(1917,1001003,'2012-08-16 22:20:05','2012-08-16 22:20:05','<a href=\"http://new.corepurpose.com/?attachment_id=1915\" rel=\"attachment wp-att-1915\"><img class=\"aligncenter size-full wp-image-1915\" title=\"IRCLogo2\" src=\"http://new.corepurpose.com/wp-content/uploads/IRCLogo2.jpg\" alt=\"\" width=\"84\" height=\"25\" /></a>\r\n\r\n&nbsp;\r\n\r\n<strong>International Research Center</strong> under the leadership of Mark Goldstein, President provides consulting, custom research, and strategic support for business, legal, and public policy clients in a variety of high-technology and other disciplines and arenas. For over ten years, International Research Center has worked with start-ups, mid-size and major corporations as well as government agencies and non-profits to supply timely information, analysis, and strategic support to assist them in developing and validating their initiatives and achieving their strategic objectives.\r\n\r\nIRC concentrates on clients’ needs in the complex worlds of telecommunications, information technology, eContent, the Internet, and biotechnology by harnessing global information resources for informed decision making. Our principals combine extensive experience in research and consulting as well as competencies in many industries and markets, intelligence, analysis, and strategic planning. Additionally, IRC utilizes a broad base of specialists and consultants, exploiting global networked communication to address our client’s varied research and strategic needs with complete confidentiality and superlative results. Contact us now to learn more about our services which include:\r\n\r\nEnterprise Intelligence, Analysis and Support:\r\n<ul>\r\n	<li>Business, Competitive and Market Intelligence and Analysis</li>\r\n	<li>Mergers and Acquisitions, Strategic Partnerships, Due Diligence</li>\r\n	<li>Technology Assessment, Productization and Commercialization</li>\r\n	<li>Tracking Innovations and R&amp;D in Industry, Science and Technology</li>\r\n	<li>Primary and Secondary Market Demographics and Research</li>\r\n	<li>National and International Industry and Economic Development Analysis</li>\r\n	<li>International Business Development, Finance and Trade</li>\r\n	<li>Political Climate, Travel, Business and Personal Relocation</li>\r\n	<li>Strategic Planning, Analysis and Support, Conference and Event Support</li>\r\n	<li>Information Technology (IT) Assessment, Knowledge Management (KM)</li>\r\n	<li>\r\n\r\nPublic Policy and Legal:</li>\r\n	<li>Public Policy Studies and Surveys, Government Strategic Facilitation</li>\r\n	<li>Regional and State Government Legislation, Regulation and Programs</li>\r\n	<li>Telecommunications, Energy, Environmental and Other Utility Issues</li>\r\n	<li>Claims and Litigation Support Research, Expert Witness Verification</li>\r\n	<li>Intellectual Property (IP) Research, Patent and Trademark Support</li>\r\n	<li>\r\n\r\nResearch, Analysis and Education:</li>\r\n	<li>Background Research on Entities, Issues and Events</li>\r\n	<li>Content Acquisition/Licensing, Alerts and Current Awareness Services</li>\r\n	<li>Internet, Telecom, Policy, Research Skills and Strategic Technology Training</li>\r\n	<li>\r\n\r\nIRC has successfully completed of hundreds of industry and public policy projects over ten years on time, within budget, and to the delight of our clients. Please contact us concerning your specific research and consulting needs.\r\n\r\n<hr />\r\n\r\n<strong>Email</strong> markg@researchedge.com\r\n<strong>Small Business</strong> Yes\r\n<strong>Woman Owned</strong> no\r\n<strong>Minority Owned</strong> No</li>\r\n</ul>','International Research Center','','inherit','open','open','','1911-revision-4','','','2012-08-16 22:20:05','2012-08-16 22:20:05','',1911,'http://new.corepurpose.com/1911-revision-4/',0,'revision','',0),(1918,1001003,'2012-08-16 22:20:05','2012-08-16 22:20:05','<a href=\"http://new.corepurpose.com/?attachment_id=1915\" rel=\"attachment wp-att-1915\"><img class=\"aligncenter size-full wp-image-1915\" title=\"IRCLogo2\" src=\"http://new.corepurpose.com/wp-content/uploads/IRCLogo2.jpg\" alt=\"\" width=\"84\" height=\"25\" /></a>\r\n\r\n&nbsp;\r\n\r\n<strong>International Research Center</strong> under the leadership of Mark Goldstein, President provides consulting, custom research, and strategic support for business, legal, and public policy clients in a variety of high-technology and other disciplines and arenas. For over ten years, International Research Center has worked with start-ups, mid-size and major corporations as well as government agencies and non-profits to supply timely information, analysis, and strategic support to assist them in developing and validating their initiatives and achieving their strategic objectives.\r\n\r\nIRC concentrates on clients’ needs in the complex worlds of telecommunications, information technology, eContent, the Internet, and biotechnology by harnessing global information resources for informed decision making. Our principals combine extensive experience in research and consulting as well as competencies in many industries and markets, intelligence, analysis, and strategic planning. Additionally, IRC utilizes a broad base of specialists and consultants, exploiting global networked communication to address our client’s varied research and strategic needs with complete confidentiality and superlative results. Contact us now to learn more about our services which include:\r\n\r\nEnterprise Intelligence, Analysis and Support:\r\n<ul>\r\n	<li>Business, Competitive and Market Intelligence and Analysis</li>\r\n	<li>Mergers and Acquisitions, Strategic Partnerships, Due Diligence</li>\r\n	<li>Technology Assessment, Productization and Commercialization</li>\r\n	<li>Tracking Innovations and R&amp;D in Industry, Science and Technology</li>\r\n	<li>Primary and Secondary Market Demographics and Research</li>\r\n	<li>National and International Industry and Economic Development Analysis</li>\r\n	<li>International Business Development, Finance and Trade</li>\r\n	<li>Political Climate, Travel, Business and Personal Relocation</li>\r\n	<li>Strategic Planning, Analysis and Support, Conference and Event Support</li>\r\n	<li>Information Technology (IT) Assessment, Knowledge Management (KM)</li>\r\n	<li>\r\n\r\nPublic Policy and Legal:</li>\r\n	<li>Public Policy Studies and Surveys, Government Strategic Facilitation</li>\r\n	<li>Regional and State Government Legislation, Regulation and Programs</li>\r\n	<li>Telecommunications, Energy, Environmental and Other Utility Issues</li>\r\n	<li>Claims and Litigation Support Research, Expert Witness Verification</li>\r\n	<li>Intellectual Property (IP) Research, Patent and Trademark Support</li>\r\n	<li>\r\n\r\nResearch, Analysis and Education:</li>\r\n	<li>Background Research on Entities, Issues and Events</li>\r\n	<li>Content Acquisition/Licensing, Alerts and Current Awareness Services</li>\r\n	<li>Internet, Telecom, Policy, Research Skills and Strategic Technology Training</li>\r\n	<li>\r\n\r\nIRC has successfully completed of hundreds of industry and public policy projects over ten years on time, within budget, and to the delight of our clients. Please contact us concerning your specific research and consulting needs.\r\n\r\n<hr />\r\n\r\n<strong>Email</strong> markg@researchedge.com\r\n<strong>Small Business</strong> Yes\r\n<strong>Woman Owned</strong> no\r\n<strong>Minority Owned</strong> No</li>\r\n</ul>','International Research Center','','inherit','open','open','','1911-revision-5','','','2012-08-16 22:20:05','2012-08-16 22:20:05','',1911,'http://new.corepurpose.com/1911-revision-5/',0,'revision','',0),(1919,1001003,'2012-08-16 22:20:33','2012-08-16 22:20:33','<a href=\"http://new.corepurpose.com/?attachment_id=1915\" rel=\"attachment wp-att-1915\"><img class=\"aligncenter size-full wp-image-1915\" title=\"IRCLogo2\" src=\"http://new.corepurpose.com/wp-content/uploads/IRCLogo2.jpg\" alt=\"\" width=\"84\" height=\"25\" /></a>\r\n\r\n&nbsp;\r\n\r\n<strong>International Research Center</strong> under the leadership of Mark Goldstein, President provides consulting, custom research, and strategic support for business, legal, and public policy clients in a variety of high-technology and other disciplines and arenas. For over ten years, International Research Center has worked with start-ups, mid-size and major corporations as well as government agencies and non-profits to supply timely information, analysis, and strategic support to assist them in developing and validating their initiatives and achieving their strategic objectives.\r\n\r\nIRC concentrates on clients’ needs in the complex worlds of telecommunications, information technology, eContent, the Internet, and biotechnology by harnessing global information resources for informed decision making. Our principals combine extensive experience in research and consulting as well as competencies in many industries and markets, intelligence, analysis, and strategic planning. Additionally, IRC utilizes a broad base of specialists and consultants, exploiting global networked communication to address our client’s varied research and strategic needs with complete confidentiality and superlative results. Contact us now to learn more about our services which include:\r\n\r\nEnterprise Intelligence, Analysis and Support:\r\n<ul>\r\n	<li>Business, Competitive and Market Intelligence and Analysis</li>\r\n	<li>Mergers and Acquisitions, Strategic Partnerships, Due Diligence</li>\r\n	<li>Technology Assessment, Productization and Commercialization</li>\r\n	<li>Tracking Innovations and R&amp;D in Industry, Science and Technology</li>\r\n	<li>Primary and Secondary Market Demographics and Research</li>\r\n	<li>National and International Industry and Economic Development Analysis</li>\r\n	<li>International Business Development, Finance and Trade</li>\r\n	<li>Political Climate, Travel, Business and Personal Relocation</li>\r\n	<li>Strategic Planning, Analysis and Support, Conference and Event Support</li>\r\n	<li>Information Technology (IT) Assessment, Knowledge Management (KM)</li>\r\n	<li>Public Policy and Legal:</li>\r\n	<li>Public Policy Studies and Surveys, Government Strategic Facilitation</li>\r\n	<li>Regional and State Government Legislation, Regulation and Programs</li>\r\n	<li>Telecommunications, Energy, Environmental and Other Utility Issues</li>\r\n	<li>Claims and Litigation Support Research, Expert Witness Verification</li>\r\n	<li>Intellectual Property (IP) Research, Patent and Trademark Support</li>\r\n	<li>Research, Analysis and Education:</li>\r\n	<li>Background Research on Entities, Issues and Events</li>\r\n	<li>Content Acquisition/Licensing, Alerts and Current Awareness Services</li>\r\n	<li>Internet, Telecom, Policy, Research Skills and Strategic Technology Training</li>\r\n	<li>IRC has successfully completed of hundreds of industry and public policy projects over ten years on time, within budget, and to the delight of our clients. Please contact us concerning your specific research and consulting needs.\r\n\r\n<hr />\r\n\r\n<strong>Email</strong> markg@researchedge.com\r\n<strong>Small Business</strong> Yes\r\n<strong>Woman Owned</strong> no\r\n<strong>Minority Owned</strong> No','International Research Center','','inherit','open','open','','1911-revision-6','','','2012-08-16 22:20:33','2012-08-16 22:20:33','',1911,'http://new.corepurpose.com/1911-revision-6/',0,'revision','',0),(1921,1001003,'2012-08-16 22:59:50','2012-08-16 22:59:50','','stealth1','','inherit','open','open','','stealth1','','','2012-08-16 22:59:50','2012-08-16 22:59:50','',1920,'http://new.corepurpose.com/wp-content/uploads/stealth1.jpg',0,'attachment','image/jpeg',0),(1922,1001003,'2012-08-16 22:59:58','2012-08-16 22:59:58','<a href=\"http://new.corepurpose.com/?attachment_id=1921\" rel=\"attachment wp-att-1921\"><img class=\"aligncenter size-full wp-image-1921\" title=\"stealth1\" src=\"http://new.corepurpose.com/wp-content/uploads/stealth1.jpg\" alt=\"\" width=\"100\" height=\"41\" /></a>\n\nMarketing and PR that uniquely positions your company in the hearts and minds of the people you wish to reach and retain (customers, partners, employees, investors, etc...Stealthmode Partners is a network of people and companies working together behind the scenes (in \"stealthmode\") to help our portfolio companies grow bigger, better, faster.\n\nCompanies that are accepted into the Stealthmode Partners portfolio receive coaching, consulting, and connections to the people and resources they need to reach success.\n\n<hr />\n\n<strong>Address</strong><strong></strong>\n7240 North Dreamy Draw Drive #118\nPhoenix, AZ 85020\n<strong></strong>\n\n<strong>Phone </strong>(602) 331-0997<strong>\nEmail</strong> <a href=\"mailto:francine@stealthmode.com\">francine@stealthmode.com</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> Yes\n<strong>Minority Owned</strong> No','Stealthmode Partners','','inherit','open','open','','1920-revision','','','2012-08-16 22:59:58','2012-08-16 22:59:58','',1920,'http://new.corepurpose.com/1920-revision/',0,'revision','',0),(1924,1001003,'2013-05-11 16:46:40','0000-00-00 00:00:00','<a href=\"http://new.corepurpose.com/?attachment_id=1925\" rel=\"attachment wp-att-1925\"><img class=\"aligncenter size-full wp-image-1925\" title=\"StraightLinelogo\" src=\"http://new.corepurpose.com/wp-content/uploads/StraightLinelogo.jpg\" alt=\"\" width=\"84\" height=\"45\" /></a>\r\n\r\nStraight-line Management Group is a unique management development firm focusing exclusively on improving performance by showing executives, managers and supervisors how to understand, manage and motivate their people – and we measure our effectiveness by defining Goals associated with performance!\r\n\r\nWe use objective information that removes the guesswork and subjectivity associated with people and add measurable, objective data that improves performance.\r\n\r\n<strong>You can’t improve company performance until you improve individual performance! </strong>\r\n\r\n\r\n&gt; How do you manage people?\r\n\r\n\r\n&gt; How do you know what motivates each individual in your company?\r\n\r\n\r\n&gt; How do you KNOW the talents of your organization?\r\n\r\n\r\n<strong> It’s not in the resume.</strong>\r\n\r\nWe show management how to instill excitement and passion to personal commitment and professional growth.