market level it is even more complicated.  Here, when the analysts predict the market will grow by X%, each market participant projects that they will capture their unfair share.  If you go back and add each company’s projection up, the aggregate often exceeds the level of projected growth.  These are some of the storm clouds on the horizon that signal rough weather ahead.\r\n\r\n<strong>So with all of our faults, is it hopeless?</strong>  Are we doomed to ever increasing and sharper cycles?  NO!  Each of us, at each level of our organizations has the power to drive change in the performance of the supply chain.\r\n\r\n<span style=\"text-decoration: underline;\">Looking at the bigger picture:</span> Whether we call it a supply chain or a supply network, the reality is that the choices, decisions, and actions of each of us, individually, link to others within our companies and across the supply chain.  If we are to truly develop the level of quality information needed to drive to success, we need to recognize the linkages to internal customers, partners, and external customers and ensure that we are sharing the highest quality information available at all times if we are to be successful in reaching optimal levels of performance.  Each of us must Dare to Innovate -\r\n<ul>\r\n	<li>Design for Supply Chain Information – Providing the design engineers with not only easy access to technical information, but also information on the product life cycle of the components, their availability over time, and parts that are most commonly used within their company and within their industry to reduce the potential for stock outs in time of constraint and liability inventory in times of excess.</li>\r\n	<li>Materials Management and Procurement – Investing in resources, tools and partnerships to create solutions for standardization of part numbers and sharing that information between departments (like engineering) and other manufacturing sites around the world.</li>\r\n	<li>Manufacturing – exploring systems, tools and processes that add visibility into inventory activity at the point- of use and relaying it back through the supply chain to support lean manufacturing for lower manufacturing costs and greater inventory trend data to support improved forecasting within the materials management function.</li>\r\n	<li>Operations – establishing systems and processes to link global operations and create inventory and supply chain visibility. (This is especially challenging for international companies running on disparate computer systems)</li>\r\n	<li>Channels To Market – Ensuring that we have the right channels mix to match our products and services to the needs of our customers.  Then, ensuring that the right information and support systems to support those channels are put in place to get maximum return on the Sales and Marketing efforts across the direct, representative, distribution, and self -service channels.</li>\r\n</ul>\r\n<span style=\"text-decoration: underline;\">Be generous with your supply chain partners</span>:  The opposite of self-preservation and self-interest is generosity.   This willing ness to give and share freely is the key to our success as partners in the complex supply chain.  Generosity manifests itself in the willingness to share complete and accurate information to partners, not just that portion that supports what you need right now.  It also extends to the willingness to pay for the value a supply chain partner provides, and the openness to share what portions of the partners’ value proposition truly adds value.  In today’s tight financial times, neither buyers nor sellers can afford services that do not add measurable value to the supply chain process.\r\n\r\n<span style=\"text-decoration: underline;\">Understand Risks and create process improvements to mitigate them – Accept responsibility:</span>  No business relationship is without risk, especially as you move across a complex supply chain.  The key is to mapping the process to identify the potential for problems and establishing service recovery systems to address them.  In recent years the trend has been not to manage risk, but to try to shift it across the supply chain from the OEM to the CM to the distributor or Manufacturer of the component.  For  the supply chain to work effectively and for the participants to openly share information, each supply chain partner must accept responsibility for that part of the supply chain information and risk that belongs to them.   Otherwise, innovation and trust between partners becomes impossible.\r\n\r\n<span style=\"text-decoration: underline;\">Dare to Trust/Share REAL information:</span>  The key to being able to trust your supply chain partners is to pick the RIGHT partner, then give them complete and accurate information, set reasonable allocations of risk based on accountability for the supply chain information each generates, and then let them do their job.  Choose the right partner based on  their ability to get the job done, their track record within the supply chain and the innovations they can bring to your processes that add value and help you realize your goals.\r\n\r\n<span style=\"text-decoration: underline;\">Greed is not all bad, but blind greed is dangerous</span>:  Wanting to get your “unfair share” is what business is all about.  However, when we blindly pursue market-share, revenue, or other business metrics beyond what the marketplace can support, we all ultimately suffer.   New innovations and businesses are developing to help us look at excess inventories across the supply chain.  Identifying these excesses and redirecting them inside our businesses, channels, industry groups or the marketplace allows us to circumvent the build-ups of inventory that ultimately lead to gluts and market declines.  As an industry we must enter into new types of relationships with our supply chain partners to add greater transparency to not only the product we need for the future, but also the residual inventory that is left sitting across the supply chain.  By increasing this visibility, we get a better picture of what is needed, what is left over.  We then have the opportunity to shift the resources back through the chain and put those assets to work for us rather than pushing them off to a partner as a liability.\r\n\r\n<span style=\"text-decoration: underline;\">Temper Optimism with Realism:</span> At the height of the boom, optimism was at its highest point.  The cyclicality of the technology industry was “a thing of the past” and business was continually headed up and to the right.  As the market drastically corrected, reality set in and we all scurried for cover, drastically cutting back on our product requirements, canceling orders and pushing as much liability away from our selves and back towards our supply chain partners.    In the darkest days of the downturn, we lost our optimism and trust in each other, cut our costs wherever we could and battened down the hatches to ride out the storm.  Looking around us, we hoped that we would make it through and knew that some others may not.   Today the storm clouds are beginning to dissipate and many analysts predict that we are starting a slow recovery from the Perfect Storm that started in 2000/2001.  As we move towards recovery, there are lessons we have learned that point us towards smoother sailing in the future if we choose to heed them and learn from the painful times we have been through.  We must hold on to the optimism that better times are ahead, and invest accordingly, but we must also temper that optimism with a never ending awareness of the market forces swirling around us and not be afraid to raise the storm flags when optimism conflicts with market reality.\r\n\r\n<strong>So, to answer the questions we started with:</strong>\r\n\r\n<strong>How did this happen?</strong> Because we let it.\r\n\r\n<strong>Will it happen again?</strong>  By the nature of technology, there will always be a measure of cyclicality in our industry, but the shape of those cycles is up to all of us based on our supply chain behaviors.   Eventually, there will be other storms in the high tech industry.  It is our choice if we sail right into them, as we did this time, or if we plot a new course, one marked by the sharing of accurate and complete supply chain information between partners, a willingness to be held accountable for our supply chain information and decisions, and a willingness to take the time to find the RIGHT partners and then give them what they need to support us across the supply chain.  How will you chart your course?\r\n\r\n<strong></strong>\r\n\r\n<strong>About the Author:</strong>\r\n\r\nJoan Koerber-Walker is the founder and CEO of CorePurpose, Inc\r\n\r\nWith 20 years of experience in technology distribution, Ms. Koerber-Walker has held a wide range of positions in Management, Marketing, Sales, and Operations. She was instrumental in the development of Avnet’s ASIC/FPGA business and the launch of Avnet’s first Telesales operation. She was also responsible for management of the Global Supplier Contracts Administration process for Avnet’s three operating groups (Electronics Marketing, Applied Computing and Computer Marketing) and worked closely with over 700 technology partners worldwide.  With a focus on matching service expectations to operational processes, Joan brings expertise in the area of industry best practices in both channel operations and channel design.  Ms. Koerber-Walker holds a B.A. in Economics from the University of Delaware and an MBA with honors from Arizona State University.  She is a member of Beta Gamma Sigma, Vice Chairman  of the Dean’s Board of Excellence at ASU and a member of the Executive MBA Advisory Board at ASU.\r\n\r\nBased in Arizona, CorePurpose, Inc. provides enabling services that allow all stakeholders (clients, Core Alliance Members, employees and investors) to focus on what they are Passionate About and Best At, within a model that makes financial sense.  CorePurpose is a services aggregator specializing in the areas of Marketing, Sales, Business/Organizational Development and Supply Chain Management.','The Perfect Storm:   What happened to the Supply Chain in 2000/2001 and could it happen again?   ','','inherit','closed','open','','480-revision-2','','','2012-07-15 00:44:06','2012-07-15 00:44:06','',480,'http://new.corepurpose.com/480-revision-2/',0,'revision','',0),(484,2,'2012-07-15 00:40:50','2012-07-15 00:40:50','&nbsp;\n\nIn November of 2000, Roy Vallee, Chairman of the Board of Avnet, Inc., the worlds largest electronics distributor, announced, at the Avnet, Inc. Annual Shareholders Meeting, that Avnet was seeing indicators that the Technology Boom of 2000 may not be sustainable.  This unleashed a storm of protest from analysts, investors and supply chain participants.  While today we all know that those indications were all too true, with hindsight, we, as an industry, only wish he had been wrong.  As the technology sector slowly begins the climb out of the most dramatic downturn in its history, the question asked repeatedly is “How did this happen? &amp; “Will it happen again?”\n\nMany hypotheses have been put forward in the last year as to what happened and why it was so extreme.  Some attribute the cause to:\n<ul>\n	<li>The external environment – globalization, industry consolidation, Y2K, or the dot.com implosion and resulting telecom plunge;</li>\n	<li>Industry cyclicality – sharper and more dramatic cycles as the size of the industry and key sectors within it grow disproportionately;</li>\n	<li>Technology – our sophisticated IT systems let us down.  The forecasts were all wrong;</li>\n	<li>An increasingly complex supply chain;</li>\n	<li>Wall Street – pressure for growth driving unrealistic forecasts; or</li>\n	<li>All of the above – a Perfect Storm!</li>\n</ul>\n&nbsp;\n\nPick any of the above and you can find people to agree with you as to what was responsible.  Interestingly, each of these factors is a “thing” we can point to.  We do not have to take personal responsibility because it was an external economic effect, an industry group or corporation at fault, not us.\n\nOrganizations and IT systems do not make the decisions that drive the supply chain, people do.  Each one of us represents a link in the supply chain and it is the choices we make every day that drive the outcome.  Until each of us within the industry chooses to accept this responsibility, we are doomed to face similar extreme business cycles in the future.\n\n<strong>So, if human beings are the key factors that control the supply chain, what are the human conditions that drive our supply chain behaviors?</strong>\n\n<strong><span style=\"text-decoration: underline;\">The Seven Deadly Supply Chain Sins</span></strong>\n\n<span style=\"text-decoration: underline;\">The Path of Least Resistance:</span> In our increasingly busy roles, seeking the path of least resistance comes naturally.  Whether as engineers, we design with parts we have always used it the past (designing in parts at the end of their product life cycle or missing out on possible benefits procurement or manufacturing may gain with a more commonly available part) or as procurement and materials professionals we do not make the effort to establish part numbering standards so we truly know what we have and what we need.  At one time or another, in good times and bad, we have all fallen into the trap of viewing the old ways as “good enough” rather than making the extra effort to optimize our systems and our processes.\n\n<span style=\"text-decoration: underline;\">Self Preservation:</span>  From birth, self-preservation is the most basic human instinct. Each of has a natural inclination to protect ourselves, our jobs, and our companies.   In times of allocation or constraint, a buyer may double order or increase forecast requirements to ensure his company gets what it needs to keep the production lines going.  In isolation this may be a small thing, but across an industry, this can create a groundswell of demand that may be unrealized as capacity is increased and product frees up.  Within our organizations we use this nature of self-interest by creating incentive programs to drive certain behaviors.  Unfortunately, these often conflict from department to department.  Thus, our materials team must keep inventory low to earn their incentive and the sales team needs product on hand so they can get the sales level they need to make their sales goals.  These conflicting interests lead to distrust and ultimately to breakdowns in communication or even distorted information as each individual protects his or her own interests.    If our lines of communication break down within our own companies, how can we provide accurate information to our partners across the supply chain?\n\n<span style=\"text-decoration: underline;\">Risk Avoidance:</span> If as human beings we have a natural inclination to protect our selves, the next logical progression is to shy away from risk or find ways to shift the risk from ourselves to another.  In the supply chain this manifests itself in many ways.  In our contracts and legal forms we add penalty clauses and loop holes to shift the risk of doing business from us to another.  Whether it’s the quality of imperfect forecasts, the liability for service or product failures, or artificial or often unnecessary restrictions on date codes, we often spend much more time and effort constructing rules and systems to shift risk to another than we do investing together to improve processes and systems to identify and mitigate the real risks we face.\n\n<span style=\"text-decoration: underline;\">Fallibility:</span>  “Nothing and no one is perfect.  There is always a margin for mistakes.  But naturally the other guy will let us down more often then we will err.  We must protect our selves from his failures.”    This is the thinking that leads us to greater supply chain inefficiencies – bonded inventories, excessive buffers, padded forecasts, and ultimately inventory gluts.  It is often easier to assume our supply chain partner will let us down than it is to pick the RIGHT partner and work closely with that them to develop strategy and process so both of us will be successful.\n\n<span style=\"text-decoration: underline;\">Distrust:</span>  If everyone else is driven by self-interest, risk averse and fallible, no wonder we find it so hard to develop the levels of trust we need to share good information and partner effectively.  When we do not trust our suppliers to deliver, we compensate in the supply chain.  When we do not trust the product groups to have enough inventories, we pad the sales forecast.  When we do not trust the MRP system we tinker with it.  When numbers don’t give us the answers we need, we “adjust” them until they do.  With everyone doing what comes naturally, it’s a wonder we get any good information across the supply chain at all.\n\n<span style=\"text-decoration: underline;\">Greed:</span>  Whether you believe that “Greed is Good” or greed is bad, the interesting thing we often forget is that greed is not just about money.  Greed is getting your “unfair share” of money, market position, market power, attention, and information.  Interestingly if you take the word greed out of the description, it reads like the objectives of many of our companies.\n<ul>\n	<li>Increase Revenue &amp; Profits</li>\n	<li>Increase Brand Position</li>\n	<li>Increase Market Share</li>\n	<li>Increase Market Intelligence</li>\n</ul>\nIt is when greed gets out of control that we get into trouble.  At the peak for the last technology wave, that is what happened.  As investors we got caught up in escalating stock prices based on company projections that had little basis in financial reality or business basics.  This influx of capital created a flurry of investment in telecom systems, IT infrastructure, and other products creating a groundswell of demand.  As demand increased and supply became constrained, as buyers, we compensated within our supply chain to ensure we got our “unfair share” of what we needed.  As sellers, we raced to capture orders and market share to get our “unfair share” of this inflated demand.  And as an industry, we reeled in shock as the whole thing imploded.  And then we started looking for someone to blame.\n\n<span style=\"text-decoration: underline;\">Denial:</span>  When we refuse to acknowledge the truth, we are in denial.  Another way to look at denial, one we got caught up in this last time around, is getting caught up in a wave of unrealistic optimism that approaches euphoria.  Things were so great in our industry and we were so proud of our strategies, our growth, and our success, that we failed to look closely at the business basics our companies were founded on.  Not only do we need to be aware of our own tendencies to get caught up in unrealistic optimism, but we must also be aware of the affect of those around us.  When our biggest customer doubles his forecast, we double ours, plus a little extra just to be safe.  So does his next supply chain partner and the next one.  Soon the forecast has grown beyond anything sustainable, even assuming that the first projection of double growth was correct.   At an industry or market level it is even more complicated.  Here, when the analysts predict the market will grow by X%, each market participant projects that they will capture their unfair share.  If you go back and add each company’s projection up, the aggregate often exceeds the level of projected growth.  These are some of the storm clouds on the horizon that signal rough weather ahead.\n\n<strong>So with all of our faults, is it hopeless?</strong>  Are we doomed to ever increasing and sharper cycles?  NO!  Each of us, at each level of our organizations has the power to drive change in the performance of the supply chain.\n\n<span style=\"text-decoration: underline;\">Looking at the bigger picture:</span> Whether we call it a supply chain or a supply network, the reality is that the choices, decisions, and actions of each of us, individually, link to others within our companies and across the supply chain.  If we are to truly develop the level of quality information needed to drive to success, we need to recognize the linkages to internal customers, partners, and external customers and ensure that we are sharing the highest quality information available at all times if we are to be successful in reaching optimal levels of performance.  Each of us must Dare to Innovate -\n<ul>\n	<li>Design for Supply Chain Information – Providing the design engineers with not only easy access to technical information, but also information on the product life cycle of the components, their availability over time, and parts that are most commonly used within their company and within their industry to reduce the potential for stock outs in time of constraint and liability inventory in times of excess.</li>\n	<li>Materials Management and Procurement – Investing in resources, tools and partnerships to create solutions for standardization of part numbers and sharing that information between departments (like engineering) and other manufacturing sites around the world.</li>\n	<li>Manufacturing – exploring systems, tools and processes that add visibility into inventory activity at the point- of use and relaying it back through the supply chain to support lean manufacturing for lower manufacturing costs and greater inventory trend data to support improved forecasting within the materials management function.</li>\n	<li>Operations – establishing systems and processes to link global operations and create inventory and supply chain visibility. (This is especially challenging for international companies running on disparate computer systems)</li>\n	<li>Channels To Market – Ensuring that we have the right channels mix to match our products and services to the needs of our customers.  Then, ensuring that the right information and support systems to support those channels are put in place to get maximum return on the Sales and Marketing efforts across the direct, representative, distribution, and self -service channels.</li>\n</ul>\n<span style=\"text-decoration: underline;\">Be generous with your supply chain partners</span>:  The opposite of self-preservation and self-interest is generosity.   This willing ness to give and share freely is the key to our success as partners in the complex supply chain.  Generosity manifests itself in the willingness to share complete and accurate information to partners, not just that portion that supports what you need right now.  It also extends to the willingness to pay for the value a supply chain partner provides, and the openness to share what portions of the partners’ value proposition truly adds value.  In today’s tight financial times, neither buyers nor sellers can afford services that do not add measurable value to the supply chain process.\n\n<span style=\"text-decoration: underline;\">Understand Risks and create process improvements to mitigate them – Accept responsibility:</span>  No business relationship is without risk, especially as you move across a complex supply chain.  The key is to mapping the process to identify the potential for problems and establishing service recovery systems to address them.  In recent years the trend has been not to manage risk, but to try to shift it across the supply chain from the OEM to the CM to the distributor or Manufacturer of the component.  For  the supply chain to work effectively and for the participants to openly share information, each supply chain partner must accept responsibility for that part of the supply chain information and risk that belongs to them.   Otherwise, innovation and trust between partners becomes impossible.\n\n<span style=\"text-decoration: underline;\">Dare to Trust/Share REAL information:</span>  The key to being able to trust your supply chain partners is to pick the RIGHT partner, then give them complete and accurate information, set reasonable allocations of risk based on accountability for the supply chain information each generates, and then let them do their job.  Choose the right partner based on  their ability to get the job done, their track record within the supply chain and the innovations they can bring to your processes that add value and help you realize your goals.\n\n<span style=\"text-decoration: underline;\">Greed is not all bad, but blind greed is dangerous</span>:  Wanting to get your “unfair share” is what business is all about.  However, when we blindly pursue market-share, revenue, or other business metrics beyond what the marketplace can support, we all ultimately suffer.   New innovations and businesses are developing to help us look at excess inventories across the supply chain.  Identifying these excesses and redirecting them inside our businesses, channels, industry groups or the marketplace allows us to circumvent the build-ups of inventory that ultimately lead to gluts and market declines.  As an industry we must enter into new types of relationships with our supply chain partners to add greater transparency to not only the product we need for the future, but also the residual inventory that is left sitting across the supply chain.  By increasing this visibility, we get a better picture of what is needed, what is left over.  We then have the opportunity to shift the resources back through the chain and put those assets to work for us rather than pushing them off to a partner as a liability.\n\n<span style=\"text-decoration: underline;\">Temper Optimism with Realism:</span> At the height of the boom, optimism was at its highest point.  The cyclicality of the technology industry was “a thing of the past” and business was continually headed up and to the right.  As the market drastically corrected, reality set in and we all scurried for cover, drastically cutting back on our product requirements, canceling orders and pushing as much liability away from our selves and back towards our supply chain partners.    In the darkest days of the downturn, we lost our optimism and trust in each other, cut our costs wherever we could and battened down the hatches to ride out the storm.  Looking around us, we hoped that we would make it through and knew that some others may not.   Today the storm clouds are beginning to dissipate and many analysts predict that we are starting a slow recovery from the Perfect Storm that started in 2000/2001.  As we move towards recovery, there are lessons we have learned that point us towards smoother sailing in the future if we choose to heed them and learn from the painful times we have been through.  We must hold on to the optimism that better times are ahead, and invest accordingly, but we must also temper that optimism with a never ending awareness of the market forces swirling around us and not be afraid to raise the storm flags when optimism conflicts with market reality.\n\n<strong>So, to answer the questions we started with:</strong>\n\n<strong>How did this happen?</strong> Because we let it.\n\n<strong>Will it happen again?</strong>  By the nature of technology, there will always be a measure of cyclicality in our industry, but the shape of those cycles is up to all of us based on our supply chain behaviors.   Eventually, there will be other storms in the high tech industry.  It is our choice if we sail right into them, as we did this time, or if we plot a new course, one marked by the sharing of accurate and complete supply chain information between partners, a willingness to be held accountable for our supply chain information and decisions, and a willingness to take the time to find the RIGHT partners and then give them what they need to support us across the supply chain.  How will you chart your course?\n\n<strong></strong>\n\n<strong>About the Author:</strong>\n\nJoan Koerber-Walker is the founder and CEO of CorePurpose, Inc\n\nWith 20 years of experience in technology distribution, Ms. Koerber-Walker has held a wide range of positions in Management, Marketing, Sales, and Operations. She was instrumental in the development of Avnet’s ASIC/FPGA business and the launch of Avnet’s first Telesales operation. She was also responsible for management of the Global Supplier Contracts Administration process for Avnet’s three operating groups (Electronics Marketing, Applied Computing and Computer Marketing) and worked closely with over 700 technology partners worldwide.  With a focus on matching service expectations to operational processes, Joan brings expertise in the area of industry best practices in both channel operations and channel design.  Ms. Koerber-Walker holds a B.A. in Economics from the University of Delaware and an MBA with honors from Arizona State University.  She is a member of Beta Gamma Sigma, Vice Chairman  of the Dean’s Board of Excellence at ASU and a member of the Executive MBA Advisory Board at ASU.\n\nBased in Arizona, CorePurpose, Inc. provides enabling services that allow all stakeholders (clients, Core Alliance Members, employees and investors) to focus on what they are Passionate About and Best At, within a model that makes financial sense.  CorePurpose is a services aggregator specializing in the areas of Marketing, Sales, Business/Organizational Development and Supply Chain Management.','The Perfect Storm:   What happened to the Supply Chain in 2000/2001 and could it happen again?   ','','inherit','closed','open','','480-revision','','','2012-07-15 00:40:50','2012-07-15 00:40:50','',480,'http://new.corepurpose.com/480-revision/',0,'revision','',0),(486,1001003,'2003-07-01 00:45:20','2003-07-01 00:45:20','<strong>Increasing employee and customer enthusiam for greater growth and sucess\r\n</strong>\r\nIn today’s challenging business environment, creating and maintaining customer enthusiasm can make the difference between business success and business extinction.\r\n\r\nCustomers have more choices than ever before and expect higher and higher service levels relative to\r\n<ul>\r\n	<li>product and service information</li>\r\n	<li>choice between service offerings</li>\r\n	<li>tailored or custom services</li>\r\n	<li>quality of delivery</li>\r\n	<li>the quality of the buying experience</li>\r\n</ul>\r\nAcross industries, companies are discovering that of these 5 customer demands, the greatest is that of the buying experience.\r\n\r\nWhile a customer will forgive a service failure that is corrected promptly by a company’s enthusiastic employee ambassador, customers will migrate quickly from companies whose employees feel disenfranchised, even if the service is performed as promised.\r\n\r\nBut what is an employee ambassador, and where do you find one?  The answer is simple, employee ambassadors are all around you.  They are each member of your organization who touches a customer – directly or indirectly.  To create enthusiastic employee ambassadors, organizations must provide a support system  to foster enthusiasm that includes:\r\n\r\nA consistent culture that reaffirms that each employee is key to the company’s success\r\nA commitment to process, structure and continuous improvement that allows the employee to make promises to customers and gives the employee faith that their promises will be kept.\r\n\r\nAs companies aggressively pursue the development and growth of services offerings and services revenue, it has become increasingly important, in fact, imperative for these firms to provide a consistent level of process, support and flexibility to support employees in their quest of keeping promises to customers resulting in the growth of high levels of customer and employee enthusiasm and the resultant customer loyalty and profitability.\r\n\r\nAll of us want our employees and customers to be enthusiastic about the products and services we provide.  Employees can not be enthusiastic if they feel that they can not deliver what is promised, and customers will loose enthusiasm and go elsewhere if promises are not kept.  The question is how do we create that enthusiasm and keep it?  One tool, created at Arizona State University, is the process of <strong>Services Mapping</strong>.\r\nCross functional teams across the spectrum of a product or service delivery create a “map” of the product and service delivery systems.  The map is broken down into five levels:\r\n<ul>\r\n	<li> <span style=\"text-decoration: underline;\">Customer View &amp; Evidence</span> - What does the customer see in the way of marketing materials, articles, and information about the product or service that brings them to your door?</li>\r\n	<li> <span style=\"text-decoration: underline;\">Customer Contact</span> - What does the customer experience when they first make contact  with your  Organization?</li>\r\n	<li><span style=\"text-decoration: underline;\">On Stage Employee</span> - What are the tools, attitudes, and systems in place to support a positive employee/customer interaction and the employees confidence in making promises to customers?</li>\r\n	<li><span style=\"text-decoration: underline;\">Back Stage Employees</span> - What are the tools, attitudes, and systems in place to support a positive interaction between the front line employee and those they must rely on behind the scenes.</li>\r\n	<li><span style=\"text-decoration: underline;\">Resources</span> - What are the physical, financial, and technology resources on stage and back stage employees need to keep promises to each other and ultimately to customers.</li>\r\n</ul>\r\nThe Services Mapping process:\r\n<ul>\r\n	<li>Provides an Overview so employees know “What to Do” when things go right and when they don’t.</li>\r\n	<li>Identifies weak links in the chain, so promises are kept more often!</li>\r\n	<li>Defines the Lines of Customer Interaction between customers and employees so the employee recognizes where they can have the most impact to the customer experience and the company’s goals.</li>\r\n	<li>Defines Lines of Internal Interaction defined between departments</li>\r\n	<li>Provides a basis for identifying and assessing cost, revenue, and capital invested</li>\r\n	<li>Creates a baseline for use in customer satisfaction and quality improvement efforts</li>\r\n</ul>\r\nWhen service delivery processes work, promises are kept, employee enthusiasm increases and it spreads to customers.  The result is greater profits as customers stay, and more importantly, through their enthusiasm, bring more customers via  the strongest marketing tool in the arsenal, customer referrals!\r\n\r\n<span style=\"text-decoration: underline;\">About the Author:</span>\r\n\r\nJoan Koerber-Walker is founder and executive director of CorePurpose,Inc. and organization dedicated to helping companies grow by refocusing actions and resources into the areas they are passionate about and best at in a way that makes financial sense.','Want impact?  Draw a Services Map.','','publish','closed','closed','','want-impact-draw-a-services-map','','','2013-05-12 01:06:40','2013-05-12 01:06:40','',0,'http://new.corepurpose.com/?p=486',0,'post','',0),(910,2,'2012-07-22 20:06:37','2012-07-22 20:06:37','<h3>Have you ever seen a company become so entranced with what their product or service can do that they forget to ask the customer what they need and want OR to tell them how to get it?</h3>\r\nNeed to get your message to the people who need it most?