<strong>People you will meet and hear from at </strong><a href="http://azec10.com" target="_blank">AZEC10</a>

<a href="http://new.corepurpose.com/wp-content/uploads/ecoedge_debra-johnson.jpg"><img style="border-width: 0; margin: 5px;" src="http://new.corepurpose.com/wp-content/uploads/ecoedge_debra-johnson_thumb.jpg" alt="EcoEdge_Debra Johnson" width="181" height="260" align="right" border="0" /></a>When CorePurpose was just getting started in 2002, I made what was, at the time, a BIG investment (at least it was big to me since it was my personal money and we were not making any yet) as a Mentor Sponsor at AVCC (The Arizona Venture Capital Conference which has evolved into <a href="http://investsouthwest.org/" target="_blank">Invest Southwest</a> .)

I was standing at the back of the room getting the lay of the land when I struck up a conversation with an entrepreneur with a vision to help preserve our environment and help companies save money at the same time. That CEO was Debra T. Johnson of Eco-Edge. She'll be sharing her story and what she has learned along the way at AZEC10 this year.  Here is a sneak peek.

<strong>THE CHALLENGE
</strong>Balancing the needs of keeping fleet operations going, making them more cost effective, and trying to do the right thing for the environment can often stress even the strongest management teams. Evaluating the ever increasing array of technologies with claims of “green” is a project that most companies find daunting and many simply pass on incorporating environmental initiatives into their operations. (Source: <a href="http://www.ecoedgeco.com">www.ecoedgeco.com</a>)

Eco-Edge addresses this challenge by:

Taking companies with diesel fleet and industrial operations to new levels of profitability, performance and sustainability:

<img src="http://www.ecoedgeco.com/images/ee_bullet.jpg" alt="" width="9" height="8" border="0" /> Eco-efficient <a href="http://www.ecoedgeco.com/services.htm">Solutions</a>

<img src="http://www.ecoedgeco.com/images/ee_bullet.jpg" alt="" width="9" height="8" border="0" /> Unprecedented Credibility

<img src="http://www.ecoedgeco.com/images/ee_bullet.jpg" alt="" width="9" height="8" border="0" /> <a href="http://www.ecoedgeco.com/services.htm">Award-Winning </a>Technologies for

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