\r\n\r\nAND what differentiates us is we track our effectiveness against the goals of the company, department and individual to assure that objectives are met.\r\n\r\n\r\n<strong>For more information on how Straight Line Management Group can help you increase productivity and employee satisfaction, contact us by clicking the link or logo above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>480-726-6586<strong>\r\nEmail</strong> <a href=\"mailto:LR@NavitigatingTransitions.com\">LR@NavitigatingTransitions.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','Straight-line Management Group','','draft','closed','closed','','','','','2013-05-11 16:46:40','2013-05-11 16:46:40','',0,'http://new.corepurpose.com/?p=1924',0,'post','',0),(1923,1001003,'2012-08-16 23:00:03','2012-08-16 23:00:03','<a href=\"http://new.corepurpose.com/?attachment_id=1921\" rel=\"attachment wp-att-1921\"><img class=\"aligncenter size-full wp-image-1921\" title=\"stealth1\" src=\"http://new.corepurpose.com/wp-content/uploads/stealth1.jpg\" alt=\"\" width=\"100\" height=\"41\" /></a>\r\n\r\nMarketing and PR that uniquely positions your company in the hearts and minds of the people you wish to reach and retain (customers, partners, employees, investors, etc...Stealthmode Partners is a network of people and companies working together behind the scenes (in \"stealthmode\") to help our portfolio companies grow bigger, better, faster.\r\n\r\nCompanies that are accepted into the Stealthmode Partners portfolio receive coaching, consulting, and connections to the people and resources they need to reach success.\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n7240 North Dreamy Draw Drive #118\r\nPhoenix, AZ 85020\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(602) 331-0997<strong>\r\nEmail</strong> <a href=\"mailto:francine@stealthmode.com\">francine@stealthmode.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> No','Stealthmode Partners','','inherit','open','open','','1920-revision-2','','','2012-08-16 23:00:03','2012-08-16 23:00:03','',1920,'http://new.corepurpose.com/1920-revision-2/',0,'revision','',0),(1925,1001003,'2012-08-16 23:22:33','2012-08-16 23:22:33','','StraightLinelogo','','inherit','open','open','','straightlinelogo','','','2012-08-16 23:22:33','2012-08-16 23:22:33','',1924,'http://new.corepurpose.com/wp-content/uploads/StraightLinelogo.jpg',0,'attachment','image/jpeg',0),(1926,1001003,'2012-08-16 23:21:38','2012-08-16 23:21:38','<br><br>Straight-line Management Group is a unique management development firm focusing exclusively on improving performance by showing executives, managers and supervisors how to understand, manage and motivate their people – and we measure our effectiveness by defining Goals associated with performance! <br><br>\n\nWe use objective information that removes the guesswork and subjectivity associated with people and add measurable, objective data that improves performance.<br><br>\n\n<b>You can’t improve company performance until you improve individual performance! </b><br><br>\n> How do you manage people?  <br><br>\n> How do you know what motivates each individual in your company? <br><br>\n> How do you KNOW the talents of your organization? <br><br>\n<b> It’s not in the resume.</b><br><br>\n\nWe show management how to instill excitement and passion to  personal commitment and professional growth.  <br><br>\n\nAND what differentiates us is we track our effectiveness against the goals of the company, department and individual to assure that objectives are met.\n<br><br>\n\n<b>For more information on how Straight Line Management Group can help you increase productivity and employee satisfaction, contact us by clicking the link or logo above.</b>\n<hr />\n\n<strong>Phone </strong>480-726-6586<strong>\nEmail</strong> <a href=\"mailto:LR@NavitigatingTransitions.com\">LR@NavitigatingTransitions.com</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> No\n<strong>Minority Owned</strong> No','Straight-line Management Group','','inherit','open','open','','1924-revision','','','2012-08-16 23:21:38','2012-08-16 23:21:38','',1924,'http://new.corepurpose.com/1924-revision/',0,'revision','',0),(1927,1001003,'2012-08-16 23:23:09','2012-08-16 23:23:09','<a href=\"http://new.corepurpose.com/?attachment_id=1925\" rel=\"attachment wp-att-1925\"><img class=\"aligncenter size-full wp-image-1925\" title=\"StraightLinelogo\" src=\"http://new.corepurpose.com/wp-content/uploads/StraightLinelogo.jpg\" alt=\"\" width=\"84\" height=\"45\" /></a>\r\n\r\nStraight-line Management Group is a unique management development firm focusing exclusively on improving performance by showing executives, managers and supervisors how to understand, manage and motivate their people – and we measure our effectiveness by defining Goals associated with performance!\r\n\r\nWe use objective information that removes the guesswork and subjectivity associated with people and add measurable, objective data that improves performance.\r\n\r\n<strong>You can’t improve company performance until you improve individual performance! </strong>\r\n\r\n\r\n&gt; How do you manage people?\r\n\r\n\r\n&gt; How do you know what motivates each individual in your company?\r\n\r\n\r\n&gt; How do you KNOW the talents of your organization?\r\n\r\n\r\n<strong> It’s not in the resume.</strong>\r\n\r\nWe show management how to instill excitement and passion to personal commitment and professional growth.\r\n\r\nAND what differentiates us is we track our effectiveness against the goals of the company, department and individual to assure that objectives are met.\r\n\r\n\r\n<strong>For more information on how Straight Line Management Group can help you increase productivity and employee satisfaction, contact us by clicking the link or logo above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>480-726-6586<strong>\r\nEmail</strong> <a href=\"mailto:LR@NavitigatingTransitions.com\">LR@NavitigatingTransitions.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','Straight-line Management Group','','inherit','open','open','','1924-revision-2','','','2012-08-16 23:23:09','2012-08-16 23:23:09','',1924,'http://new.corepurpose.com/1924-revision-2/',0,'revision','',0),(1928,1001003,'2013-05-11 16:46:40','0000-00-00 00:00:00','<a href=\"http://new.corepurpose.com/?attachment_id=1929\" rel=\"attachment wp-att-1929\"><img class=\"aligncenter size-full wp-image-1929\" title=\"SAI logo Color\" src=\"http://new.corepurpose.com/wp-content/uploads/SAI-logo-Color.jpg\" alt=\"\" width=\"83\" height=\"111\" /></a>\r\n\r\nRichard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc.\r\n\r\nHe specializes in strategic planning and has over 25 years experience helping executives make better business decisions. He helps top-management teams develop and implement strategic plans that achieve their company\'s long-term objectives.\r\n\r\nIn his role as a consultant, he\r\n<ul>\r\n	<li>Facilitates strategic and operational planning sessions that build team commitment to strategy implementation.</li>\r\n	<li>Helps companies design, evaluate and implement new growth strategies that provide a long-term competitive advantage.</li>\r\n	<li>Conducts industry, competitor, and customer research studies to support informed strategic decision making.\r\n\r\nDr. Gooding is a recognized expert in strategic planning, organizational design, pricing strategy, managerial decision making, and employee participation. He is a skilled researcher with extensive experience using mailed surveys, structured interviews and focus groups. His unique scientific approach to mailed surveys consistently achieves a 30-60% response rate.\r\n\r\nBefore founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making. His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration.\r\n\r\nIn addition to his academic credentials, Dr. Gooding was VP of Global Strategic Planning for Avnet, a Fortune 500 company. In this role he designed and implemented a best-in-class global strategic planning process that helped turn Avnet into one of the world’s leading distributors of electronic components.\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n4321 E. Woodland Drive\r\nPhoenix, AZ 85048\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 759-7562<strong>\r\nEmail</strong> <a href=\"mailto:DrRZG@cox.net\">DrRZG@cox.net</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No</li>\r\n</ul>','Strategic Advantage, Inc.','','draft','closed','closed','','','','','2013-05-11 16:46:40','2013-05-11 16:46:40','',0,'http://new.corepurpose.com/?p=1928',0,'post','',0),(1929,1001003,'2012-08-16 23:27:11','2012-08-16 23:27:11','','SAI logo Color','','inherit','open','open','','sai-logo-color','','','2012-08-16 23:27:11','2012-08-16 23:27:11','',1928,'http://new.corepurpose.com/wp-content/uploads/SAI-logo-Color.jpg',0,'attachment','image/jpeg',0),(1930,1001003,'2012-08-16 23:26:36','2012-08-16 23:26:36','<br><br>Richard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc.<br><br>\n\nHe specializes in strategic planning and has over 25 years experience helping executives make better business decisions. He helps top-management teams develop and implement strategic plans that achieve their company\'s long-term objectives.<br><br>\n \nIn his role as a consultant, he<br><br>\n\n<li>Facilitates strategic and operational planning sessions that build team commitment to strategy implementation.\n<li>Helps companies design, evaluate and implement new growth strategies that provide a long-term competitive advantage. \n<li>Conducts industry, competitor, and customer research studies to support informed strategic decision making.<br><br>\n\nDr. Gooding is a recognized expert in strategic planning, organizational design, pricing strategy, managerial decision making, and employee participation. He is a skilled researcher with extensive experience using mailed surveys, structured interviews and focus groups. His unique scientific approach to mailed surveys consistently achieves a 30-60% response rate.<br><br>\n\nBefore founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making. His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration. <br><br>\n\nIn addition to his academic credentials, Dr. Gooding was VP of Global Strategic Planning for Avnet, a Fortune 500 company. In this role he designed and implemented a best-in-class global strategic planning process that helped turn Avnet into one of the world’s leading distributors of electronic components.\n<hr />\n\n<strong>Address</strong><strong></strong>\n4321 E. Woodland Drive\nPhoenix, AZ 85048\n<strong></strong>\n\n<strong>Phone </strong>(480) 759-7562<strong>\nEmail</strong> <a href=\"mailto:DrRZG@cox.net\">DrRZG@cox.net</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> No\n<strong>Minority Owned</strong> No','Strategic Advantage, Inc.','','inherit','open','open','','1928-revision','','','2012-08-16 23:26:36','2012-08-16 23:26:36','',1928,'http://new.corepurpose.com/1928-revision/',0,'revision','',0),(1931,1001003,'2012-08-16 23:27:26','2012-08-16 23:27:26','<a href=\"http://new.corepurpose.com/?attachment_id=1929\" rel=\"attachment wp-att-1929\"><img class=\"aligncenter size-full wp-image-1929\" title=\"SAI logo Color\" src=\"http://new.corepurpose.com/wp-content/uploads/SAI-logo-Color.jpg\" alt=\"\" width=\"83\" height=\"111\" /></a>\r\n\r\nRichard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc.\r\n\r\nHe specializes in strategic planning and has over 25 years experience helping executives make better business decisions. He helps top-management teams develop and implement strategic plans that achieve their company\'s long-term objectives.\r\n\r\nIn his role as a consultant, he\r\n<ul>\r\n	<li>Facilitates strategic and operational planning sessions that build team commitment to strategy implementation.</li>\r\n	<li>Helps companies design, evaluate and implement new growth strategies that provide a long-term competitive advantage.</li>\r\n	<li>Conducts industry, competitor, and customer research studies to support informed strategic decision making.\r\n\r\nDr. Gooding is a recognized expert in strategic planning, organizational design, pricing strategy, managerial decision making, and employee participation. He is a skilled researcher with extensive experience using mailed surveys, structured interviews and focus groups. His unique scientific approach to mailed surveys consistently achieves a 30-60% response rate.\r\n\r\nBefore founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making. His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration.\r\n\r\nIn addition to his academic credentials, Dr. Gooding was VP of Global Strategic Planning for Avnet, a Fortune 500 company. In this role he designed and implemented a best-in-class global strategic planning process that helped turn Avnet into one of the world’s leading distributors of electronic components.\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n4321 E. Woodland Drive\r\nPhoenix, AZ 85048\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 759-7562<strong>\r\nEmail</strong> <a href=\"mailto:DrRZG@cox.net\">DrRZG@cox.net</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No</li>\r\n</ul>','Strategic Advantage, Inc.','','inherit','open','open','','1928-revision-2','','','2012-08-16 23:27:26','2012-08-16 23:27:26','',1928,'http://new.corepurpose.com/1928-revision-2/',0,'revision','',0),(1932,1001003,'2013-05-11 16:46:40','0000-00-00 00:00:00','<a href=\"http://new.corepurpose.com/?attachment_id=1933\" rel=\"attachment wp-att-1933\"><img class=\"aligncenter size-full wp-image-1933\" title=\"summa\" src=\"http://new.corepurpose.com/wp-content/uploads/summa.jpg\" alt=\"\" width=\"95\" height=\"95\" /></a>\r\n\r\nSumma Associates helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nCompanies working with Summa Associates are able to:\r\n\r\n\r\n&gt; Enhance Recruitment\r\n\r\n\r\n&gt; Increase Productivity\r\n\r\n\r\n&gt; Reduce Absenteeism\r\n\r\n\r\n&gt; Reduce Turnover\r\n\r\n\r\n&gt; Increase Loyalty\r\n\r\n\r\n&gt; Support Positive Public Relations\r\n\r\n<strong>We use our expertise to assist an organization to become an “employer of choice.”</strong>\r\n\r\nSumma helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nSumma Associates services include:\r\n\r\n\r\n&gt; design and management of high quality on-site child development centers\r\n\r\n\r\n&gt; Design and management of customer \"drop-in\" centers where retail customers can safely leave children while they shop.