\r\n\r\n<a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"align=right size-medium wp-image-904\" style=\"margin: 10px;\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" align=\"right\" /></a><strong>To successfully craft and deliver our message we need:</strong>\r\n<ul>\r\n	<li><span>To understand the “Pain” our customers experience</span></li>\r\n	<li><span>To understand how OUR PRODUCT or SERVICE acts as a pain reliever</span></li>\r\n	<li><span>To identify the Need</span></li>\r\n	<li><span>To create Desire</span></li>\r\n	<li><span>To allay Fear</span></li>\r\n	<li><span>To Deliver the Message in the way The Customer Wants to receive it. </span></li>\r\n</ul>\r\nSuccessfully marketing Products and Services takes more that just a great name and a great idea...\r\n\r\nIt takes delivering a clear message to your customers.\r\n<blockquote><strong>“We have what You want AND we can deliver!”</strong></blockquote>\r\n<h3>Products and Services that customers WANT TO BUY have messages that address 5 key areas for the customer.</h3>\r\n<ul>\r\n	<li>The NEED you fill</li>\r\n	<li>The BENEFIT you provide</li>\r\n	<li>The VALUE you offer</li>\r\n	<li>The QUALITY you deliver</li>\r\n	<li>The EASE of access or use</li>\r\n</ul>\r\nWhen they come together you have a greater opportunity for success.\r\n<h3>CorePurpose and CoreAlliance™ member companies have the experience and resources to help your company craft and deliver your message.</h3>\r\nWe offer a wide range of marketing services to meet the unique needs of your organization.\r\n<ul>\r\n	<li><span>Brand and Corporate Identity Creation</span></li>\r\n	<li><span><span>Market Research &amp; Customer Assessments</span></span></li>\r\n	<li><span><span><span>Strategic Marketing Assessments &amp; Support</span></span></span></li>\r\n	<li><span><span><span><span>New Market Positioning and Public Relations</span></span></span></span></li>\r\n	<li><span><span><span><span>Social Media Assessments, Strategy and Execution Support</span></span></span></span></li>\r\n	<li><span><span><span><span>Graphics Design and Communications</span></span></span></span></li>\r\n	<li><span><span><span><span>Advertising Campaign Design and Execution</span></span></span></span></li>\r\n	<li><span><span><span><span>Copy Writing</span></span></span></span></li>\r\n	<li><span><span><span><span>Cross Cultural Communications</span></span></span></span></li>\r\n	<li><span><span><span><span>Mature Market services for the 50+ Generations</span></span></span></span></li>\r\n	<li><span><span><span><span>Web-Design and Web Services</span></span></span></span></li>\r\n</ul>\r\n<span>When you have a team in place, CorePurpose marketing services add extra resources to help you get your projects completed on budget and on time. In addition to menu based offerings, outsource services like our <strong>Virtual Marketing Director</strong> allows you to access to a complete marketing department without increasing head count. Turning fixed cost to variable expense.</span>\r\n\r\nYour Virtual Marketing Director becomes part of your team, building strategy with the key members of your organization then building solutions with expert resources on an as-needed basis to keep your costs in line.\r\n\r\nCorePurpose and CoreAlliance members draw on experience from their work at a wide range of industries and companies of all sizes. Whether you are starting out, in the building process, or looking to re-energize your relationship with your customer, we can help!\r\n<h2><span>Delivering Your Message</span></h2>\r\n<strong><span>The Marketing Services Suite</span></strong>\r\n\r\n<span>CorePurpose has built the Marketing Services Suite to assist clients in optimizing their marketing investments and crafting messages that attract customers.</span>\r\n\r\nCorePurpose provides full service and outsource marketing solutions through our Virtual Marketing DirectorTM offering OR we can support your existing team with these CoreAlliance marketing experts.\r\n\r\n<strong>For more information, please contact us.</strong>','Marketing Solutions That Make Financial Sense','','inherit','open','open','','201-revision-11','','','2012-07-22 20:06:37','2012-07-22 20:06:37','',201,'http://new.corepurpose.com/201-revision-11/',0,'revision','',0),(2291,2,'2013-03-23 02:05:54','2013-03-23 02:05:54','<p>What will it take to take the Arizona biotech industry to the next level in the coming decade?</p>\n<div id=\"attachment_6711\"><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/02/Framework-MH900182472.jpg\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/02/Framework-MH900182472.jpg\" alt=\"Framework-MH900182472\" width=\"325\" height=\"218\" /></a>\n<p>Reaching the heights of bioscience industry success requires a solid foundation in research, a supporting capital infrastructure, and a concentration of companies with the ability to scale.</p>\n</div>\n<p>Last week, at luncheons held across the state, the Flinn Foundation unveiled the <a title=\"click to view the Arizona Bioscience Road Map Results\" href=\"http://www.azbio.org/arizona-bioscience-roadmap-report-2013\">results of the Arizona Bioscience Road Map </a>to leaders from academia, industry and government.</p>\n<p>With bioscience jobs (including hospital jobs) growing at 4 times the national average over the decade from 2002 – 2012, we have made considerable progress, but we have more to do.</p>\n<p>“Arizona’s bioscience sector continues to significantly outperform the nation in terms of job and establishment growth and has made impressive gains in building a more concentrated industry base,” said Walter Plosila, senior advisor to the Battelle Technology Partnership Practice.  “However, more attention must be paid to academic research performance and venture capital investment to continue the trend in years to come.”</p>\n<p>The last decade was one of great success in laying a foundation for Arizona’s bioindustry, but now a framework must be built on that foundation to create an industry that has both critical mass and adequate capital for  continued growth if we are to move from being a fast growing “up and comer” to a national leader.</p>\n<p><strong>Research will always be a key focus the foundation that we build upon</strong>.</p>\n<p>Arizona has made substantial investments in research infrastructure over the last decade through both creation and expansion including:  BIO5, The Biodesign Institute, TGen, TGen North, IGC, the Arizona Cancer Institute, Barrow Neurological Institute,  Phoenix Children’s Hospital, and Science Foundation Arizona.  To continue our growth rate, we must continue to support the investments we have made in this area in both institutional infrastructure  and in attracting and retaining the talent that works within its walls.</p>\n<p><strong>Capital provides the super structure.</strong></p>\n<p>Just as research is the foundation, investment provides the support infrastructure that allows us to build ever higher.  Over the last decade, over $8 Billion in public sector and private sector investments have flowed through the Arizona bioindustry sector, much of it into both infrastructure development and research funding.  Venture capital, as reported by Battelle, was just $560M for the 10 year period.  Examples of acquisitions of Arizona companies by global industry players include:  <a href=\"http://www.roche.com/media/media_releases/med-cor-2008-01-22.htm\">Ventana by Roche ($3.4B</a>), <a href=\"http://ir.celgene.com/phoenix.zhtml?c=111960&amp;p=irol-newsArticle&amp;ID=1442901\">Abraxis by Celgene ($2.9 B</a>), Selectide by Marion Merrell Dow (now Sanofi US),  Intrinsic Bioprobes by Thermo Fisher, MPI by Caris Diagnostics, and several acquisitions by Stryker in both Phoenix and Tucson.</p>\n<p><strong>This all sounds good but…</strong></p>\n<p>While Arizona has made significant progress over the last decade, we have a ways to go to make our way into the  realm of Tier I bioscience states when we take hospital employment out of the mix according to the latest rankings published by the Biotechnology Industry Organization (BIO) in June of 2012.</p>\n<p><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2012/12/tier-iii.jpg\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2012/12/tier-iii-1024x410.jpg\" alt=\"tier iii\" width=\"614\" height=\"246\" /></a></p>\n<h3> </h3>\n<h3> </h3>\n<h3> </h3>\n<h3> </h3>\n<address>Note:  Arizona Bioscience Employment (including hospitals) in 2011 equaled 99,000+ according to Battelle.</address>\n<h3>What will it take to move from the middle of the rankings to the top tier?</h3>\n<p>Reaching the heights of bioscience industry success requires a solid foundation in research, a supporting capital infrastructure, and a concentration of  companies with the ability to scale.  Research and discoveries provide the critical foundation, but it is companies engaged in both development AND delivery of products and services that provide the impetus for scalable and sustainable growth.</p>\n<p>We are often reminded that building a bioscience industry takes time.  Tier I markets  including Boston, the Bay Area, Research Triangle, and San Diego all started with focused investments and were anchored with innovator companies decades before we embarked on our quest a decade ago.  While this is true, it also gives us the advantage of looking at what drove their growth and strategically investing to accelerate our own growth process.</p>\n<p>In July of 2012, the Biotechnology Industry Association (BIO) published a series on Building Biotech Hubs; Biomanufacturing Attractors and Accelerators.  While the study and recommendations centered specifically for the manufacturers of biologics, these same drivers can be applied equally to our diagnostics and medical device sectors.  Based on research from across the states, they compiled a list  of 10 best practices for both attraction and acceleration.  They are listed below with a measure of where we are in Arizona today.</p>\n<h3>10 State and Regional Factors for Biomanufacturing Clustering and Success: (<a href=\"http://www.bio.org/articles/building-biotech-hubs-biomanufacturing-attractors-and-accelerators\">Source: BIO.org</a>)</h3>\n<p>1.   Availability of tax breaks, grants, finance, loans, guarantees (Nature of loan, grant and tax break packages)</p>\n<p>While Arizona has moved forward in this area with programs approved by the Legislature and administered through the Arizona Commerce Authority and Science Foundation Arizona, we have been mostly maintaining parity or catching up  with other biotech states, not gaining a significant competitive advantage.  <strong>To change the game and take the advantage</strong>, we must create a new and innovative  strategy to improve our access to capital if we are to attract and retain high growth biotech firms.</p>\n<p>2.  Infrastructure (transport, communications, utilities) Road access, air freight handling, water, broadband facilities)</p>\n<p><strong>Here Arizona has a distinct advantage</strong>.  As a young state (celebrating 100 years in 2012), Arizona’s technology infrastructure is  fresh compared to neighboring states, includes a major international airport, and has utility rates that are highly competitive.</p>\n<p>3.  Availability of skilled workforce technicians (Bioprocessing technicians, relevant training organizations )</p>\n<p>In the early days, this was Arizona’s greatest weakness.  Today, Arizona has begun to build its talent base, but on a too  frequent basis we lose that talent to other regions when they must look for jobs elsewhere after graduation. At the same time, many biotech and medical device companies need experienced talent, not just recent grads.  Our opportunity lies in creating a<strong> Biotechnology and Health Care Center of Excellence </strong>that links Arizona educational  institutions at all levels more closely with Arizona biotech employers so that we are providing on the job training  in the skill sets needed today and integrating students prior to graduation.</p>\n<p>4.   Cost of labor (New hires, out-of-state recruitment costs)</p>\n<p><strong>When talent is local</strong>, Arizona has a distinct wage advantage over other leading biotech regions due to our lower cost of living.  <strong>When talent needs to be imported</strong>, the costs can be prohibitive, especially for the emerging biotech sector.  Thus, creating a Biotechnology and Health Care Center of Excellence that develops an industry specific trained talent pool is essential.</p>\n<p>5.   Availability of biomanufacturing workers (Local graduate training programs : Existing talent pool in cluster)</p>\n<p>Our three State Universities (NAU, ASU, and UA) are well positioned to provide talent for the growing industry.  Today we are  exporting talent to other states. <strong> As the industry grows locally, we can better deploy talent locally</strong>.  By creating  a Biotechnology and Health Care Center of Excellence to train and match talent to current and future industry needs, we can better project the skill sets that will be needed and balance our talent pool.</p>\n<p>6.   Planning environment and business support assistance (Integrated, professional services to assist operations)</p>\n<p>Arizona’s Bioscience Road Map is the longest running fully integrated and progress monitored bioscience sector development strategy in the U.S.  Connecting over 100 leaders from across the state  and within academia and industry along with state and local government leaders, economic development specialists, and industry associations, the Road Map Steering Committee creates a integrated and connected leadership environment.</p>\n<p>7.   Effective sector networks (Industry-led networks related to biomanufacturing issues)</p>\n<p>In addition to collaborations born of the Road map Steering Committee, the Critical  Path Institute (C-Path) works in the pre-competitive research space.  Based on Tucson and active globally, C-Path orchestrates the sharing of data and knowledge among industry, government, patient advocacy groups, and academia. C-Path then engages the active participation of regulatory authorities (FDA, EMA, and others) with the goal of creating efficiencies and speeding products to market.</p>\n<p>8.    Existing companies in a region</p>\n<p>Arizona’s biotech production sectors are strongest in the areas of medical devices, testing/diagnostics, genomic based therapeutics and global anchors include:</p>\n<ul>\n<ul>\n<ul>\n<li>Medical Device Sector:  W.L. Gore,  Medtronic, and Bard</li>\n<li>Diagnostics – Ventana Medical Systems, Inc., a member of the Roche Group</li>\n<li>Therapeutics – Sanofi U.S.  and Celgene</li>\n</ul>\n</ul>\n</ul>\n<p>The overall number of firms (establishments) has grown 31% over the last decade with the greatest growth in the non hospital sector.</p>\n<p>9.    Proximity of  clients and partners</p>\n<p>Arizona’s “Sun Corridor” stretches from Flagstaff  in the North to Tucson in the South. At it’s center is Phoenix, the 6th largest city in the United States.  The Sun Corridor is home to close to 6 million people today and is projected to double in population by the year 2040.  While Arizona’s bioindustry’s company concentrations are still slight in  each industry sub-sector, it is also strategically located just a short plane flight way from Denver, Salt Lake City, Southern California and Northern California which provide for a much stronger combined density.</p>\n<p>10.   Presence of key suppliers</p>\n<p>Concentration of suppliers is directly related to the concentration of buyers.  Arizona’s medical device supply chain is more developed than those of the diagnostics and therapeutic sectors.  However, proximity to concentrated centers in California provide reasonable access in most cases and will likely develop further as the industry concentrates.</p>\n<p>Of the 10 key attractors and accelerators, our greatest needs in the coming decade will be in the areas of both growth capital and specialized talent.  Our challenge, and our opportunity, will come  in addressing these needs in new and creative ways that both support our existing base and attract new additions.  With solutions in these areas, we will naturally develop the critical mass that will be the hallmark of this new decade.</p>','A framework for future growth','','inherit','open','open','','2290-revision','','','2013-03-23 02:05:54','2013-03-23 02:05:54','',2290,'http://www.corepurpose.com/2290-revision/',0,'revision','',0),(499,2,'2012-07-15 01:17:23','2012-07-15 01:17:23','<strong>The future of any organization is tied directly to the strategic decisions made today AND the ability to effectively execute on that strategy! </strong><!--more-->\n\nWhile we all understand the importance of thinking and acting strategically, often the demands of running the day to day business get in the way.  A good strategic process focuses on what we must do to execute on the key actions for today and also provides a road map for long term actions that enhance and ensure our companies  future.\n\nAs we develop our business strategy, we often focus our attention on the “fires”  burning in our business.    But our focus on the fire often inhibits our ability to objectively view the world around us and quickly react to it.\n\nTo complicate the process, the world around us is constantly changing.\n<ul>\n	<li>Changing Competition</li>\n	<li>Competing Products</li>\n	<li>Customer Needs</li>\n	<li>Customer Wants</li>\n	<li>New Business Models</li>\n	<li>New Business Theory</li>\n</ul>\nResearch has shown that most organizations have some form of strategic plan.  These plans normally consist of:\n<ul>\n	<li>Vision</li>\n	<li>Mission</li>\n	<li>Strategic Objectives or Goals</li>\n	<li>Projects</li>\n	<li>Tasks</li>\n	<li>Anticipated Results</li>\n</ul>\nUnfortunately, for many organizations, the most important components – the Anticipated Results – do not materialize.    While those closest to the plan would fall back to excuses based on outside environmental or economic factors – things outside of their control – the reality is that often a plan fails through lack of foresight or execution.\n\nFor many organizations, strategic planning is a once a year event.  The resulting plan is then fixed and reviewed at the end for successes and failures.  This is the great peril of strategic planning – the false security created by having a plan.  Having a plan is only the fist step – it is the execution of that plan over time that will determine the organizations success or failure to achieve anticipated results.\n\nStrategic planning must always be a dynamic process.  To be effective, the strategic plan must be a living document.  It provides a roadmap for day to day activities that are designed to build towards the organization’s long term and short term goals.\n\nAn effective strategic execution process requires ongoing activity, effective delegation of key responsibilities, and monitoring of results at short and regular intervals.    For greatest effectiveness, this process must be embedded into the culture of the organization so that each plan participant understands how their actions can affect the organizations strategic results.\n\n<strong>Successful organizations have learned that strategy must be embedded in the culture across the organization and include strategic thinking, strategic planning AND strategic execution.  When this is adopted within all levels of the organization – anything is possible! </strong>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">About the author:</span></p>\n<p style=\"text-align: center;\">\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft  wp-image-473\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"196\" height=\"233\" /></a>Joan Koerber-Walker is Executive Director and Founder of CorePurpose, an Arizona based distributor of consulting, software and outsourced solutions.</p>\n<p style=\"text-align: center;\">CorePurpose provides Services and Solutions that build Businesses, in the areas of strategy, sales and marketing, IT, finance, operations and HR/OD.</p>\nCopyright CorePurpose, Inc.  September 2003','The Power and Perils of Strategic Planning   ','','inherit','closed','open','','498-revision','','','2012-07-15 01:17:23','2012-07-15 01:17:23','',498,'http://new.corepurpose.com/498-revision/',0,'revision','',0),(2302,2,'2013-03-23 02:03:49','2013-03-23 02:03:49','<p>Over the last week, meeting after meeting focused on innovation,  technology, and future directions for growth.  Times of change call for connected and coordinated leadership.  Where will we find ours?</p>\r\n<p><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/Leadership-Way.png\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/Leadership-Way.png\" alt=\"Leadership Way\" width=\"216\" height=\"56\" /></a></p>\r\n<p>Last Monday, the week started off with a conference in Tucson where we began with a discussion about Research Universities and the Future of America.  The room was filled with leaders from Arizona’s universities, high tech industry, and government who were there to discuss and to brainstorm new initiatives based on <a title=\"click to download the report\" href=\"http://sites.nationalacademies.org/pga/bhew/researchuniversities/\" target=\"_blank\">10 calls for action identified by the National Research Council</a>.</p>\r\n<p>Tuesday, sandwiched between meetings with local CEO’s, brought the opportunity for another leadership meeting where 20 technology and business leaders had an opportunity to meet with with Mary Miller, Undersecretary for Domestic Finance, United States Department of the Treasury and learn what was happening at the Treasury and to ask questions about key impact items ranging from the econ0my to the potential for both the Sequester and th4e Continuing Resolution in March.</p>\r\n<p>Wednesday, stakeholders from across the biotech and health care industries met to work on <a href=\"http://www.azbio.org/small-molecules-large-biologics-and-the-biosimilar-debate\" target=\"_blank\">SB1438 – Arizona’s Biosimilar Bill </a>- while AZBio shared a presentation  with the Senate Committee on Commerce, Energy and Military on <em>Arizona’s Bioscience Industry:  Where we are.  Where we’re going and what it will take to get there.</em></p>\r\n<p>Thursday <a href=\"http://www.azbio.org/handprints-across-az-2013\" target=\"_blank\">AZBio celebrated Rare Disease Day </a>online and  at the State Capital sharing both information and support for patients and their families.  It also marked the beginning of two days in San Diego where we came  together with leaders from state bioscience associations, patient advocacy groups, and industry partners.  Presentations and  discussions enabled us to share ideas and create partnerships where we can work together to move personalized medicine forward faster and get life saving innovations to the patient community.</p>\r\n<p><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/No-Way-Out.png\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/No-Way-Out.png\" alt=\"No Way Out\" width=\"163\" height=\"56\" /></a></p>\r\n<p>One theme ran consistently through all of these meetings.  There is no way out of the economic challenges we face if we work within our silos.  Success will come by working together, leveraging relationships, and combining resources to get the job done.</p>\r\n<p><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/Innovation-Highway.png\" alt=\"Innovation Highway\" width=\"275\" height=\"58\" /></p>\r\n<p>Arizona’s health care and bioscience industries are key growth vehicles that  move the state forward along the innovation highway with sustainable economic growth and life saving and life sustaining innovations as the destination.</p>\r\n<p>Like all vehicles, we must consistently add fuel to keep our engines running and make sure that all of our vehicles are properly maintained.  This will require us to provide the support for the infrastructure that past investments have created:  our medical schools, research institutes, and university research programs.  As the same time, research without growth capital to support the commercialization engine will cause our vehicle to stall.  Creating new capital coalitions and infrastructures are our highest priorities and our greatest growth opportunities is Arizona is to compete at the top levels of our industry.</p>\r\n<p><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/Growth-Path.png\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/03/Growth-Path.png\" alt=\"Growth Path\" width=\"177\" height=\"49\" /></a></p>\r\n<p>So, as we move along the growth path, who will shape Arizona’s Bioindustry Future?  The answer is: we all have and we all will.  Our opportunity simply accelerates when we come together – Academia, Government, Industry, Investors, and Patient Advocates with a  shared goal and a shared commitment to move things forward…faster. </p>','Looking for the Leaders Who Will Shape our Future','','inherit','open','open','','2287-revision-2','','','2013-03-23 02:03:49','2013-03-23 02:03:49','',2287,'http://www.corepurpose.com/2287-revision-2/',0,'revision','',0),(2303,2,'2013-03-23 02:06:34','2013-03-23 02:06:34','<p>What will it take to take the Arizona biotech industry to the next level in the coming decade?</p>\r\n<div id=\"attachment_6711\"><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/02/Framework-MH900182472.jpg\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/02/Framework-MH900182472.jpg\" alt=\"Framework-MH900182472\" width=\"325\" height=\"218\" /></a>\r\n<p>Reaching the heights of bioscience industry success requires a solid foundation in research, a supporting capital infrastructure, and a concentration of companies with the ability to scale.</p>\r\n</div>\r\n<p>Last week, at luncheons held across the state, the Flinn Foundation unveiled the <a title=\"click to view the Arizona Bioscience Road Map Results\" href=\"http://www.azbio.org/arizona-bioscience-roadmap-report-2013\">results of the Arizona Bioscience Road Map </a>to leaders from academia, industry and government.</p>\r\n<p>With bioscience jobs (including hospital jobs) growing at 4 times the national average over the decade from 2002 – 2012, we have made considerable progress, but we have more to do.</p>\r\n<p>“Arizona’s bioscience sector continues to significantly outperform the nation in terms of job and establishment growth and has made impressive gains in building a more concentrated industry base,” said Walter Plosila, senior advisor to the Battelle Technology Partnership Practice.  “However, more attention must be paid to academic research performance and venture capital investment to continue the trend in years to come.”</p>\r\n<p>The last decade was one of great success in laying a foundation for Arizona’s bioindustry, but now a framework must be built on that foundation to create an industry that has both critical mass and adequate capital for  continued growth if we are to move from being a fast growing “up and comer” to a national leader.</p>\r\n<p><strong>Research will always be a key focus the foundation that we build upon</strong>.</p>\r\n<p>Arizona has made substantial investments in research infrastructure over the last decade through both creation and expansion including:  BIO5, The Biodesign Institute, TGen, TGen North, IGC, the Arizona Cancer Institute, Barrow Neurological Institute,  Phoenix Children’s Hospital, and Science Foundation Arizona.  To continue our growth rate, we must continue to support the investments we have made in this area in both institutional infrastructure  and in attracting and retaining the talent that works within its walls.</p>\r\n<p><strong>Capital provides the super structure.</strong></p>\r\n<p>Just as research is the foundation, investment provides the support infrastructure that allows us to build ever higher.  Over the last decade, over $8 Billion in public sector and private sector investments have flowed through the Arizona bioindustry sector, much of it into both infrastructure development and research funding.  Venture capital, as reported by Battelle, was just $560M for the 10 year period.  Examples of acquisitions of Arizona companies by global industry players include:  <a href=\"http://www.roche.com/media/media_releases/med-cor-2008-01-22.htm\">Ventana by Roche ($3.4B</a>), <a href=\"http://ir.celgene.com/phoenix.zhtml?c=111960&amp;p=irol-newsArticle&amp;ID=1442901\">Abraxis by Celgene ($2.9 B</a>), Selectide by Marion Merrell Dow (now Sanofi US),  Intrinsic Bioprobes by Thermo Fisher, MPI by Caris Diagnostics, and several acquisitions by Stryker in both Phoenix and Tucson.</p>\r\n<p><strong>This all sounds good but…</strong></p>\r\n<p>While Arizona has made significant progress over the last decade, we have a ways to go to make our way into the  realm of Tier I bioscience states when we take hospital employment out of the mix according to the latest rankings published by the Biotechnology Industry Organization (BIO) in June of 2012.</p>\r\n<p><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2012/12/tier-iii.jpg\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2012/12/tier-iii-1024x410.jpg\" alt=\"tier iii\" width=\"614\" height=\"246\" /></a></p>\r\n<h3> </h3>\r\n<h3> </h3>\r\n<h3> </h3>\r\n<h3> </h3>\r\n<address>Note:  Arizona Bioscience Employment (including hospitals) in 2011 equaled 99,000+ according to Battelle.</address>\r\n<h3>What will it take to move from the middle of the rankings to the top tier?</h3>\r\n<p>Reaching the heights of bioscience industry success requires a solid foundation in research, a supporting capital infrastructure, and a concentration of  companies with the ability to scale.  Research and discoveries provide the critical foundation, but it is companies engaged in both development AND delivery of products and services that provide the impetus for scalable and sustainable growth.</p>\r\n<p>We are often reminded that building a bioscience industry takes time.  Tier I markets  including Boston, the Bay Area, Research Triangle, and San Diego all started with focused investments and were anchored with innovator companies decades before we embarked on our quest a decade ago.  While this is true, it also gives us the advantage of looking at what drove their growth and strategically investing to accelerate our own growth process.</p>\r\n<p>In July of 2012, the Biotechnology Industry Association (BIO) published a series on Building Biotech Hubs; Biomanufacturing Attractors and Accelerators.  While the study and recommendations centered specifically for the manufacturers of biologics, these same drivers can be applied equally to our diagnostics and medical device sectors.  Based on research from across the states, they compiled a list  of 10 best practices for both attraction and acceleration.  They are listed below with a measure of where we are in Arizona today.</p>\r\n<h3>10 State and Regional Factors for Biomanufacturing Clustering and Success: (<a href=\"http://www.bio.org/articles/building-biotech-hubs-biomanufacturing-attractors-and-accelerators\">Source: BIO.org</a>)</h3>\r\n<p>1.   Availability of tax breaks, grants, finance, loans, guarantees (Nature of loan, grant and tax break packages)</p>\r\n<p>While Arizona has moved forward in this area with programs approved by the Legislature and administered through the Arizona Commerce Authority and Science Foundation Arizona, we have been mostly maintaining parity or catching up  with other biotech states, not gaining a significant competitive advantage.  <strong>To change the game and take the advantage</strong>, we must create a new and innovative  strategy to improve our access to capital if we are to attract and retain high growth biotech firms.</p>\r\n<p>2.  Infrastructure (transport, communications, utilities) Road access, air freight handling, water, broadband facilities)</p>\r\n<p><strong>Here Arizona has a distinct advantage</strong>.  As a young state (celebrating 100 years in 2012), Arizona’s technology infrastructure is  fresh compared to neighboring states, includes a major international airport, and has utility rates that are highly competitive.</p>\r\n<p>3.  Availability of skilled workforce technicians (Bioprocessing technicians, relevant training organizations )</p>\r\n<p>In the early days, this was Arizona’s greatest weakness.  Today, Arizona has begun to build its talent base, but on a too  frequent basis we lose that talent to other regions when they must look for jobs elsewhere after graduation. At the same time, many biotech and medical device companies need experienced talent, not just recent grads.  Our opportunity lies in creating a<strong> Biotechnology and Health Care Center of Excellence </strong>that links Arizona educational  institutions at all levels more closely with Arizona biotech employers so that we are providing on the job training  in the skill sets needed today and integrating students prior to graduation.</p>\r\n<p>4.   Cost of labor (New hires, out-of-state recruitment costs)</p>\r\n<p><strong>When talent is local</strong>, Arizona has a distinct wage advantage over other leading biotech regions due to our lower cost of living.  <strong>When talent needs to be imported</strong>, the costs can be prohibitive, especially for the emerging biotech sector.  Thus, creating a Biotechnology and Health Care Center of Excellence that develops an industry specific trained talent pool is essential.</p>\r\n<p>5.   Availability of biomanufacturing workers (Local graduate training programs : Existing talent pool in cluster)</p>\r\n<p>Our three State Universities (NAU, ASU, and UA) are well positioned to provide talent for the growing industry.  Today we are  exporting talent to other states. <strong> As the industry grows locally, we can better deploy talent locally</strong>.  By creating  a Biotechnology and Health Care Center of Excellence to train and match talent to current and future industry needs, we can better project the skill sets that will be needed and balance our talent pool.</p>\r\n<p>6.   Planning environment and business support assistance (Integrated, professional services to assist operations)</p>\r\n<p>Arizona’s Bioscience Road Map is the longest running fully integrated and progress monitored bioscience sector development strategy in the U.S.  Connecting over 100 leaders from across the state  and within academia and industry along with state and local government leaders, economic development specialists, and industry associations, the Road Map Steering Committee creates a integrated and connected leadership environment.</p>\r\n<p>7.   Effective sector networks (Industry-led networks related to biomanufacturing issues)</p>\r\n<p>In addition to collaborations born of the Road map Steering Committee, the Critical  Path Institute (C-Path) works in the pre-competitive research space.  Based on Tucson and active globally, C-Path orchestrates the sharing of data and knowledge among industry, government, patient advocacy groups, and academia. C-Path then engages the active participation of regulatory authorities (FDA, EMA, and others) with the goal of creating efficiencies and speeding products to market.</p>\r\n<p>8.    Existing companies in a region</p>\r\n<p>Arizona’s biotech production sectors are strongest in the areas of medical devices, testing/diagnostics, genomic based therapeutics and global anchors include:</p>\r\n<ul>\r\n<ul>\r\n<ul>\r\n<li>Medical Device Sector:  W.L. Gore,  Medtronic, and Bard</li>\r\n<li>Diagnostics – Ventana Medical Systems, Inc., a member of the Roche Group</li>\r\n<li>Therapeutics – Sanofi U.S.  and Celgene</li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<p>The overall number of firms (establishments) has grown 31% over the last decade with the greatest growth in the non hospital sector.</p>\r\n<p>9.    Proximity of  clients and partners</p>\r\n<p>Arizona’s “Sun Corridor” stretches from Flagstaff  in the North to Tucson in the South. At it’s center is Phoenix, the 6th largest city in the United States.  