<p><a href="http://new.corepurpose.com/wp-content/uploads/the-top.jpg"><img style="border-width:0;margin:5px;" border="0" alt="Their are multiple ways to get there, but only one top. (Photo Sourse: www.traditionalmountaineering.org) " align="right" src="http://new.corepurpose.com/wp-content/uploads/the-top_thumb.jpg" width="244" height="184"></a> </p> <p>I was talking to a marketing friend the other day about one of my business projects.&nbsp; It's a&nbsp; book we had published with author Amilya Antonetti titled <a href="http://www.amazon.com/Recipe-Fable-Leaders-Teams/dp/0974705691">The Recipe: A fable for leaders and teams</a>.&nbsp; </p> <p>We need leaders and teams now more that ever and <em>The Recipe</em> is a little book with a BIG message.&nbsp;&nbsp; It brings together the ingredients, the tools, and the easy to follow instructions for success all wrapped up in a great story that is fun to read.&nbsp; But for it to make an impact, lots of people need to read it.</p> <p>With that in mind, we created a set of goals:</p> <ol> <li>Get the book to hit #1 on Amazon.&nbsp; (Don't laugh - yes I know that Amazon fame is fleeting but it's an important proof point.)  <li>Get the book placed on the shelves of Major Retailers and Independent Book Stores  <li>Get the book placed into mass retail channels - Not everyone buys books at bookstores.  <li>National Media Tour and Speaking events to move the books off the shelves of the book stores and other outlets and into the hands of readers  <li>Partnerships with other best selling authors and thought leaders to help move things along </li></ol> <p>If we hit these goals, we'll achieve one of our key objectives&nbsp; -&nbsp; to get the book to The Top of the major books lists -&nbsp; the ones that really count. You know, like the the New York Times.</p> <p>&nbsp;<strong>Circling Back</strong> </p> <p>That brings us back to the conversation at the beginning of this post.&nbsp; When she asked HOW I plan to get the book moving faster up Amazon - and I said Twitter - she started to laugh and said ...</p> <blockquote> <p><strong>"You CAN'T Tweet Your Way to the Top!"</strong></p></blockquote> <p>Now I am not totally unrealistic.&nbsp; I understand that social media is an integrated platform where blogs, tweets, Facebook, LinkedIn, websites, and other tools all work together.&nbsp; The big question is this:</p> <blockquote> <p><strong>If you truly are connected into these networks and you put out a call to your friends and team - is anyone really listening and more importantly&nbsp; - will they act?</strong></p></blockquote> <p>Well, I am reasonably well connected so I thought - why not try.&nbsp; After all, I have been sharing my thoughts on my blogs, articles, and in person.&nbsp; Maybe it's time to to put it to the test.&nbsp; Here is a little bit of what I have been talking about: </p> <p></p> <div style="display:inline;margin:0;padding:0;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:b7779af9-af49-44ea-af61-496e1a23f575" class="wlWriterSmartContent"><div>[youtube=http://www.youtube.com/watch?v=xpXup9coPcE&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1]</div></div> <p></p> <p><em>This video was recorded live in January, 2010.&nbsp; Since then the numbers have continued to grow.&nbsp; As of June, 2010 the count was over 100,000 friends on Twitter alone across five different profiles.&nbsp; Combine that with Amilya's following and other friends, that's a pretty good reach.</em></p> <p><strong>So here is what I am&nbsp; going to do:</strong>&nbsp; </p> <p><a href="http://new.corepurpose.com/wp-content/uploads/recipe-cvr.jpg"><img style="border-width:0;margin:5px 5px 0;" border="0" alt="Recipe cvr" align="right" src="http://new.corepurpose.com/wp-content/uploads/recipe-cvr_thumb.jpg" width="174" height="244"></a>This <strong>Saturday, June 12th</strong> and <strong>Sunday, June 13th</strong> I am going to ask my social media friends for help in getting the book to The Top on Amazon.&nbsp;&nbsp; </p> <p>Here are the tweets I am going to send.&nbsp; I am keeping them simple since that is what another friend I GREATLY RESPECT told me to do.&nbsp; </p> <blockquote> <p>I'm trying to get #TheRecipe by @Amilya to the Top of Amazon TODAY.&nbsp; Can you help?&nbsp; <a href="http://amzn.to/cXvaLK">http://amzn.to/cXvaLK</a></p></blockquote> <blockquote> <p>Can you help? I'm trying to get #TheRecipe by @Amilya to the Top of Amazon TODAY.&nbsp;&nbsp;&nbsp; <a href="http://amzn.to/cXvaLK">http://amzn.to/cXvaLK</a></p></blockquote> <blockquote> <p>#The Recipe is a great book for you AND your Team&nbsp; <a href="http://amzn.to/cXvaLK">http://amzn.to/cXvaLK</a> - We're trying to get it to the Top of Amazon Today.&nbsp; Pls Help.</p> <p>It's a little book with a BIG message.&nbsp; Please help us get #The Recipe&nbsp; <a href="http://amzn.to/cXvaLK">http://amzn.to/cXvaLK</a> to the Top of Amazon Today. </p> <p>#Leadership and #Teams matter.&nbsp; Please help me get #The Recipe&nbsp; <a href="http://amzn.to/cXvaLK">http://amzn.to/cXvaLK</a> to the Top of Amazon Today.&nbsp; </p></blockquote> <p><strong>We'll see what happens.</strong>&nbsp; </p> <p>If you see my tweets or Facebook notes on Saturday and Sunday, perhaps you'll do me a favor and RT. </p> <p>Better yet, you might buy copies for yourself and for your team mates.&nbsp; It really is a wonderful book.&nbsp; Don't just take MY word&nbsp; for it.&nbsp; Check out the reviews at the bottom of <a href="http://amzn.to/cXvaLK">the Amazon Page</a>.&nbsp; :-)</p> <p>We are starting out at <b>Amazon Bestsellers Rank:</b> #125,404 in Books (<a href="http://www.amazon.com/gp/bestsellers/books/ref=pd_dp_ts_b_1">See Top 100 in Books</a>) Let's see how far it can go. If Amazon says they've run out of stock - wouldn't that be nice - don't let that stop you.&nbsp; More are on the way.&nbsp; :-)</p> <p>Thanks for stopping by and for any help you can give.&nbsp; Stay tuned...</p> <blockquote> <p>Joan Koerber-Walker</p> <div style="display:inline;margin:0;padding:0;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:1a4de9fa-5830-4995-a647-9d3f4c42a7ad" class="wlWriterSmartContent">Technorati Tags: <a href="http://technorati.com/tags/Joan%20Koerber-Walker" rel="tag">Joan Koerber-Walker</a>,<a href="http://technorati.com/tags/CorePurpose" rel="tag">CorePurpose</a>,<a href="http://technorati.com/tags/Amilya%20Antonetti" rel="tag">Amilya Antonetti</a>,<a href="http://technorati.com/tags/The%20Recipe%20A%20fable%20for%20leaders%20and%20teams" rel="tag">The Recipe A fable for leaders and teams</a>,<a href="http://technorati.com/tags/business" rel="tag">business</a>,<a href="http://technorati.com/tags/business%20books" rel="tag">business books</a>,<a href="http://technorati.com/tags/leadership" rel="tag">leadership</a>,<a href="http://technorati.com/tags/leadership%20books" rel="tag">leadership books</a>,<a href="http://technorati.com/tags/twitter" rel="tag">twitter</a></div></blockquote>