\r\n\r\n\r\n&gt; Full service child and elder care resource and referrals\r\n\r\n\r\n&gt;Dependent care needs assessments\r\n\r\n\r\n&gt;Training and education on work life issues\r\n\r\n<strong>To learn more about how Summa Associates can help your company become the \"employer of choice\" contact us by clicking on the logo or link above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n2120 S. McClintock # 105\r\nTempe, AZ 85282\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 921-2266<strong>\r\nEmail</strong> <a href=\"mailto:Karenw@summa-assoc.com\">Karenw@summa-assoc.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> No','Summa Associates','','draft','closed','closed','','','','','2013-05-11 16:46:40','2013-05-11 16:46:40','',0,'http://new.corepurpose.com/?p=1932',0,'post','',0),(1933,1001003,'2012-08-16 23:30:40','2012-08-16 23:30:40','','summa','','inherit','open','open','','summa','','','2012-08-16 23:30:40','2012-08-16 23:30:40','',1932,'http://new.corepurpose.com/wp-content/uploads/summa.jpg',0,'attachment','image/jpeg',0),(1934,1001003,'2012-08-16 23:30:52','2012-08-16 23:30:52','<a href=\"http://new.corepurpose.com/?attachment_id=1933\" rel=\"attachment wp-att-1933\"><img class=\"aligncenter size-full wp-image-1933\" title=\"summa\" src=\"http://new.corepurpose.com/wp-content/uploads/summa.jpg\" alt=\"\" width=\"95\" height=\"95\" /></a>\n\nSumma Associates helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\n\nCompanies working with Summa Associates are able to:\n\n\n&gt; Enhance Recruitment\n\n\n&gt; Increase Productivity\n\n\n&gt; Reduce Absenteeism\n\n\n&gt; Reduce Turnover\n\n\n&gt; Increase Loyalty\n\n\n&gt; Support Positive Public Relations\n\n<strong>We use our expertise to assist an organization to become an “employer of choice.”</strong>\n\nSumma helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\n\nSumma Associates services include:\n\n\n&gt; design and management of high quality on-site child development centers\n\n\n&gt; Design and management of customer \"drop-in\" centers where retail customers can safely leave children while they shop.\n\n\n&gt; Full service child and elder care resource and referrals\n\n\n&gt;Dependent care needs assessments\n\n\n&gt;Training and education on work life issues\n\n<strong>To learn more about how Summa Associates can help your company become the \"employer of choice\" contact us by clicking on the logo or link above.</strong>\n\n<hr />\n\n<strong>Address</strong><strong></strong>\n2120 S. McClintock # 105\nTempe, AZ 85282\n<strong></strong>\n\n<strong>Phone </strong>(480) 921-2266<strong>\nEmail</strong> <a href=\"mailto:Karenw@summa-assoc.com\">Karenw@summa-assoc.com</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> Yes\n<strong>Minority Owned</strong> No','Summa Associates','','inherit','open','open','','1932-revision','','','2012-08-16 23:30:52','2012-08-16 23:30:52','',1932,'http://new.corepurpose.com/1932-revision/',0,'revision','',0),(1935,1001003,'2012-08-16 23:30:54','2012-08-16 23:30:54','<a href=\"http://new.corepurpose.com/?attachment_id=1933\" rel=\"attachment wp-att-1933\"><img class=\"aligncenter size-full wp-image-1933\" title=\"summa\" src=\"http://new.corepurpose.com/wp-content/uploads/summa.jpg\" alt=\"\" width=\"95\" height=\"95\" /></a>\r\n\r\nSumma Associates helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nCompanies working with Summa Associates are able to:\r\n\r\n\r\n&gt; Enhance Recruitment\r\n\r\n\r\n&gt; Increase Productivity\r\n\r\n\r\n&gt; Reduce Absenteeism\r\n\r\n\r\n&gt; Reduce Turnover\r\n\r\n\r\n&gt; Increase Loyalty\r\n\r\n\r\n&gt; Support Positive Public Relations\r\n\r\n<strong>We use our expertise to assist an organization to become an “employer of choice.”</strong>\r\n\r\nSumma helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nSumma Associates services include:\r\n\r\n\r\n&gt; design and management of high quality on-site child development centers\r\n\r\n\r\n&gt; Design and management of customer \"drop-in\" centers where retail customers can safely leave children while they shop.\r\n\r\n\r\n&gt; Full service child and elder care resource and referrals\r\n\r\n\r\n&gt;Dependent care needs assessments\r\n\r\n\r\n&gt;Training and education on work life issues\r\n\r\n<strong>To learn more about how Summa Associates can help your company become the \"employer of choice\" contact us by clicking on the logo or link above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n2120 S. McClintock # 105\r\nTempe, AZ 85282\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 921-2266<strong>\r\nEmail</strong> <a href=\"mailto:Karenw@summa-assoc.com\">Karenw@summa-assoc.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> No','Summa Associates','','inherit','open','open','','1932-revision-2','','','2012-08-16 23:30:54','2012-08-16 23:30:54','',1932,'http://new.corepurpose.com/1932-revision-2/',0,'revision','',0),(1936,1001003,'2013-05-11 16:46:40','0000-00-00 00:00:00','<h3>Services ... That Leverage Your Firm\'s Intellectual Assets And\r\nInfrastructure To Provide Solutions To Your Customer\'s Business Problems Are <span style=\"text-decoration: underline;\">\r\nStrategic Weapons For Product Based Firms</span> ...</h3>\r\n<h3></h3>\r\n&nbsp;\r\n<table width=\"400\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\"><img src=\"http://www.insight-group.com/i/roll/igm_tl.jpg\" alt=\"blank\" width=\"114\" height=\"70\" border=\"0\" /></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step1\',\'\',\'i/roll/igm_tco.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir1.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_tc.jpg\" alt=\"Step 1\" name=\"step1\" width=\"170\" height=\"70\" border=\"0\" /></a></td>\r\n<td colspan=\"2\"><img src=\"http://www.insight-group.com/i/roll/igm_tr.jpg\" alt=\"blank\" width=\"117\" height=\"70\" border=\"0\" /></td>\r\n</tr>\r\n<tr>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step7\',\'\',\'i/roll/igm_l2lo.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir7.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l2l.jpg\" alt=\"Step 7\" name=\"step7\" width=\"113\" height=\"79\" border=\"0\" /></a></td>\r\n<td rowspan=\"2\" colspan=\"2\"><img src=\"http://www.insight-group.com/i/roll/igm_cirm.jpg\" alt=\"circle\" name=\"ig_circle\" width=\"170\" height=\"161\" border=\"0\" /></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step2\',\'\',\'i/roll/igm_l2ro.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir2.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l2r.jpg\" alt=\"Step 2\" name=\"step2\" width=\"117\" height=\"79\" border=\"0\" /></a></td>\r\n</tr>\r\n<tr>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step6\',\'\',\'i/roll/igm_l3lo.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir6.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l3l.jpg\" alt=\"Step 6\" name=\"step6\" width=\"113\" height=\"82\" border=\"0\" /></a></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step3\',\'\',\'i/roll/igm_l3ro.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir3.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_l3r.jpg\" alt=\"Step 3\" name=\"step3\" width=\"117\" height=\"82\" border=\"0\" /></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<table width=\"400\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td><img src=\"http://www.insight-group.com/i/roll/igm_bl.jpg\" alt=\"circle\" width=\"80\" height=\"78\" border=\"0\" /></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step5\',\'\',\'i/roll/igm_bm1o.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir5.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_bm1.jpg\" alt=\"Step 5\" name=\"step5\" width=\"122\" height=\"78\" border=\"0\" /></a></td>\r\n<td colspan=\"2\"><a onmouseover=\"MM_swapImage(\'step4\',\'\',\'i/roll/igm_bm2o.jpg\', 								\'ig_circle\',\'\',\'i/roll/igm_cir4.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\r\n<img src=\"http://www.insight-group.com/i/roll/igm_bm2.jpg\" alt=\"Step 4\" name=\"step4\" width=\"123\" height=\"78\" border=\"0\" /></a></td>\r\n<td><img src=\"http://www.insight-group.com/i/roll/igm_br.jpg\" alt=\"circle\" width=\"75\" height=\"78\" border=\"0\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<h3>... Unleash Your Firm\'s Arsenal Of Capabilities With <em>INSIGHT\'s</em>\r\n\r\nSeven Step Process and Consulting Expertise ...</h3>\r\n<span style=\"font-family: Arial;\"><span style=\"color: #0033cc;\"><span style=\"text-decoration: underline;\">Step 1.</span></span>\r\nDevelopment of a common framework for identifying and documenting Service\r\nBusiness Concepts <em><span style=\"color: #0033cc;\">- Utilize INSIGHT\'s Offering Concept\r\nDevelopment Model</span></em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step2. </span></span>\r\n<span style=\"color: #6666ff; font-family: Arial;\"> </span><span style=\"font-family: Arial;\">Deploy a\r\ncommon process for assessing customer wants and needs to evaluate Services\r\nBusiness Opportunities</span><span style=\"color: #6666ff; font-family: Arial;\"> - </span>\r\n<span style=\"color: #0033cc; font-family: Arial;\"><em>Utilize INSIGHT\'s Customer Opportunity\r\nAssessment Process.</em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step3. </span></span>\r\n<span style=\"color: #6666ff; font-family: Arial;\"> </span><span style=\"font-family: Arial;\">Develop and\r\ndeploy a common Special Bid Process that allows for the creation of many\r\n1st-of-a-Kind customer engagements</span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"color: #0033cc; font-family: Arial;\"><em>- Customize INSIGHT\'s Opportunity\r\nForum Process &amp; Contracts Audit Guide</em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step 4.</span></span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"font-family: Arial;\">Close and perform multiple prototype customer\r\nengagements to create a robust delivery methodology </span>\r\n<span style=\"color: #0033cc; font-family: Arial;\"><em>- Utilizing INSIGHT\'s Special Bid and Mass\r\nCustomization Processes</em></span>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Steps 5 &amp; 6. </span></span>\r\n<span style=\"color: #6666ff; font-family: Arial;\"> </span><span style=\"font-family: Arial;\">Create a\r\n\"Practice Based\" Operational Business Plan for each of the major services\r\nopportunities that receive a green light after step 4</span><span style=\"color: #6666ff; font-family: Arial;\">\r\n<em>- </em></span><em><span style=\"color: #0033cc; font-family: Arial;\">Customize INSIGHT\'s\r\nConsulting and Services Practice Business Plan Development Process.</span></em>\r\n\r\n<span style=\"color: #0033cc; font-family: Arial;\"><span style=\"text-decoration: underline;\">Step 7.</span></span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"font-family: Arial;\">Deploy common Customer Satisfaction &amp; Continuous\r\nImprovement Processes for use after each customer engagement</span><span style=\"color: #6666ff; font-family: Arial;\">\r\n</span><span style=\"color: #0033cc; font-family: Arial;\"><em>- Customize INSIGHT\'s Project Based\r\nCustomer Satisfaction Management Process.</em></span>\r\n\r\n<span style=\"font-family: Arial;\"><em>INSIGHT</em> Group Copyright 1998-2002</span>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>(760) 564-7326<strong>\r\nEmail</strong> <a href=\"mailto:pdelrio@insight-group.com\">pdelrio@insight-group.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','The INSIGHT Group','','draft','closed','closed','','','','','2013-05-11 16:46:40','2013-05-11 16:46:40','',0,'http://new.corepurpose.com/?p=1936',0,'post','',0),(1937,1001003,'2012-08-17 03:45:35','2012-08-17 03:45:35','<h3>Services ... That Leverage Your Firm\'s Intellectual Assets And \nInfrastructure To Provide Solutions To Your Customer\'s Business Problems Are <u>\nStrategic Weapons For Product Based Firms</u> ...</h3>\n<h3> </h3>\n<center>\n<table cellSpacing=\"0\" cellPadding=\"0\" width=\"400\" border=\"0\">\n  <tr>\n    <td colSpan=\"2\">\n    <img height=\"70\" alt=\"blank\" src=\"http://www.insight-group.com/i/roll/igm_tl.jpg\" width=\"114\" border=\"0\"></td>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step1\',\'\',\'i/roll/igm_tco.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir1.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img alt=\"Step 1\" src=\"http://www.insight-group.com/i/roll/igm_tc.jpg\" border=\"0\" name=\"step1\" oSrc=\"http://www.insight-group.com/i/roll/igm_tc.jpg\" width=\"170\" height=\"70\"></a></td>\n    <td colSpan=\"2\">\n    <img alt=\"blank\" src=\"http://www.insight-group.com/i/roll/igm_tr.jpg\" border=\"0\" width=\"117\" height=\"70\"></td>\n  </tr>\n  <tr>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step7\',\'\',\'i/roll/igm_l2lo.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir7.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img alt=\"Step 7\" src=\"http://www.insight-group.com/i/roll/igm_l2l.jpg\" border=\"0\" name=\"step7\" oSrc=\"http://www.insight-group.com/i/roll/igm_l2l.jpg\" width=\"113\" height=\"79\"></a></td>\n    <td colSpan=\"2\" rowSpan=\"2\">\n    <img alt=\"circle\" src=\"http://www.insight-group.com/i/roll/igm_cirm.jpg\" border=\"0\" name=\"ig_circle\" oSrc=\"http://www.insight-group.com/i/roll/igm_cirm.jpg\" width=\"170\" height=\"161\"></td>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step2\',\'\',\'i/roll/igm_l2ro.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir2.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img alt=\"Step 2\" src=\"http://www.insight-group.com/i/roll/igm_l2r.jpg\" border=\"0\" name=\"step2\" oSrc=\"http://www.insight-group.com/i/roll/igm_l2r.jpg\" width=\"117\" height=\"79\"></a></td>\n  </tr>\n  <tr>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step6\',\'\',\'i/roll/igm_l3lo.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir6.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img alt=\"Step 6\" src=\"http://www.insight-group.com/i/roll/igm_l3l.jpg\" border=\"0\" name=\"step6\" oSrc=\"http://www.insight-group.com/i/roll/igm_l3l.jpg\" width=\"113\" height=\"82\"></a></td>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step3\',\'\',\'i/roll/igm_l3ro.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir3.