The Sun Corridor is home to close to 6 million people today and is projected to double in population by the year 2040.  While Arizona’s bioindustry’s company concentrations are still slight in  each industry sub-sector, it is also strategically located just a short plane flight way from Denver, Salt Lake City, Southern California and Northern California which provide for a much stronger combined density.</p>\r\n<p>10.   Presence of key suppliers</p>\r\n<p>Concentration of suppliers is directly related to the concentration of buyers.  Arizona’s medical device supply chain is more developed than those of the diagnostics and therapeutic sectors.  However, proximity to concentrated centers in California provide reasonable access in most cases and will likely develop further as the industry concentrates.</p>\r\n<p>Of the 10 key attractors and accelerators, our greatest needs in the coming decade will be in the areas of both growth capital and specialized talent.  Our challenge, and our opportunity, will come  in addressing these needs in new and creative ways that both support our existing base and attract new additions.  With solutions in these areas, we will naturally develop the critical mass that will be the hallmark of this new decade.</p>','A framework for future growth','','inherit','open','open','','2290-revision-3','','','2013-03-23 02:06:34','2013-03-23 02:06:34','',2290,'http://www.corepurpose.com/2290-revision-3/',0,'revision','',0),(2299,2,'2013-05-11 16:44:28','2013-05-11 16:44:28','<p>As innovators, we make progress every day to develop new  technologies and services that will support and sustain life, feed the world, and fuel it.  We develop new apps to connect, to inform and to diagnose.  We\'ve build a world beyond what our grandparents or parents ever imagined. What we do matters.  More importantly, this next generation will give life to new innovations, some we can only yet imagine.</p>\r\n<p><a href=\"http://www.corepurpose.com/innovators-thank-a-teacher-today/40-0040/\" rel=\"attachment wp-att-2294\"><img class=\"alignright size-medium wp-image-2294\" title=\"40-0040\" src=\"http://www.corepurpose.com/wp-content/uploads/40-0040-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>As graduations commence here in Arizona, the Arizona Bioindustry Association gathered together 21 students from Arizona’s High Schools and Universities who have been selected to represent our future and present their work at the AZBio Expo on May 30<sup>th</sup> in the Student Discovery Zone sponsored by Northern Arizona University.   To see the list of students and their projects, <a href=\"http://azbio.us1.list-manage.com/track/click?u=0146a66dc21ec8f577b81d01b&amp;id=14b943384b&amp;e=7c7219882c\">please click here</a>.</p>\r\n<p>The students will be be attending the AZBio Expo on May 30<sup>th</sup> and today\'s bioscience leaders will have the opportunity to visit the students in the Student Discovery Zone and to learn about their work and  to encourage them in their efforts. </p>\r\n<p>It is a way for the industry leaders of today to to connnect with and encourage the innovators and industry leaders of tomorrow.</p>\r\n<p>As important as these short conversations will be, none of this is possibe without the teachers who spent more that just a few minutes to encourage and inspire.  Teachers do it every day.</p>\r\n<p>If you , like so many of us, will be attending commencements this May or June to congratulate graduates from Kindergarten through Doctorate Programs, please take a moment to <strong>seek out a teacher and thank them for what they do</strong>.  Together, we are building our innovation  industries.  Through their efforts, they are shaping our future.</p>\r\n<p>Have a great weekend and to all of of the  graduates, and the family members who helped them along their journey, CONGRATULATIONS</p>','Innovators: Thank a Teacher Today','','inherit','open','open','','2293-revision-4','','','2013-05-11 16:44:28','2013-05-11 16:44:28','',2293,'http://www.corepurpose.com/2293-revision-4/',0,'revision','',0),(2300,2,'2013-05-11 16:44:28','2013-05-11 16:44:28','<p>As innovators, we make progress every day to develop new  technologies and services that will support and sustain life, feed the world, and fuel it.  We develop new apps to connect, to inform and to diagnose.  We\'ve build a world beyond what our grandparents or parents ever imagined. What we do matters.  More importantly, this next generation will give life to new innovations, some we can only yet imagine.</p>\r\n<p><a href=\"http://www.corepurpose.com/innovators-thank-a-teacher-today/40-0040/\" rel=\"attachment wp-att-2294\"><img class=\"alignright size-medium wp-image-2294\" title=\"40-0040\" src=\"http://www.corepurpose.com/wp-content/uploads/40-0040-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>As graduations commence here in Arizona, the Arizona Bioindustry Association gathered together 21 students from Arizona’s High Schools and Universities who have been selected to represent our future and present their work at the AZBio Expo on May 30<sup>th</sup> in the Student Discovery Zone sponsored by Northern Arizona University.   To see the list of students and their projects, <a href=\"http://azbio.us1.list-manage.com/track/click?u=0146a66dc21ec8f577b81d01b&amp;id=14b943384b&amp;e=7c7219882c\">please click here</a>.</p>\r\n<p>The students will be be attending the AZBio Expo on May 30<sup>th</sup> and today\'s bioscience leaders will have the opportunity to visit the students in the Student Discovery Zone and to learn about their work and  to encourage them in their efforts. </p>\r\n<p>It is a way for the industry leaders of today to to connnect with and encourage the innovators and industry leaders of tomorrow.</p>\r\n<p>As important as these short conversations will be, none of this is possibe without the teachers who spent more that just a few minutes to encourage and inspire.  Teachers do it every day.</p>\r\n<p>If you , like so many of us, will be attending commencements this May or June to congratulate graduates from Kindergarten through Doctorate Programs, please take a moment to <strong>seek out a teacher and thank them for what they do</strong>.  Together, we are building our innovation  industries.  Through their efforts, they are shaping our future.</p>\r\n<p>Have a great weekend and to all of of the  graduates, and the family members who helped them along their journey, CONGRATULATIONS</p>','Innovators: Thank a Teacher Today','','inherit','open','open','','2293-revision-5','','','2013-05-11 16:44:28','2013-05-11 16:44:28','',2293,'http://www.corepurpose.com/2293-revision-5/',0,'revision','',0),(2301,2,'2013-03-23 01:50:36','2013-03-23 01:50:36','<p><a href=\"http://www.corepurpose.com/?attachment_id=2283\"><img class=\"alignright size-medium wp-image-2283\" title=\"winners and losers\" src=\"http://www.corepurpose.com/wp-content/uploads/winners-and-losers-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>This week, I received an opinion piece via email from a nonprofit institute that claims to “stand on principle, not politics”. </p>\r\n<p>They were  using the example of Suntech, a solar company that has received business incentives here in Arizona as a prime example of why we should not use government funds to support or invest in specific companies or industries.  The piece ended with the conclusion that  Arizona House Speaker Andy Tobin’s bill, <a href=\"http://legiscan.com/AZ/text/HB2646/id/731614\">H.B. 2646</a>, that would  establish a  fund in which the state “invests” directly in chosen companies was a bad idea.  The writer\'s argument against the bill was based on business relocation incentives Arizona  provided to Suntech since that company failed or as the New York Time’s Keith Bradsher proclaimed:  “…<a href=\"http://www.nytimes.com/2013/03/21/business/energy-environment/chinese-solar-companys-operating-unit-declares-bankruptcy.html?_r=0\">was the Icarus of the solar power industry. And, on Wednesday, it fell to earth</a>.”</p>\r\n<p><strong>OK, That Makes Sense… Or Does  It?</strong></p>\r\n<p>The writer’s premise was pretty simple.  Since Arizona invested in a specific company in an emerging technology sector and that company failed, future state investments in specific emerging technology companies should be discouraged.  Government should not pick winners and losers.  Instead, simplify government, create a more business friendly environment, and treat everyone equally so that there is a level playing field and let free market investment forces come into play.  </p>\r\n<p>That sounds really good.  However, there are two problems with that argument. The first is that savvy investors NEVER base or judge an investment portfolio based on a single investment.  Sound portfolios are made up of a cross section of investments with the understanding that some may succeed and others may not.  That is the whole reason we diversify. Second, when you put certain industries side-by-side and look at their risk profiles, the field is not level to start with. Some emerging technologies would never see the light of day simply due to the perception that other less risky investments are a safer bet for investors.</p>\r\n<p>Many emerging technologies, or yet to be discovered future innovations, will not progress purely on free market investment.  Railroads, telecommunications, semiconductors, the internet, and different forms of energy have all benefited from government investments and subsidies in their early years and some still do today.    The basic tenant of that public sector investment is that the future innovation or product meets an unmet need and supports the greater good making it worth forward looking public investment to help move the technology along to the point where the risk profile is acceptable to private sector investors.</p>\r\n<p>Without government investments in basic research, we would not be the nation to first step foot  on the moon, the U.S. would not have become a world leader in semiconductor technology, nor would we have mapped the human genome.  Without further subsidies and support, they rarely move from concept to real world applications.</p>\r\n<p><strong>Innovation does not just happen.  It follows a path from discovery to development to delivery.  </strong></p>\r\n<p>State and federal investments combined with philanthropic support of the discovery phase build and maintain research infrastructure and support new discovery through specific programs.   This work occurs in public institutions like our universities as well as in nonprofit and for- profit businesses of all sizes.</p>\r\n<p>The development phase is where traditionally private investment enters the process.  But development itself can have many phases and risk levels. Some of the industries that have the greatest potential to satisfy unmet needs, like biotechnology and alternative energy, have equally high risk profiles in the early development stages where angels and VC’s fear to tread.  They also, over time can have the greatest payoffs in both societal benefit and economic benefit to the country or state that supports them once they reach the delivery stage and begin to scale.  Great examples of successes include Ventana Medical Systems, Inc., a member of the Roche group that was born here and grew here (today the facility in Oro Valley is home to thousands of employees) and up-and-coming med tech companies like Ulthera in Mesa.</p>\r\n<p>Developing an investment fund, using public dollars or state funded investment incentives, is not the same thing as offering relocation incentives to an outside company  to get them to locate here.  Properly managed investment funds have a criteria to evaluate both risk and reward and, by definition,  diversify their investments to buffer the aggregate risk.  The goal of an investment fund is to build companies that can scale and create jobs.  And when they do, they yield a much higher return on investment than when we “hold onto our wallets” which gets about the same ROI as putting the money under your mattress.</p>\r\n<p>Investors are called to pick winners and losers every day and if the state of Arizona is to continue to  invest in our future, they will have to too.</p>\r\n<p>&nbsp;</p>','Picking Winners and Losers','','inherit','open','open','','2282-revision-3','','','2013-03-23 01:50:36','2013-03-23 01:50:36','',2282,'http://www.corepurpose.com/2282-revision-3/',0,'revision','',0),(2296,2,'2013-05-11 16:33:30','2013-05-11 16:33:30','<p>As innovators, we make progress every day to develop new  technologies and services that will support and sustain life, feed the world, and fuel it.  We develop new apps to connect, to inform and to diagnose.  We\'ve build a world beyond what our grandparents or parents ever imagined. What we do matters.  More importantly, this next generation will give life to new innovations, some we can only yet imagine.</p>\r\n<p><a href=\"http://www.corepurpose.com/?attachment_id=2294\" rel=\"attachment wp-att-2294\"><img class=\"alignright size-medium wp-image-2294\" title=\"40-0040\" src=\"http://www.corepurpose.com/wp-content/uploads/40-0040-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>As graduations commence here in Arizona, the Arizona Bioindustry Association gathered together 21 students from Arizona’s High Schools and Universities who have been selected to represent our future and present their work at the AZBio Expo on May 30<sup>th</sup> in the Student Discovery Zone sponsored by Northern Arizona University.   To see the list of students and their projects, <a href=\"http://azbio.us1.list-manage.com/track/click?u=0146a66dc21ec8f577b81d01b&amp;id=14b943384b&amp;e=7c7219882c\">please click here</a>.</p>\r\n<p>The students will be be attending the AZBio Expo on May 30<sup>th</sup> and today\'s bioscience leaders will have the opportunity to visit the students in the Student Discovery Zone and to learn about their work and  to encourage them in their efforts. </p>\r\n<p>It is a way for the industry leaders of today to to connnect with and encourage the innovators and industry leaders of tomorrow.</p>\r\n<p>As important as these short conversations will be, none of this is possibe without the teachers who spent more that just a few minutes to encourage and inspire.  Teachers do it every day.</p>\r\n<p>If you , like so many of us, will be attending commencements this May or June to congratulate graduates from Kindergarten through Doctorate Programs, please take a moment to <strong>seek out a teacher and thank them for what they do</strong>.  Together, we are building our innovation  industries.  Through their efforts, they are shaping our future.</p>\r\n<p>Have a great weekend and to all of of the  graduates, and the family members who helped them along their journey, CONGRATULATIONS</p>','Innovators: Thank a Teacher Today','','inherit','open','open','','2293-revision-2','','','2013-05-11 16:33:30','2013-05-11 16:33:30','',2293,'http://www.corepurpose.com/2293-revision-2/',0,'revision','',0),(2297,2,'2013-05-11 16:34:39','2013-05-11 16:34:39','<p>As innovators, we make progress every day to develop new  technologies and services that will support and sustain life, feed the world, and fuel it.  We develop new apps to connect, to inform and to diagnose.  We\'ve build a world beyond what our grandparents or parents ever imagined. What we do matters.  More importantly, this next generation will give life to new innovations, some we can only yet imagine.</p>\n<p><a href=\"http://www.corepurpose.com/innovators-thank-a-teacher-today/40-0040/\" rel=\"attachment wp-att-2294\"><img class=\"alignright size-medium wp-image-2294\" title=\"40-0040\" src=\"http://www.corepurpose.com/wp-content/uploads/40-0040-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>As graduations commence here in Arizona, the Arizona Bioindustry Association gathered together 21 students from Arizona’s High Schools and Universities who have been selected to represent our future and present their work at the AZBio Expo on May 30<sup>th</sup> in the Student Discovery Zone sponsored by Northern Arizona University.   To see the list of students and their projects, <a href=\"http://azbio.us1.list-manage.com/track/click?u=0146a66dc21ec8f577b81d01b&amp;id=14b943384b&amp;e=7c7219882c\">please click here</a>.</p>\n<p>The students will be be attending the AZBio Expo on May 30<sup>th</sup> and today\'s bioscience leaders will have the opportunity to visit the students in the Student Discovery Zone and to learn about their work and  to encourage them in their efforts. </p>\n<p>It is a way for the industry leaders of today to to connnect with and encourage the innovators and industry leaders of tomorrow.</p>\n<p>As important as these short conversations will be, none of this is possibe without the teachers who spent more that just a few minutes to encourage and inspire.  Teachers do it every day.</p>\n<p>If you , like so many of us, will be attending commencements this May or June to congratulate graduates from Kindergarten through Doctorate Programs, please take a moment to <strong>seek out a teacher and thank them for what they do</strong>.  Together, we are building our innovation  industries.  Through their efforts, they are shaping our future.</p>\n<p>Have a great weekend and to all of of the  graduates, and the family members who helped them along their journey, CONGRATULATIONS</p>','Innovators: Thank a Teacher Today','','inherit','open','open','','2293-autosave','','','2013-05-11 16:34:39','2013-05-11 16:34:39','',2293,'http://www.corepurpose.com/2293-autosave/',0,'revision','',0),(2294,2,'2013-05-11 16:32:41','2013-05-11 16:32:41','','40-0040','','inherit','open','open','','40-0040','','','2013-05-11 16:32:41','2013-05-11 16:32:41','',2293,'http://www.corepurpose.com/wp-content/uploads/40-0040.jpg',0,'attachment','image/jpeg',0),(2295,2,'2013-05-11 16:33:18','2013-05-11 16:33:18','<p>As innovators, we make progress every day to develop new  technologies and services that will support and sustain life, feed the world, and fuel it.  We develop new apps to connect, to inform and to diagnose.  We\'ve build a world beyond what our grandparents or parents ever imagined. What we do matters.  More importantly, this next generation will give life to new innovations, some we can only yet imagine.</p>\n<p><a href=\"http://www.corepurpose.com/?attachment_id=2294\" rel=\"attachment wp-att-2294\"><img class=\"alignright size-medium wp-image-2294\" title=\"40-0040\" src=\"http://www.corepurpose.com/wp-content/uploads/40-0040-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>As graduations commence here in Arizona, the Arizona Bioindustry Association gathered together 21 students from Arizona’s High Schools and Universities who have been selected to represent our future and present their work at the AZBio Expo on May 30<sup>th</sup> in the Student Discovery Zone sponsored by Northern Arizona University.   To see the list of students and their projects, <a href=\"http://azbio.us1.list-manage.com/track/click?u=0146a66dc21ec8f577b81d01b&amp;id=14b943384b&amp;e=7c7219882c\">please click here</a>.</p>\n<p>The students will be be attending the AZBio Expo on May 30<sup>th</sup> and today\'s bioscience leaders will have the opportunity to visit the students in the Student Discovery Zone and to learn about their work and  to encourage them in their efforts. </p>\n<p>It is a way for the industry leaders of today to to connnect with and encourage the innovators and industry leaders of tomorrow.</p>\n<p>As important as these short conversations will be, none of this is possibe without the teachers who spent more that just a few minutes to encourage and inspire.  Teachers do it every day.</p>\n<p>If you , like so many of us, will be attending commencements this May or June to congratulate graduates from Kindergarten through Doctorate Programs, please take a moment to <strong>seek out a teacher and thank them for what they do</strong>.  Together, we are building our innovation  industries.  Through their efforts, they are shaping our future.</p>\n<p>Have a great weekend and to all of of the  graduates, and the family members who helped them along their journey, CONGRATULATIONS</p>','Innovators: Thank a Teacher Today','','inherit','open','open','','2293-revision','','','2013-05-11 16:33:18','2013-05-11 16:33:18','',2293,'http://www.corepurpose.com/2293-revision/',0,'revision','',0),(498,2,'2003-08-23 01:14:22','2003-08-23 01:14:22','<strong>The future of any organization is tied directly to the strategic decisions made today AND the ability to effectively execute on that strategy! </strong><!--more-->\r\n\r\nWhile we all understand the importance of thinking and acting strategically, often the demands of running the day to day business get in the way.  A good strategic process focuses on what we must do to execute on the key actions for today and also provides a road map for long term actions that enhance and ensure our companies  future.\r\n\r\nAs we develop our business strategy, we often focus our attention on the “fires”  burning in our business.    But our focus on the fire often inhibits our ability to objectively view the world around us and quickly react to it.\r\n\r\nTo complicate the process, the world around us is constantly changing.\r\n<ul>\r\n	<li>Changing Competition</li>\r\n	<li>Competing Products</li>\r\n	<li>Customer Needs</li>\r\n	<li>Customer Wants</li>\r\n	<li>New Business Models</li>\r\n	<li>New Business Theory</li>\r\n</ul>\r\nResearch has shown that most organizations have some form of strategic plan.  These plans normally consist of:\r\n<ul>\r\n	<li>Vision</li>\r\n	<li>Mission</li>\r\n	<li>Strategic Objectives or Goals</li>\r\n	<li>Projects</li>\r\n	<li>Tasks</li>\r\n	<li>Anticipated Results</li>\r\n</ul>\r\nUnfortunately, for many organizations, the most important components – the Anticipated Results – do not materialize.    While those closest to the plan would fall back to excuses based on outside environmental or economic factors – things outside of their control – the reality is that often a plan fails through lack of foresight or execution.\r\n\r\nFor many organizations, strategic planning is a once a year event.  The resulting plan is then fixed and reviewed at the end for successes and failures.  This is the great peril of strategic planning – the false security created by having a plan.  Having a plan is only the fist step – it is the execution of that plan over time that will determine the organizations success or failure to achieve anticipated results.\r\n\r\nStrategic planning must always be a dynamic process.  To be effective, the strategic plan must be a living document.  It provides a roadmap for day to day activities that are designed to build towards the organization’s long term and short term goals.\r\n\r\nAn effective strategic execution process requires ongoing activity, effective delegation of key responsibilities, and monitoring of results at short and regular intervals.    For greatest effectiveness, this process must be embedded into the culture of the organization so that each plan participant understands how their actions can affect the organizations strategic results.\r\n\r\n<strong>Successful organizations have learned that strategy must be embedded in the culture across the organization and include strategic thinking, strategic planning AND strategic execution.  When this is adopted within all levels of the organization – anything is possible! </strong>\r\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">About the author:</span></p>\r\n<p style=\"text-align: center;\">\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft  wp-image-473\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"196\" height=\"233\" /></a>Joan Koerber-Walker is Executive Director and Founder of CorePurpose, an Arizona based distributor of consulting, software and outsourced solutions.</p>\r\n<p style=\"text-align: center;\">CorePurpose provides Services and Solutions that build Businesses, in the areas of strategy, sales and marketing, IT, finance, operations and HR/OD.</p>\r\nCopyright CorePurpose, Inc.  September 2003','The Power and Perils of Strategic Planning','','publish','closed','closed','','article-aspid29','','','2013-05-12 01:06:27','2013-05-12 01:06:27','',0,'http://new.corepurpose.com/?p=498',0,'post','',0),(500,2,'2012-07-15 01:19:33','2012-07-15 01:19:33','<strong>The future of any organization is tied directly to the strategic decisions made today AND the ability to effectively execute on that strategy! </strong><!--more-->\n\nWhile we all understand the importance of thinking and acting strategically, often the demands of running the day to day business get in the way.  A good strategic process focuses on what we must do to execute on the key actions for today and also provides a road map for long term actions that enhance and ensure our companies  future.\n\nAs we develop our business strategy, we often focus our attention on the “fires”  burning in our business.    But our focus on the fire often inhibits our ability to objectively view the world around us and quickly react to it.\n\nTo complicate the process, the world around us is constantly changing.\n<ul>\n	<li>Changing Competition</li>\n	<li>Competing Products</li>\n	<li>Customer Needs</li>\n	<li>Customer Wants</li>\n	<li>New Business Models</li>\n	<li>New Business Theory</li>\n</ul>\nResearch has shown that most organizations have some form of strategic plan.  These plans normally consist of:\n<ul>\n	<li>Vision</li>\n	<li>Mission</li>\n	<li>Strategic Objectives or Goals</li>\n	<li>Projects</li>\n	<li>Tasks</li>\n	<li>Anticipated Results</li>\n</ul>\nUnfortunately, for many organizations, the most important components – the Anticipated Results – do not materialize.    While those closest to the plan would fall back to excuses based on outside environmental or economic factors – things outside of their control – the reality is that often a plan fails through lack of foresight or execution.\n\nFor many organizations, strategic planning is a once a year event.  The resulting plan is then fixed and reviewed at the end for successes and failures.  This is the great peril of strategic planning – the false security created by having a plan.  Having a plan is only the fist step – it is the execution of that plan over time that will determine the organizations success or failure to achieve anticipated results.\n\nStrategic planning must always be a dynamic process.  To be effective, the strategic plan must be a living document.  It provides a roadmap for day to day activities that are designed to build towards the organization’s long term and short term goals.\n\nAn effective strategic execution process requires ongoing activity, effective delegation of key responsibilities, and monitoring of results at short and regular intervals.    For greatest effectiveness, this process must be embedded into the culture of the organization so that each plan participant understands how their actions can affect the organizations strategic results.\n\n<strong>Successful organizations have learned that strategy must be embedded in the culture across the organization and include strategic thinking, strategic planning AND strategic execution.  When this is adopted within all levels of the organization – anything is possible! </strong>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">About the author:</span></p>\n<p style=\"text-align: center;\"><a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft  wp-image-473\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"196\" height=\"233\" /></a>Joan Koerber-Walker is Executive Director and Founder of CorePurpose, an Arizona based distributor of consulting, software and outsourced solutions.</p>\n<p style=\"text-align: center;\">CorePurpose provides Services and Solutions that build Businesses, in the areas of strategy, sales and marketing, IT, finance, operations and HR/OD.</p>\nCopyright CorePurpose, Inc.  September 2003','The Power and Perils of Strategic Planning   ','','inherit','closed','open','','498-autosave','','','2012-07-15 01:19:33','2012-07-15 01:19:33','',498,'http://new.corepurpose.com/498-autosave/',0,'revision','',0),(2304,2,'2012-09-04 06:53:08','2012-09-04 06:53:08','<p>SD</p>','','','inherit','open','open','','2221-revision','','','2012-09-04 06:53:08','2012-09-04 06:53:08','',2221,'http://www.corepurpose.com/2221-revision/',0,'revision','',0),(2305,2,'2012-09-04 06:49:33','2012-09-04 06:49:33','<blockquote>\n<ul>\n	<li>\n<em><strong>\n</strong></em></li>\n</ul>\n&nbsp;</blockquote>','','','inherit','open','open','','2220-revision','','','2012-09-04 06:49:33','2012-09-04 06:49:33','',2220,'http://www.corepurpose.com/2220-revision/',0,'revision','',0),(2306,2,'2012-09-05 04:08:15','2012-09-05 04:08:15','<p>For the 7th consecutive year, CorePurpose supports the Opportunity Through Entrepreneurship Foundation in presenting AZEC12.<!--more--></p>\r\n<p>Phoenix Arizona --- Since the first Arizona Entrepreneurship Conference in 2006, CorePurpose and CoreAlliance partners have worked together to support OTEF (the Opportunity Through Entrepreneurship Foundation) in bringing together Arizona\'s entrepreneurial community for a day  of  connections with national thought leaders, oseccessful and emerging entrepreneurs and the organiztions from around the state that support them.</p>\r\n<p>\"AZEC12 is where entrepreneurs gather to meet each other (yes, we don\'t know each other nearly well enough),  exchange ideas, share successes, and promote economic recovery the ‘old fashioned way’ through partnerships, innovation, and collaboration\" shared Francine Hardaway, OTEF\'s executive director and co-founder of Stealthmode Partners.</p>\r\n<p>The annual conference, now in its seventh year, will be held October 30, 2012  at Gangplank in Chandler, Arizona. This year\'s theme, The End of Business as Usual, will feature dsicussion and presentation on:</p>\r\n<ul>\r\n<li>The Rise of Social Business</li>\r\n<li>How to Make Your Business Ready for Social Business</li>\r\n<li>How to Grow a Business in Arizona</li>\r\n<li>How Small Teams Make a Big Difference, with Robert Scoble, Startup Liaison at Rackspace</li>\r\n</ul>\r\n<p>Robert Scoble, Matthew Pittinsky, Bill Reichert, James Archer, Jeff Pruitt,  and many more.  To view the full list of speakers and to learn more visit <a href=\"http://www.AZEC12.com\">www.AZEC12.com</a>.</p>\r\n<p>All net proceeds from AZEC12 go to fund <a href=\"http:wwwotef.org\" target=\"_blank\">OTEF</a>’s work with disadvantaged entrepreneurs in our community.  The Opportunity Through Entrepreneurship Foundation is a 501c3 Arizona not for profit corporation.</p>\r\n<p>CorePurpose founder and chairman, Joan Koerber-Walker, has served as Chairman of OTEF\'s board since 2006.</p>\r\n<p><strong>About OTEF:</strong></p>\r\n<p>The Opportunity Through Entrepreneurship Foundation (OTEF) provides training  and support to help at-risk youth and adults improve their lives by creating and  growing entrepreneurial ventures.  Founded in 2005 by Francine Hardaway, Ed Nusbaum, and Rob Dunaway, OTEF is a  grass roots organization supported by Arizona’s Entrepreneurial Community.  To learn more, visit <a href=\"http://www.OTEF.org\">www.OTEF.org</a>.</p>','Supporting Entrepreneurship at AZEC12','','inherit','open','open','','2206-revision-5','','','2012-09-05 04:08:15','2012-09-05 04:08:15','',2206,'http://www.corepurpose.com/2206-revision-5/',0,'revision','',0),(2307,2,'2012-08-17 03:49:12','2012-08-17 03:49:12','<a href=\"http://new.corepurpose.com/?attachment_id=1939\" rel=\"attachment wp-att-1939\"><img class=\"aligncenter size-full wp-image-1939\" title=\"The Robb Group\" src=\"http://new.corepurpose.com/wp-content/uploads/The-Robb-Group.jpg\" alt=\"\" width=\"110\" height=\"76\" /></a>\r\n\r\n<strong>Who we are</strong>\r\n\r\nThe ROBB Group (TRG) is a leading provider of revenue acceleration programs and services.\r\n\r\n<strong>What we do</strong>\r\n\r\nTRG will create or validate a corporate strategy, structure and execution needed to accelerate revenues or an exit strategy; an exit strategy could be a corporate acquisition, sale, IPO, or even a company that creates long term cash flow.\r\n\r\n<strong>Why we are different</strong>\r\n\r\nTRG identifies reasons for flat or declining corporate revenue with their Global Sales Audit and Corporate Revenue Audit programs and creates strategies and organizational roadmaps for revenue generation after analyzing your current organization and marketplace.\r\n\r\nTRG products include best practice methods, strategies, process, tools and templates required by Sales, Marketing and other revenue generating departments, reducing the risk, cost and time of deploying revenue acceleration strategies.\r\n\r\n<strong>Addressing the Revenue Problem </strong>\r\n\r\nOrganizations have historically tried to address the growing revenue generation problem through sales training. Sales Training only addresses tactical execution issues; Accenture reported in 2003 that 47 percent of survey respondents said, their leads were \"fall through the cracks.\" 55 percent of respondents said they had a difficult time determining what leads were qualified.\r\n\r\nThere is a lack of modern business strategies that address things like e-business because 58 percent of respondents identified their sales forces as \"being stuck in the past,\" 58 percent also reported poor metrics for managing sales performance, and 56 percent said they had \"incomplete or inaccurate\" customer data.\r\n\r\n<strong>Jim Robb</strong> is the CEO and Chief Revenue Officer of The ROBB Group LLC (TRG), and is credited with establishing the Chief Revenue Officer category for executive leadership.\r\nMr. Robb is recognized as a business executive and change agent specializing in high tech start up, turn around, merger and acquisition compiling numerous successes in building or rebuilding organization\'s sales and marketing teams to accelerate and grow revenue.\r\n\r\nMr. Robb’s management experience covers a broad spectrum of high technology categories including Internet software, enterprise software, e-commerce, knowledge management and supply chain software. Jim has earned a reputation as a vision-oriented executive who operates with a high degree of business integrity.\r\n\r\nWhile at Attachmate, as VP of Sales and Marketing, Jim led the worldwide sales effort establishing a number of key accounts and building sales revenue from 8 million to over 85 million within 24 months. Jim repeated success at Wall Data by growing sales revenue from $2 million to $150 million in just over four years. In addition to, Attachmate and Wall Data, Jim has served in an executive capacity with Galleon Distributed Technologies, Primus Communications, Endura Software, Fiserv, Inc and Saddlebrook Corporation.\r\n\r\nToday, Mr. Robb certifies Chief Revenue Officers and advises organizations on creating and implementing revenue and profit based strategies, structure and cultures supporting high growth and long-term viability.\r\n\r\n<strong>To learn more about what The ROBB Group can do for your business, click the header at the top of this page.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>(480) 905-5536<strong>\r\nEmail</strong> <a href=\"mailto:jim@therobbgroup.com\">jim@therobbgroup.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','The Robb Group','','inherit','open','open','','1938-revision-3','','','2012-08-17 03:49:12','2012-08-17 03:49:12','',1938,'http://www.corepurpose.com/1938-revision-3/',0,'revision','',0),(2308,2,'2012-08-17 03:46:26','2012-08-17 03:46:26','<h3>Services ... That Leverage Your Firm\'s Intellectual Assets And\r\nInfrastructure To Provide Solutions To Your Customer\'s Business Problems Are <span style=\"text-decoration: underline;\">\r\nStrategic Weapons For Product Based Firms</span> ...