Why is it that some technologies and products never catch on while other go sky high? <br><br>

New and revolutionary technologies are what fuel American innovation; however many innovative technologies are never embraced. In this audio session, technology innovators learn the key components necessary to create innovative products that companies want to buy through customer orientation and channel readiness. <br><br>

<i>“Successfully launching new technologies is one of our industry’s greatest challenges. In “Your Part is NOT a Product” Joan Koerber-Walker captured and held the attention of a diverse audience of CEO’s, marketers, and engineers, sharing stories of technology successes and failures and using them to illustrate the key steps that must be followed to succeed.”</i><br>
- Bob Denton, Arizona Technology Council <br><br>


Audio CD   60:04 min.
CorePurpose Publishing