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img alt=\"Step 3\" src=\"http://www.insight-group.com/i/roll/igm_l3r.jpg\" border=\"0\" name=\"step3\" oSrc=\"http://www.insight-group.com/i/roll/igm_l3r.jpg\" width=\"117\" height=\"82\"></a></td>\n  </tr>\n</table>\n<table cellSpacing=\"0\" cellPadding=\"0\" width=\"400\" border=\"0\">\n  <tr>\n    <td>\n    <img alt=\"circle\" src=\"http://www.insight-group.com/i/roll/igm_bl.jpg\" border=\"0\" width=\"80\" height=\"78\"></td>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step5\',\'\',\'i/roll/igm_bm1o.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir5.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img alt=\"Step 5\" src=\"http://www.insight-group.com/i/roll/igm_bm1.jpg\" border=\"0\" name=\"step5\" oSrc=\"http://www.insight-group.com/i/roll/igm_bm1.jpg\" width=\"122\" height=\"78\"></a></td>\n    <td colSpan=\"2\">\n    <a onmouseover=\"MM_swapImage(\'step4\',\'\',\'i/roll/igm_bm2o.jpg\',\n								\'ig_circle\',\'\',\'i/roll/igm_cir4.jpg\')\" onmouseout=\"MM_swapImgRestore()\" href=\"#\">\n    <img height=\"78\" alt=\"Step 4\" src=\"http://www.insight-group.com/i/roll/igm_bm2.jpg\" width=\"123\" border=\"0\" name=\"step4\" oSrc=\"http://www.insight-group.com/i/roll/igm_bm2.jpg\"></a></td>\n    <td>\n    <img height=\"78\" alt=\"circle\" src=\"http://www.insight-group.com/i/roll/igm_br.jpg\" width=\"75\" border=\"0\"></td>\n  </tr>\n</table>\n</center>\n<h3>... Unleash Your Firm\'s Arsenal Of Capabilities With <em>INSIGHT\'s</em><br>\nSeven Step Process and Consulting Expertise ...</h3>\n<p><font face=\"Arial\"><font color=\"#0033CC\"><u>Step 1.</u></font>  \nDevelopment of a common framework for identifying and documenting Service \nBusiness Concepts <i><font color=\"#0033CC\">- Utilize INSIGHT\'s Offering Concept \nDevelopment Model</font></i></font></p>\n<p><font face=\"Arial\" color=\"#0033CC\"><u>Step2. </u></font>\n<font face=\"Arial\" color=\"#6666FF\"> </font><font face=\"Arial\">Deploy a \ncommon process for assessing customer wants and needs to evaluate Services \nBusiness Opportunities</font><font face=\"Arial\" color=\"#6666FF\"> - </font>\n<font face=\"Arial\" color=\"#0033CC\"><i>Utilize INSIGHT\'s Customer Opportunity \nAssessment Process.</i></font></p>\n<p><font face=\"Arial\" color=\"#0033CC\"><u>Step3. </u></font>\n<font face=\"Arial\" color=\"#6666FF\"> </font><font face=\"Arial\">Develop and \ndeploy a common Special Bid Process that allows for the creation of many \n1st-of-a-Kind customer engagements</font><font face=\"Arial\" color=\"#6666FF\">\n</font><font face=\"Arial\" color=\"#0033CC\"><i>- Customize INSIGHT\'s Opportunity \nForum Process & Contracts Audit Guide</i></font></p>\n<p><font face=\"Arial\" color=\"#0033CC\"><u>Step 4.</u></font><font face=\"Arial\" color=\"#6666FF\"> \n</font><font face=\"Arial\">Close and perform multiple prototype customer \nengagements to create a robust delivery methodology </font>\n<font face=\"Arial\" color=\"#0033CC\"><i>- Utilizing INSIGHT\'s Special Bid and Mass \nCustomization Processes</i></font></p>\n<p><font face=\"Arial\" color=\"#0033CC\"><u>Steps 5 & 6. </u></font>\n<font face=\"Arial\" color=\"#6666FF\"> </font><font face=\"Arial\">Create a \n\"Practice Based\" Operational Business Plan for each of the major services \nopportunities that receive a green light after step 4</font><font face=\"Arial\" color=\"#6666FF\">\n<i>- </i></font><i><font face=\"Arial\" color=\"#0033CC\">Customize INSIGHT\'s \nConsulting and Services Practice Business Plan Development Process.</font></i></p>\n<p><font face=\"Arial\" color=\"#0033CC\"><u>Step 7.</u></font><font face=\"Arial\" color=\"#6666FF\"> \n</font><font face=\"Arial\">Deploy common Customer Satisfaction & Continuous \nImprovement Processes for use after each customer engagement</font><font face=\"Arial\" color=\"#6666FF\">\n</font><font face=\"Arial\" color=\"#0033CC\"><i>- Customize INSIGHT\'s Project Based \nCustomer Satisfaction Management Process.</i></font></p>\n<p><font face=\"Arial\"><i>INSIGHT</i> Group Copyright 1998-2002</font></p>\n<p> </p>\n<hr />\n\n<strong>Phone </strong>(760) 564-7326<strong>\nEmail</strong> <a href=\"mailto:pdelrio@insight-group.com\">pdelrio@insight-group.com</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> No\n<strong>Minority Owned</strong> No','The INSIGHT Group','','inherit','open','open','','1936-revision','','','2012-08-17 03:45:35','2012-08-17 03:45:35','',1936,'http://new.corepurpose.com/1936-revision/',0,'revision','',0),(1938,1001003,'2013-05-11 16:46:40','0000-00-00 00:00:00','<a href=\"http://new.corepurpose.com/?attachment_id=1939\" rel=\"attachment wp-att-1939\"><img class=\"aligncenter size-full wp-image-1939\" title=\"The Robb Group\" src=\"http://new.corepurpose.com/wp-content/uploads/The-Robb-Group.jpg\" alt=\"\" width=\"110\" height=\"76\" /></a>\r\n\r\n<strong>Who we are</strong>\r\n\r\nThe ROBB Group (TRG) is a leading provider of revenue acceleration programs and services.\r\n\r\n<strong>What we do</strong>\r\n\r\nTRG will create or validate a corporate strategy, structure and execution needed to accelerate revenues or an exit strategy; an exit strategy could be a corporate acquisition, sale, IPO, or even a company that creates long term cash flow.\r\n\r\n<strong>Why we are different</strong>\r\n\r\nTRG identifies reasons for flat or declining corporate revenue with their Global Sales Audit and Corporate Revenue Audit programs and creates strategies and organizational roadmaps for revenue generation after analyzing your current organization and marketplace.\r\n\r\nTRG products include best practice methods, strategies, process, tools and templates required by Sales, Marketing and other revenue generating departments, reducing the risk, cost and time of deploying revenue acceleration strategies.\r\n\r\n<strong>Addressing the Revenue Problem </strong>\r\n\r\nOrganizations have historically tried to address the growing revenue generation problem through sales training. Sales Training only addresses tactical execution issues; Accenture reported in 2003 that 47 percent of survey respondents said, their leads were \"fall through the cracks.\" 55 percent of respondents said they had a difficult time determining what leads were qualified.\r\n\r\nThere is a lack of modern business strategies that address things like e-business because 58 percent of respondents identified their sales forces as \"being stuck in the past,\" 58 percent also reported poor metrics for managing sales performance, and 56 percent said they had \"incomplete or inaccurate\" customer data.\r\n\r\n<strong>Jim Robb</strong> is the CEO and Chief Revenue Officer of The ROBB Group LLC (TRG), and is credited with establishing the Chief Revenue Officer category for executive leadership.\r\nMr. Robb is recognized as a business executive and change agent specializing in high tech start up, turn around, merger and acquisition compiling numerous successes in building or rebuilding organization\'s sales and marketing teams to accelerate and grow revenue.\r\n\r\nMr. Robb’s management experience covers a broad spectrum of high technology categories including Internet software, enterprise software, e-commerce, knowledge management and supply chain software. Jim has earned a reputation as a vision-oriented executive who operates with a high degree of business integrity.\r\n\r\nWhile at Attachmate, as VP of Sales and Marketing, Jim led the worldwide sales effort establishing a number of key accounts and building sales revenue from 8 million to over 85 million within 24 months. Jim repeated success at Wall Data by growing sales revenue from $2 million to $150 million in just over four years. In addition to, Attachmate and Wall Data, Jim has served in an executive capacity with Galleon Distributed Technologies, Primus Communications, Endura Software, Fiserv, Inc and Saddlebrook Corporation.\r\n\r\nToday, Mr. Robb certifies Chief Revenue Officers and advises organizations on creating and implementing revenue and profit based strategies, structure and cultures supporting high growth and long-term viability.\r\n\r\n<strong>To learn more about what The ROBB Group can do for your business, click the header at the top of this page.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>(480) 905-5536<strong>\r\nEmail</strong> <a href=\"mailto:jim@therobbgroup.com\">jim@therobbgroup.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','The Robb Group','','draft','closed','closed','','','','','2013-05-11 16:46:40','2013-05-11 16:46:40','',0,'http://new.corepurpose.com/?p=1938',0,'post','',0),(1939,1001003,'2012-08-17 03:48:52','2012-08-17 03:48:52','','The Robb Group','','inherit','open','open','','the-robb-group','','','2012-08-17 03:48:52','2012-08-17 03:48:52','',1938,'http://new.corepurpose.com/wp-content/uploads/The-Robb-Group.jpg',0,'attachment','image/jpeg',0),(1940,1001003,'2012-08-17 03:48:41','2012-08-17 03:48:41','<strong> Who we are</strong>\n\nThe ROBB Group (TRG) is a leading provider of revenue acceleration programs and services.\n\n<strong>What we do</strong>\n\nTRG will create or validate a corporate strategy, structure and execution needed to accelerate revenues or an exit strategy; an exit strategy could be a corporate acquisition, sale, IPO, or even a company that creates long term cash flow.\n\n<strong>Why we are different</strong>\n\nTRG identifies reasons for flat or declining corporate revenue with their Global Sales Audit and Corporate Revenue Audit programs and creates strategies and organizational roadmaps for revenue generation after analyzing your current organization and marketplace.\n\nTRG products include best practice methods, strategies, process, tools and templates required by Sales, Marketing and other revenue generating departments, reducing the risk, cost and time of deploying revenue acceleration strategies.\n\n<strong>Addressing the Revenue Problem </strong>\n\nOrganizations have historically tried to address the growing revenue generation problem through sales training. Sales Training only addresses tactical execution issues; Accenture reported in 2003 that 47 percent of survey respondents said, their leads were \"fall through the cracks.\" 55 percent of respondents said they had a difficult time determining what leads were qualified.\n\nThere is a lack of modern business strategies that address things like e-business because 58 percent of respondents identified their sales forces as \"being stuck in the past,\" 58 percent also reported poor metrics for managing sales performance, and 56 percent said they had \"incomplete or inaccurate\" customer data.\n\n<strong>Jim Robb</strong> is the CEO and Chief Revenue Officer of The ROBB Group LLC (TRG), and is credited with establishing the Chief Revenue Officer category for executive leadership.\nMr. Robb is recognized as a business executive and change agent specializing in high tech start up, turn around, merger and acquisition compiling numerous successes in building or rebuilding organization\'s sales and marketing teams to accelerate and grow revenue.\n\nMr. Robb’s management experience covers a broad spectrum of high technology categories including Internet software, enterprise software, e-commerce, knowledge management and supply chain software. Jim has earned a reputation as a vision-oriented executive who operates with a high degree of business integrity.\n\nWhile at Attachmate, as VP of Sales and Marketing, Jim led the worldwide sales effort establishing a number of key accounts and building sales revenue from 8 million to over 85 million within 24 months. Jim repeated success at Wall Data by growing sales revenue from $2 million to $150 million in just over four years. In addition to, Attachmate and Wall Data, Jim has served in an executive capacity with Galleon Distributed Technologies, Primus Communications, Endura Software, Fiserv, Inc and Saddlebrook Corporation.\n\nToday, Mr. Robb certifies Chief Revenue Officers and advises organizations on creating and implementing revenue and profit based strategies, structure and cultures supporting high growth and long-term viability.\n\n<strong>To learn more about what The ROBB Group can do for your business, click the header at the top of this page.</strong>\n\n<hr />\n\n<strong>Address</strong><strong></strong>\nP.O. Box 91379\nTucson, AZ 85752-1379\n<strong></strong>\n\n<strong>Phone </strong>(480) 905-5536<strong>\nEmail</strong> <a href=\"mailto:jim@therobbgroup.com\">jim@therobbgroup.com</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> No\n<strong>Minority Owned</strong> No','The Robb Group','','inherit','open','open','','1938-revision','','','2012-08-17 03:48:41','2012-08-17 03:48:41','',1938,'http://new.corepurpose.com/1938-revision/',0,'revision','',0),(1941,1001003,'2012-08-17 03:49:12','2012-08-17 03:49:12','<a href=\"http://new.corepurpose.com/?attachment_id=1939\" rel=\"attachment wp-att-1939\"><img class=\"aligncenter size-full wp-image-1939\" title=\"The Robb Group\" src=\"http://new.corepurpose.com/wp-content/uploads/The-Robb-Group.jpg\" alt=\"\" width=\"110\" height=\"76\" /></a>\r\n\r\n<strong>Who we are</strong>\r\n\r\nThe ROBB Group (TRG) is a leading provider of revenue acceleration programs and services.\r\n\r\n<strong>What we do</strong>\r\n\r\nTRG will create or validate a corporate strategy, structure and execution needed to accelerate revenues or an exit strategy; an exit strategy could be a corporate acquisition, sale, IPO, or even a company that creates long term cash flow.\r\n\r\n<strong>Why we are different</strong>\r\n\r\nTRG identifies reasons for flat or declining corporate revenue with their Global Sales Audit and Corporate Revenue Audit programs and creates strategies and organizational roadmaps for revenue generation after analyzing your current organization and marketplace.\r\n\r\nTRG products include best practice methods, strategies, process, tools and templates required by Sales, Marketing and other revenue generating departments, reducing the risk, cost and time of deploying revenue acceleration strategies.\r\n\r\n<strong>Addressing the Revenue Problem </strong>\r\n\r\nOrganizations have historically tried to address the growing revenue generation problem through sales training. Sales Training only addresses tactical execution issues; Accenture reported in 2003 that 47 percent of survey respondents said, their leads were \"fall through the cracks.