</h3>\r\n<h3></h3>\r\n&nbsp;\r\n<table width=\"400\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\"><img src=\"http://www.insight-group.com/i/roll/igm_tl.jpg\" alt=\"blank\" width=\"114\" height=\"70\" border=\"0\" /></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step1\',\'\',\'i/roll/igm_tco.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir1.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_tc.jpg\" alt=\"Step 1\" name=\"step1\" width=\"170\" height=\"70\" border=\"0\" /></a></td>\r\n<td colspan=\"2\"><img src=\"http://www.insight-group.com/i/roll/igm_tr.jpg\" alt=\"blank\" width=\"117\" height=\"70\" border=\"0\" /></td>\r\n</tr>\r\n<tr>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step7\',\'\',\'i/roll/igm_l2lo.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir7.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l2l.jpg\" alt=\"Step 7\" name=\"step7\" width=\"113\" height=\"79\" border=\"0\" /></a></td>\r\n<td rowspan=\"2\" colspan=\"2\"><img src=\"http://www.insight-group.com/i/roll/igm_cirm.jpg\" alt=\"circle\" name=\"ig_circle\" width=\"170\" height=\"161\" border=\"0\" /></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step2\',\'\',\'i/roll/igm_l2ro.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir2.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l2r.jpg\" alt=\"Step 2\" name=\"step2\" width=\"117\" height=\"79\" border=\"0\" /></a></td>\r\n</tr>\r\n<tr>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step6\',\'\',\'i/roll/igm_l3lo.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir6.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l3l.jpg\" alt=\"Step 6\" name=\"step6\" width=\"113\" height=\"82\" border=\"0\" /></a></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step3\',\'\',\'i/roll/igm_l3ro.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir3.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l3r.jpg\" alt=\"Step 3\" name=\"step3\" width=\"117\" height=\"82\" border=\"0\" /></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<table width=\"400\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td><img src=\"http://www.insight-group.com/i/roll/igm_bl.jpg\" alt=\"circle\" width=\"80\" height=\"78\" border=\"0\" /></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step5\',\'\',\'i/roll/igm_bm1o.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir5.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_bm1.jpg\" alt=\"Step 5\" name=\"step5\" width=\"122\" height=\"78\" border=\"0\" /></a></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step4\',\'\',\'i/roll/igm_bm2o.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir4.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_bm2.jpg\" alt=\"Step 4\" name=\"step4\" width=\"123\" height=\"78\" border=\"0\" /></a></td>\r\n<td><img src=\"http://www.insight-group.com/i/roll/igm_br.jpg\" alt=\"circle\" width=\"75\" height=\"78\" border=\"0\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<h3>... Unleash Your Firm\'s Arsenal Of Capabilities With <em>INSIGHT\'s</em>\r\n\r\nSeven Step Process and Consulting Expertise ...</h3>\r\n<span style=\"font-family: Arial;\"><span style=\"color: #0033cc;\"><span style=\"text-decoration: underline;\">Step 1.</span></span>\r\nDevelopment of a common framework for identifying and documenting Service\r\nBusiness Concepts <em><span style=\"color: #0033cc;\">- Utilize INSIGHT\'s Offering Concept\r\nDevelopment Model</span></em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step2. </span></span>\r\n<span style=\"color: #6666ff; font-family: Arial;\"> </span><span style=\"font-family: Arial;\">Deploy a\r\ncommon process for assessing customer wants and needs to evaluate Services\r\nBusiness Opportunities</span><span style=\"color: #6666ff; font-family: Arial;\"> - </span>\r\n<span style=\"color: #0033cc; font-family: Arial;\"><em>Utilize INSIGHT\'s Customer Opportunity\r\nAssessment Process.</em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step3. </span></span>\r\n<span style=\"color: #6666ff; font-family: Arial;\"> </span><span style=\"font-family: Arial;\">Develop and\r\ndeploy a common Special Bid Process that allows for the creation of many\r\n1st-of-a-Kind customer engagements</span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"color: #0033cc; font-family: Arial;\"><em>- Customize INSIGHT\'s Opportunity\r\nForum Process &amp; Contracts Audit Guide</em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step 4.</span></span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"font-family: Arial;\">Close and perform multiple prototype customer\r\nengagements to create a robust delivery methodology </span>\r\n<span style=\"color: #0033cc; font-family: Arial;\"><em>- Utilizing INSIGHT\'s Special Bid and Mass\r\nCustomization Processes</em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Steps 5 &amp; 6. </span></span>\r\n<span style=\"color: #6666ff; font-family: Arial;\"> </span><span style=\"font-family: Arial;\">Create a\r\n\"Practice Based\" Operational Business Plan for each of the major services\r\nopportunities that receive a green light after step 4</span><span style=\"color: #6666ff; font-family: Arial;\">\r\n<em>- </em></span><em><span style=\"color: #0033cc; font-family: Arial;\">Customize INSIGHT\'s\r\nConsulting and Services Practice Business Plan Development Process.</span></em>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step 7.</span></span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"font-family: Arial;\">Deploy common Customer Satisfaction &amp; Continuous\r\nImprovement Processes for use after each customer engagement</span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"color: #0033cc; font-family: Arial;\"><em>- Customize INSIGHT\'s Project Based\r\nCustomer Satisfaction Management Process.</em></span>\r\n\r\n<span style=\"font-family: Arial;\"><em>INSIGHT</em> Group Copyright 1998-2002</span>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>(760) 564-7326<strong>\r\nEmail</strong> <a href=\"mailto:pdelrio@insight-group.com\">pdelrio@insight-group.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','The INSIGHT Group','','inherit','open','open','','1936-revision-2','','','2012-08-17 03:46:26','2012-08-17 03:46:26','',1936,'http://www.corepurpose.com/1936-revision-2/',0,'revision','',0),(2290,2,'2013-02-13 02:05:28','2013-02-13 02:05:28','<p>What will it take to take the Arizona biotech industry to the next level in the coming decade?</p>\r\n<div id=\"attachment_6711\"><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/02/Framework-MH900182472.jpg\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2013/02/Framework-MH900182472.jpg\" alt=\"Framework-MH900182472\" width=\"325\" height=\"218\" /></a>\r\n<p>Reaching the heights of bioscience industry success requires a solid foundation in research, a supporting capital infrastructure, and a concentration of companies with the ability to scale.</p>\r\n</div>\r\n<p>Last week, at luncheons held across the state, the Flinn Foundation unveiled the <a title=\"click to view the Arizona Bioscience Road Map Results\" href=\"http://www.azbio.org/arizona-bioscience-roadmap-report-2013\">results of the Arizona Bioscience Road Map </a>to leaders from academia, industry and government.</p>\r\n<p>With bioscience jobs (including hospital jobs) growing at 4 times the national average over the decade from 2002 – 2012, we have made considerable progress, but we have more to do.</p>\r\n<p>“Arizona’s bioscience sector continues to significantly outperform the nation in terms of job and establishment growth and has made impressive gains in building a more concentrated industry base,” said Walter Plosila, senior advisor to the Battelle Technology Partnership Practice.  “However, more attention must be paid to academic research performance and venture capital investment to continue the trend in years to come.”</p>\r\n<p>The last decade was one of great success in laying a foundation for Arizona’s bioindustry, but now a framework must be built on that foundation to create an industry that has both critical mass and adequate capital for  continued growth if we are to move from being a fast growing “up and comer” to a national leader.</p>\r\n<p><strong>Research will always be a key focus the foundation that we build upon</strong>.</p>\r\n<p>Arizona has made substantial investments in research infrastructure over the last decade through both creation and expansion including:  BIO5, The Biodesign Institute, TGen, TGen North, IGC, the Arizona Cancer Institute, Barrow Neurological Institute,  Phoenix Children’s Hospital, and Science Foundation Arizona.  To continue our growth rate, we must continue to support the investments we have made in this area in both institutional infrastructure  and in attracting and retaining the talent that works within its walls.</p>\r\n<p><strong>Capital provides the super structure.</strong></p>\r\n<p>Just as research is the foundation, investment provides the support infrastructure that allows us to build ever higher.  Over the last decade, over $8 Billion in public sector and private sector investments have flowed through the Arizona bioindustry sector, much of it into both infrastructure development and research funding.  Venture capital, as reported by Battelle, was just $560M for the 10 year period.  Examples of acquisitions of Arizona companies by global industry players include:  <a href=\"http://www.roche.com/media/media_releases/med-cor-2008-01-22.htm\">Ventana by Roche ($3.4B</a>), <a href=\"http://ir.celgene.com/phoenix.zhtml?c=111960&amp;p=irol-newsArticle&amp;ID=1442901\">Abraxis by Celgene ($2.9 B</a>), Selectide by Marion Merrell Dow (now Sanofi US),  Intrinsic Bioprobes by Thermo Fisher, MPI by Caris Diagnostics, and several acquisitions by Stryker in both Phoenix and Tucson.</p>\r\n<p><strong>This all sounds good but…</strong></p>\r\n<p>While Arizona has made significant progress over the last decade, we have a ways to go to make our way into the  realm of Tier I bioscience states when we take hospital employment out of the mix according to the latest rankings published by the Biotechnology Industry Organization (BIO) in June of 2012.</p>\r\n<p><a href=\"http://www.azbio.org/pinniped/wp-content/uploads/2012/12/tier-iii.jpg\"><img src=\"http://www.azbio.org/pinniped/wp-content/uploads/2012/12/tier-iii-1024x410.jpg\" alt=\"tier iii\" width=\"614\" height=\"246\" /></a></p>\r\n<h3> </h3>\r\n<h3> </h3>\r\n<h3> </h3>\r\n<h3> </h3>\r\n<address>Note:  Arizona Bioscience Employment (including hospitals) in 2011 equaled 99,000+ according to Battelle.</address>\r\n<h3>What will it take to move from the middle of the rankings to the top tier?</h3>\r\n<p>Reaching the heights of bioscience industry success requires a solid foundation in research, a supporting capital infrastructure, and a concentration of  companies with the ability to scale.  Research and discoveries provide the critical foundation, but it is companies engaged in both development AND delivery of products and services that provide the impetus for scalable and sustainable growth.</p>\r\n<p>We are often reminded that building a bioscience industry takes time.  Tier I markets  including Boston, the Bay Area, Research Triangle, and San Diego all started with focused investments and were anchored with innovator companies decades before we embarked on our quest a decade ago.  While this is true, it also gives us the advantage of looking at what drove their growth and strategically investing to accelerate our own growth process.</p>\r\n<p>In July of 2012, the Biotechnology Industry Association (BIO) published a series on Building Biotech Hubs; Biomanufacturing Attractors and Accelerators.  While the study and recommendations centered specifically for the manufacturers of biologics, these same drivers can be applied equally to our diagnostics and medical device sectors.  Based on research from across the states, they compiled a list  of 10 best practices for both attraction and acceleration.  They are listed below with a measure of where we are in Arizona today.</p>\r\n<h3>10 State and Regional Factors for Biomanufacturing Clustering and Success: (<a href=\"http://www.bio.org/articles/building-biotech-hubs-biomanufacturing-attractors-and-accelerators\">Source: BIO.org</a>)</h3>\r\n<p>1.   Availability of tax breaks, grants, finance, loans, guarantees (Nature of loan, grant and tax break packages)</p>\r\n<p>While Arizona has moved forward in this area with programs approved by the Legislature and administered through the Arizona Commerce Authority and Science Foundation Arizona, we have been mostly maintaining parity or catching up  with other biotech states, not gaining a significant competitive advantage.  <strong>To change the game and take the advantage</strong>, we must create a new and innovative  strategy to improve our access to capital if we are to attract and retain high growth biotech firms.</p>\r\n<p>2.  Infrastructure (transport, communications, utilities) Road access, air freight handling, water, broadband facilities)</p>\r\n<p><strong>Here Arizona has a distinct advantage</strong>.  As a young state (celebrating 100 years in 2012), Arizona’s technology infrastructure is  fresh compared to neighboring states, includes a major international airport, and has utility rates that are highly competitive.</p>\r\n<p>3.  Availability of skilled workforce technicians (Bioprocessing technicians, relevant training organizations )</p>\r\n<p>In the early days, this was Arizona’s greatest weakness.  Today, Arizona has begun to build its talent base, but on a too  frequent basis we lose that talent to other regions when they must look for jobs elsewhere after graduation. At the same time, many biotech and medical device companies need experienced talent, not just recent grads.  Our opportunity lies in creating a<strong> Biotechnology and Health Care Center of Excellence </strong>that links Arizona educational  institutions at all levels more closely with Arizona biotech employers so that we are providing on the job training  in the skill sets needed today and integrating students prior to graduation.</p>\r\n<p>4.   Cost of labor (New hires, out-of-state recruitment costs)</p>\r\n<p><strong>When talent is local</strong>, Arizona has a distinct wage advantage over other leading biotech regions due to our lower cost of living.  <strong>When talent needs to be imported</strong>, the costs can be prohibitive, especially for the emerging biotech sector.  Thus, creating a Biotechnology and Health Care Center of Excellence that develops an industry specific trained talent pool is essential.</p>\r\n<p>5.   Availability of biomanufacturing workers (Local graduate training programs : Existing talent pool in cluster)</p>\r\n<p>Our three State Universities (NAU, ASU, and UA) are well positioned to provide talent for the growing industry.  Today we are  exporting talent to other states. <strong> As the industry grows locally, we can better deploy talent locally</strong>.  By creating  a Biotechnology and Health Care Center of Excellence to train and match talent to current and future industry needs, we can better project the skill sets that will be needed and balance our talent pool.</p>\r\n<p>6.   Planning environment and business support assistance (Integrated, professional services to assist operations)</p>\r\n<p>Arizona’s Bioscience Road Map is the longest running fully integrated and progress monitored bioscience sector development strategy in the U.S.  Connecting over 100 leaders from across the state  and within academia and industry along with state and local government leaders, economic development specialists, and industry associations, the Road Map Steering Committee creates a integrated and connected leadership environment.</p>\r\n<p>7.   Effective sector networks (Industry-led networks related to biomanufacturing issues)</p>\r\n<p>In addition to collaborations born of the Road map Steering Committee, the Critical  Path Institute (C-Path) works in the pre-competitive research space.  Based on Tucson and active globally, C-Path orchestrates the sharing of data and knowledge among industry, government, patient advocacy groups, and academia. C-Path then engages the active participation of regulatory authorities (FDA, EMA, and others) with the goal of creating efficiencies and speeding products to market.</p>\r\n<p>8.    Existing companies in a region</p>\r\n<p>Arizona’s biotech production sectors are strongest in the areas of medical devices, testing/diagnostics, genomic based therapeutics and global anchors include:</p>\r\n<ul>\r\n<ul>\r\n<ul>\r\n<li>Medical Device Sector:  W.L. Gore,  Medtronic, and Bard</li>\r\n<li>Diagnostics – Ventana Medical Systems, Inc., a member of the Roche Group</li>\r\n<li>Therapeutics – Sanofi U.S.  and Celgene</li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<p>The overall number of firms (establishments) has grown 31% over the last decade with the greatest growth in the non hospital sector.</p>\r\n<p>9.    Proximity of  clients and partners</p>\r\n<p>Arizona’s “Sun Corridor” stretches from Flagstaff  in the North to Tucson in the South. At it’s center is Phoenix, the 6th largest city in the United States.  The Sun Corridor is home to close to 6 million people today and is projected to double in population by the year 2040.  While Arizona’s bioindustry’s company concentrations are still slight in  each industry sub-sector, it is also strategically located just a short plane flight way from Denver, Salt Lake City, Southern California and Northern California which provide for a much stronger combined density.</p>\r\n<p>10.   Presence of key suppliers</p>\r\n<p>Concentration of suppliers is directly related to the concentration of buyers.  Arizona’s medical device supply chain is more developed than those of the diagnostics and therapeutic sectors.  However, proximity to concentrated centers in California provide reasonable access in most cases and will likely develop further as the industry concentrates.</p>\r\n<p>Of the 10 key attractors and accelerators, our greatest needs in the coming decade will be in the areas of both growth capital and specialized talent.  Our challenge, and our opportunity, will come  in addressing these needs in new and creative ways that both support our existing base and attract new additions.  With solutions in these areas, we will naturally develop the critical mass that will be the hallmark of this new decade.</p>','A framework for future growth','','publish','closed','closed','','a-framework-for-future-growth','','','2013-05-11 19:45:30','2013-05-11 19:45:30','',0,'http://www.corepurpose.com/?p=2290',0,'post','',0),(2207,2,'2012-08-24 13:43:31','2012-08-24 13:43:31','','AZEC12','','inherit','open','open','','azec12-promo','','','2012-08-24 13:43:31','2012-08-24 13:43:31','',2206,'http://new.corepurpose.com/wp-content/uploads/AZEC12-PROMO.jpg',0,'attachment','image/jpeg',0),(1716,1001003,'2012-08-16 19:53:36','0000-00-00 00:00:00','<a href=\"http://new.corepurpose.com/?attachment_id=1718\" rel=\"attachment wp-att-1718\"><img class=\"aligncenter size-full wp-image-1718\" title=\"AmandaVega100\" src=\"http://new.corepurpose.com/wp-content/uploads/AmandaVega1001.jpg\" alt=\"\" width=\"100\" height=\"63\" border=\"0\" /></a>\r\nAmanda Vega Consulting is a true consultant firm.\r\n\r\nSimply put, we are all ambassadors of integrated marketing. There\'s no \"interactive versus traditional\". The Web isn\'t going to eradicate newspapers, and TV didn\'t make the radio obsolete. A brand isn\'t created through advertising alone, and high ROI for advertising doesn\'t exist without really great customer relations.\r\n\r\nWhile many would consider us a full-service ad agency due to the core service we provide, we pride ourselves with providing every client with a custom solution whether in-house or through selected service providers.\r\n\r\nWe service clients as large as Banana Republic, and as small as tiny non-profits with one employee.\r\n\r\n<strong>Our expertise includes:</strong> public relations, web site development (including business analytics and behavioral tracking,) search engine optimization, search engine marketing, podcasting, webcasting, blogging, marketing services such as direct mail, media buying, and media planning, and advertising services such as radio, TV, and print creative. We also source product and raw materials from China and other counties.\r\n\r\n<strong>Our Team </strong>consists of in-house staff, independent contractors and consultants, and partner agencies that we know are the best in their industry.\r\n\r\n<strong>Our Technology Team </strong>consists of the top ranked web developers (with awards from Bill Gates himself), highly awarded graphic designers (Addy Awards and more), and insanely well-versed programmers (our nerds).\r\n\r\n<strong>Our marketing and advertising folks </strong>have worked on accounts such as Banana Republic and Eli Lilly, launched complete brands that you readily use in your life today, and also have their work and direct marketing campaigns in your hands daily.\r\n\r\nAnd our management team is a little bit of all of these.\r\n\r\nIndeed, we are a different agency.\r\n\r\n<em>Oh, and we are tons of fun!</em>\r\n\r\n<strong>To learn more </strong> - contact Amanda Vega Consulting by clicking on the image or link above.\r\n\r\n\r\n\r\n<hr />\r\n\r\n<strong>Email</strong> <a href=\"mailto:amanda@amandavega.com\">amanda@amandavega.com</a>\r\n<strong>Small Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> Yes','Amanda Vega Consulting','','draft','open','open','','','','','2012-08-16 19:53:36','2012-08-16 19:53:36','',0,'http://new.corepurpose.com/?p=1716',0,'post','',0),(1717,1001003,'2012-08-16 20:29:37','0000-00-00 00:00:00','<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">New Angle Media is a multimedia web service specializing in Web conferencing and training solutions.  </span></strong></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Uniquely positioned to serve the current corporate environment of scaled down work\r\nforces, tight schedules, and limited financial resources; New Angle Media will\r\nsave the day for companies in need of economical and productive conferencing,\r\ntraining and communications.  </span></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">Webcasting enables businesses to overcome distance, time restrictions, and scheduling problems with:</span></strong></p>\r\n\r\n<ul>\r\n	<li>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\"> streaming video</span></p>\r\n</li>\r\n	<li>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">slide presentations</span></p>\r\n</li>\r\n	<li>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">text, and audio delivered to any size audience</span></p>\r\n</li>\r\n	<li>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Q&amp;A sessions, email, chat features, and instant surveys; both live an on demand.\r\n</span></p>\r\n</li>\r\n</ul>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><a href=\"http://new.corepurpose.com/?attachment_id=1798\" rel=\"attachment wp-att-1798\"><img class=\"aligncenter size-full wp-image-1798\" title=\"new_media_logo\" src=\"http://new.corepurpose.com/wp-content/uploads/new_media_logo.jpg\" alt=\"\" width=\"100\" height=\"100\" /></a></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">And everything can be archived!</span></strong></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Our services are so compelling that we believe companies will change the way they communicate permanently after experiencing the effectiveness of a Webcast.  </span></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-family: Arial;\">Contact us by clicking on our logo above.</span></strong></p>\r\n\r\n\r\n<hr />\r\n\r\n<strong>Email</strong> <a href=\"mailto:sroberts@newanglemedia.com\">sroberts@newanglemedia.com</a>\r\n<strong>Small Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','New Angle Media','','draft','open','open','','','','','2012-08-16 20:29:37','2012-08-16 20:29:37','',0,'http://new.corepurpose.com/?p=1717',0,'post','',0),(1718,1001003,'2012-08-16 19:21:59','2012-08-16 19:21:59','','AmandaVega100','','inherit','open','open','','amandavega100-2','','','2012-08-16 19:21:59','2012-08-16 19:21:59','',1716,'http://new.corepurpose.com/wp-content/uploads/AmandaVega1001.jpg',0,'attachment','image/jpeg',0),(1719,1001003,'2012-08-16 19:21:07','2012-08-16 19:21:07','','Amanda Vega Consulting','','inherit','open','open','','1716-revision','','','2012-08-16 19:21:07','2012-08-16 19:21:07','',1716,'http://new.corepurpose.com/1716-revision/',0,'revision','',0),(508,2,'2012-07-15 00:45:17','2012-07-15 00:45:17','&nbsp;\r\n\r\nIn November of 2000, Roy Vallee, Chairman of the Board of Avnet, Inc., the world\'s largest electronics distributor, announced, at the Avnet, Inc. Annual Shareholders Meeting, that Avnet was seeing indicators that the Technology Boom of 2000 may not be sustainable.  This unleashed a storm of protest from analysts, investors and supply chain participants.  While today we all know that those indications were all too true, with hindsight, we, as an industry, only wish he had been wrong.  As the technology sector slowly begins the climb out of the most dramatic downturn in its history, the question asked repeatedly is “How did this happen? &amp; “Will it happen again?”\r\n\r\nMany hypotheses have been put forward in the last year as to what happened and why it was so extreme.  Some attribute the cause to:\r\n<ul>\r\n	<li>The external environment – globalization, industry consolidation, Y2K, or the dot.com implosion and resulting telecom plunge;</li>\r\n	<li>Industry cyclicality – sharper and more dramatic cycles as the size of the industry and key sectors within it grow disproportionately;</li>\r\n	<li>Technology – our sophisticated IT systems let us down.  The forecasts were all wrong;</li>\r\n	<li>An increasingly complex supply chain;</li>\r\n	<li>Wall Street – pressure for growth driving unrealistic forecasts; or</li>\r\n	<li>All of the above – a Perfect Storm!</li>\r\n</ul>\r\n&nbsp;\r\n\r\nPick any of the above and you can find people to agree with you as to what was responsible.  Interestingly, each of these factors is a “thing” we can point to.  We do not have to take personal responsibility because it was an external economic effect, an industry group or corporation at fault, not us.\r\n\r\nOrganizations and IT systems do not make the decisions that drive the supply chain, people do.  Each one of us represents a link in the supply chain and it is the choices we make every day that drive the outcome.  Until each of us within the industry chooses to accept this responsibility, we are doomed to face similar extreme business cycles in the future.\r\n\r\n<strong>So, if human beings are the key factors that control the supply chain, what are the human conditions that drive our supply chain behaviors?</strong>\r\n\r\n<strong><span style=\"text-decoration: underline;\">The Seven Deadly Supply Chain Sins</span></strong>\r\n\r\n<span style=\"text-decoration: underline;\">The Path of Least Resistance:</span> In our increasingly busy roles, seeking the path of least resistance comes naturally.  Whether as engineers, we design with parts we have always used it the past (designing in parts at the end of their product life cycle or missing out on possible benefits procurement or manufacturing may gain with a more commonly available part) or as procurement and materials professionals we do not make the effort to establish part numbering standards so we truly know what we have and what we need.  At one time or another, in good times and bad, we have all fallen into the trap of viewing the old ways as “good enough” rather than making the extra effort to optimize our systems and our processes.\r\n\r\n<span style=\"text-decoration: underline;\">Self Preservation:</span>  From birth, self-preservation is the most basic human instinct. Each of has a natural inclination to protect ourselves, our jobs, and our companies.   In times of allocation or constraint, a buyer may double order or increase forecast requirements to ensure his company gets what it needs to keep the production lines going.  In isolation this may be a small thing, but across an industry, this can create a groundswell of demand that may be unrealized as capacity is increased and product frees up.  Within our organizations we use this nature of self-interest by creating incentive programs to drive certain behaviors.  Unfortunately, these often conflict from department to department.  Thus, our materials team must keep inventory low to earn their incentive and the sales team needs product on hand so they can get the sales level they need to make their sales goals.  These conflicting interests lead to distrust and ultimately to breakdowns in communication or even distorted information as each individual protects his or her own interests.    If our lines of communication break down within our own companies, how can we provide accurate information to our partners across the supply chain?\r\n\r\n<span style=\"text-decoration: underline;\">Risk Avoidance:</span> If as human beings we have a natural inclination to protect our selves, the next logical progression is to shy away from risk or find ways to shift the risk from ourselves to another.  In the supply chain this manifests itself in many ways.  In our contracts and legal forms we add penalty clauses and loop holes to shift the risk of doing business from us to another.  Whether it’s the quality of imperfect forecasts, the liability for service or product failures, or artificial or often unnecessary restrictions on date codes, we often spend much more time and effort constructing rules and systems to shift risk to another than we do investing together to improve processes and systems to identify and mitigate the real risks we face.\r\n\r\n<span style=\"text-decoration: underline;\">Fallibility:</span>  “Nothing and no one is perfect.  There is always a margin for mistakes.  But naturally the other guy will let us down more often then we will err.  We must protect our selves from his failures.”    This is the thinking that leads us to greater supply chain inefficiencies – bonded inventories, excessive buffers, padded forecasts, and ultimately inventory gluts.  It is often easier to assume our supply chain partner will let us down than it is to pick the RIGHT partner and work closely with that them to develop strategy and process so both of us will be successful.\r\n\r\n<span style=\"text-decoration: underline;\">Distrust:</span>  If everyone else is driven by self-interest, risk averse and fallible, no wonder we find it so hard to develop the levels of trust we need to share good information and partner effectively.  When we do not trust our suppliers to deliver, we compensate in the supply chain.  When we do not trust the product groups to have enough inventories, we pad the sales forecast.  When we do not trust the MRP system we tinker with it.  When numbers don’t give us the answers we need, we “adjust” them until they do.  With everyone doing what comes naturally, it’s a wonder we get any good information across the supply chain at all.\r\n\r\n<span style=\"text-decoration: underline;\">Greed:</span>  Whether you believe that “Greed is Good” or greed is bad, the interesting thing we often forget is that greed is not just about money.  Greed is getting your “unfair share” of money, market position, market power, attention, and information.  Interestingly if you take the word greed out of the description, it reads like the objectives of many of our companies.\r\n<ul>\r\n	<li>Increase Revenue &amp; Profits</li>\r\n	<li>Increase Brand Position</li>\r\n	<li>Increase Market Share</li>\r\n	<li>Increase Market Intelligence</li>\r\n</ul>\r\nIt is when greed gets out of control that we get into trouble.  At the peak for the last technology wave, that is what happened.  As investors we got caught up in escalating stock prices based on company projections that had little basis in financial reality or business basics.  This influx of capital created a flurry of investment in telecom systems, IT infrastructure, and other products creating a groundswell of demand.  As demand increased and supply became constrained, as buyers, we compensated within our supply chain to ensure we got our “unfair share” of what we needed.  As sellers, we raced to capture orders and market share to get our “unfair share” of this inflated demand.  And as an industry, we reeled in shock as the whole thing imploded.  And then we started looking for someone to blame.\r\n\r\n<span style=\"text-decoration: underline;\">Denial:</span>  When we refuse to acknowledge the truth, we are in denial.  Another way to look at denial, one we got caught up in this last time around, is getting caught up in a wave of unrealistic optimism that approaches euphoria.  Things were so great in our industry and we were so proud of our strategies, our growth, and our success, that we failed to look closely at the business basics our companies were founded on.  Not only do we need to be aware of our own tendencies to get caught up in unrealistic optimism, but we must also be aware of the affect of those around us.  When our biggest customer doubles his forecast, we double ours, plus a little extra just to be safe.  So does his next supply chain partner and the next one.  Soon the forecast has grown beyond anything sustainable, even assuming that the first projection of double growth was correct.   At an industry or market level it is even more complicated.  Here, when the analysts predict the market will grow by X%, each market participant projects that they will capture their unfair share.  If you go back and add each company’s projection up, the aggregate often exceeds the level of projected growth.  These are some of the storm clouds on the horizon that signal rough weather ahead.\r\n\r\n<strong>So with all of our faults, is it hopeless?</strong>  Are we doomed to ever increasing and sharper cycles?  NO!  Each of us, at each level of our organizations has the power to drive change in the performance of the supply chain.\r\n\r\n<span style=\"text-decoration: underline;\">Looking at the bigger picture:</span> Whether we call it a supply chain or a supply network, the reality is that the choices, decisions, and actions of each of us, individually, link to others within our companies and across the supply chain.  If we are to truly develop the level of quality information needed to drive to success, we need to recognize the linkages to internal customers, partners, and external customers and ensure that we are sharing the highest quality information available at all times if we are to be successful in reaching optimal levels of performance.  Each of us must Dare to Innovate -\r\n<ul>\r\n	<li>Design for Supply Chain Information – Providing the design engineers with not only easy access to technical information, but also information on the product life cycle of the components, their availability over time, and parts that are most commonly used within their company and within their industry to reduce the potential for stock outs in time of constraint and liability inventory in times of excess.