\" 55 percent of respondents said they had a difficult time determining what leads were qualified.\r\n\r\nThere is a lack of modern business strategies that address things like e-business because 58 percent of respondents identified their sales forces as \"being stuck in the past,\" 58 percent also reported poor metrics for managing sales performance, and 56 percent said they had \"incomplete or inaccurate\" customer data.\r\n\r\n<strong>Jim Robb</strong> is the CEO and Chief Revenue Officer of The ROBB Group LLC (TRG), and is credited with establishing the Chief Revenue Officer category for executive leadership.\r\nMr. Robb is recognized as a business executive and change agent specializing in high tech start up, turn around, merger and acquisition compiling numerous successes in building or rebuilding organization\'s sales and marketing teams to accelerate and grow revenue.\r\n\r\nMr. Robb’s management experience covers a broad spectrum of high technology categories including Internet software, enterprise software, e-commerce, knowledge management and supply chain software. Jim has earned a reputation as a vision-oriented executive who operates with a high degree of business integrity.\r\n\r\nWhile at Attachmate, as VP of Sales and Marketing, Jim led the worldwide sales effort establishing a number of key accounts and building sales revenue from 8 million to over 85 million within 24 months. Jim repeated success at Wall Data by growing sales revenue from $2 million to $150 million in just over four years. In addition to, Attachmate and Wall Data, Jim has served in an executive capacity with Galleon Distributed Technologies, Primus Communications, Endura Software, Fiserv, Inc and Saddlebrook Corporation.\r\n\r\nToday, Mr. Robb certifies Chief Revenue Officers and advises organizations on creating and implementing revenue and profit based strategies, structure and cultures supporting high growth and long-term viability.\r\n\r\n<strong>To learn more about what The ROBB Group can do for your business, click the header at the top of this page.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>(480) 905-5536<strong>\r\nEmail</strong> <a href=\"mailto:jim@therobbgroup.com\">jim@therobbgroup.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','The Robb Group','','inherit','open','open','','1938-revision-2','','','2012-08-17 03:49:12','2012-08-17 03:49:12','',1938,'http://new.corepurpose.com/1938-revision-2/',0,'revision','',0),(2220,1001003,'2013-05-11 16:46:39','0000-00-00 00:00:00','<blockquote>\n<ul>\n	<li>\n<em><strong>\n</strong></em></li>\n</ul>\n&nbsp;</blockquote>','','','draft','closed','closed','','','','','2013-05-11 16:46:39','2013-05-11 16:46:39','',0,'http://new.corepurpose.com/?p=2220',0,'post','',0),(1943,2,'2012-07-14 16:42:23','2012-07-14 16:42:23','<h2><strong><strong><a href=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage.jpg\"><img src=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage-thumb.jpg?w=253&amp;h=170\" alt=\"jkw big stage\" width=\"253\" height=\"170\" align=\"right\" border=\"0\" /></a></strong></strong></h2>\r\n<h2><strong>Calls to action  and interactive </strong><strong>sessions focused on the Key Challenges facing businesses today… </strong></h2>\r\n<h2></h2>\r\n<div>\r\n<ul>\r\n	<li><strong>Innovation</strong></li>\r\n	<li><strong>Real World Solutions to Business Challenges</strong></li>\r\n	<li><strong>Small Business and Entrepreneurial Success</strong><strong></strong></li>\r\n	<li><strong>Women and Leadership </strong></li>\r\n</ul>\r\nWith a natural style that makes every member of the audience feel like they are engaged in a one on one, Joan Koerber-Walker pulls you in and takes you with her as she explores some of the key challenges facing business today.\r\n\r\nNot just a speaker, but an active participant in the global business and academic communities, Joan’s keynotes, seminars and strategy sessions are built on real life experiences and practical knowledge on the subject matter. Sharing stories of what has been and what can be, she creates a memorable experience and plants ideas that her listeners can take back and apply in the workplace.\r\n\r\nCombining experience, stories and research, <strong>CorePurpose Keynotes</strong> are rich in content, facts, and stories that bring the message home to the audience.\r\n\r\n<strong>Innovation</strong>\r\n<ul>\r\n	<li><strong>The Business of Innovation.</strong> Innovation is doing things in a new way – to make life better – for the people who matter. This session explores the secrets for success in the Business of Innovation including: Finding your Focus – Engaging the “-preneur” inside of you – Creating a culture of innovation – Connecting the dots.</li>\r\n	<li><strong>Focusing on Success: Optimizing Business Potential</strong> What’s keeping your company from realizing its full potential? What is the secret of great companies? How do leaders inspire their teams to greatness? How to create and keep enthusiastic customers AND what it means to your business.</li>\r\n	<li><strong>Twitter for business.  You’re Kidding – RIGHT? </strong>Everyone is talking about social media these days.  From Twitter to Linked in and Facebook to YouTube.  What makes BUSINESS sense?   Joan’s NOT a social media ’expert’.  Instead she is an executive who uses social media effectively to GROW her business.  And she is happy to share what she’s learned along the journey with you. <strong><img src=\"http://www.corepurpose.com/images/pic_joan.jpg\" alt=\"\" width=\"120\" height=\"264\" align=\"right\" border=\"0\" /></strong></li>\r\n</ul>\r\n<strong>Real World Solutions to Business Challenges</strong>\r\n<ul>\r\n	<li><strong>Small Business and Economic Recovery</strong> When it comes to Economic Recovery, small business is BIG Business. Small businesses create almost all of the net new jobs in the United States, drive a significant portion of its innovation and patent creation, and with the appropriate care and feeding, grow to big businesses over time. Yet small business is our economy’s most under supported and misunderstood segment. Join Joan to explore strategies for getting he economy back on track through the power of small business growth.</li>\r\n	<li><strong>Putting the Health Back into Health Care</strong> In good times and bad, the escalating costs of healthcare continued to rank as one of the top challenges for business today. When faced with solving the problem for small businesses across the state of Arizona, Joan Koerber-Walker did more that talk about it. She got to work on creating a solution that not only made healthcare accessible – but made it more affordable too. <strong>Keynote</strong></li>\r\n	<li><strong>Your Part is Not a Product</strong> New and revolutionary technologies are what fuel American innovation; however many innovative technologies are never embraced. In this workshop, technology innovators learn the key components necessary to create innovative products that companies want to buy through comprehensive channels and supply chain strategies.</li>\r\n</ul>\r\n<strong>Women and Leadership</strong>\r\n<ul>\r\n	<li><strong>The Five Cs for the Decade of Your Success:</strong> The Five Cs span your Career, Community, Connections, Contribution, and Collaboration. This is the decade of your success – put them to work for you and take the lead in business and iin life!</li>\r\n	<li><strong>Having It All.</strong> Can you have it all? A successful career, a happy family, the rewards of community involvement? In this session, learn the secrets to having it all from someone who is ALMOST there. If she can do it – so can YOU. <strong>Keynote</strong></li>\r\n	<li><strong>Breaking Out/Breaking Through – Tales from both sides of the Glass Ceiling</strong> A lot has been said and written about the Glass Ceiling, but: What is it? Who does it apply to? How do you break through? The glass ceiling is not just about women – it’s about ALL of us – as we look from where we are to where we want to be. In this personal, funny and sometimes poignant session Joan Koerber-Walker, founder and executive director of CorePurpose, Inc. shares her personal experiences from both sides of the glass ceiling AND shares three winning tactics YOU can use to break through. <strong>Keynote</strong></li>\r\n</ul>\r\n<strong>See Clips on <a href=\"http://www.youtube.com/joankw\" target=\"_blank\">You Tube</a> </strong>\r\n\r\n<strong>For More Information</strong> or to reserve Joan Koerber-Walker for your next meeting or event, contact CorePurpose using the \"Contact\" link at the top of this page.\r\n\r\nCorePurpose is a Registered Trademark of CorePurpose, Inc.\r\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:ee8133a1-997c-45f8-9975-aa0cff17f9f0\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/Keynote%20Speaker\" rel=\"tag\">Keynote Speaker</a>,<a href=\"http://technorati.com/tags/Arizona\" rel=\"tag\">Arizona</a></div>\r\n</div>','Keynotes','','inherit','open','open','','61-revision-5','','','2012-07-14 16:42:23','2012-07-14 16:42:23','',61,'http://new.corepurpose.com/61-revision-5/',0,'revision','',0),(1944,2,'2012-07-14 10:18:51','2012-07-14 10:18:51','&nbsp;\r\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Emerging Companies </strong></span>\r\nLaying a strong foundation for success\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels Support</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Sales Operations</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Performance Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Managing Burn Rate</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Reducing Financial Risk</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Financial Audits</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-6','','','2012-07-14 10:18:51','2012-07-14 10:18:51','',23,'http://new.corepurpose.com/23-revision-6/',0,'revision','',0),(1945,2,'2012-08-19 02:33:10','2012-08-19 02:33:10','&nbsp;\r\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Emerging Companies </strong></span>\r\nLaying a strong foundation for successNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels Support</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Sales Operations</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Performance Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Managing Burn Rate</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Reducing Financial Risk</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Financial Audits</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-7','','','2012-08-19 02:33:10','2012-08-19 02:33:10','',23,'http://new.corepurpose.com/23-revision-7/',0,'revision','',0),(1954,2,'2012-08-19 03:10:57','2012-08-19 03:10:57','<strong>Solutions for Emerging Companies </strong>\r\n\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"600\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"287\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"30\"></td>\r\n<td valign=\"top\" width=\"283\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"287\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"30\"></td>\r\n<td valign=\"top\" width=\"283\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Channels to Market</li>\r\n	<li>Channels Support</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"287\"></td>\r\n<td valign=\"top\" width=\"30\"></td>\r\n<td valign=\"top\" width=\"283\"></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"287\">\r\n<p align=\"center\"><strong>OPERTATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"30\"></td>\r\n<td valign=\"top\" width=\"283\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"287\">\r\n<ul>\r\n	<li>Administration</li>\r\n	<li>Sales Operations</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"30\"></td>\r\n<td valign=\"top\" width=\"283\">\r\n<ul>\r\n	<li>Developing Performance Metrics</li>\r\n	<li>Managing Burn Rate</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Financial Audits</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-16','','','2012-08-19 03:10:57','2012-08-19 03:10:57','',23,'http://new.corepurpose.com/23-revision-16/',0,'revision','',0),(1948,2,'2012-08-19 02:44:22','2012-08-19 02:44:22','<strong>Solutions for Emerging Companies </strong>\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels Support</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Sales Operations</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Performance Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Managing Burn Rate</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Reducing Financial Risk</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Financial Audits</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-10','','','2012-08-19 02:44:22','2012-08-19 02:44:22','',23,'http://new.corepurpose.com/23-revision-10/',0,'revision','',0),(1949,2,'2012-08-19 02:46:09','2012-08-19 02:46:09','<strong>Solutions for Emerging Companies </strong>\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels Support</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Sales Operations</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Performance Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Managing Burn Rate</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Reducing Financial Risk</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Financial Audits</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-11','','','2012-08-19 02:46:09','2012-08-19 02:46:09','',23,'http://new.corepurpose.com/23-revision-11/',0,'revision','',0),(1950,2,'2012-08-19 02:49:51','2012-08-19 02:49:51','<strong>Solutions for Emerging Companies </strong>\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels Support</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Sales Operations</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Performance Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Managing Burn Rate</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Reducing Financial Risk</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Financial Audits</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-12','','','2012-08-19 02:49:51','2012-08-19 02:49:51','',23,'http://new.corepurpose.com/23-revision-12/',0,'revision','',0),(1951,2,'2012-08-19 02:52:42','2012-08-19 02:52:42','<strong>Solutions for Emerging Companies </strong>\r\n\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\"></td>\r\n<td valign=\"top\" height=\"20\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"181\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"11\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"181\" height=\"20\">Channels Support</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Sales Operations</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Performance Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Managing Burn Rate</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Reducing Financial Risk</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Financial Audits</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-13','','','2012-08-19 02:52:42','2012-08-19 02:52:42','',23,'http://new.corepurpose.com/23-revision-13/',0,'revision','',0),(1959,2,'2012-08-19 03:44:51','2012-08-19 03:44:51','&nbsp;\r\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Building on Business Fundamentals...