</li>\r\n	<li>Materials Management and Procurement – Investing in resources, tools and partnerships to create solutions for standardization of part numbers and sharing that information between departments (like engineering) and other manufacturing sites around the world.</li>\r\n	<li>Manufacturing – exploring systems, tools and processes that add visibility into inventory activity at the point- of use and relaying it back through the supply chain to support lean manufacturing for lower manufacturing costs and greater inventory trend data to support improved forecasting within the materials management function.</li>\r\n	<li>Operations – establishing systems and processes to link global operations and create inventory and supply chain visibility. (This is especially challenging for international companies running on disparate computer systems)</li>\r\n	<li>Channels To Market – Ensuring that we have the right channels mix to match our products and services to the needs of our customers.  Then, ensuring that the right information and support systems to support those channels are put in place to get maximum return on the Sales and Marketing efforts across the direct, representative, distribution, and self -service channels.</li>\r\n</ul>\r\n<span style=\"text-decoration: underline;\">Be generous with your supply chain partners</span>:  The opposite of self-preservation and self-interest is generosity.   This willing ness to give and share freely is the key to our success as partners in the complex supply chain.  Generosity manifests itself in the willingness to share complete and accurate information to partners, not just that portion that supports what you need right now.  It also extends to the willingness to pay for the value a supply chain partner provides, and the openness to share what portions of the partners’ value proposition truly adds value.  In today’s tight financial times, neither buyers nor sellers can afford services that do not add measurable value to the supply chain process.\r\n\r\n<span style=\"text-decoration: underline;\">Understand Risks and create process improvements to mitigate them – Accept responsibility:</span>  No business relationship is without risk, especially as you move across a complex supply chain.  The key is to mapping the process to identify the potential for problems and establishing service recovery systems to address them.  In recent years the trend has been not to manage risk, but to try to shift it across the supply chain from the OEM to the CM to the distributor or Manufacturer of the component.  For  the supply chain to work effectively and for the participants to openly share information, each supply chain partner must accept responsibility for that part of the supply chain information and risk that belongs to them.   Otherwise, innovation and trust between partners becomes impossible.\r\n\r\n<span style=\"text-decoration: underline;\">Dare to Trust/Share REAL information:</span>  The key to being able to trust your supply chain partners is to pick the RIGHT partner, then give them complete and accurate information, set reasonable allocations of risk based on accountability for the supply chain information each generates, and then let them do their job.  Choose the right partner based on  their ability to get the job done, their track record within the supply chain and the innovations they can bring to your processes that add value and help you realize your goals.\r\n\r\n<span style=\"text-decoration: underline;\">Greed is not all bad, but blind greed is dangerous</span>:  Wanting to get your “unfair share” is what business is all about.  However, when we blindly pursue market-share, revenue, or other business metrics beyond what the marketplace can support, we all ultimately suffer.   New innovations and businesses are developing to help us look at excess inventories across the supply chain.  Identifying these excesses and redirecting them inside our businesses, channels, industry groups or the marketplace allows us to circumvent the build-ups of inventory that ultimately lead to gluts and market declines.  As an industry we must enter into new types of relationships with our supply chain partners to add greater transparency to not only the product we need for the future, but also the residual inventory that is left sitting across the supply chain.  By increasing this visibility, we get a better picture of what is needed, what is left over.  We then have the opportunity to shift the resources back through the chain and put those assets to work for us rather than pushing them off to a partner as a liability.\r\n\r\n<span style=\"text-decoration: underline;\">Temper Optimism with Realism:</span> At the height of the boom, optimism was at its highest point.  The cyclicality of the technology industry was “a thing of the past” and business was continually headed up and to the right.  As the market drastically corrected, reality set in and we all scurried for cover, drastically cutting back on our product requirements, canceling orders and pushing as much liability away from our selves and back towards our supply chain partners.    In the darkest days of the downturn, we lost our optimism and trust in each other, cut our costs wherever we could and battened down the hatches to ride out the storm.  Looking around us, we hoped that we would make it through and knew that some others may not.   Today the storm clouds are beginning to dissipate and many analysts predict that we are starting a slow recovery from the Perfect Storm that started in 2000/2001.  As we move towards recovery, there are lessons we have learned that point us towards smoother sailing in the future if we choose to heed them and learn from the painful times we have been through.  We must hold on to the optimism that better times are ahead, and invest accordingly, but we must also temper that optimism with a never ending awareness of the market forces swirling around us and not be afraid to raise the storm flags when optimism conflicts with market reality.\r\n\r\n<strong>So, to answer the questions we started with:</strong>\r\n\r\n<strong>How did this happen?</strong> Because we let it.\r\n\r\n<strong>Will it happen again?</strong>  By the nature of technology, there will always be a measure of cyclicality in our industry, but the shape of those cycles is up to all of us based on our supply chain behaviors.   Eventually, there will be other storms in the high tech industry.  It is our choice if we sail right into them, as we did this time, or if we plot a new course, one marked by the sharing of accurate and complete supply chain information between partners, a willingness to be held accountable for our supply chain information and decisions, and a willingness to take the time to find the RIGHT partners and then give them what they need to support us across the supply chain.  How will you chart your course?\r\n\r\n&nbsp;\r\n\r\n<strong>About the Author:</strong>\r\n\r\nJoan Koerber-Walker is the founder and CEO of CorePurpose, Inc\r\n\r\nWith 20 years of experience in technology distribution, Ms. Koerber-Walker has held a wide range of positions in Management, Marketing, Sales, and Operations. She was instrumental in the development of Avnet’s ASIC/FPGA business and the launch of Avnet’s first Telesales operation. She was also responsible for management of the Global Supplier Contracts Administration process for Avnet’s three operating groups (Electronics Marketing, Applied Computing and Computer Marketing) and worked closely with over 700 technology partners worldwide.  With a focus on matching service expectations to operational processes, Joan brings expertise in the area of industry best practices in both channel operations and channel design.  Ms. Koerber-Walker holds a B.A. in Economics from the University of Delaware and an MBA with honors from Arizona State University.  She is a member of Beta Gamma Sigma, Vice Chairman  of the Dean’s Board of Excellence at ASU and a member of the Executive MBA Advisory Board at ASU.\r\n\r\nBased in Arizona, CorePurpose, Inc. provides enabling services that allow all stakeholders (clients, Core Alliance Members, employees and investors) to focus on what they are Passionate About and Best At, within a model that makes financial sense.  CorePurpose is a services aggregator specializing in the areas of Marketing, Sales, Business/Organizational Development and Supply Chain Management.','The Perfect Storm:   What happened to the Supply Chain in 2000/2001 and could it happen again?   ','','inherit','closed','open','','480-revision-3','','','2012-07-15 00:45:17','2012-07-15 00:45:17','',480,'http://new.corepurpose.com/480-revision-3/',0,'revision','',0),(2343,2,'2011-03-19 17:51:48','2011-03-19 17:51:48','<a href=\"http://new.corepurpose.com/wp-content/uploads/mp9004445461.jpg\"><img style=\"background-image:none;padding-left:0;padding-right:0;display:inline;float:right;padding-top:0;border-width:0;margin:10px;\" title=\"Stained Glass Window in a Church (Source: iStock Photo via Microsoft.com)\" src=\"http://new.corepurpose.com/wp-content/uploads/mp9004445461_thumb.jpg\" alt=\"iStock Photo via Microsoft.com\" width=\"244\" height=\"211\" align=\"right\" border=\"0\" /></a>\n\nLeadership is a popular word these days. Consultants preach it, journalists either praise it or bemoan it, companies, boards investors and customers demand it.\n\nThe days when leaders were anointed at birth, except in a very few cases, are long gone. Today’s leaders may have great power… or none depending on the authority they wield.  But whatever level that may be, with leadership comes a corresponding measure of responsibility.\n<blockquote><span style=\"font-size:small;\">“For of those to whom much is given, much is required”</span>\n\nBible (Luke 12:48)</blockquote>\nThrough the ages it has been written that leadership and responsibility go hand in hand.  Today, leadership takes many forms. We lead people in organizations. We lead with thoughts, ideas, and experience.  We lead in the development of processes and products.  As leaders, however and where ever we may lead, it is important to remember, leadership is not something that is merely handed to us, it is a privilege that must be continually earned.  For when our leadership falters, others cease to follow. If others choose not to follow, we are not leading, we are simply walking alone.<!--more-->\n<blockquote><em><strong>Noblesse oblige</strong></em> is a <a href=\"http://en.wikipedia.org/wiki/French_language\">French</a> phrase literally meaning \"<a href=\"http://en.wikipedia.org/wiki/Nobility\">nobility</a> obliges\".\n\nThe <em><a href=\"http://en.wikipedia.org/wiki/Dictionnaire_de_l%E2%80%99Acad%C3%A9mie_fran%C3%A7aise\">Dictionnaire de l’Académie française</a></em> defines it thus:\n<ol>\n	<li>Whoever claims to be noble must conduct himself nobly.</li>\n	<li>(Figuratively) One must act in a fashion that conforms to one\'s position, and with the reputation that one has earned.</li>\n</ol>\n(Source: <a href=\"http://en.wikipedia.org/wiki/Noblesse_oblige\" target=\"_blank\">Wikipedia</a>)</blockquote>\n<strong><span style=\"font-size:small;\">An Antiquated Concept or a Timely Reminder?</span></strong>\n\nIt’s easy to look back historically and find examples of of great leaders who lived by the standard of noblesse oblige just as it is only too easy to find the stories of those who failed.  In the present day, we are surrounded by examples from <strong>both sides</strong> of the continuum and everything in between.  Just turn on the news or check your favorite social media platform and look at what what is unfolding in the Middle East, in Japan, in Washington or in your own home town.\n\nMost of us do not lead nations, but we can lead in our organizations, our homes, our industries and our communities.  What we do shapes decisions, creates products and  affects the lives of others in a myriad of ways today and in the future.\n\nWe each have our gifts: knowledge, experience, abilities, reputation, and authority.  It can be said that we have been given much.  So perhaps a question to ponder is… “What are we going to do with it?”\n\n<strong>Thanks for stopping by.  Stay tuned…</strong>\n\n<strong><em>Joan Koerber-Walker</em></strong>\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n<strong><a href=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\"><img style=\"margin:5px;\" title=\"Joan Koerber-Walker_Thumbnail \" src=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\" alt=\"\" width=\"70\" height=\"70\" align=\"left\" /></a>Joan Koerber-Walker</strong> is a two time Stevie Award National Finalist and Chairman of the Board of <a href=\"http://www.corepurpose.com/\">CorePurpose, Inc</a>. and the <a href=\"http://www.otef.org/\">Opportunity Through Entrepreneurship Foundation</a>.  She also serves as Executive in Residence for <a href=\"http://www.callamanventures.com\">Callaman Ventures</a> and on the boards of for profit and nonprofit organizations.  As the former CEO of the Arizona Small Business Association and a past member of the Board of Trustees of the National Small Business Association she has worked with hundreds of small businesses and on behalf of thousands.  Chat with her on Twitter as <a href=\"http://www.twitter.com/joankw\">@joankw</a>, <a href=\"http://www.twitter.com/jkwgrowth\">@JKWgrowth</a>, <a href=\"http://www.twitter.com/jkwinnovation\">@JKWinnovation</a>, <a href=\"http://www.twitter.com/jkwleadership\">@JKWleadership</a> and <a href=\"http://www.twitter.com/corepurpose\">@CorePurpose</a> or at her blog at <a href=\"http://www.JoanKoerber-Walker.com\">www.JoanKoerber-Walker.com</a>.\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:fb9e2f9c-195a-4daa-8a42-874e93799777\" class=\"wlWriterEditableSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan+Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Leadership\" rel=\"tag\">Leadership</a>,<a href=\"http://technorati.com/tags/Leaders\" rel=\"tag\">Leaders</a>,<a href=\"http://technorati.com/tags/Responsible+Leadership\" rel=\"tag\">Responsible Leadership</a>,<a href=\"http://technorati.com/tags/Servant+Leadership\" rel=\"tag\">Servant Leadership</a>,<a href=\"http://technorati.com/tags/Innovation+Leadership\" rel=\"tag\">Innovation Leadership</a>,<a href=\"http://technorati.com/tags/Corporate+Leadership\" rel=\"tag\">Corporate Leadership</a>,<a href=\"http://technorati.com/tags/Community+Leadership\" rel=\"tag\">Community Leadership</a>,<a href=\"http://technorati.com/tags/Giving+Back\" rel=\"tag\">Giving Back</a>,<a href=\"http://technorati.com/tags/Noblesse+Oblige\" rel=\"tag\">Noblesse Oblige</a></div>','Responsibility, Leadership and Noblesse Oblige','','inherit','open','open','','1584-revision','','','2011-03-19 17:51:48','2011-03-19 17:51:48','',1584,'http://www.corepurpose.com/1584-revision/',0,'revision','',0),(510,2,'2012-07-14 13:31:39','2012-07-14 13:31:39','<div>\r\n\r\nThe day after your last In The Loop, I boarded a plane to Michigan to join my family in preparation for my Dad’s open heart surgery.  At age 74 he was going into the U of M Cardiovascular Center for on overhaul of the quadruple bypass he had received 22 years before.  This time if was going to be a bit more complex with both the Aortic and Mitral valves severely compromised.  After several days of preparation, on Monday, January 9th at 5:30 AM, the teams assembled.  The operating team was led by <a href=\"http://med.umich.edu/cardiac-surgery/patient/team/hjpatel.shtml\">Himanshu J. Patel, M.D.</a>, a specialist in surgery for thoracic and thoracoabdominal aortic disease, and surgery for valvular and aortic root disease and a host of pre-op, surgical, and post-op specialists.  The support team was led by my Mom who had corralled family and friends for support and prayers.\r\n\r\n<strong>The Expected and the Unexpected</strong>\r\n\r\n</div>\r\n<div>\r\n\r\nHeart surgery is rarely routine, but lots of analysis and preparation prior to surgery told both teams what to expect.  New by-passes were needed and the the valves would need to be repaired or replaced.  The OR had been reserved for about 5 hours.  When they went in, they found the unexpected. The prior grafts from the first by-pass had fused to the breast bone creating major complications.  The team worked on Dad for almost 13 hours, cleaning up the old by-pass, replacing the Aortic valve, repairing the Mitrial and adding two new by-passes.  Out in the Waiting Room, our support team waited and communicated with friends and family around the country.  A <a href=\"http://www.caringbridge.org/\">CaringBridge</a> and cell phones kept everyone linked.  Communications and prayers flowed.  At 8:30 PM, 15 hours after we had checked him in to pre-op, Mom led her team of family supporters into ICU to see Dad for the first time.  Surrounded by a talented and caring ICU team and a loving cadre of family and friends, it was time for the next step on the journey to health and strength.\r\n\r\nOver the next week in ICU, Dad rode the proverbial roller coaster. He had his share of ups and downs,  but kept moving forward.  The ICU team was on hand at every turn as were family and friends who shared support on-site or via the CaringBridge for both Mom and Dad.  Updates flew over the internet with notes of encouragement coming back.  He had had 669 virtual visitors and received over 100 notes cheering him.  It was a miracle to see him sitting up and reading them on the laptop.  By Saturday night Mom was able to share:\r\n<blockquote>\r\n<h6>Today was a good day for Dick!</h6>\r\nDear Family and Friends,\r\nToday Dick had a successful day! His heartbeat continues to be stable as well as his blood pressure. He strolled in the hallway with his nurse and was very proud of his accomplishment - we are also.\r\nHopefully a bed will be available tomorrow in the step-down unit. He looks very good and has lots of conversation and stories to tell. Things are beginning to get back to normal. There is still discomfort but that is to be expected with all he has experienced.\r\n\r\nThanks to your prayers and support and the wonderful team at U of M he is progressing.</blockquote>\r\n<strong>Tying Back to </strong><a href=\"http://www.azbio.org/\"><strong>AZBio</strong></a>\r\n\r\nThe last 10 days gave me lots of time to think while I sat in ICU, and there are correlations between what we have been doing at AZBio and Dad’s surgery in many ways.  We too have been on a journey back to health and strength as our industry has been riding its own rollercoaster due to the economy, uncertainty with changes in laws and regulations, and the challenges that some of our companies have faced in the  struggle to survive and thrive. But at the same time we have also seen great successes with  new breakthroughs, the assembling of committed teams, and convergence of our community both regionally and statewide.\r\n\r\n<strong>We had our own by-pass in the area of communications</strong> as we re-established In the Loop and launched the new <a href=\"http://www.azbio.org/\">AZBio.org</a> to keep the information flowing to you and about you across the web.  In 2011 we repaired or replaced support systems with the addition of the KCA team and creation of the <a href=\"http://www.azbio.org/jobs-careers\">AZBio Jobing Career Center</a>, <a href=\"http://www.youtube.com/azbio1\">AZBio1 on YouTube</a>, recognized individual and team successes at the <a href=\"http://www.azbio.org/azbio-awards\">AZBio Awards</a> and launched the<a href=\"http://www.azbio.org/azbio-celebrates-trailblazers\">Trailblazer Awards</a> to recognize our legislative partners.\r\n\r\n<strong>Committed support teams in the form of our AZBio Committees</strong> are bring us back to health and strength in the areas of   communications, events, outreach, and government  affairs.  While partnerships with the Arizona Commerce Authority, Arizona Technology Council, ATIC, GPEC, The Flinn Foundation, and others connected us to the broader statewide community.\r\n\r\n<strong>AZBio is gaining strength statewide</strong> as we continue to add both new members and renew existing members and supporters.  Our <a href=\"http://www.slideshare.net/AZBIO/azbio-prospectus-2012\">2012 AZBio Prospectus</a> is filled with opportunities to engage, support, and join in with the teams that are helping us build momentum.  Our rollercoaster ride is far from over, but as more and more of our community joins, provides support, and gets involved, our momentum increases.  We get healthier and stronger day by day.  If you need to join or renew you membership in AZBio you can do so <a href=\"http://www.azbio.org/join\">here</a>.\r\n\r\n<strong>2012 will be a big year for AZBio</strong> and the more support we have from our members (our team) the faster we can move.  More new programs are in the works to address the key factors that YOU have told us to focus on:\r\n<ul>\r\n	<li>Spreading the word on the value our community and our companies create with communication, events, and education</li>\r\n	<li>Advocacy both here in AZ and in DC too</li>\r\n	<li>Focusing on ways to access the capital resources our companies need to grow.</li>\r\n</ul>\r\n<strong>We’re convening the community.</strong>  On January 26th from 5:30 – 7:30 PM we will gather for an Open House at Arizona’s newest bioscience incubator, <a href=\"http://www.ceigateway.com/\">The Center for Entrepreneurial Innovation at GateWay Community College.</a>    This community open house is your opportunity to connect with our community and our 2012 leadership as we introduce the 2012 AZBio Board of Directors.  It’s your opportunity to get engaged, to show your support, and to share with us what YOU need to help your team gain more momentum too.  We’ll be looking for you there.  To register, <a href=\"http://www.azbio.org/events/event/center-for-entrepreneurial-innovation-open-house\">click here</a>.\r\n\r\n</div>','The Power of a Support Team','','inherit','closed','open','','79-revision-10','','','2012-07-14 13:31:39','2012-07-14 13:31:39','',79,'http://new.corepurpose.com/79-revision-10/',0,'revision','',0),(2383,2,'2013-05-11 16:49:23','2013-05-11 16:49:23','<a href=\"http://new.corepurpose.com/wp-content/uploads/mp9004445461.jpg\"><img style=\"background-image:none;padding-left:0;padding-right:0;display:inline;float:right;padding-top:0;border-width:0;margin:10px;\" title=\"Stained Glass Window in a Church (Source: iStock Photo via Microsoft.com)\" src=\"http://new.corepurpose.com/wp-content/uploads/mp9004445461_thumb.jpg\" alt=\"iStock Photo via Microsoft.com\" width=\"244\" height=\"211\" align=\"right\" border=\"0\" /></a>\n\nLeadership is a popular word these days. Consultants preach it, journalists either praise it or bemoan it, companies, boards investors and customers demand it.\n\nThe days when leaders were anointed at birth, except in a very few cases, are long gone. Today’s leaders may have great power… or none depending on the authority they wield.  But whatever level that may be, with leadership comes a corresponding measure of responsibility.\n<blockquote><span style=\"font-size:small;\">“For of those to whom much is given, much is required”</span>\n\nBible (Luke 12:48)</blockquote>\nThrough the ages it has been written that leadership and responsibility go hand in hand.  Today, leadership takes many forms. We lead people in organizations. We lead with thoughts, ideas, and experience.  We lead in the development of processes and products.  As leaders, however and where ever we may lead, it is important to remember, leadership is not something that is merely handed to us, it is a privilege that must be continually earned.  For when our leadership falters, others cease to follow. If others choose not to follow, we are not leading, we are simply walking alone.<!--more-->\n<blockquote><em><strong>Noblesse oblige</strong></em> is a <a href=\"http://en.wikipedia.org/wiki/French_language\">French</a> phrase literally meaning \"<a href=\"http://en.wikipedia.org/wiki/Nobility\">nobility</a> obliges\".\n\nThe <em><a href=\"http://en.wikipedia.org/wiki/Dictionnaire_de_l%E2%80%99Acad%C3%A9mie_fran%C3%A7aise\">Dictionnaire de l’Académie française</a></em> defines it thus:\n<ol>\n	<li>Whoever claims to be noble must conduct himself nobly.</li>\n	<li>(Figuratively) One must act in a fashion that conforms to one\'s position, and with the reputation that one has earned.</li>\n</ol>\n(Source: <a href=\"http://en.wikipedia.org/wiki/Noblesse_oblige\" target=\"_blank\">Wikipedia</a>)</blockquote>\n<strong><span style=\"font-size:small;\">An Antiquated Concept or a Timely Reminder?</span></strong>\n\nIt’s easy to look back historically and find examples of of great leaders who lived by the standard of noblesse oblige just as it is only too easy to find the stories of those who failed.  In the present day, we are surrounded by examples from <strong>both sides</strong> of the continuum and everything in between.  Just turn on the news or check your favorite social media platform and look at what what is unfolding in the Middle East, in Japan, in Washington or in your own home town.\n\nMost of us do not lead nations, but we can lead in our organizations, our homes, our industries and our communities.  What we do shapes decisions, creates products and  affects the lives of others in a myriad of ways today and in the future.\n\nWe each have our gifts: knowledge, experience, abilities, reputation, and authority.  It can be said that we have been given much.  So perhaps a question to ponder is… “What are we going to do with it?”\n\n<strong>Thanks for stopping by.  Stay tuned…</strong>\n\n<strong><em>Joan Koerber-Walker</em></strong>\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n<strong><a href=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\"><img style=\"margin:5px;\" title=\"Joan Koerber-Walker_Thumbnail \" src=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\" alt=\"\" width=\"70\" height=\"70\" align=\"left\" /></a>Joan Koerber-Walker</strong> is a two time Stevie Award National Finalist and Chairman of the Board of <a href=\"http://www.corepurpose.com/\">CorePurpose, Inc</a>. and the <a href=\"http://www.otef.org/\">Opportunity Through Entrepreneurship Foundation</a>.  She also serves as Executive in Residence for <a href=\"http://www.callamanventures.com\">Callaman Ventures</a> and on the boards of for profit and nonprofit organizations.  As the former CEO of the Arizona Small Business Association and a past member of the Board of Trustees of the National Small Business Association she has worked with hundreds of small businesses and on behalf of thousands.  Chat with her on Twitter as <a href=\"http://www.twitter.com/joankw\">@joankw</a>, <a href=\"http://www.twitter.com/jkwgrowth\">@JKWgrowth</a>, <a href=\"http://www.twitter.com/jkwinnovation\">@JKWinnovation</a>, <a href=\"http://www.twitter.com/jkwleadership\">@JKWleadership</a> and <a href=\"http://www.twitter.com/corepurpose\">@CorePurpose</a> or at her blog at <a href=\"http://www.JoanKoerber-Walker.com\">www.JoanKoerber-Walker.com</a>.\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:fb9e2f9c-195a-4daa-8a42-874e93799777\" class=\"wlWriterEditableSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan+Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Leadership\" rel=\"tag\">Leadership</a>,<a href=\"http://technorati.com/tags/Leaders\" rel=\"tag\">Leaders</a>,<a href=\"http://technorati.com/tags/Responsible+Leadership\" rel=\"tag\">Responsible Leadership</a>,<a href=\"http://technorati.com/tags/Servant+Leadership\" rel=\"tag\">Servant Leadership</a>,<a href=\"http://technorati.com/tags/Innovation+Leadership\" rel=\"tag\">Innovation Leadership</a>,<a href=\"http://technorati.com/tags/Corporate+Leadership\" rel=\"tag\">Corporate Leadership</a>,<a href=\"http://technorati.com/tags/Community+Leadership\" rel=\"tag\">Community Leadership</a>,<a href=\"http://technorati.com/tags/Giving+Back\" rel=\"tag\">Giving Back</a>,<a href=\"http://technorati.com/tags/Noblesse+Oblige\" rel=\"tag\">Noblesse Oblige</a></div>','Responsibility, Leadership and Noblesse Oblige','','inherit','open','open','','1584-revision-3','','','2013-05-11 16:49:23','2013-05-11 16:49:23','',1584,'http://www.corepurpose.com/1584-revision-3/',0,'revision','',0),(2364,2,'2013-05-11 16:48:20','2013-05-11 16:48:20','<span style=\"font-size:x-small;\">When it comes to leading an organization, finding the right fit  for both the leader AND the team is critical to success.  When the fit is all wrong, you don’t have a  snowball’s chance in … well you know what I mean.  <!--more--></span>\n\n<a href=\"http://www.andertoons.com/cartoon/5220/\"><img src=\"http://www.andertoons.com/img/cartoons/5220.jpg\" alt=\"\'I think we have a problem.\' - An Andertoons Cartoon\" /></a>\n<div style=\"width:340px;\"><a href=\"http://www.andertoons.com/cartoon/5220/\">\n</a><a style=\"text-align:right;padding-right:5px;display:block;\" href=\"http://www.andertoons.com/\">An Andertoons Cartoon</a></div>\n<strong><span style=\"font-size:medium;\">Be up front about your culture.</span></strong>\n\n<span style=\"font-size:x-small;\">The first step in avoiding leadership meltdown is understanding the culture that exists or that you are creating within your organization.  It’s easy to slap some words up on a website and say “Here it is – this is our culture” but very few people will actually pay it a whole lot of attention. The true culture inside your organization is based on the experiences of your employees, customers, and partners.  It starts with the example set by the leaders and reflects in the faces of the organization at every level.  If you are not sure what your culture really looks like, ask questions.  Just like a brand, culture exists in the perceptions of others.  If you don’t understand those perceptions, its unlikely you will understand what your culture truly reflects.  </span>\n\n<span style=\"font-size:x-small;\">As you come to understand your culture, your true values – those that you act on and demonstrate regularly will become clear.  Your company’s history, decisions and actions are the evidence of what your organization values.  Look at your true values carefully.  Do they match what you publicly say your values are?  If so, great.  If not, go back and look at the trail of evidence.  If stated values are misaligned with your true values, your team and your customers will be confused and you will most likely be building a culture that is inconsistent with where you as the leader want it and your organization to be.</span>\n\n<span style=\"font-size:medium;\"><strong>Build around shared values</strong></span>\n\n<span style=\"font-size:x-small;\">One way to help your culture and your company to stay on course is to lay a foundation of shared values and then build on them.  Ann Rhoades, founder of <a href=\"http://www.peopleink.com/about.html\" target=\"_blank\">PeopleInk</a> and author of <a href=\"http://www.amazon.com/Built-Values-Creating-Outperforms-Competition/dp/0470901926\" target=\"_blank\">Built On Values</a> (Jossey Bass, 2011) knows what happens when you build a values based business.  Listen to what Ann shares based on first hand experience at Southwest Airlines, Jet Blue and many more great companies.</span>\n\n&nbsp;\n\n&nbsp;\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:467d6584-cbca-4001-8e8a-23c1915f05e8\" class=\"wlWriterEditableSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">\n<div>[youtube=http://www.youtube.com/watch?v=wy_Jcq4ERr4&amp;w=448&amp;h=252&amp;hd=1]</div>\n<div style=\"width:448px;clear:both;font-size:.8em;\">Ann Rhoades, founder of PeopleInk shares what it means to lead and succeed as a values based organization. (Video by John Wiley and Sons)</div>\n</div>\n<a href=\"http://www.youtube.com/watch?v=wy_Jcq4ERr4\" target=\"_blank\">(Watch at YouTube )</a>\n\n<span style=\"font-size:x-small;\">When I first started CorePurpose back in 2002, Ann was one of the very first people to help me get started.  I still remember sitting at Z-Tejas over queso dip and chips and listening to Ann share her wisdom and experience.  The lessons she taught are <span style=\"font-size:x-small;\"><span style=\"font-size:x-small;\"><span style=\"font-size:x-small;\"><img style=\"display:inline;float:right;margin:5px 5px 5px 10px;\" src=\"http://peopleink.com/images/Built%20on%20Values%20book%20coverModified3.jpg\" alt=\"\" width=\"177\" height=\"264\" align=\"right\" /></span></span></span>still part of our culture today.  They are…</span>\n<ol>\n	<li><span style=\"font-size:x-small;\">As a leader, be clear on your values and demonstrate them in your words AND actions.  If you are consistently true to them, your team and your company will be too.</span></li>\n	<li><span style=\"font-size:x-small;\">Hire and fire based on values.  </span></li>\n	<li><span style=\"font-size:x-small;\">Choose teammates employees, partners and customers whose values mesh with yours.   </span><span style=\"font-size:x-small;\">If you and your team share the same values, you will not have to worry about motivating them…they are already motivated.</span></li>\n	<li><span style=\"font-size:x-small;\">When your company and its culture are built on solid values, your business will be on solid footing.</span></li>\n</ol>\n<span style=\"font-size:x-small;\">If you have not picked up a copy of <a href=\"http://www.amazon.com/Built-Values-Creating-Outperforms-Competition/dp/0470901926\" target=\"_blank\">Built On Values</a> yet, I encourage you to do so.  Ann’s wisdom has served me well and it can help you and your team too.</span>\n\n<strong><span style=\"font-size:medium;\">Thanks for stopping by.  Stay tuned…</span></strong>\n\n<strong><em>Joan Koerber-Walker</em></strong>\n\n<strong><em></em></strong>\n\n<strong><a href=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\"><img style=\"display:inline;float:left;margin:5px;\" title=\"Joan Koerber-Walker_Thumbnail \" src=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\" alt=\"\" width=\"70\" height=\"70\" align=\"left\" /></a>Joan Koerber-Walker</strong> is a two time Stevie Award National Finalist and Chairman of the Board of <a href=\"http://www.corepurpose.com/\">CorePurpose, Inc</a>. and the <a href=\"http://www.otef.org/\">Opportunity Through Entrepreneurship Foundation</a>.  She also serves as Executive in Residence for <a href=\"http://www.callamanventures.com\" target=\"_blank\">Callaman Ventures</a> and on the boards of for profit and nonprofit organizations.  As the former CEO of the Arizona Small Business Association and a past member of the Board of Trustees of the National Small Business Association she has worked with hundreds of small businesses and on behalf of thousands.  Chat with her on Twitter as <a href=\"http://www.twitter.com/joankw\">@joankw</a>, <a href=\"http://www.twitter.com/jkwgrowth\">@JKWgrowth</a>, <a href=\"http://www.twitter.com/jkwinnovation\">@JKWinnovation</a>, <a href=\"http://www.twitter.com/jkwleadership\">@JKWleadership</a> and <a href=\"http://www.twitter.com/corepurpose\">@CorePurpose</a> or at her blog at <a href=\"http://www.JoanKoerber-Walker.com\">www.JoanKoerber-Walker.com</a>.\n\n&nbsp;','Do you have a snowball’s chance in …','','inherit','open','open','','1583-revision-2','','','2013-05-11 16:48:20','2013-05-11 16:48:20','',1583,'http://www.corepurpose.com/1583-revision-2/',0,'revision','',0),(2365,2,'2013-05-11 16:48:24','2013-05-11 16:48:24','<a href=\"http://new.corepurpose.com/wp-content/uploads/dave-nemeth.jpg\"><img style=\"background-image:none;padding-left:0;padding-right:0;display:inline;float:right;padding-top:0;border-width:0;margin:5px 5px 5px 10px;\" title=\"Dave-Nemeth\" src=\"http://new.corepurpose.com/wp-content/uploads/dave-nemeth_thumb.jpg\" alt=\"Dave-Nemeth\" width=\"182\" height=\"325\" align=\"right\" border=\"0\" /></a>\n\nOver the years I have had the pleasure of meeting some pretty amazing people.  