</strong></span>\r\nBack to BasicsYou only have to open the Wall Street Journal or turn on the nightly news to learn what happens to employees, shareholders, and customers when we lose sight of Business Fundamentals. The Basics of Good Business center around Employees and Customers. While metrics are easier to develop in the areas of Operations and Finance, if we do not have the right mix of enthusiastic employees and customers, hitting our Operations and Finance metrics is almost impossible!\r\n<table width=\"597\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"294\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"286\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"296\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Strategic Recruitment</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"287\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Assessments of Channels to Market</li>\r\n	<li>Channels Optimization Programs</li>\r\n	<li>Customer Care Solutions</li>\r\n	<li>Generating Customer Enthusiasm</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"296\">\r\n<p align=\"center\"><strong>OPERATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"287\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"296\">\r\n<ul>\r\n	<li>Order Administration</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n	<li>Excess Inventory Solutions</li>\r\n	<li>Process Mapping and Optimization</li>\r\n	<li>Lean Manufacturing Solutions</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"287\">\r\n<ul>\r\n	<li>Developing Core Metrics</li>\r\n	<li>Opportunities for Cost Reductions</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Assessing and Creating Capital Strategies</li>\r\n	<li>Total Cost of Ownership/Service Delivery</li>\r\n	<li>Investment and Investor Relations</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Building on Business Fundamentals','','inherit','open','open','','27-revision-4','','','2012-08-19 03:44:51','2012-08-19 03:44:51','',27,'http://new.corepurpose.com/27-revision-4/',0,'revision','',0),(1958,2,'2012-06-13 02:57:52','2012-06-13 02:57:52','&nbsp;\r\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Building on Business Fundamentals...</strong></span>\r\nBack to Basics\r\n\r\nYou only have to open the Wall Street Journal or turn on the nightly news to learn what happens to employees, shareholders, and customers when we lose sight of Business Fundamentals. The Basics of Good Business center around Employees and Customers. While metrics are easier to develop in the areas of Operations and Finance, if we do not have the right mix of enthusiastic employees and customers, hitting our Operations and Finance metrics is almost impossible!\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Product Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Marketing Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Assessments of Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Channels Optimization Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Customer Care Solutions</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Generating Customer Enthusiasm</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Order Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"21\">&gt;</td>\r\n<td valign=\"top\" height=\"21\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Excess Inventory Solutions</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"21\">&gt;</td>\r\n<td valign=\"top\" height=\"21\">Process Mapping and Optimization</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" width=\"180\" height=\"20\">Lean manufacturing Solutions</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Core Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Opportunities for Cost Reductions</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"21\">&gt;</td>\r\n<td valign=\"top\" height=\"21\">Reducing Financial Risk</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Building on Business Fundamentals','','inherit','open','open','','27-revision-3','','','2012-06-13 02:57:52','2012-06-13 02:57:52','',27,'http://new.corepurpose.com/27-revision-3/',0,'revision','',0),(1961,2,'2012-08-19 03:47:42','2012-08-19 03:47:42','\"Back to Basics\"\r\nYou only have to open the Wall Street Journal or turn on the nightly news to learn what happens to employees, shareholders, and customers when we lose sight of Business Fundamentals. The Basics of Good Business center around Employees and Customers. While metrics are easier to develop in the areas of Operations and Finance, if we do not have the right mix of enthusiastic employees and customers, hitting our Operations and Finance metrics is almost impossible!\r\n<table width=\"597\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"294\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"286\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"296\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Strategic Recruitment</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"287\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Assessments of Channels to Market</li>\r\n	<li>Channels Optimization Programs</li>\r\n	<li>Customer Care Solutions</li>\r\n	<li>Generating Customer Enthusiasm</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"296\">\r\n<p align=\"center\"><strong>OPERATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"287\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"296\">\r\n<ul>\r\n	<li>Order Administration</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n	<li>Excess Inventory Solutions</li>\r\n	<li>Process Mapping and Optimization</li>\r\n	<li>Lean Manufacturing Solutions</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"287\">\r\n<ul>\r\n	<li>Developing Core Metrics</li>\r\n	<li>Opportunities for Cost Reductions</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Assessing and Creating Capital Strategies</li>\r\n	<li>Total Cost of Ownership/Service Delivery</li>\r\n	<li>Investment and Investor Relations</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Building on Business Fundamentals','','inherit','open','open','','27-revision-6','','','2012-08-19 03:47:42','2012-08-19 03:47:42','',27,'http://new.corepurpose.com/27-revision-6/',0,'revision','',0),(1962,2,'2012-08-19 03:17:21','2012-08-19 03:17:21','<strong>Solutions for Emerging Companies </strong>\r\n\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"800\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Channels to Market</li>\r\n	<li>Channels Support</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>OPERATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Administration</li>\r\n	<li>Sales Operations</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<ul>\r\n	<li>Developing Performance Metrics</li>\r\n	<li>Managing Burn Rate</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Financial Audits</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-19','','','2012-08-19 03:17:21','2012-08-19 03:17:21','',23,'http://new.corepurpose.com/23-revision-19/',0,'revision','',0),(1963,2,'2012-08-19 03:52:50','2012-08-19 03:52:50','&nbsp;\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Established Technology Companies </strong></span>\nOptimizing Core ResourcesIn today\'s challenging business environment you are constantly asked to do more with less..\n\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop solutions that optimize your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most Passionate about and Best at in a way that makes Financial sense. Once you determine the areas which have the greatest impact on YOUR success, we work with you to build, implement and execute your plan.\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"50%\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Communications Programs</td>\n</tr>\n</tbody>\n</table>\n</td>\n<td valign=\"top\" width=\"50%\">\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Product/Service Positioning</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Marketing and PR Support</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Assessments of Channels to Market</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Channels Optimization Programs</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Customer Care Solutions</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Service Recovery</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Customer Enthusiasm</td>\n</tr>\n</tbody>\n</table>\n</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"50%\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\">&gt;</td>\n<td valign=\"top\" height=\"20\">Administration</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\">&gt;</td>\n<td valign=\"top\" height=\"22\">Credit and Collections</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\" height=\"21\">&gt;</td>\n<td valign=\"top\" height=\"21\">Supply Chain &amp; Sales Execution</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"13\">&gt;</td>\n<td valign=\"top\" height=\"20\">Excess Inventory Solutions</td>\n</tr>\n</tbody>\n</table>\n</td>\n<td valign=\"top\" width=\"50%\">\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Developing Core Metrics</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\n<td valign=\"top\" height=\"20\">Opportunities for Cost Reductions</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"12\" height=\"21\">&gt;</td>\n<td valign=\"top\" height=\"21\">Reducing Financial Risk</td>\n</tr>\n</tbody>\n</table>\n</td>\n</tr>\n</tbody>\n</table>\n</td>\n</tr>\n</tbody>\n</table>','Established Companies','','inherit','open','open','','25-autosave','','','2012-08-19 03:52:50','2012-08-19 03:52:50','',25,'http://new.corepurpose.com/25-autosave/',0,'revision','',0),(1964,2,'2012-07-14 10:18:51','2012-07-14 10:18:51','&nbsp;\r\n<table width=\"460\" border=\"0\" cellspacing=\"1\" cellpadding=\"0\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\"><span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Established Technology Companies </strong></span>\r\nOptimizing Core Resources\r\n\r\nIn today\'s challenging business environment you are constantly asked to do more with less..\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop solutions that optimize your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most Passionate about and Best at in a way that makes Financial sense. Once you determine the areas which have the greatest impact on YOUR success, we work with you to build, implement and execute your plan.\r\n<table width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Employees:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Corporate Culture Development</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"35\">Service Mapping for improved Employee Satisfaction</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Benefits and Retention Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Employee Development and Training</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Communications Programs</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Customers:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Product/Service Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Marketing and PR Support</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Assessments of Channels to Market</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Channels Optimization Programs</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Customer Care Solutions</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Service Recovery</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Customer Enthusiasm</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Operations:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Administration</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" height=\"22\">Credit and Collections</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\" height=\"21\">&gt;</td>\r\n<td valign=\"top\" height=\"21\">Supply Chain &amp; Sales Execution</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"13\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Excess Inventory Solutions</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"50%\">\r\n<table width=\"90%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Financial:</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Developing Core Metrics</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" height=\"20\">Opportunities for Cost Reductions</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"12\" height=\"21\">&gt;</td>\r\n<td valign=\"top\" height=\"21\">Reducing Financial Risk</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Established Companies','','inherit','open','open','','25-revision-4','','','2012-07-14 10:18:51','2012-07-14 10:18:51','',25,'http://new.corepurpose.com/25-revision-4/',0,'revision','',0),(1966,2,'2012-08-19 04:00:20','2012-08-19 04:00:20','Optimizing Core ResourcesIn today\'s challenging business environment you are constantly asked to do more with less..\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop solutions that optimize your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most Passionate about and Best at in a way that makes Financial sense. Once you determine the areas which have the greatest impact on YOUR success, we work with you to build, implement and execute your plan.\r\n<table border=\"1\" cellspacing=\"5\" cellpadding=\"2\" width=\"797\" align=\"center\"><tbody>\r\n    <tr>\r\n      <td valign=\"top\" width=\"394\">\r\n        <p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n      </td>\r\n\r\n      <td valign=\"top\" width=\"386\">\r\n        <p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n      </td>\r\n    </tr>\r\n\r\n    <tr>\r\n      <td valign=\"top\" width=\"396\">\r\n        <ul>\r\n          <li>Corporate Culture Development </li>\r\n\r\n          <li>Values Based Hiring </li>\r\n\r\n          <li>Service Mapping for Improved Employee Satisfaction </li>\r\n\r\n          <li>Benefits and Retention Programs </li>\r\n\r\n          <li>Employee Development and Training </li>\r\n\r\n          <li>Communications Programs </li>\r\n        </ul>\r\n      </td>\r\n\r\n      <td valign=\"top\" width=\"387\">\r\n        <ul>\r\n          <li>Product/Service Positioning </li>\r\n\r\n          <li>Leveraging Traditional and Social Media </li>\r\n\r\n          <li>Assessments of Channels to Market </li>\r\n\r\n          <li>Channels Optimization Programs </li>\r\n\r\n          <li>Customer Care Solutions </li>\r\n\r\n          <li>Service Recovery </li>\r\n\r\n          <li>Customer Enthusiasm </li>\r\n        </ul>\r\n      </td>\r\n    </tr>\r\n\r\n    <tr>\r\n      <td valign=\"top\" width=\"396\">\r\n        <p align=\"center\"><strong>OPERATIONS</strong></p>\r\n      </td>\r\n\r\n      <td valign=\"top\" width=\"387\">\r\n        <p align=\"center\"><strong>FINANCE</strong></p>\r\n      </td>\r\n    </tr>\r\n\r\n    <tr>\r\n      <td valign=\"top\" width=\"396\">\r\n        <ul>\r\n          <li>Administration </li>\r\n\r\n          <li>Credit and Collections </li>\r\n\r\n          <li>Supply Chain &amp; Sales Execution </li>\r\n\r\n          <li>Excess Inventory Solutions </li>\r\n        </ul>\r\n      </td>\r\n\r\n      <td valign=\"top\" width=\"387\">\r\n        <ul>\r\n          <li>Developing Core Metrics </li>\r\n\r\n          <li>Opportunities for Cost Reductions </li>\r\n\r\n          <li>Reducing Financial Risk </li>\r\n\r\n          <li>Assessing and Creating Capital Strategies </li>\r\n\r\n          <li>Total Cost of Ownership/Service Delivery </li>\r\n\r\n          <li>Investment and Investor Relations </li>\r\n        </ul>\r\n      </td>\r\n    </tr>\r\n  </tbody></table>','Established Companies','','inherit','open','open','','25-revision-6','','','2012-08-19 04:00:20','2012-08-19 04:00:20','',25,'http://new.corepurpose.com/25-revision-6/',0,'revision','',0),(1967,2,'2012-08-19 03:50:10','2012-08-19 03:50:10','<strong>Solutions for Emerging Companies </strong>\r\n\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"800\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\" align =\"Center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Channels to Market</li>\r\n	<li>Channels Support</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>OPERATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Administration</li>\r\n	<li>Sales Operations</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<ul>\r\n	<li>Developing Performance Metrics</li>\r\n	<li>Managing Burn Rate</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Financial Audits</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-20','','','2012-08-19 03:50:10','2012-08-19 03:50:10','',23,'http://new.corepurpose.com/23-revision-20/',0,'revision','',0),(1968,2,'2012-08-19 04:01:32','2012-08-19 04:01:32','<strong>Solutions for Emerging Companies </strong>\r\n\r\n<em>Laying a strong foundation for success</em>\r\n\r\nNo matter how revolutionary your technology, a Part is not a Product and it takes more that just good Products to realize your CorePurpose.\r\n\r\nUsing a Balanced Scorecard approach, CorePurpose and the members of the CoreAlliance become part of your team, helping to develop and implement your organizational strategy, channels to market, customer care and sales delivery systems - Giving you more time to focus on what you are most passionate about and best at.\r\n<table width=\"800\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\" align =\"Center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Channels to Market</li>\r\n	<li>Channels Support</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>OPERATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Administration</li>\r\n	<li>Sales Operations</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"383\">\r\n<ul>\r\n	<li>Developing Performance Metrics</li>\r\n	<li>Managing Burn Rate</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Financial Audits</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Emerging Companies','','inherit','open','open','','23-revision-21','','','2012-08-19 04:01:32','2012-08-19 04:01:32','',23,'http://new.corepurpose.com/23-revision-21/',0,'revision','',0),(1969,2,'2012-08-19 03:49:10','2012-08-19 03:49:10','\"Back to Basics\"\r\nYou only have to open the Wall Street Journal or turn on the nightly news to learn what happens to employees, shareholders, and customers when we lose sight of Business Fundamentals. The Basics of Good Business center around Employees and Customers. While metrics are easier to develop in the areas of Operations and Finance, if we do not have the right mix of enthusiastic employees and customers, hitting our Operations and Finance metrics is almost impossible!\r\n<table width=\"797\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"394\">\r\n<p align=\"center\"><strong>EMPLOYEES</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"386\">\r\n<p align=\"center\"><strong>CUSTOMERS</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"396\">\r\n<ul>\r\n	<li>Corporate Culture Development</li>\r\n	<li>Strategic Recruitment</li>\r\n	<li>Service Mapping for Improved Employee Satisfaction</li>\r\n	<li>Benefits and Retention Programs</li>\r\n	<li>Employee Development and Training</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Product Positioning</li>\r\n	<li>Marketing Support</li>\r\n	<li>Assessments of Channels to Market</li>\r\n	<li>Channels Optimization Programs</li>\r\n	<li>Customer Care Solutions</li>\r\n	<li>Generating Customer Enthusiasm</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"396\">\r\n<p align=\"center\"><strong>OPERATIONS</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"387\">\r\n<p align=\"center\"><strong>FINANCE</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"396\">\r\n<ul>\r\n	<li>Order Administration</li>\r\n	<li>Credit and Collections</li>\r\n	<li>Supply Chain &amp; Sales Execution</li>\r\n	<li>Excess Inventory Solutions</li>\r\n	<li>Process Mapping and Optimization</li>\r\n	<li>Lean Manufacturing Solutions</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Developing Core Metrics</li>\r\n	<li>Opportunities for Cost Reductions</li>\r\n	<li>Reducing Financial Risk</li>\r\n	<li>Assessing and Creating Capital Strategies</li>\r\n	<li>Total Cost of Ownership/Service Delivery</li>\r\n	<li>Investment and Investor Relations</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>','Building on Business Fundamentals','','inherit','open','open','','27-revision-7','','','2012-08-19 03:49:10','2012-08-19 03:49:10','',27,'http://new.corepurpose.com/27-revision-7/',0,'revision','',0),(1970,2,'2012-08-19 04:05:23','2012-08-19 04:05:23','<h2>Size doesn\'t matter - Service does!</h2>\nWhether you are starting a new business OR you are part of an organization enjoying the benefits of operating in a more focused environment, CorePurpose and the CoreAlliance provide resources to support your needs allowing you to focus more of your resources on the areas you are passionate about and best at:\n<table width=\"460\" border=\"0\" cellspacing=\"0\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Training, Workshops, Consulting, Support</strong></td>\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Custom Services</strong></td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Starting a Business - CoreStart</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Coaching</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Product Positioning</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Business Planning</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Creating Customer Enthusiasm</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Product/Service Positioning</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Service Optimization as a Competitive\nAdvantage</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Marketing and Communication</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Go to Market Strategies</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Marketing Audits</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Keeping Promises - What happens AFTER\nyou get the order</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Service Mapping</td>\n</tr>\n<tr>\n<td valign=\"top\" width=\"10\">&gt;</td>\n<td valign=\"top\" width=\"271\" height=\"20\">Making Employees part of Financial and\nOperational Solutions</td>\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\n<td valign=\"top\" width=\"154\" height=\"20\">Financial Guidance</td>\n</tr>\n</tbody>\n</table>','Small Business','','inherit','open','open','','29-autosave','','','2012-08-19 04:05:23','2012-08-19 04:05:23','',29,'http://new.corepurpose.com/29-autosave/',0,'revision','',0),(1971,2,'2012-07-04 00:42:32','2012-07-04 00:42:32','&nbsp;\r\n\r\n<span style=\"color: #666699; font-size: medium;\"><strong>Solutions for Small Business</strong></span>\r\nSize doesn\'t matter - Service does!\r\n\r\nWhether you are starting a new business OR you are part of an organization enjoying the benefits of operating in a more focused environment, CorePurpose and the CoreAlliance provide resources to support your needs allowing you to focus more of your resources on the areas you are passionate about and best at:\r\n<table width=\"460\" border=\"0\" cellspacing=\"0\" cellpadding=\"2\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Training, Workshops, Consulting, Support</strong></td>\r\n<td colspan=\"2\" valign=\"top\" height=\"25\"><strong>Custom Services</strong></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Starting a Business - CoreStart</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Coaching</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Product Positioning</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Business Planning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Creating Customer Enthusiasm</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Product/Service Positioning</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Service Optimization as a Competitive\r\nAdvantage</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Marketing and Communication</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Go to Market Strategies</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Marketing Audits</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Keeping Promises - What happens AFTER\r\nyou get the order</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Service Mapping</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"10\">&gt;</td>\r\n<td valign=\"top\" width=\"271\" height=\"20\">Making Employees part of Financial and\r\nOperational Solutions</td>\r\n<td valign=\"top\" width=\"9\" height=\"20\">&gt;</td>\r\n<td valign=\"top\" width=\"154\" height=\"20\">Financial Guidance</td>\r\n</tr>\r\n</tbody>\r\n</table>','Small Business','','inherit','open','open','','29-revision-4','','','2012-07-04 00:42:32','2012-07-04 00:42:32','',29,'http://new.corepurpose.com/29-revision-4/',0,'revision','',0),(1973,2,'2012-08-19 04:12:22','2012-08-19 04:12:22','<h2>Size doesn\'t matter - Service does!</h2>\r\nWhether you are starting a new business OR you are part of an organization enjoying the benefits of operating in a more focused environment, CorePurpose and the CoreAlliance provide resources to support your needs allowing you to focus more of your resources on the areas you are passionate about and best at:\r\n<table width=\"797\" border=\"1\" cellspacing=\"5\" cellpadding=\"2\" align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"394\">\r\n<p align=\"center\"><strong>Training, Workshops, Consulting, Support</strong></p>\r\n</td>\r\n<td valign=\"top\" width=\"386\">\r\n<p align=\"center\"><strong>Custom Services</strong></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"396\">\r\n<ul>\r\n	<li>Starting a Business – CoreStart</li>\r\n	<li>Product Positioning</li>\r\n	<li>Creating Customer Enthusiasm</li>\r\n	<li>Service Optimization as a CompetitiveAdvantage</li>\r\n	<li>Go to Market Strategies</li>\r\n	<li>Keeping Promises - What happens AFTERyou get the order</li>\r\n	<li>Making Employees part of Financial andOperational Solutions</li>\r\n</ul>\r\n</td>\r\n<td valign=\"top\" width=\"387\">\r\n<ul>\r\n	<li>Coaching</li>\r\n	<li>Business Planning</li>\r\n	<li>Product/Service Positioning</li>\r\n	<li>Leveraging Traditional and Social Media</li>\r\n	<li>Marketing Audits</li>\r\n	<li>Service Mapping</li>\r\n	<li>Financial Guidance</li>\r\n	<li>Design for Entry, Investment, and Exit</li>\r\n	<li>Leadership Development and Succession Planning</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"396\"></td>\r\n<td valign=\"top\" width=\"387\"></td>\r\n</tr>\r\n</tbody>\r\n</table>','Small Business','','inherit','open','open','','29-revision-6','','','2012-08-19 04:12:22','2012-08-19 04:12:22','',29,'http://new.corepurpose.com/29-revision-6/',0,'revision','',0),(1975,2,'2012-08-19 04:34:38','2012-08-19 04:34:38',' ','','','publish','open','open','','1975','','','2013-05-19 22:14:04','2013-05-19 22:14:04','',165,'http://new.corepurpose.com/?p=1975',13,'nav_menu_item','',0),(1977,2,'2012-08-19 04:34:38','2012-08-19 04:34:38',' ','','','publish','open','open','','1977','','','2013-05-19 22:14:04','2013-05-19 22:14:04','',165,'http://new.corepurpose.com/?p=1977',14,'nav_menu_item','',0),(1978,2,'2012-08-19 04:34:38','2012-08-19 04:34:38',' ','','','publish','open','open','','1978','','','2013-05-19 22:14:04','2013-05-19 22:14:04','',165,'http://new.corepurpose.com/?p=1978',10,'nav_menu_item','',0),(1979,2,'2012-08-19 04:34:38','2012-08-19 04:34:38',' ','','','publish','open','open','','1979','','','2013-05-19 22:14:04','2013-05-19 22:14:04','',165,'http://new.corepurpose.com/?p=1979',11,'nav_menu_item','',0),(1980,2,'2012-08-19 04:34:38','2012-08-19 04:34:38',' ','','','publish','open','open','','1980','','','2013-05-19 22:14:04','2013-05-19 22:14:04','',165,'http://new.corepurpose.com/?p=1980',12,'nav_menu_item','',0),(1981,2,'2012-07-23 05:56:14','2012-07-23 05:56:14','<h2>Help you identify and focus on high impact areas in your business.