Some were captains of industry, others were politicians, scientists, professional athletes, engineers, artists, celebrities or brilliant thought leaders.\n\nEach, in their own way, was at the top of their personal game and it showed, not just in their accomplishments, which in some cases are legendary, but in the way they treated people.  Each one was a class act.<!--more-->\n\n<span style=\"font-size:small;\"><strong>A class act is genuine</strong></span>\n\nRecently, I got to meet another class act. His name is <a href=\"http://www.imdb.com/name/nm0625918/\" target=\"_blank\">Dave Nemeth</a>.  I met Dave when he and his wife Nanci came out for a project I was working on for my friend <a href=\"http://www.callamanventures.com\" target=\"_blank\">Morris Callaman</a>.  There was lots to do and Dave pitched right in.  Rolling up his sleeves to help out in many different ways, lending his expertise and even stepping in to act as Master of Ceremonies to give the event a wonderful finishing touch.  Everyone on the team commented on what a genuinely nice person he was, how easy he was to work with and how professional he was.  It came as no surprise.  In addition to being a class act, Dave Nemeth is a pro.  His work has taken him into millions of homes across major U.S. markets via the nightly news, morning talk shows and as the male co-host that launched <a href=\"http://extratv.warnerbros.com/\" target=\"_blank\">EXTRA!</a> for Warner Brothers.\n\n<span style=\"font-size:small;\"><strong>A class act has nothing to prove.</strong></span>\n\nDave is a great example of a lesson another class act taught me years ago.  That lesson came from Bernie Vonderschmitt, then chairman and CEO of <a href=\"http://www.xilinx.com/\" target=\"_blank\">Xilinx</a>.  Bernie was a brilliant leader, engineer and businessman who was well known for his skill in building great companies AND great teams.  He shared his wisdom with me by using golf as an analogy for business and the kind of people you want to work with.  The lesson went like this…\n<blockquote>“If you want too truly enjoy the game of golf.  Play with a scratch golfer. They don’t have anything to prove, they just enjoy what they do.”\n\n~<a href=\"http://en.wikipedia.org/wiki/Bernard_V._Vonderschmitt\" target=\"_blank\">Bernie Vonderschmitt</a> co-founder of Xilinx (1923 – 2004)</blockquote>\n<span style=\"font-size:small;\"><strong>A class act looks out for others.</strong></span>\n\n<img style=\"display:inline;float:right;margin:5px;\" src=\"http://pages.prodigy.net/romitaman/davekriegsea5.jpg\" alt=\"\" width=\"180\" height=\"250\" align=\"right\" />When you are great at what you do and secure in it, you don’t worry about what other people think.  That leaves plenty of time to champion others.  <a href=\"http://www.davekrieg.com/\">Dave Krieg</a> may go down in the annuals of sports history for his leadership and <a href=\"http://www.pro-football-reference.com/players/K/KrieDa00.htm\">stats as quarterback</a> for the Seattle Seahawks, Detroit Lions, Kansas City Chiefs, Chicago Bears, and Tennessee Oilers/Titans, but for me he will go down in history as the leader who taught my sons and his that looking out for the little guy is everyone’s responsibility.  <a href=\"http://littlelifestories.wordpress.com/2009/07/06/championing-the-little-guy/\" target=\"_blank\">One of my favorite stories</a> is when Dave Krieg did just that for my “little guy” Nick.  But helping others for Dave is not just something done at home.  He helps out with local charities and organization to lend his leadership skills and name to various causes that benefit when he lends a hand.\n\n<strong><span style=\"font-size:small;\">A class act does not take themselves too seriously.</span></strong>\n\n<a href=\"http://www.southwest.com/swamedia/bios/herb_kelleher.html\" target=\"_blank\"><img style=\"display:inline;float:right;margin:5px;\" src=\"http://positivesharing.com/wp-content/uploads/2010/03/Herb_on_Plane_Tail.jpg\" alt=\"\" width=\"179\" height=\"179\" align=\"right\" />Herb Kelleher</a> may be the most successful airline executive in the history of the industry, but in the hearts of his people he was also a man who fought hard, played hard and never took himself too seriously.  That spirit was embedded into the Southwest Airlines culture and exists to this day.  Herb did not worry about his “image” instead he invested it and his energy in his people.  The results he got are the stuff of corporate legend.\n\nTelevision icon <a href=\"http://abcnews.go.com/Entertainment/regis-philbin-retiring-25-years/story?id=12637197\" target=\"_blank\">Regis Philbin</a>, recently announced he would be leaving LIVE about a very successful run that spans over 16000 hours, the Guinness World Record for television airtime.  Part of his longevity and success is that he too is not afraid to look at himself playfully and share a laugh with his viewers.  In the video below, Dave Nemeth and Regis spoof about about having to compete for the attention of their loquacious co-hosts.\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:2ddf32d2-00e7-470c-8e48-6df85e4b85b2\" class=\"wlWriterEditableSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">\n<div>[youtube=http://www.youtube.com/watch?v=oYjVkd7-frQ&amp;w=448&amp;h=252&amp;hd=1]</div>\n<div style=\"width:448px;clear:both;font-size:.8em;\">Dave Nemeth and Regis Philbin have some fun talking about their co-hosts in this media spoof</div>\n</div>\n<strong><span style=\"font-size:small;\">So what about you?  Are You a Class Act?</span></strong>\n\nBeing a class act is not about how you look, what you wear, what you say or the power of your position.  The people I have used as examples here are all successful in their own arenas.  But success is not the reason they made the list.  Instead, who they really are is what made them successful. Being a class act is defined by the actions you take, how those actions affect the people around you and how together they reflect who you are as a person.\n\n<strong><span style=\"font-size:small;\">Thanks for stopping by.  Stay tuned…</span></strong>\n\n<strong><em><span style=\"font-size:small;\">Joan Koerber-Walker</span></em></strong>\n\n<strong><a href=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\"><img style=\"margin:5px;\" title=\"Joan Koerber-Walker_Thumbnail \" src=\"http://startupprincess.com/wp-content/uploads/2010/12/Joan-Koerber-Walker.jpg\" alt=\"\" width=\"70\" height=\"70\" align=\"left\" /></a>Joan Koerber-Walker</strong> is a two time Stevie Award National Finalist and Chairman of the Board of <a href=\"http://www.corepurpose.com/\">CorePurpose, Inc</a>. and the <a href=\"http://www.otef.org/\">Opportunity Through Entrepreneurship Foundation</a>.  She also serves as Executive in Residence for Callaman Ventures and on the boards of for profit and nonprofit organizations.  As the former CEO of the Arizona Small Business Association and a past member of the Board of Trustees of the National Small Business Association she has worked with hundreds of small businesses and on behalf of thousands.  Chat with her on Twitter as <a href=\"http://www.twitter.com/joankw\">@joankw</a>, <a href=\"http://www.twitter.com/jkwgrowth\">@JKWgrowth</a>, <a href=\"http://www.twitter.com/jkwinnovation\">@JKWinnovation</a>, <a href=\"http://www.twitter.com/jkwleadership\">@JKWleadership</a> and <a href=\"http://www.twitter.com/corepurpose\">@CorePurpose</a> or at her blog at <a href=\"http://www.JoanKoerber-Walker.com\">www.JoanKoerber-Walker.com</a>.\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:c95bec79-1333-4195-929d-57d206088b9e\" class=\"wlWriterEditableSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan+Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Class+Act\" rel=\"tag\">Class Act</a>,<a href=\"http://technorati.com/tags/Leadership\" rel=\"tag\">Leadership</a>,<a href=\"http://technorati.com/tags/Leading+by+example\" rel=\"tag\">Leading by example</a>,<a href=\"http://technorati.com/tags/Dave+Nemeth\" rel=\"tag\">Dave Nemeth</a>,<a href=\"http://technorati.com/tags/Dave+Krieg\" rel=\"tag\">Dave Krieg</a>,<a href=\"http://technorati.com/tags/Herb+Kelleher\" rel=\"tag\">Herb Kelleher</a>,<a href=\"http://technorati.com/tags/Regis+Philbin\" rel=\"tag\">Regis Philbin</a></div>','Are you a class act?','','inherit','open','open','','1582-revision-2','','','2013-05-11 16:48:24','2013-05-11 16:48:24','',1582,'http://www.corepurpose.com/1582-revision-2/',0,'revision','',0),(2352,2,'2012-08-19 23:13:47','2012-08-19 23:13:47','<p><img style=\"display:inline;float:right;margin:5px 5px 5px 10px;\" align=\"right\" src=\"http://t2.gstatic.com/images?q=tbn:ANd9GcQVKRKflukngcPJISYXLLCM-92Vmt-rCGZ7td_I38hVcEK3VgbO\" width=\"199\" height=\"270\">Today is the big day, Super Bowl XLV.&nbsp; Folks will be donning green and gold or gold and black.&nbsp; Friends will gather around TV sets across the country gobbling up things they know that should not eat and for this one day of the year the DVR is set not to skip the commercials, but to catch them for instant replay.</p> <p>Teams have sweated and toiled.&nbsp; Investing&nbsp; millions for their time in the global spotlight.</p> <p>Closed door meetings, strategy sessions, the big chase, and surprising twists… all come together on Super Bowl Sunday.</p> <p>&nbsp;</p> <div style=\"display:inline;float:none;margin:0;padding:0;\" id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:f4bbd23f-1504-4bdf-a085-a331144db419\" class=\"wlWriterEditableSmartContent\"><div>[youtube=http://www.youtube.com/watch?v=TCaCNz0Vml8&amp;w=448&amp;h=252&amp;hd=1]</div><div style=\"width:448px;clear:both;font-size:.8em;\">Chevy provides a behind the scenes look at the drama and strategy of creating a 2011 Super Bowl commercial.</div></div> <p>Oh yeah, there is a football game too.</p> <p><strong>In business, every day is Game Day.</strong></p> <p>Most of us will never field a team in the world’s most&nbsp; famous grid iron match up or take the leap to bet around $3 million for a 30 second spot in its commercials although GoDaddy’s Bob Parsons will gleefully tell you what they have done for his team’s business.</p> <blockquote> <p><a href=\"http://www.washingtonpost.com/wp-dyn/content/article/2011/02/02/AR2011020203780.html\"><em>It’s not a bet if you know the outcome </em>~ Bob Parsons</a></p></blockquote> <p><font color=\"#a8a8a8\" face=\"Times New Roman\"></font></p> <p>As entrepreneurs, investors, leaders or teammates, success in the BIG game means that every day is game day.&nbsp; Here are a few things to keep in mind as you watch from the stands or from the couch…</p> <p><strong>It starts with a coin toss – it does not end there.</strong></p> <p>Success always has en element of luck to it. Good luck may move you forward faster just as bad luck might slow you down.&nbsp; But being lucky early does not ensure success. Here is a bit of Super Bowl Trivia:</p> <blockquote> <p><em>The team that has won the coin toss is 19-22 all time in the Super Bowl and has lost the past 4 straight and 9 of the last 11</em>. (<a href=\"http://www.chacha.com/question/how-many-teams-that-have-won-the-super-bowl-also-won-the-coin-toss\">source</a>)</p></blockquote> <p><strong>To win in the big game you need a great team</strong></p> <p>Don’t kid yourself.&nbsp; The team with strong players, that plays well together has a definite advantage.&nbsp; Great teams are balanced.&nbsp; In football you can have a great quarterback, but if you have no offensive line it is unlikely that you will spend a lot of time in the end&nbsp; zone and if your defense is weak, the other team will.&nbsp; Successful teams have the right mix to do the whole job, not just one or two super stars intent on carrying the day.</p> <p><strong>Give the fans something to talk about.</strong></p> <p>Winning the big game is about the experience.&nbsp; In football it is the thrill of the win, the roar of the&nbsp; crowd and the play that fans will talk about for years to come.&nbsp; In business it is the achievement of goals inside your company, the praise of customers when you deliver on your promises, and the great results&nbsp; you deliver to your employees, customers, investors, and partners that keep you ahead in the game.</p> <p><strong>Innovation = Improvement</strong></p> <p>Don’t confuse flash and showmanship with innovation.&nbsp; The victory dance in the end zone is not nearly as important as the fact that you got there and need to get there again to win.&nbsp; Commercials are entertaining at the break, but the real win will be measured when customers walk through your door or visit your website to buy your products and services.&nbsp; A bit of flash may bring them in once, but products and services that are new, different, and create value for the&nbsp; customer are what will bring them back again and again.</p> <p><strong>Success is not built on just one game.</strong></p> <p>The Pittsburgh Steelers and the Green Bay Packers are playing in Super Bowl XLV because they won a series of games and more importantly they won when it counted.&nbsp; Winning at the right time matters, just ask the Jets and the Bears.&nbsp; </p> <p>Football is more that a game, it’s a big business. And winning in the world of business is a game where the points are measured in value created.&nbsp; Take a look at this ranking by <a href=\"http://www.forbes.com/lists/2010/30/football-valuations-10_Dallas-Cowboys_300988.html\">Forbes of the most valuable NFL Teams</a>.&nbsp; You’ll need to keep searching all the way down to #14 for Green Bay and #17 to find&nbsp; the stats for the Steelers.&nbsp;&nbsp; Sustained value is a combination of smart investments, the right resources plus&nbsp; a strong team in the front office, on the bench and on the field that creates long-term, sustainable value together.&nbsp; Interestingly, the Redskins have one of the best track records for value creation in recent years yet they have LOST 55% of the games they played on the field. It’s not just about winning under the lights, everything matters.</p> <p><strong>So sit back and enjoy the game…</strong></p> <p>The Super Bowl is an American tradition.&nbsp; You may watch it for the game, for the commercials,&nbsp; or simply as a way to spend time&nbsp; with family and friends.&nbsp; But as you dig into that pile of chicken wings, tray of nachos or bowl of chili, keep a look out for the big game changers.&nbsp; You might have something new to talk about at the office come Monday morning when all the “quarterbacks” come out.</p> <p>So place your bets, rally your team, and enjoy the game.&nbsp; It’s almost time for the coin toss whether the Big Game starts at 6:30pm ET on FOX or come Monday morning when you and your team take the field once again.</p> <p>Thanks for stopping by.&nbsp; Stay tuned…</p> <blockquote> <p><em>Joan Koerber-Walker</em></p></blockquote> <p><font color=\"#a8a8a8\" face=\"Times New Roman\"></font></p>','Success Tip: Check out the BIG Game','','inherit','open','open','','1576-revision-2','','','2012-08-19 23:13:47','2012-08-19 23:13:47','',1576,'http://www.corepurpose.com/1576-revision-2/',0,'revision','',0),(515,2,'2012-07-14 08:26:25','2012-07-14 08:26:25','Whether you are a beginner or a pro, when it comes to winning in the innovation game, sometimes you need that extra edge.\r\n\r\n&nbsp;\r\n<div><a href=\"http://www.andertoons.com/cartoon/5506/\"><img src=\"http://www.andertoons.com/img/cartoons/5506.jpg\" alt=\"Sales Cartoon #5506 by Andertoons\" />\r\n</a><a href=\"http://www.andertoons.com/cartoons/sales/\">Andertoons Sales Cartoons</a></div>\r\nMost  innovators can tell you that success is tied to a number of factors.  When they come together in the right order and with the right combinations, it can lead to a winning run.  It’s a bit like a game of pool.\r\n<h3>You need a good break</h3>\r\n<blockquote>In the game of pool, the \"break\" occurs when the player shoots into the racked balls to start the pool game. This break causes the balls to disperse all around the table where they may be shot at and pocketed.</blockquote>\r\nIn the innovation game, you may need to exert a bit a force to reorder things.  The form of our business may be shaped by process, procedure and institutional knowledge that says that this is the way we have always done it so this is the way it is done.  Sometimes it takes a a bit of applied energy to break up that old thinking and spread things out so that you can make room for new opportunities.\r\n<h3>Scope out ALL your aim spots.</h3>\r\n<blockquote>The \"aim spot\" is the exact spot where the cue tip contacts the cue ball or where the cue ball connects with the object ball to send it sailing towards the pocket.</blockquote>\r\nKnowing where to apply your energy to effect forward movement is an art.  The best pool players know this and so do the most successful innovators.  Your first point of impact is critical.  Scanning the various opportunities spread out before you and then choosing the one most likely for success takes a combination of focus and strategy.  Select the one that is best positioned to get to that first success point while also positioning yourself for the follow up shot.  Then focus in on your first action, identify exactly where you need to apply your impact.\r\n<h3>Be sure to call your shot</h3>\r\n<blockquote>To \"call\" your shot means to verbally announce which ball you are shooting for and where you plan to pocket it.</blockquote>\r\n<p align=\"left\">In pool, if your don’t call your shot, the point does not count. In business we ‘call our shot’ by letting the team know the who-what-where-and why of our strategy.  If we don’t call it clearly, the team’s efforts are scattered and the impact is lessened.  Lack of a clearly stated direction can have your team bouncing all over the place and missing out on new opportunities or missing what you are shooting for completely.</p>\r\n\r\n<h3 align=\"left\">Reach Farther</h3>\r\n<blockquote>The \"bridge\" is where the shaft of the cue stick is rested on and where it slides when taking a shot. This bridge may either be the \"bridge hand\", or the \"bridge stick\", which is used when a longer reach is needed to access the cue ball.</blockquote>\r\n<p align=\"left\">Sometimes the shot you need is outside your personal reach.  You need a tool or a “hand” to line things up.  This may be an advisor, an investor or a strategic partner.  Whatever resource you need... use it.  Many a shot was missed when we fail to use the tools and resources at our disposal.  True innovation makes it better for all of your key constituencies – employees, customers, partners, and investors.  Bring them into the mix early and work in combination.</p>\r\n\r\n<h3>Master the Art of the Combination</h3>\r\n<blockquote>A \"combination\" is where the cue ball hits one object ball into another, with the intent of sinking one of the object balls.</blockquote>\r\nInnovation rarely occurs as a single event or action.  Normally it is a chain where one change can affect multiple results.  Look for all the possible applications your innovation can apply to.  Don’t limit yourself to only one.  Equally important, combine your energies with other strategic partners who can also benefit.  Use their reach and energy to move the game forward faster.\r\n<h3>Take advantage of your edge</h3>\r\nInnovation can give you that extra edge..but knowing how to execute will give you a chance to run the table.  So rack up those new ideas, line up your shot and get in the game.','Sometimes you need that extra edge','','inherit','closed','open','','285-revision-4','','','2012-07-14 08:26:25','2012-07-14 08:26:25','',285,'http://new.corepurpose.com/285-revision-4/',0,'revision','',0),(516,2,'2012-07-15 01:18:32','2012-07-15 01:18:32','<strong>The future of any organization is tied directly to the strategic decisions made today AND the ability to effectively execute on that strategy! </strong><!--more-->\r\n\r\nWhile we all understand the importance of thinking and acting strategically, often the demands of running the day to day business get in the way.  A good strategic process focuses on what we must do to execute on the key actions for today and also provides a road map for long term actions that enhance and ensure our companies  future.\r\n\r\nAs we develop our business strategy, we often focus our attention on the “fires”  burning in our business.    But our focus on the fire often inhibits our ability to objectively view the world around us and quickly react to it.\r\n\r\nTo complicate the process, the world around us is constantly changing.\r\n<ul>\r\n	<li>Changing Competition</li>\r\n	<li>Competing Products</li>\r\n	<li>Customer Needs</li>\r\n	<li>Customer Wants</li>\r\n	<li>New Business Models</li>\r\n	<li>New Business Theory</li>\r\n</ul>\r\nResearch has shown that most organizations have some form of strategic plan.  These plans normally consist of:\r\n<ul>\r\n	<li>Vision</li>\r\n	<li>Mission</li>\r\n	<li>Strategic Objectives or Goals</li>\r\n	<li>Projects</li>\r\n	<li>Tasks</li>\r\n	<li>Anticipated Results</li>\r\n</ul>\r\nUnfortunately, for many organizations, the most important components – the Anticipated Results – do not materialize.    While those closest to the plan would fall back to excuses based on outside environmental or economic factors – things outside of their control – the reality is that often a plan fails through lack of foresight or execution.\r\n\r\nFor many organizations, strategic planning is a once a year event.  The resulting plan is then fixed and reviewed at the end for successes and failures.  This is the great peril of strategic planning – the false security created by having a plan.  Having a plan is only the fist step – it is the execution of that plan over time that will determine the organizations success or failure to achieve anticipated results.\r\n\r\nStrategic planning must always be a dynamic process.  To be effective, the strategic plan must be a living document.  It provides a roadmap for day to day activities that are designed to build towards the organization’s long term and short term goals.\r\n\r\nAn effective strategic execution process requires ongoing activity, effective delegation of key responsibilities, and monitoring of results at short and regular intervals.    For greatest effectiveness, this process must be embedded into the culture of the organization so that each plan participant understands how their actions can affect the organizations strategic results.\r\n\r\n<strong>Successful organizations have learned that strategy must be embedded in the culture across the organization and include strategic thinking, strategic planning AND strategic execution.  When this is adopted within all levels of the organization – anything is possible! </strong>\r\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">About the author:</span></p>\r\n<p style=\"text-align: center;\">\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignleft  wp-image-473\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"196\" height=\"233\" /></a>Joan Koerber-Walker is Executive Director and Founder of CorePurpose, an Arizona based distributor of consulting, software and outsourced solutions.</p>\r\n<p style=\"text-align: center;\">CorePurpose provides Services and Solutions that build Businesses, in the areas of strategy, sales and marketing, IT, finance, operations and HR/OD.</p>\r\nCopyright CorePurpose, Inc.  September 2003','The Power and Perils of Strategic Planning   ','','inherit','closed','open','','498-revision-2','','','2012-07-15 01:18:32','2012-07-15 01:18:32','',498,'http://new.corepurpose.com/498-revision-2/',0,'revision','',0),(517,2,'2012-07-15 00:57:42','2012-07-15 00:57:42','<strong>Increasing employee and customer enthusiam for greater growth and sucess\r\n</strong>\r\nIn today’s challenging business environment, creating and maintaining customer enthusiasm can make the difference between business success and business extinction.\r\n\r\nCustomers have more choices than ever before and expect higher and higher service levels relative to\r\n<ul>\r\n	<li>product and service information</li>\r\n	<li>choice between service offerings</li>\r\n	<li>tailored or custom services</li>\r\n	<li>quality of delivery</li>\r\n	<li>the quality of the buying experience</li>\r\n</ul>\r\nAcross industries, companies are discovering that of these 5 customer demands, the greatest is that of the buying experience.\r\n\r\nWhile a customer will forgive a service failure that is corrected promptly by a company’s enthusiastic employee ambassador, customers will migrate quickly from companies whose employees feel disenfranchised, even if the service is performed as promised.\r\n\r\nBut what is an employee ambassador, and where do you find one?  The answer is simple, employee ambassadors are all around you.  They are each member of your organization who touches a customer – directly or indirectly.  To create enthusiastic employee ambassadors, organizations must provide a support system  to foster enthusiasm that includes:\r\n\r\nA consistent culture that reaffirms that each employee is key to the company’s success\r\nA commitment to process, structure and continuous improvement that allows the employee to make promises to customers and gives the employee faith that their promises will be kept.\r\n\r\nAs companies aggressively pursue the development and growth of services offerings and services revenue, it has become increasingly important, in fact, imperative for these firms to provide a consistent level of process, support and flexibility to support employees in their quest of keeping promises to customers resulting in the growth of high levels of customer and employee enthusiasm and the resultant customer loyalty and profitability.\r\n\r\nAll of us want our employees and customers to be enthusiastic about the products and services we provide.  Employees can not be enthusiastic if they feel that they can not deliver what is promised, and customers will loose enthusiasm and go elsewhere if promises are not kept.  The question is how do we create that enthusiasm and keep it?  One tool, created at Arizona State University, is the process of <strong>Services Mapping</strong>.\r\nCross functional teams across the spectrum of a product or service delivery create a “map” of the product and service delivery systems.  The map is broken down into five levels:\r\n<ul>\r\n	<li> <span style=\"text-decoration: underline;\">Customer View &amp; Evidence</span> - What does the customer see in the way of marketing materials, articles, and information about the product or service that brings them to your door?</li>\r\n	<li> <span style=\"text-decoration: underline;\">Customer Contact</span> - What does the customer experience when they first make contact  with your  Organization?</li>\r\n	<li><span style=\"text-decoration: underline;\">On Stage Employee</span> - What are the tools, attitudes, and systems in place to support a positive employee/customer interaction and the employees confidence in making promises to customers?</li>\r\n	<li><span style=\"text-decoration: underline;\">Back Stage Employees</span> - What are the tools, attitudes, and systems in place to support a positive interaction between the front line employee and those they must rely on behind the scenes.</li>\r\n	<li><span style=\"text-decoration: underline;\">Resources</span> - What are the physical, financial, and technology resources on stage and back stage employees need to keep promises to each other and ultimately to customers.</li>\r\n</ul>\r\nThe Services Mapping process:\r\n<ul>\r\n	<li>Provides an Overview so employees know “What to Do” when things go right and when they don’t.</li>\r\n	<li>Identifies weak links in the chain, so promises are kept more often!</li>\r\n	<li>Defines the Lines of Customer Interaction between customers and employees so the employee recognizes where they can have the most impact to the customer experience and the company’s goals.</li>\r\n	<li>Defines Lines of Internal Interaction defined between departments</li>\r\n	<li>Provides a basis for identifying and assessing cost, revenue, and capital invested</li>\r\n	<li>Creates a baseline for use in customer satisfaction and quality improvement efforts</li>\r\n</ul>\r\nWhen service delivery processes work, promises are kept, employee enthusiasm increases and it spreads to customers.  The result is greater profits as customers stay, and more importantly, through their enthusiasm, bring more customers via  the strongest marketing tool in the arsenal, customer referrals!\r\n\r\n<span style=\"text-decoration: underline;\">About the Author:</span>\r\n\r\nJoan Koerber-Walker is founder and executive director of CorePurpose,Inc. and organization dedicated to helping companies grow by refocusing actions and resources into the areas they are passionate about and best at in a way that makes financial sense.','Want impact?  Draw a Services Map.','','inherit','closed','open','','486-revision-2','','','2012-07-15 00:57:42','2012-07-15 00:57:42','',486,'http://new.corepurpose.com/486-revision-2/',0,'revision','',0),(518,2,'2012-07-15 00:21:46','2012-07-15 00:21:46','Arizona Women in International Trade  proudly presents Joan Koerber-Walker, Executive Director of Core Purpose, Inc. as she discusses techniques &amp; guidelines for global expansion.<!--more-->\r\n\r\nIn 1993, Joan worked for a company that was \"going global\". North American based, her corporation started to buy up companies around the world. Ten years later, they had operations in 63 countries. But - were they global?\r\n\r\nIn the midst of a global economy, common sense tells us that to be competitive we have to be global too - right? \"Going Global?\" looks at the challenges of creating a global company from its most important aspect - People.\r\n\r\nThe presentation looks at the following key questions:\r\n\r\n· What is a \"global\" company?\r\n\r\n· Who are they - are there any?\r\n\r\n· If you are going global - how does it affect the people that really matter - Your Employees, Your Customers, and Your Shareholders?\r\n\r\nThe event willbe held at Sam’s Café at the Biltmore,  Thursday, June 19, 2003 from 11:30 to 1:30 PM.\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\"><img class=\"alignright\" style=\"margin: 10px;\" title=\"Joan Koerber-Walker 2003\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/07/Joan-300-pxl.jpg\" alt=\"\" width=\"145\" height=\"170\" /></a>About the speaker:\r\n\r\nJoan Koerber-Walker is the Executive Director and founder of CorePurpose, Inc. An Arizona based consulting and services company. CorePurpose works with companies to identify the high impact areas of their businesses that will differentiate them from the completion at home and abroad - AND then strengthens them in those areas through the efforts the CoreAlliance, a coalition of 35 services organizations specializing in HR, Sales &amp; Marketing, Operations, IT, and Finance. Prior to forming CorePupose, Ms. Koerber-Walker was a vice president with Avnet, Inc. and worked with over 700 technology companies in North America, Europe, and Asia during the expansion of Avnet\'s distribution business from the US and Canada to 63 countries around the world. A popular speaker and professional member of the National Speakers Association, Ms. Koerber-Walker shares her experiences and insights with corporate and academic audiences here in Arizona and around the world.\"','CorePurpose Founder Asks...\"Are you a global company or do you even want to be?\"','','inherit','closed','open','','472-revision-7','','','2012-07-15 00:21:46','2012-07-15 00:21:46','',472,'http://new.corepurpose.com/472-revision-7/',0,'revision','',0),(519,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','&nbsp;\r\n<table width=\"460\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>CoreAlliance Benefits and Membership</strong></span>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" height=\"20\"><strong>CoreAlliance Benefits &amp; Services</strong></td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Networking with Complimentary Service Providers</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Extend your resources for more complete solutions</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Offerings Development</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Market and Customer Development</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Use Core Purpose as a General Contractor with the Client</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Invoice/Credit/Collection Services</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Marketing Services</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Contract Administration</td>\r\n</tr>\r\n<tr>\r\n<td width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"*\" height=\"20\">Project Management</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a href=\"http://www.corepurpose.com/app_form.html\">Application to Qualify for CoreAlliance Membership</a></td>\r\n</tr>\r\n</tbody>\r\n</table>','Join CoreAlliance','','inherit','closed','open','','31-revision-4','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',31,'http://new.corepurpose.com/31-revision-4/',0,'revision','',0),(520,2,'2012-07-15 02:31:45','2012-07-15 02:31:45','','CorePurpose Logo','','inherit','closed','open','','clogo','','','2012-07-15 02:31:45','2012-07-15 02:31:45','',72,'http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg',0,'attachment','image/jpeg',0),(521,2,'2012-07-15 02:39:44','2012-07-15 02:39:44','Joan Koerber-Walker, founder and Chairman of CorePurpose, Inc.\r\n\r\nCEO, Entrepreneur, Business Innovator, and Philanthropist','Joan Koerber-Walker','Joan Koerber-Walker  CEO, Entrepreneur, Business Innovator, and Philanthropist','inherit','closed','open','','koerber-walker-056','','','2012-07-15 02:39:44','2012-07-15 02:39:44','',72,'http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg',0,'attachment','image/jpeg',0),(522,2,'2012-07-15 02:51:36','2012-07-15 02:51:36','','Joan Koerber-Walker Bio Sketch 2012','','inherit','closed','open','','bio-jkw-2012','','','2012-07-15 02:51:36','2012-07-15 02:51:36','',72,'http://new.corepurpose.com/wp-content/uploads/2012/05/BIO-jkw-2012.doc',0,'attachment','application/msword',0),(523,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','<br>\r\n<center><iframe width=\"420\" height=\"315\" src=\"http://www.youtube.com/embed/U_oxfJpre_Q\" frameborder=\"0\" allowfullscreen></iframe></center>\r\n<br>\r\n<center><iframe width=\"420\" height=\"315\" src=\"http://www.youtube.com/embed/U04IvT-lb5I\" frameborder=\"0\" allowfullscreen></iframe></center>\r\n<br>\r\n\r\n\r\n','Resources for Media','','inherit','closed','open','','72-revision-9','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',72,'http://new.corepurpose.com/72-revision-9/',0,'revision','',0),(524,2,'2012-07-15 02:57:03','2012-07-15 02:57:03','<strong>Office mailing address:</strong>\r\n\r\nCorePurpose, Inc.\r\nPO BOX 51060\r\nPhoenix, Arizona 85076-1060\r\nPhone: 480-921-3933\r\n\r\n<strong>Primary media contact:</strong>\r\nJoan Koerber-Walker, Founder and Chairman\r\n480-332-9636 | <a href=\"mailto:jkw@azbio.org\">jkw@azbio.org</a>\r\n<h2>Company Facts:</h2>\r\nFounded:  July 3, 2002\r\n\r\nFounder:  Joan Koerber-Walker\r\n\r\nIndustry:  Strategic Advisory and Business Services\r\n<h2>Social Media And Video:</h2>\r\nTwitter: <a href=\"http://www.twitter.com/corepurpose\">www.twitter.com/corepurpose</a>\r\n\r\nYouTube:  <a href=\"http://www.youtube.com/joankw\">www.youtube.com/joankw</a>\r\n\r\nFacebook:  <a href=\"http://www.facebook.com/corepurpose\">www.facebook.com/corepurpose</a>\r\n<h2>Logos and Images</h2>\r\n<strong>Company Logo</strong>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg\"><img class=\"alignleft  wp-image-520\" title=\"CorePurpose Logo\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg\" alt=\"\" width=\"727\" height=\"116\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>Joan Koerber-Walker</strong>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg\"><img class=\"alignnone  wp-image-521\" title=\"Joan Koerber-Walker\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg\" alt=\"\" width=\"287\" height=\"360\" /></a>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/BIO-jkw-2012.doc\">Joan Koerber-Walker Bio Sketch 2012</a>\r\n\r\nLinkedIn:  <a href=\"http://www.linkedin.com/in/joankoerberwalker\">www.<strong>linkedin.com</strong>/<strong>in</strong>/joankoerberwalker</a>\r\n\r\n&nbsp;','Resources for Media','','inherit','closed','open','','72-revision-10','','','2012-07-15 02:57:03','2012-07-15 02:57:03','',72,'http://new.corepurpose.com/72-revision-10/',0,'revision','',0),(525,2,'2012-07-15 03:08:39','2012-07-15 03:08:39','<strong>Office mailing address:</strong>\r\n\r\nCorePurpose, Inc.\r\nPO BOX 51060\r\nPhoenix, Arizona 85076-1060\r\nPhone: 480-921-3933\r\n\r\n<strong>Primary media contact:</strong>\r\nJoan Koerber-Walker, Founder and Chairman\r\n480-332-9636 | <a href=\"mailto:jkw@azbio.org\">jkw@azbio.org</a>\r\n<h2>Company Facts:</h2>\r\nFounded:  July 3, 2002\r\n\r\nFounder:  Joan Koerber-Walker\r\n\r\nIndustry:  Strategic Advisory and Business Services\r\n<h2>Social Media And Video:</h2>\r\nTwitter: <a href=\"http://www.twitter.com/corepurpose\">www.twitter.com/corepurpose</a>\r\n\r\nYouTube:  <a href=\"http://www.youtube.com/joankw\">www.youtube.com/joankw</a>\r\n\r\nFacebook:  <a href=\"http://www.facebook.com/corepurpose\">www.facebook.com/corepurpose</a>\r\n<h2>Television and Interview Examples:</h2>\r\nCapital and Investing\r\n\r\n<a href=\"http://www.abc15.com/dpp/news/region_phoenix_metro/central_phoenix/%27Angels%27-needed-for-economic-recovery\">http://www.abc15.com/dpp/news/region_phoenix_metro/central_phoenix/%27Angels%27-needed-for-economic-recovery</a>\r\n\r\nEntrepreneurship and the SBA\r\n\r\n<a href=\"http://www.abc15.com/dpp/news/state/more-valley-businesses-soon-to-be-eligible-for-sba-money\">http://www.abc15.com/dpp/news/state/more-valley-businesses-soon-to-be-eligible-for-sba-money</a>\r\n\r\nArizona Bioindustry\r\n\r\n<a href=\"http://youtu.be/sJMpvXoy44M\">http://youtu.be/sJMpvXoy44M</a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h2>Logos and Images</h2>\r\n<strong>Company Logo</strong>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg\"><img class=\"alignleft  wp-image-520\" title=\"CorePurpose Logo\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg\" alt=\"\" width=\"727\" height=\"116\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>Joan Koerber-Walker</strong>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg\"><img class=\"alignnone  wp-image-521\" title=\"Joan Koerber-Walker\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg\" alt=\"\" width=\"287\" height=\"360\" /></a>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/BIO-jkw-2012.doc\">Joan Koerber-Walker Bio Sketch 2012</a>\r\n\r\nLinkedIn:  <a href=\"http://www.linkedin.com/in/joankoerberwalker\">www.<strong>linkedin.com</strong>/<strong>in</strong>/joankoerberwalker</a>\r\n\r\n&nbsp;','Resources for Media','','inherit','closed','open','','72-revision-11','','','2012-07-15 03:08:39','2012-07-15 03:08:39','',72,'http://new.corepurpose.com/72-revision-11/',0,'revision','',0),(526,2,'2012-07-15 03:09:16','2012-07-15 03:09:16','<strong>Office mailing address:</strong>\r\n\r\nCorePurpose, Inc.\r\nPO BOX 51060\r\nPhoenix, Arizona 85076-1060\r\nPhone: 480-921-3933\r\n\r\n<strong>Primary media contact:</strong>\r\nJoan Koerber-Walker, Founder and Chairman\r\n480-332-9636 | <a href=\"mailto:jkw@azbio.org\">jkw@azbio.org</a>\r\n<h2>Company Facts:</h2>\r\nFounded:  July 3, 2002\r\n\r\nFounder:  Joan Koerber-Walker\r\n\r\nIndustry:  Strategic Advisory and Business Services\r\n<h2>Social Media And Video:</h2>\r\nTwitter: <a href=\"http://www.twitter.com/corepurpose\">www.twitter.com/corepurpose</a>\r\n\r\nYouTube:  <a href=\"http://www.youtube.com/joankw\">www.youtube.com/joankw</a>\r\n\r\nFacebook:  <a href=\"http://www.facebook.com/corepurpose\">www.facebook.com/corepurpose</a>\r\n<h2>Television and Interview Examples:</h2>\r\nCapital and Investing\r\n\r\n<a href=\"http://www.abc15.com/dpp/news/region_phoenix_metro/central_phoenix/%27Angels%27-needed-for-economic-recovery\">http://www.abc15.com/dpp/news/region_phoenix_metro/central_phoenix/%27Angels%27-needed-for-economic-recovery</a>\r\n\r\nEntrepreneurship and the SBA\r\n\r\n<a href=\"http://www.abc15.com/dpp/news/state/more-valley-businesses-soon-to-be-eligible-for-sba-money\">http://www.abc15.com/dpp/news/state/more-valley-businesses-soon-to-be-eligible-for-sba-money</a>\r\n\r\nArizona Bioindustry\r\n\r\n<a href=\"http://youtu.be/sJMpvXoy44M\">http://youtu.be/sJMpvXoy44M</a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h2>Logos and Images</h2>\r\n<strong>Company Logo</strong>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg\"><img class=\"alignleft  wp-image-520\" title=\"CorePurpose Logo\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/05/clogo..jpg\" alt=\"\" width=\"727\" height=\"116\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>Joan Koerber-Walker</strong>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg\"><img class=\"alignnone  wp-image-521\" title=\"Joan Koerber-Walker\" src=\"http://new.corepurpose.com/wp-content/uploads/2012/05/Koerber-Walker-056.jpg\" alt=\"\" width=\"287\" height=\"360\" /></a>\r\n\r\n<a href=\"http://new.corepurpose.com/wp-content/uploads/2012/05/BIO-jkw-2012.doc\">Joan Koerber-Walker Bio Sketch 2012</a>\r\n\r\nLinkedIn:  <a href=\"http://www.linkedin.com/in/joankoerberwalker\">www.<strong>linkedin.com</strong>/<strong>in</strong>/joankoerberwalker</a>\r\n\r\n&nbsp;','Resources for Media','','inherit','closed','open','','72-revision-12','','','2012-07-15 03:09:16','2012-07-15 03:09:16','',72,'http://new.corepurpose.com/72-revision-12/',0,'revision','',0),(527,2,'2012-07-14 18:05:27','2012-07-14 18:05:27','&nbsp;\r\n<h2>CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense and drives profitable growth...</h2>\r\n&nbsp;\r\n<table width=\"440\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><iframe src=\"http://www.youtube.com/embed/CItlt11Vp0E?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>Whether we are working with you on Organizational Development, Process Optimization, Business Planning, Product Strategy, Channel Design or Sales Execution projects, this is not where we need to start to create a truly differentiating solution.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3><strong>Starting at the beginning - What to do</strong></h3>\r\nOptimized solutions must link back to your company\'s Core Purpose, your Mission, and the strategies that make up the four quadrants of your company\'s Balanced Score Card. By looking at the challenges or barriers between you and your goals, we offer combinations of options to complement your strategies for growth, profitability, operational excellence, working capital optimization, and human resource utilization.\r\n<h3><span style=\"color: #666699;\"><strong>On the Road to Success - How to do it</strong></span></h3>\r\nKnowing \"what to do\" only gets you part way to your goals. Next, you need a plan to determine the most cost effective and timely way to implement your chosen solution. CorePurpose uses a structured, systematic approach to help you ensure a successful implementation and execution of the plan. CorePurpose consultants join your team, bringing with them the knowledge and expertise developed during their years of leadership within their industries. Drawing from a wide range of capabilities, belonging to industry leading service organizations from around the globe, our combined team looks at the financial, operational, and strategic options available to you in the journey to realize corporate objectives.\r\n<h3><span style=\"color: #666699;\"><strong>No need to travel alone - We Help YOU do it</strong></span></h3>\r\nOnce your plan is in place, CorePurpose can assist your team in a wide range of support options including project management, implementation team participation, and coordination of external partners to ensure that the solution is implemented in a manner that meets your needs on budget and on time.','About','','inherit','closed','open','','9-revision-27','','','2012-07-14 18:05:27','2012-07-14 18:05:27','',9,'http://new.corepurpose.com/9-revision-27/',0,'revision','',0),(528,2,'2012-07-15 03:11:53','2012-07-15 03:11:53','&nbsp;\r\n<h2>CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense and drives profitable growth...</h2>\r\n&nbsp;\r\n<table width=\"440\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><iframe src=\"http://www.youtube.com/embed/CItlt11Vp0E?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>Whether we are working with you on Organizational Development, Process Optimization, Business Planning, Product Strategy, Channel Design or Sales Execution projects, this is not where we need to start to create a truly differentiating solution.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3><span style=\"color: #666699;\"><strong>Starting at the beginning - What to do</strong></span></h3>\r\nOptimized solutions must link back to your company\'s Core Purpose, your Mission, and the strategies that make up the four quadrants of your company\'s Balanced Score Card. By looking at the challenges or barriers between you and your goals, we offer combinations of options to complement your strategies for growth, profitability, operational excellence, working capital optimization, and human resource utilization.\r\n<h3><span style=\"color: #666699;\"><strong>On the Road to Success - How to do it</strong></span></h3>\r\nKnowing \"what to do\" only gets you part way to your goals. Next, you need a plan to determine the most cost effective and timely way to implement your chosen solution. CorePurpose uses a structured, systematic approach to help you ensure a successful implementation and execution of the plan. CorePurpose consultants join your team, bringing with them the knowledge and expertise developed during their years of leadership within their industries. Drawing from a wide range of capabilities, belonging to industry leading service organizations from around the globe, our combined team looks at the financial, operational, and strategic options available to you in the journey to realize corporate objectives.\r\n<h3><span style=\"color: #666699;\"><strong>No need to travel alone - We Help YOU do it</strong></span></h3>\r\nOnce your plan is in place, CorePurpose can assist your team in a wide range of support options including project management, implementation team participation, and coordination of external partners to ensure that the solution is implemented in a manner that meets your needs on budget and on time.','About','','inherit','closed','open','','9-revision-28','','','2012-07-15 03:11:53','2012-07-15 03:11:53','',9,'http://new.corepurpose.com/9-revision-28/',0,'revision','',0),(529,2,'2012-07-15 03:13:35','2012-07-15 03:13:35','&nbsp;\r\n<h2>CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense and drives profitable growth...</h2>\r\n&nbsp;\r\n<table width=\"440\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><iframe src=\"http://www.youtube.com/embed/CItlt11Vp0E?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>Whether we are working with you on Organizational Development, Process Optimization, Business Planning, Product Strategy, Channel Design or Sales Execution projects, this is not where we need to start to create a truly differentiating solution.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3></h3>\r\n<h3><span style=\"color: #666699;\"><strong>Starting at the beginning - What to do</strong></span></h3>\r\nOptimized solutions must link back to your company\'s Core Purpose, your Mission, and the strategies that make up the four quadrants of your company\'s Balanced Score Card. By looking at the challenges or barriers between you and your goals, we offer combinations of options to complement your strategies for growth, profitability, operational excellence, working capital optimization, and human resource utilization.\r\n<h3><span style=\"color: #666699;\"><strong>On the Road to Success - How to do it</strong></span></h3>\r\nKnowing \"what to do\" only gets you part way to your goals. Next, you need a plan to determine the most cost effective and timely way to implement your chosen solution. CorePurpose uses a structured, systematic approach to help you ensure a successful implementation and execution of the plan. CorePurpose consultants join your team, bringing with them the knowledge and expertise developed during their years of leadership within their industries. Drawing from a wide range of capabilities, belonging to industry leading service organizations from around the globe, our combined team looks at the financial, operational, and strategic options available to you in the journey to realize corporate objectives.\r\n<h3><span style=\"color: #666699;\"><strong>No need to travel alone - We Help YOU do it</strong></span></h3>\r\nOnce your plan is in place, CorePurpose can assist your team in a wide range of support options including project management, implementation team participation, and coordination of external partners to ensure that the solution is implemented in a manner that meets your needs on budget and on time.\r\n\r\n&nbsp;\r\n\r\n<em>CorePurpose is a registered service mark of CorePurpose, Inc.</em>','About','','inherit','closed','open','','9-revision-29','','','2012-07-15 03:13:35','2012-07-15 03:13:35','',9,'http://new.corepurpose.com/9-revision-29/',0,'revision','',0),(530,2,'2012-07-15 03:23:29','2012-07-15 03:23:29','&nbsp;\r\n<h2>CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense and drives profitable growth...</h2>\r\n&nbsp;\r\n<table width=\"440\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><iframe src=\"http://www.youtube.com/embed/CItlt11Vp0E?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>Whether we are working with you on Organizational Development, Process Optimization, Business Planning, Product Strategy, Channel Design or Sales Execution projects, this is not where we need to start to create a truly differentiating solution.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<h3><span style=\"color: #666699;\"><strong>Starting at the beginning - What to do</strong></span></h3>\r\nOptimized solutions must link back to your company\'s Core Purpose, your Mission, and the strategies that make up the four quadrants of your company\'s Balanced Score Card. By looking at the challenges or barriers between you and your goals, we offer combinations of options to complement your strategies for growth, profitability, operational excellence, working capital optimization, and human resource utilization.\r\n<h3><span style=\"color: #666699;\"><strong>On the Road to Success - How to do it</strong></span></h3>\r\nKnowing \"what to do\" only gets you part way to your goals. Next, you need a plan to determine the most cost effective and timely way to implement your chosen solution. CorePurpose uses a structured, systematic approach to help you ensure a successful implementation and execution of the plan. CorePurpose consultants join your team, bringing with them the knowledge and expertise developed during their years of leadership within their industries. Drawing from a wide range of capabilities, belonging to industry leading service organizations from around the globe, our combined team looks at the financial, operational, and strategic options available to you in the journey to realize corporate objectives.\r\n<h3><span style=\"color: #666699;\"><strong>No need to travel alone - We Help YOU do it</strong></span></h3>\r\nOnce your plan is in place, CorePurpose can assist your team in a wide range of support options including project management, implementation team participation, and coordination of external partners to ensure that the solution is implemented in a manner that meets your needs on budget and on time.\r\n\r\n&nbsp;\r\n\r\n<em>CorePurpose is a registered service mark of CorePurpose, Inc.</em>','About','','inherit','closed','open','','9-revision-30','','','2012-07-15 03:23:29','2012-07-15 03:23:29','',9,'http://new.corepurpose.com/9-revision-30/',0,'revision','',0),(531,2,'2012-07-15 03:25:53','2012-07-15 03:25:53','&nbsp;\r\n<h2>CorePurpose, Inc. is a consulting and services aggregator specializing in building solutions that enable its clients to focus more of their resources and energy on what they are passionate about and best at in a way that makes financial sense and drives profitable growth...</h2>\r\n&nbsp;\r\n<table width=\"440\" border=\"0\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><iframe src=\"http://www.youtube.com/embed/CItlt11Vp0E?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>Whether we are working with you on Organizational Development, Process Optimization, Business Planning, Product Strategy, Channel Design or Sales Execution projects, this is not where we need to start to create a truly differentiating solution.\r\n--- <em>Joan Koerber-Walker, foudner and chairman, CorePurpose, Inc.\r\n</em></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<h3><span style=\"color: #666699;\"><strong>Starting at the beginning - What to do</strong></span></h3>\r\nOptimized solutions must link back to your company\'s Core Purpose, your Mission, and the strategies that make up the four quadrants of your company\'s Balanced Score Card. By looking at the challenges or barriers between you and your goals, we offer combinations of options to complement your strategies for growth, profitability, operational excellence, working capital optimization, and human resource utilization.\r\n<h3><span style=\"color: #666699;\"><strong>On the Road to Success - How to do it</strong></span></h3>\r\nKnowing \"what to do\" only gets you part way to your goals. Next, you need a plan to determine the most cost effective and timely way to implement your chosen solution. CorePurpose uses a structured, systematic approach to help you ensure a successful implementation and execution of the plan. CorePurpose consultants join your team, bringing with them the knowledge and expertise developed during their years of leadership within their industries. Drawing from a wide range of capabilities, belonging to industry leading service organizations from around the globe, our combined team looks at the financial, operational, and strategic options available to you in the journey to realize corporate objectives.\r\n<h3><span style=\"color: #666699;\"><strong>No need to travel alone - We Help YOU do it</strong></span></h3>\r\nOnce your plan is in place, CorePurpose can assist your team in a wide range of support options including project management, implementation team participation, and coordination of external partners to ensure that the solution is implemented in a manner that meets your needs on budget and on time.\r\n\r\n&nbsp;\r\n\r\n<em>CorePurpose is a registered service mark of CorePurpose, Inc.</em>','About','','inherit','closed','open','','9-revision-31','','','2012-07-15 03:25:53','2012-07-15 03:25:53','',9,'http://new.corepurpose.com/9-revision-31/',0,'revision','',0),(532,1001003,'2003-12-12 03:36:34','2003-12-12 03:36:34','<em>Ready Set Grow Executive Lecture Series Opens for Registration</em>\r\n<em> Series will run from January - December 2004</em><!--more-->\r\n\r\nCorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that registration is open for its 2004 Ready Set Grow Lecture Series and Workshops.\r\n\r\nReady Set Grow, a 12 month program that will bring 12 nationally known business growth experts to the valley, starts January 20, 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\r\n\r\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n<blockquote>“The last few years have presented great challenges to valley businesses” shared Joan Koerber-Walker, executive director of CorePurpose. “As the market begins to turn, our businesses will need to be ready. Unfortunately as I looked around – there was no program designed to address these business needs in a structured curriculum that takes you through the growth process. I shared my concern with business leaders here in the valley and with key experts around the country – the result is the Ready Set Grow program.”</blockquote>\r\nThe experts coming to the valley include Ann Rhoades, president of People Ink, who was instrumental in building high performance people cultures at Southwest Airlines and Jet Blue; Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; and Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model. Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n<blockquote>“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona technology Council. “The Ready Set Grow program gives us the opportunity to support our members in this key area.”</blockquote>\r\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\r\n<blockquote>“The Ready Set Grow program creates a unique opportunity for valley entrepreneurs” according to Francine Hardaway, CEO of Stealthmode Partners. “The program will expose them to ideas and strategies they can apply to their own businesses within a budget and timeline they can support. It also gives them the opportunity to learn from both the speakers and the other businesses in the program.”</blockquote>\r\n<strong>Program details and information:</strong>\r\n\r\nWhen, Where and How Much?\r\n\r\nDates: January 20 – December 21th, 2004\r\n\r\nForums: 3rd Tuesday of every month\r\n\r\nTime:\r\n\r\n7:30 – 8:00 AM – Continental Breakfast\r\n\r\n8:00—12:00PM – Forum Session\r\n\r\nLocation:\r\n\r\nBusiness and Industry Institute\r\nMesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\n\r\nCosts for the Ready/Set/Grow Series\r\n\r\nIndividual participant:\r\n$1,200.00 for the 12 month program\r\n\r\nGroups of 3 or more:\r\n$1,000.00 per person for groups of 3 or more\r\n\r\nEach attendee will receive:\r\n<ul>\r\n	<li>All conference materials and resource lists</li>\r\n	<li>Access to a members only web site with forum resources, on line chat, and networking information</li>\r\n	<li>12 month FREE subscription to The Phoenix Business Journal</li>\r\n</ul>\r\n&nbsp;\r\n\r\n<strong>About CorePurpose, Inc.</strong>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAlliance™, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance','CorePurpose Launches \"Ready Set Grow\"','','publish','closed','closed','','ready-set-grow','','','2013-05-12 01:06:18','2013-05-12 01:06:18','',0,'http://new.corepurpose.com/?p=532',0,'post','',0),(533,2,'2012-07-15 03:44:35','2012-07-15 03:44:35','Ready Set Grow Executive Lecture Series Opens for Registration\nSeries will run from January - December 2004<!--more-->\n\nPhoenix, Arizona , December 12, 2003--\n\nCorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that registration is open for its 2004 Ready Set Grow Lecture Series and Workshops.\n\nReady Set Grow, a 12 month program that will bring 12 nationally known business growth experts to the valley, starts January 20, 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\n\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\n\n“The last few years have presented great challenges to valley businesses” shared Joan Koerber-Walker, executive director of CorePurpose. “As the market begins to turn, our businesses will need to be ready. Unfortunately as I looked around – there was no program designed to address these business needs in a structured curriculum that takes you through the growth process. I shared my concern with business leaders here in the valley and with key experts around the country – the result is the Ready Set Grow program.”\n\nThe experts coming to the valley include Ann Rhoades, president of People Ink, who was instrumental in building high performance people cultures at Southwest Airlines and Jet Blue; Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; and Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model. Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\n\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\n\n“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona technology Council. “The Ready Set Grow program gives us the opportunity to support our members in this key area.”\n\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\n\n“The Ready Set Grow program creates a unique opportunity for valley entrepreneurs” according to Francine Hardaway, CEO of Stealthmode Partners. “The program will expose them to ideas and strategies they can apply to their own businesses within a budget and timeline they can support. It also gives them the opportunity to learn from both the speakers and the other businesses in the program.”\n\nProgram details and information:\n\nWhen, Where and How Much?\n\nDates: January 20 – December 21th, 2004\n\nForums: 3rd Tuesday of every month\n\nTime:\n\n7:30 – 8:00 AM – Continental Breakfast\n\n8:00—12:00PM – Forum Session\n\nLocation:\n\nBusiness and Industry Institute\nMesa Community College\n145 North Centennial Way\nMesa, Arizona 85201\n\nCosts for the Ready/Set/Grow Series\n\nIndividual participant:\n$1,200.00 for the 12 month program\n\nGroups of 3 or more:\n$1,000.00 per person for groups of 3 or more\n\nEach attendee will receive:\n<ul>\n	<li>All conference materials and resource lists</li>\n	<li>Access to a members only web site with forum resources, on line chat, and networking information</li>\n	<li>12 month FREE subscription to The Phoenix Business Journal</li>\n</ul>\nFor more details and registration – visit www.CorePurpose.com\n\nAbout CorePurpose, Inc.\n\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance','CorePurpose Launches \"Ready Set Grow\" ','','inherit','closed','open','','532-revision','','','2012-07-15 03:44:35','2012-07-15 03:44:35','',532,'http://new.corepurpose.com/532-revision/',0,'revision','',0),(534,2,'2012-07-15 03:47:03','2012-07-15 03:47:03','<em>Ready Set Grow Executive Lecture Series Opens for Registration</em>\n<em> Series will run from January - December 2004</em><!--more-->\n\nCorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that registration is open for its 2004 Ready Set Grow Lecture Series and Workshops.\n\nReady Set Grow, a 12 month program that will bring 12 nationally known business growth experts to the valley, starts January 20, 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\n\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\n<blockquote>“The last few years have presented great challenges to valley businesses” shared Joan Koerber-Walker, executive director of CorePurpose. “As the market begins to turn, our businesses will need to be ready. Unfortunately as I looked around – there was no program designed to address these business needs in a structured curriculum that takes you through the growth process. I shared my concern with business leaders here in the valley and with key experts around the country – the result is the Ready Set Grow program.”</blockquote>\nThe experts coming to the valley include Ann Rhoades, president of People Ink, who was instrumental in building high performance people cultures at Southwest Airlines and Jet Blue; Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; and Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model. Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\n\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\n<blockquote>“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona technology Council. “The Ready Set Grow program gives us the opportunity to support our members in this key area.”</blockquote>\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\n<blockquote>“The Ready Set Grow program creates a unique opportunity for valley entrepreneurs” according to Francine Hardaway, CEO of Stealthmode Partners. “The program will expose them to ideas and strategies they can apply to their own businesses within a budget and timeline they can support. It also gives them the opportunity to learn from both the speakers and the other businesses in the program.”</blockquote>\n<strong>Program details and information:</strong>\n\nWhen, Where and How Much?\n\nDates: January 20 – December 21th, 2004\n\nForums: 3rd Tuesday of every month\n\nTime:\n\n7:30 – 8:00 AM – Continental Breakfast\n\n8:00—12:00PM – Forum Session\n\nLocation:\n\nBusiness and Industry Institute\nMesa Community College\n145 North Centennial Way\nMesa, Arizona 85201\n\nCosts for the Ready/Set/Grow Series\n\nIndividual participant:\n$1,200.00 for the 12 month program\n\nGroups of 3 or more:\n$1,000.00 per person for groups of 3 or more\n\nEach attendee will receive:\n<ul>\n	<li>All conference materials and resource lists</li>\n	<li>Access to a members only web site with forum resources, on line chat, and networking information</li>\n	<li>12 month FREE subscription to The Phoenix Business Journal</li>\n</ul>\n&nbsp;\n\n<strong>About CorePurpose, Inc.</strong>\n\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAlliance™, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance','CorePurpose Launches \"Ready Set Grow\" ','','inherit','closed','open','','532-autosave','','','2012-07-15 03:47:03','2012-07-15 03:47:03','',532,'http://new.corepurpose.com/532-autosave/',0,'revision','',0),(535,2,'2012-07-15 03:45:19','2012-07-15 03:45:19','Ready Set Grow Executive Lecture Series Opens for Registration\r\nSeries will run from January - December 2004<!--more-->\r\n\r\nPhoenix, Arizona , December 12, 2003--\r\n\r\nCorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that registration is open for its 2004 Ready Set Grow Lecture Series and Workshops.\r\n\r\nReady Set Grow, a 12 month program that will bring 12 nationally known business growth experts to the valley, starts January 20, 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\r\n\r\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n\r\n“The last few years have presented great challenges to valley businesses” shared Joan Koerber-Walker, executive director of CorePurpose. “As the market begins to turn, our businesses will need to be ready. Unfortunately as I looked around – there was no program designed to address these business needs in a structured curriculum that takes you through the growth process. I shared my concern with business leaders here in the valley and with key experts around the country – the result is the Ready Set Grow program.”\r\n\r\nThe experts coming to the valley include Ann Rhoades, president of People Ink, who was instrumental in building high performance people cultures at Southwest Airlines and Jet Blue; Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; and Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model. Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n\r\n“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona technology Council. “The Ready Set Grow program gives us the opportunity to support our members in this key area.”\r\n\r\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\r\n\r\n“The Ready Set Grow program creates a unique opportunity for valley entrepreneurs” according to Francine Hardaway, CEO of Stealthmode Partners. “The program will expose them to ideas and strategies they can apply to their own businesses within a budget and timeline they can support. It also gives them the opportunity to learn from both the speakers and the other businesses in the program.”\r\n\r\nProgram details and information:\r\n\r\nWhen, Where and How Much?\r\n\r\nDates: January 20 – December 21th, 2004\r\n\r\nForums: 3rd Tuesday of every month\r\n\r\nTime:\r\n\r\n7:30 – 8:00 AM – Continental Breakfast\r\n\r\n8:00—12:00PM – Forum Session\r\n\r\nLocation:\r\n\r\nBusiness and Industry Institute\r\nMesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\n\r\nCosts for the Ready/Set/Grow Series\r\n\r\nIndividual participant:\r\n$1,200.00 for the 12 month program\r\n\r\nGroups of 3 or more:\r\n$1,000.00 per person for groups of 3 or more\r\n\r\nEach attendee will receive:\r\n<ul>\r\n	<li>All conference materials and resource lists</li>\r\n	<li>Access to a members only web site with forum resources, on line chat, and networking information</li>\r\n	<li>12 month FREE subscription to The Phoenix Business Journal</li>\r\n</ul>\r\n&nbsp;\r\n\r\n<strong>About CorePurpose, Inc.</strong>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAlliance™, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance','CorePurpose Launches \"Ready Set Grow\" ','','inherit','closed','open','','532-revision-2','','','2012-07-15 03:45:19','2012-07-15 03:45:19','',532,'http://new.corepurpose.com/532-revision-2/',0,'revision','',0),(536,1001003,'2004-01-15 03:47:50','2004-01-15 03:47:50','CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the second installment in the Ready Set Grow Lecture Series – “Focus on People”\r\n<p style=\"text-align: left;\">The program will explore how People-centric cultures within companies pay big dividends and look at specific examples of companies who have used this strategy to grow their business and their profits.  Ann Rhoades, president of People Ink will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.</p>\r\n<p style=\"text-align: left;\"><img class=\"alignnone\" style=\"margin: 0px;\" title=\"Anne Rhoades of People Ink\" src=\"http://hsc.unm.edu/HSCBoD/images/Rhoades-resized.jpg\" alt=\"\" width=\"251\" height=\"350\" />Ann Rhoades has spent her career building people-centric organizations at companies including JetBlue Airways, Southwest Airlines, and Doubletree Hotels.  Ann will share her creative approach to developing cultures around fun; and her firsthand experiences in launching successful start-up companies, blending post-merger cultures and creating a legacy of people-centric organizations. A self-described “rule breaker”, Ann is adamant about standing up for what she believes in, regardless of the consequences. Her candor around the mistakes she’s made and the lessons she’s learned is the driving force behind her desire to inspire organizations to focus on the people side of their business.</p>\r\n\r\n<blockquote>“The economic hardships we faced in the last few years have led many valley companies to make short term human resource decisions that can have disastrous long term effects” shared Joan Koerber-Walker, executive director of CorePurpose.  “As the market begins to turn, our businesses will need to be ready.  That means having the right people in the right place, ready to grow and willing to give 100%.  Unfortunately, these past decisions will come back to haunt us if we do not do something now.   If anybody knows how to do it – it’s Ann Rhoades.”</blockquote>\r\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The first in the series “Focusing for Success”, held January 20th, was well received by an audience of representatives from  Arizona businesses.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\r\n\r\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n\r\nThe experts coming to the valley include February’s speaker, Ann Rhoades as well as  Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who  led customer strategy at Yellow Corporation as it moved from worst to first in its industry;  Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc..  Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n\r\n“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona Technology Council.  “The Ready Set Grow program gives us the opportunity to support our members in this key area.”\r\n\r\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders.  It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\r\n\r\nProgram details and information:\r\n\r\nWhen, Where and How Much?\r\nDates: January 20 – December 21th, 2004\r\nForums:  3rd Tuesday of every month\r\n\r\nFocus on People:  February 17, 2004\r\n\r\nTime:\r\n7:30 – 8:00 AM – Continental Breakfast\r\n\r\n8:00—12:00PM – Forum Session\r\n\r\nLocation:\r\nBusiness and Industry Institute\r\nMesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\nCosts for the Ready/Set/Grow Series\r\n\r\nIndividual participant:\r\n$1100.00 for the balance of 2004\r\nGroups of 3 or more:\r\n$920.00 per person\r\n\r\n<strong>NEW: Single Sessions now offered</strong>\r\nIndividual participant: $129 per session\r\nGroups of 3 or more:  $117 per person per session\r\n\r\nFor more details and registration – visit www.CorePurpose.com\r\n\r\nAbout PeopleInk.\r\nHeadquartered in Arizona, the People Ink team are experienced culture creators who believe “you cannot force culture… you can only create environment”.  Experience in building internal people cultures for companies such as:  Southwest Airlines, JetBlue Airways Corporation, Dial Corporation, American Express,  Doubletree Hotels Corporation, Office Depot, and Promus Hotel Corporation.  People Ink works with organizations to create high performance people-centric cultures that deliver bottom line results.\r\n\r\nCONTACT:  People Ink\r\nLisa Stovall, 480/421-0370\r\n\r\nAbout CorePurpose, Inc.\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.','Second Installment of Ready Set Grow Puts Focus on People','','publish','closed','closed','','second-installment-of-ready-set-grow-puts-focus-on-people','','','2013-05-12 00:50:18','2013-05-12 00:50:18','',0,'http://new.corepurpose.com/?p=536',0,'post','',0),(537,2,'2012-07-15 03:54:51','2012-07-15 03:54:51','CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the second installment in the Ready Set Grow Lecture Series – “Focus on People”\n\nThe program will explore how People-centric cultures within companies pay big dividends and look at specific examples of companies who have used this strategy to grow their business and their profits.  Ann Rhoades, president of People Ink will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.\n\n<img class=\"alignleft\" title=\"Anne Rhoades of People Ink\" src=\"http://hsc.unm.edu/HSCBoD/images/Rhoades-resized.jpg\" alt=\"\" width=\"251\" height=\"350\" />Ann Rhoades has spent her career building people-centric organizations at companies including JetBlue Airways, Southwest Airlines, and Doubletree Hotels.  Ann will share her creative approach to developing cultures around fun; and her firsthand experiences in launching successful start-up companies, blending post-merger cultures and creating a legacy of people-centric organizations. A self-described “rule breaker”, Ann is adamant about standing up for what she believes in, regardless of the consequences. Her candor around the mistakes she’s made and the lessons she’s learned is the driving force behind her desire to inspire organizations to focus on the people side of their business.\n<blockquote>“The economic hardships we faced in the last few years have led many valley companies to make short term human resource decisions that can have disastrous long term effects” shared Joan Koerber-Walker, executive director of CorePurpose.  “As the market begins to turn, our businesses will need to be ready.  That means having the right people in the right place, ready to grow and willing to give 100%.  Unfortunately, these past decisions will come back to haunt us if we do not do something now.   If anybody knows how to do it – it’s Ann Rhoades.”</blockquote>\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The first in the series “Focusing for Success”, held January 20th, was well received by an audience of representatives from  Arizona businesses.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\n\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\n\nThe experts coming to the valley include February’s speaker, Ann Rhoades as well as  Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who  led customer strategy at Yellow Corporation as it moved from worst to first in its industry;  Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc..  Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\n\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\n\n“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona Technology Council.  “The Ready Set Grow program gives us the opportunity to support our members in this key area.”\n\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders.  It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\n\nProgram details and information:\n\nWhen, Where and How Much?\nDates: January 20 – December 21th, 2004\nForums:  3rd Tuesday of every month\n\nFocus on People:  February 17, 2004\n\nTime:\n7:30 – 8:00 AM – Continental Breakfast\n\n8:00—12:00PM – Forum Session\n\nLocation:\nBusiness and Industry Institute\nMesa Community College\n145 North Centennial Way\nMesa, Arizona 85201\nCosts for the Ready/Set/Grow Series\n\nIndividual participant:\n$1100.00 for the balance of 2004\nGroups of 3 or more:\n$920.00 per person\n\n<strong>NEW: Single Sessions now offered</strong>\nIndividual participant: $129 per session\nGroups of 3 or more:  $117 per person per session\n\nFor more details and registration – visit www.CorePurpose.com\n\nAbout PeopleInk.\nHeadquartered in Arizona, the People Ink team are experienced culture creators who believe “you cannot force culture… you can only create environment”.  Experience in building internal people cultures for companies such as:  Southwest Airlines, JetBlue Airways Corporation, Dial Corporation, American Express,  Doubletree Hotels Corporation, Office Depot, and Promus Hotel Corporation.  People Ink works with organizations to create high performance people-centric cultures that deliver bottom line results.\n\nCONTACT:  People Ink\nLisa Stovall, 480/421-0370\n\nAbout CorePurpose, Inc.\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.','Second Installment of Ready Set Grow Puts Focus on People','','inherit','closed','open','','536-revision','','','2012-07-15 03:54:51','2012-07-15 03:54:51','',536,'http://new.corepurpose.com/536-revision/',0,'revision','',0),(538,2,'2012-07-15 03:55:10','2012-07-15 03:55:10','CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the second installment in the Ready Set Grow Lecture Series – “Focus on People”\r\n\r\nThe program will explore how People-centric cultures within companies pay big dividends and look at specific examples of companies who have used this strategy to grow their business and their profits.  Ann Rhoades, president of People Ink will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.\r\n\r\n<img class=\"alignleft\" title=\"Anne Rhoades of People Ink\" src=\"http://hsc.unm.edu/HSCBoD/images/Rhoades-resized.jpg\" alt=\"\" width=\"251\" height=\"350\" />Ann Rhoades has spent her career building people-centric organizations at companies including JetBlue Airways, Southwest Airlines, and Doubletree Hotels.  Ann will share her creative approach to developing cultures around fun; and her firsthand experiences in launching successful start-up companies, blending post-merger cultures and creating a legacy of people-centric organizations. A self-described “rule breaker”, Ann is adamant about standing up for what she believes in, regardless of the consequences. Her candor around the mistakes she’s made and the lessons she’s learned is the driving force behind her desire to inspire organizations to focus on the people side of their business.\r\n<blockquote>“The economic hardships we faced in the last few years have led many valley companies to make short term human resource decisions that can have disastrous long term effects” shared Joan Koerber-Walker, executive director of CorePurpose.  “As the market begins to turn, our businesses will need to be ready.  That means having the right people in the right place, ready to grow and willing to give 100%.  Unfortunately, these past decisions will come back to haunt us if we do not do something now.   If anybody knows how to do it – it’s Ann Rhoades.”</blockquote>\r\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The first in the series “Focusing for Success”, held January 20th, was well received by an audience of representatives from  Arizona businesses.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.\r\n\r\nThe program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n\r\nThe experts coming to the valley include February’s speaker, Ann Rhoades as well as  Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who  led customer strategy at Yellow Corporation as it moved from worst to first in its industry;  Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc..  Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n\r\n“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona Technology Council.  “The Ready Set Grow program gives us the opportunity to support our members in this key area.”\r\n\r\nThe program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders.  It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.\r\n\r\nProgram details and information:\r\n\r\nWhen, Where and How Much?\r\nDates: January 20 – December 21th, 2004\r\nForums:  3rd Tuesday of every month\r\n\r\nFocus on People:  February 17, 2004\r\n\r\nTime:\r\n7:30 – 8:00 AM – Continental Breakfast\r\n\r\n8:00—12:00PM – Forum Session\r\n\r\nLocation:\r\nBusiness and Industry Institute\r\nMesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\nCosts for the Ready/Set/Grow Series\r\n\r\nIndividual participant:\r\n$1100.00 for the balance of 2004\r\nGroups of 3 or more:\r\n$920.00 per person\r\n\r\n<strong>NEW: Single Sessions now offered</strong>\r\nIndividual participant: $129 per session\r\nGroups of 3 or more:  $117 per person per session\r\n\r\nFor more details and registration – visit www.CorePurpose.com\r\n\r\nAbout PeopleInk.\r\nHeadquartered in Arizona, the People Ink team are experienced culture creators who believe “you cannot force culture… you can only create environment”.  Experience in building internal people cultures for companies such as:  Southwest Airlines, JetBlue Airways Corporation, Dial Corporation, American Express,  Doubletree Hotels Corporation, Office Depot, and Promus Hotel Corporation.  People Ink works with organizations to create high performance people-centric cultures that deliver bottom line results.\r\n\r\nCONTACT:  People Ink\r\nLisa Stovall, 480/421-0370\r\n\r\nAbout CorePurpose, Inc.\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.','Second Installment of Ready Set Grow Puts Focus on People','','inherit','closed','open','','536-revision-2','','','2012-07-15 03:55:10','2012-07-15 03:55:10','',536,'http://new.corepurpose.com/536-revision-2/',0,'revision','',0),(539,1001003,'2004-02-18 04:05:33','2004-02-18 04:05:33','<em>Consumer expert Camille Schuster, PhD  to lead third Ready Set Grow executive session.</em><!--more-->\r\n\r\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The second in the series “Focus on People”, held February 17th, was well received by an audience of representatives from Arizona businesses.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.  Subscriptions are offered as a series and on a single session basis.\r\n\r\nEach program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n\r\nThe March 16, 2004 session, “Focus on Product” will explore how to develop the products and services that customers want to buy.  “Today consumers can buy what they want, when they want, and have it delivered when and how they want. In addition, consumers demand personalization, customization, and convenience. To create products and services that consumers seek out to purchase means that product development needs to be consumer-centered” stated Camille Schuster, the session presenter and president of Global Collaborations.  Dr. Schuster will share both research and practical experiences aimed at answering key questions including:\r\n<ul>\r\n	<li> What is the difference between saying the customer is #1 and having a consumer-centered business?</li>\r\n	<li> Why the demand part of the traditional supply and demand value chain is critical for success.</li>\r\n	<li> How to  develop the questions to ask that create a consumer-centered approach to product development and positioning.</li>\r\n</ul>\r\nDr. Schuster will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.\r\n\r\n<strong><img class=\"alignleft\" style=\"margin: 10px;\" title=\"Camille Schuster, PhD\" src=\"http://www.globalhrnews.com/b4/vsites/22/storyphoto/DrCamilleSchuster.png\" alt=\"\" width=\"240\" height=\"355\" />Camille Schuster</strong> (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Full Professor of Marketing at Xavier University, and Faculty Associate at Arizona State University. Dr. Schuster has worked with leading executives in ECR (Efficient Consumer Response) and GCI (Global Commerce Initiative) development activities since 1995 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 30 countries around the world. Her speaking, training, facilitating and coaching activities are grounded in reality, based upon experience gained primarily through data gathering, and collaborative project development with global business executives, in small, mid-size AND large, multinational companies, as well as industry associations. As a member of the Global Scorecard Committee, Dr. Schuster has worked with middle management; services, retail, and manufacturing companies; faculty; and been on panels with leading business executives.   Dr. Schuster has co-authored one book with Michael Copeland from Procter &amp; Gamble entitled Global Business: Planning for Sales and Negotiation, co-authored a second book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek, retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster has solo-authored a book entitled The Rise of Consumer Power – Adapting Marketing Communication Strategies.\r\n<blockquote>“The long held strategy of IF WE BUILD IT THEY WILL COME, may have worked for Kevin Costner in the movie Field of Dreams but it does not work in today’s business environment” stated Joan Koerber-Walker, executive director of CorePurpose. “Today businesses need to products that are consumer centered to succeed. Too often our businesses invest much needed funds in developing products and services only to find that the customer has other ideas about what they want. This session is designed to help us avoid costly mistakes and bring value to our customers and success to our businesses.”</blockquote>\r\nOther experts coming to the valley include, Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.  Other sessions include leading PhD\'s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n<blockquote>“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”</blockquote>\r\nProgram details and information:\r\n\r\n<strong>When, Where and How Much?</strong>\r\nDates: March 16 – December 21st, 2004\r\nForums:  3rd Tuesday of every month\r\nFocus on Product:  March 16, 2004\r\nTime:\r\n7:30 – 8:00 AM – Continental Breakfast\r\n8:00—12:00PM – Forum Session\r\nLocation:\r\nBusiness and Industry Institute\r\nMesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\n<strong>About Global Collaborations.</strong>\r\n\r\nHeadquartered in Arizona, Global Collaborations, Inc. provides presentations, breakout sessions, speeches and workshops to help professionals become more aware of what is needed for the task at hand.   The company specialized in helping organizations create consumer centered strategies for business success for clients in the consumer, technology and manufacturing industries.\r\n\r\n<strong>About CorePurpose, Inc.</strong>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.','Ready Set Grow to Focus on Product','','publish','closed','closed','','ready-set-grow-to-focus-on-product','','','2013-05-12 00:50:04','2013-05-12 00:50:04','',0,'http://new.corepurpose.com/?p=539',0,'post','',0),(541,2,'2012-07-15 04:15:22','2012-07-15 04:15:22','Consumer expert Camille Schuster, PhD  to lead third Ready Set Grow executive session<!--more-->\r\n\r\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The second in the series “Focus on People”, held February 17th, was well received by an audience of representatives from Arizona businesses.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.  Subscriptions are offered as a series and on a single session basis.\r\n\r\nEach program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n\r\nThe March 16, 2004 session, “Focus on Product” will explore how to develop the products and services that customers want to buy.  “Today consumers can buy what they want, when they want, and have it delivered when and how they want. In addition, consumers demand personalization, customization, and convenience. To create products and services that consumers seek out to purchase means that product development needs to be consumer-centered” stated Camille Schuster, the session presenter and president of Global Collaborations.  Dr. Schuster will share both research and practical experiences aimed at answering key questions including:\r\n<ul>\r\n	<li> What is the difference between saying the customer is #1 and having a consumer-centered business?</li>\r\n	<li> Why the demand part of the traditional supply and demand value chain is critical for success.</li>\r\n	<li> How to  develop the questions to ask that create a consumer-centered approach to product development and positioning.</li>\r\n</ul>\r\nDr. Schuster will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.\r\n\r\n<strong><img class=\"alignleft\" style=\"margin: 10px;\" title=\"Camille Schuster, PhD\" src=\"http://www.globalhrnews.com/b4/vsites/22/storyphoto/DrCamilleSchuster.png\" alt=\"\" width=\"240\" height=\"355\" />Camille Schuster</strong> (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Full Professor of Marketing at Xavier University, and Faculty Associate at Arizona State University. Dr. Schuster has worked with leading executives in ECR (Efficient Consumer Response) and GCI (Global Commerce Initiative) development activities since 1995 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 30 countries around the world. Her speaking, training, facilitating and coaching activities are grounded in reality, based upon experience gained primarily through data gathering, and collaborative project development with global business executives, in small, mid-size AND large, multinational companies, as well as industry associations. As a member of the Global Scorecard Committee, Dr. Schuster has worked with middle management; services, retail, and manufacturing companies; faculty; and been on panels with leading business executives.   Dr. Schuster has co-authored one book with Michael Copeland from Procter &amp; Gamble entitled Global Business: Planning for Sales and Negotiation, co-authored a second book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek, retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster has solo-authored a book entitled The Rise of Consumer Power – Adapting Marketing Communication Strategies.\r\n<blockquote>“The long held strategy of IF WE BUILD IT THEY WILL COME, may have worked for Kevin Costner in the movie Field of Dreams but it does not work in today’s business environment” stated Joan Koerber-Walker, executive director of CorePurpose. “Today businesses need to products that are consumer centered to succeed. Too often our businesses invest much needed funds in developing products and services only to find that the customer has other ideas about what they want. This session is designed to help us avoid costly mistakes and bring value to our customers and success to our businesses.”</blockquote>\r\nOther experts coming to the valley include, Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.  Other sessions include leading PhD\'s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n<blockquote>“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”</blockquote>\r\nProgram details and information:\r\n\r\n<strong>When, Where and How Much?</strong>\r\nDates: March 16 – December 21st, 2004\r\nForums:  3rd Tuesday of every month\r\nFocus on Product:  March 16, 2004\r\nTime:\r\n7:30 – 8:00 AM – Continental Breakfast\r\n8:00—12:00PM – Forum Session\r\nLocation:\r\nBusiness and Industry Institute\r\nMesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\n<strong>About Global Collaborations.</strong>\r\n\r\nHeadquartered in Arizona, Global Collaborations, Inc. provides presentations, breakout sessions, speeches and workshops to help professionals become more aware of what is needed for the task at hand.   The company specialized in helping organizations create consumer centered strategies for business success for clients in the consumer, technology and manufacturing industries.\r\n\r\n<strong>About CorePurpose, Inc.</strong>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.','Ready Set Grow to Focus on Product','','inherit','closed','open','','539-revision-2','','','2012-07-15 04:15:22','2012-07-15 04:15:22','',539,'http://new.corepurpose.com/539-revision-2/',0,'revision','',0),(540,2,'2012-07-15 04:14:34','2012-07-15 04:14:34','Consumer expert Camille Schuster, PhD  to lead third Ready Set Grow executive session<!--more-->\n\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley.  The second in the series “Focus on People”, held February 17th, was well received by an audience of representatives from Arizona businesses.  The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.  Subscriptions are offered as a series and on a single session basis.\n\nEach program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\n\nThe March 16, 2004 session, “Focus on Product” will explore how to develop the products and services that customers want to buy.  “Today consumers can buy what they want, when they want, and have it delivered when and how they want. In addition, consumers demand personalization, customization, and convenience. To create products and services that consumers seek out to purchase means that product development needs to be consumer-centered” stated Camille Schuster, the session presenter and president of Global Collaborations.  Dr. Schuster will share both research and practical experiences aimed at answering key questions including:\n<ul>\n	<li> What is the difference between saying the customer is #1 and having a consumer-centered business?</li>\n	<li> Why the demand part of the traditional supply and demand value chain is critical for success.</li>\n	<li> How to  develop the questions to ask that create a consumer-centered approach to product development and positioning.</li>\n</ul>\nDr. Schuster will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.\n\n<strong><img class=\"alignleft\" style=\"margin: 10px;\" title=\"Camille Schuster, PhD\" src=\"http://www.globalhrnews.com/b4/vsites/22/storyphoto/DrCamilleSchuster.png\" alt=\"\" width=\"240\" height=\"355\" />Camille Schuster</strong> (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Full Professor of Marketing at Xavier University, and Faculty Associate at Arizona State University. Dr. Schuster has worked with leading executives in ECR (Efficient Consumer Response) and GCI (Global Commerce Initiative) development activities since 1995 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 30 countries around the world. Her speaking, training, facilitating and coaching activities are grounded in reality, based upon experience gained primarily through data gathering, and collaborative project development with global business executives, in small, mid-size AND large, multinational companies, as well as industry associations. As a member of the Global Scorecard Committee, Dr. Schuster has worked with middle management; services, retail, and manufacturing companies; faculty; and been on panels with leading business executives.   Dr. Schuster has co-authored one book with Michael Copeland from Procter &amp; Gamble entitled Global Business: Planning for Sales and Negotiation, co-authored a second book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek, retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster has solo-authored a book entitled The Rise of Consumer Power – Adapting Marketing Communication Strategies.\n<blockquote>“The long held strategy of IF WE BUILD IT THEY WILL COME, may have worked for Kevin Costner in the movie Field of Dreams but it does not work in today’s business environment” stated Joan Koerber-Walker, executive director of CorePurpose. “Today businesses need to products that are consumer centered to succeed. Too often our businesses invest much needed funds in developing products and services only to find that the customer has other ideas about what they want. This session is designed to help us avoid costly mistakes and bring value to our customers and success to our businesses.”</blockquote>\nOther experts coming to the valley include, Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.  Other sessions include leading PhD\'s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\n\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\n<blockquote>“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”</blockquote>\nProgram details and information:\n\n<strong>When, Where and How Much?</strong>\nDates: March 16 – December 21st, 2004\nForums:  3rd Tuesday of every month\nFocus on Product:  March 16, 2004\nTime:\n7:30 – 8:00 AM – Continental Breakfast\n8:00—12:00PM – Forum Session\nLocation:\nBusiness and Industry Institute\nMesa Community College\n145 North Centennial Way\nMesa, Arizona 85201\nCosts for the Ready/Set/Grow Series\n\nIndividual participant:\n$1000.00 for the balance of 2004\nGroups of 3 or more: $900.00 per person\nNEW: Single Sessions now offered\nIndividual participant: $129 per session\nGroups of 3 or more:  $117 per person per session\n\nFor more details and registration – visit www.CorePurpose.com\n\nAbout Global Collaborations.\n\nHeadquartered in Arizona, Global Collaborations, Inc. provides presentations, breakout sessions, speeches and workshops to help professionals become more aware of what is needed for the task at hand.   The company specialized in helping organizations create consumer centered strategies for business success for clients in the consumer, technology and manufacturing industries.\n\nAbout CorePurpose, Inc.\n\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.','Ready Set Grow to Focus on Product','','inherit','closed','open','','539-revision','','','2012-07-15 04:14:34','2012-07-15 04:14:34','',539,'http://new.corepurpose.com/539-revision/',0,'revision','',0),(542,1001003,'2004-02-25 04:21:34','2004-02-25 04:21:34','CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the Impact Research Initiative at the Arizona Partnering Conference.<!--more-->\r\n\r\nThe Impact Research Initiative will research key business questions and challenges facing products and services organizations worldwide using a monthly email based survey.  Subscribers will then receive a summary of the results including an executive summary of its business impact by the end of the same month.\r\n\r\n\r\n\r\n<blockquote>“Have you ever looked at statistical data on key business issues and wondered - where did this come from or who did they ask?  Too often, large segments of the population go uncounted and without a voice in major research studies” stated Joan Koerber-Walker, executive director of CorePurpose, Inc.  “The purpose of the Impact Research Initiative is to open the platform to businesses people around the world and allow them to share what is happening and what they are doing to move their businesses forward. Each survey will look at a different facet of business growth including: economic conditions, strategic execution, product design, customer focus and service, operations, sales, and globalization.”</blockquote>\r\n\r\n\r\n\r\nThe first survey, scheduled for April 1, 2004, will address the question “Is the economy starting to turn and how does it impact your business?”   Surveys will be delivered via email to members of business associations, industry groups, and across a wide network of business contacts.  Survey recipients will be encouraged to share the opportunity to participate with their contacts, creating an expanding pool of data to draw from.  The study groups will draw from business people across geographies and industries as well as from all sizes of organizations.  Respondents will be asked to provide demographic information so that data can be analyzed and reported by business size and segment.\r\n\r\n\r\n\r\n<blockquote>“At CorePurpose, our mission is to help businesses grow” added Koerber-Walker.  “The information collected through the Impact Research Initiative will come from the business community – be aggregated – and returned to the community so it can be used to foster that growth.”</blockquote>\r\n\r\n\r\n\r\nAbout CorePurpose, Inc.\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.</td>\r\n','Research Initiative Focuses on Impact','','publish','closed','closed','','research-initiative-focuses-on-impact','','','2013-05-12 00:49:54','2013-05-12 00:49:54','',0,'http://new.corepurpose.com/?p=542',0,'post','',0),(543,2,'2012-07-15 04:24:35','2012-07-15 04:24:35','CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the Impact Research Initiative at the Arizona Partnering Conference.<!--more-->\n\nThe Impact Research Initiative will research key business questions and challenges facing products and services organizations worldwide using a monthly email based survey.  Subscribers will then receive a summary of the results including an executive summary of its business impact by the end of the same month.\n\n“Have you ever looked at statistical data on key business issues and wondered - where did this come from or who did they ask?  Too often, large segments of the population go uncounted and without a voice in major research studies” stated Joan Koerber-Walker, executive director of CorePurpose, Inc.  “The purpose of the Impact Research Initiative is to open the platform to businesses people around the world and allow them to share what is happening and what they are doing to move their businesses forward. Each survey will look at a different facet of business growth including: economic conditions, strategic execution, product design, customer focus and service, operations, sales, and globalization.”\n\nThe first survey, scheduled for April 1, 2004, will address the question “Is the economy starting to turn and how does it impact your business?”   Surveys will be delivered via email to members of business associations, industry groups, and across a wide network of business contacts.  Survey recipients will be encouraged to share the opportunity to participate with their contacts, creating an expanding pool of data to draw from.  The study groups will draw from business people across geographies and industries as well as from all sizes of organizations.  Respondents will be asked to provide demographic information so that data can be analyzed and reported by business size and segment.\n\n“At CorePurpose, our mission is to help businesses grow” added Koerber-Walker.  “The information collected through the Impact Research Initiative will come from the business community – be aggregated – and returned to the community so it can be used to foster that growth.”\n\nAbout CorePurpose, Inc.\n\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results.   Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including:  HR, Sales and Marketing, Operations, IT, and Finance.</td>\n</tr>\n</tbody>\n</table>','Research Initiative Focuses on Impact','','inherit','closed','open','','542-revision','','','2012-07-15 04:24:35','2012-07-15 04:24:35','',542,'http://new.corepurpose.com/542-revision/',0,'revision','',0),(544,1001003,'2004-03-20 04:26:10','2004-03-20 04:26:10','<em>CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the fourth installment in the Ready Set Grow Lecture Series : “Creating Deviant Leadership”.</em><!--more-->\r\n\r\nReady Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The fourth in the series \"Deviant Leadership - How to Move a Company in a Different Direction\" will be held on Tuesday April 20th. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.\r\n\r\nEach program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.\r\n\r\nOn April 20th, Gregory A. Reid, Senior Vice President and Chief Marketing Officer for Yellow Roadway Corporation will explore how Yellow, one of the largest commercial transportation services worldwide, went from being on the Fortune \"worst list\" in 1997 to #1 in its category on Fortune\'s Most Admired Companies list in 2003. The company continues its transformation today. Greg\'s presentation will include:\r\n<ul>\r\n	<li>How move beyond the 4 Ps of marketing.</li>\r\n	<li>The 8 Ps of change and transformation for your business or your career</li>\r\n	<li>How to use \"Deviant Leadership\" principles to truly be a change agent in your company.</li>\r\n	<li>How to identify customer needs and shape your business to create a customer centric culture.</li>\r\n	<li>How to create organizational passion to move mountains and to change attitudes.</li>\r\n</ul>\r\nAs Senior Vice President and Chief Marketing Officer, Reid is responsible for brand and marketing strategy, strategic market planning and research, and internal and external communications for all operating subsidiaries of Yellow Roadway Corporation. In addition, he maintains responsibility for public, government and community relations.\r\n\r\n<img class=\"alignleft\" title=\"Greg Reid\" src=\"http://www.indianalogistics.com/summit/2005/bios/greid.jpg\" alt=\"\" width=\"150\" height=\"188\" />Reid joined Yellow in 1997 as Senior Vice President of Sales &amp; Marketing for the Yellow Freight System subsidiary. Prior to joining Yellow, Reid held management positions with Procter &amp; Gamble, Bristol-Myers, Shaklee, Memorex, and Ryder Logistics.\r\n\r\nOther experts coming to the valley include, Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other sessions include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.\r\n\r\nThe program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.\r\n<blockquote>“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”</blockquote>\r\nProgram details and information:\r\n\r\nWhen, Where and How Much?\r\nDates: April 20th – December 21th, 2004\r\nForums: 3rd Tuesday of every month\r\n\r\nCreating Deviant Leadership: April 20, 2004\r\n\r\nTime:\r\n\r\n7:30 – 8:00 AM – Continental Breakfast\r\n8:00—12:00PM – Forum Session\r\nLocation:\r\nBusiness and Industry Institute Mesa Community College\r\n145 North Centennial Way\r\nMesa, Arizona 85201\r\n\r\n<strong>About CorePurpose, Inc.</strong>\r\n\r\nHeadquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.','Creating Deviant Leadership: Session Four of the Ready Set Grow Series','','publish','closed','closed','','creating-deviant-leadership-session-four-of-the-ready-set-grow-series','','','2013-05-12 00:49:46','2013-05-12 00:49:46','',0,'http://new.corepurpose.com/?p=544',0,'post','',0),