</h2>\r\n<h3>There are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.</h3>\r\n<a href=\"http://new.corepurpose.com/services/cp-word-cloud-2/\" rel=\"attachment wp-att-898\"><img class=\"alignright size-full wp-image-898\" title=\"Gaining Perspective 1\" src=\"http://new.corepurpose.com/wp-content/uploads/CP-Word-Cloud-2.jpg\" alt=\"\" width=\"906\" height=\"250\" /></a>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions are Custom Tailored to Fit Your Needs.</strong>\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out CorePurpose Publishing under Service Suites.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n\r\n&nbsp;\r\n\r\n<strong></strong>\r\n\r\n</div></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"150\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">COREPURPOSE </span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">SERVICE Suites</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ffffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<strong>Ask us about the power of CorePurpose Keynotes.</strong>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<div><strong></strong></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong></strong>\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','CorePurpose Service Suites:','','inherit','open','open','','11-revision-11','','','2012-07-23 05:56:14','2012-07-23 05:56:14','',11,'http://new.corepurpose.com/11-revision-11/',0,'revision','',0),(1982,2,'2012-08-19 04:44:54','2012-08-19 04:44:54','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\n<h3>There are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.</h3>\r\n<p style=\"text-align: center;\"><a href=\"http://new.corepurpose.com/services/cp-word-cloud-2/\" rel=\"attachment wp-att-898\"><img class=\" wp-image-898 aligncenter\" title=\"Gaining Perspective 1\" src=\"http://new.corepurpose.com/wp-content/uploads/CP-Word-Cloud-2.jpg\" alt=\"\" width=\"906\" height=\"250\" /></a></p>\r\n\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions are Custom Tailored to Fit Your Needs.</strong>\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out CorePurpose Publishing under Service Suites.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"150\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">COREPURPOSE </span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">SERVICE Suites</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ffffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<strong>Ask us about the power of CorePurpose Keynotes.</strong>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','CorePurpose Service Suites:','','inherit','open','open','','11-revision-12','','','2012-08-19 04:44:54','2012-08-19 04:44:54','',11,'http://new.corepurpose.com/11-revision-12/',0,'revision','',0),(1985,2,'2012-08-19 04:47:39','2012-08-19 04:47:39','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n<p style=\"text-align: center;\"></p>\r\n\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions are Custom Tailored to Fit Your Needs.</strong>\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out CorePurpose Publishing under Service Suites.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n<td valign=\"top\" width=\"150\">\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">COREPURPOSE </span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">SERVICE Suites</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','Service Suites...','','inherit','open','open','','11-revision-15','','','2012-08-19 04:47:39','2012-08-19 04:47:39','',11,'http://new.corepurpose.com/11-revision-15/',0,'revision','',0),(1992,2,'2012-08-19 05:17:40','2012-08-19 05:17:40','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n\r\nOur business advisors help you assess...\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions </strong><strong>are uniquely designed to your business needs.</strong>\r\n\r\n\"Cookie Cutters\" may be great for cookies, but they are not the solutions you want for your business.\r\n\r\nCorePurpose advisors draw from decades of business experience to design, develop and deliver solutions that fit your culture, goals, and customer/industry segments so that our solution is YOUR solution.\r\n\r\n</div>\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out how CorePurpose Publishing  can help you share YOUR message.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">CorePurpose</span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">Service  Suites™</span></div>\r\n<div></div>\r\n<div></div>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n\r\n[caption id=\"attachment_904\" align=\"alignright\" width=\"233\" caption=\"Focus on Communications\"]<a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\" wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"233\" height=\"146\" /></a>[/caption]\r\n<p style=\"text-align: center;\"></p>\r\n\r\n\r\n[caption id=\"attachment_982\" align=\"aligncenter\" width=\"219\" caption=\"Focus on Strategy\"]<a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\" wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"219\" height=\"198\" /></a>[/caption]\r\n<p style=\"text-align: center;\"></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;\r\n\r\n[caption id=\"attachment_885\" align=\"alignright\" width=\"222\" caption=\"Focus on People\"]<a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\" wp-image-885\" title=\"Focus on People and a Goal\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"222\" height=\"142\" /></a>[/caption]</td>\r\n</tr>\r\n</tbody>\r\n</table>','Service Suites...','','inherit','open','open','','11-revision-22','','','2012-08-19 05:17:40','2012-08-19 05:17:40','',11,'http://new.corepurpose.com/11-revision-22/',0,'revision','',0),(1986,2,'2012-08-19 04:56:31','2012-08-19 04:56:31','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions </strong><strong>are uniquely designed to your business needs.</strong>\r\n\r\n\"Cookie Cutters\" may be great for cookies, but they are not the solutions you want for your business.\r\n\r\nCorePurpose advisors draw from decades of business experience to design, develop and deliver solutions that fit your culture, goals, and customer/imdustry  segments so that our solution is YOUR solution.\r\n\r\n</div>\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out how CorePurpose Publishing  can help you share YOUR message.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">COREPURPOSE </span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">SERVICE Suites</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','Service Suites...','','inherit','open','open','','11-revision-16','','','2012-08-19 04:56:31','2012-08-19 04:56:31','',11,'http://new.corepurpose.com/11-revision-16/',0,'revision','',0),(1987,2,'2012-08-19 04:56:32','2012-08-19 04:56:32','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions </strong><strong>are uniquely designed to your business needs.</strong>\r\n\r\n\"Cookie Cutters\" may be great for cookies, but they are not the solutions you want for your business.\r\n\r\nCorePurpose advisors draw from decades of business experience to design, develop and deliver solutions that fit your culture, goals, and customer/imdustry  segments so that our solution is YOUR solution.\r\n\r\n</div>\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out how CorePurpose Publishing  can help you share YOUR message.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">COREPURPOSE </span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">SERVICE Suites</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','Service Suites...','','inherit','open','open','','11-revision-17','','','2012-08-19 04:56:32','2012-08-19 04:56:32','',11,'http://new.corepurpose.com/11-revision-17/',0,'revision','',0),(1990,2,'2012-08-19 05:09:41','2012-08-19 05:09:41','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions </strong><strong>are uniquely designed to your business needs.</strong>\r\n\r\n\"Cookie Cutters\" may be great for cookies, but they are not the solutions you want for your business.\r\n\r\nCorePurpose advisors draw from decades of business experience to design, develop and deliver solutions that fit your culture, goals, and customer/industry segments so that our solution is YOUR solution.\r\n\r\n</div>\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out how CorePurpose Publishing  can help you share YOUR message.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">CorePurpose</span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">Service  Suites™</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','Service Suites...','','inherit','open','open','','11-revision-20','','','2012-08-19 05:09:41','2012-08-19 05:09:41','',11,'http://new.corepurpose.com/11-revision-20/',0,'revision','',0),(1988,2,'2012-08-19 05:00:09','2012-08-19 05:00:09','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions </strong><strong>are uniquely designed to your business needs.</strong>\r\n\r\n\"Cookie Cutters\" may be great for cookies, but they are not the solutions you want for your business.\r\n\r\nCorePurpose advisors draw from decades of business experience to design, develop and deliver solutions that fit your culture, goals, and customer/imdustry  segments so that our solution is YOUR solution.\r\n\r\n</div>\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out how CorePurpose Publishing  can help you share YOUR message.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">CorePurpose</span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">Service  Suites™</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','Service Suites...','','inherit','open','open','','11-revision-18','','','2012-08-19 05:00:09','2012-08-19 05:00:09','',11,'http://new.corepurpose.com/11-revision-18/',0,'revision','',0),(1989,2,'2012-08-19 05:00:09','2012-08-19 05:00:09','<h3>Help you identify and focus on high impact areas in your business.</h3>\r\nThere are many ways to create soultions and multiple perspectives to take into account in building them. CorePurpose can help you do just that by leveraging the experience and expertise of our team and combining it with yours.\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">Our Business Advisors can assist you in locking-in on</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n<ul>\r\n	<li>where you are...</li>\r\n	<li> where you want to go...</li>\r\n	<li> and how to get there.</li>\r\n</ul>\r\nExtra support in reaching YOUR goals is available through the CoreAlliance™ - our experts in:\r\n<ul>\r\n	<li>Strategy and Execution</li>\r\n	<li>Marketing</li>\r\n	<li>Sales Channels</li>\r\n	<li>Operations &amp; Outsourcing</li>\r\n	<li>Financial Performance</li>\r\n	<li>Information Technology</li>\r\n</ul>\r\n<div>\r\n\r\n<hr />\r\n\r\n<strong>CorePurpose Solutions </strong><strong>are uniquely designed to your business needs.</strong>\r\n\r\n\"Cookie Cutters\" may be great for cookies, but they are not the solutions you want for your business.\r\n\r\nCorePurpose advisors draw from decades of business experience to design, develop and deliver solutions that fit your culture, goals, and customer/imdustry  segments so that our solution is YOUR solution.\r\n\r\n</div>\r\n<div>\r\n\r\n<hr />\r\n\r\n<div>\r\n\r\n<strong>Writers and Authors</strong> – check out how CorePurpose Publishing  can help you share YOUR message.\r\n\r\nWorking with experts in the fields of business and academia – <a href=\"/suites/suite.asp?id=12\">CorePurpose Publishing</a> offers a full range of services to bridge the gap between the traditional publishing world and that of the self publisher.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n</div>\r\n</div>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\" bgcolor=\"#151b54\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">CorePurpose</span></div>\r\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">Service  Suites™</span></div>\r\n<div></div>\r\n<div><a href=\"http://new.corepurpose.com/service-suites/focusing-on-people/rsg-cut-out/\" rel=\"attachment wp-att-885\"><img class=\"alignright size-medium wp-image-885\" title=\"Focus on People\" src=\"http://new.corepurpose.com/wp-content/uploads/RSG-cut-out-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" /></a></div>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on People</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/service-suites/the-marketing-service-suite/scan0055/\" rel=\"attachment wp-att-904\"><img class=\"alignright size-medium wp-image-904\" title=\"Delivering Your Message\" src=\"http://new.corepurpose.com/wp-content/uploads/scan0055-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Marketing</span></p>\r\n<span style=\"color: #ffffff;\"><a href=\"http://new.corepurpose.com/services/ad-cutout/\" rel=\"attachment wp-att-982\"><img class=\"aligncenter size-medium wp-image-982\" title=\"Focus on Strategy\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a></span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Focus on Strategy</span></p>\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Looking for motivation or education for your team on how to put CorePurpose principles to work in your business?</strong></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #ccffff;\"><strong>Ask us about the power of CorePurpose Keynotes.</strong></span>\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<div></div>\r\n<div></div>\r\n<div>\r\n<table id=\"templateBody\" width=\"800\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"250\">\r\n<table width=\"500\" border=\"0\" cellspacing=\"10\" cellpadding=\"10\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div></td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\">\r\n<div>\r\n\r\n<hr />\r\n\r\n&nbsp;\r\n\r\n</div>\r\n&nbsp;\r\n\r\n&nbsp;</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>','Service Suites...','','inherit','open','open','','11-revision-19','','','2012-08-19 05:00:09','2012-08-19 05:00:09','',11,'http://new.corepurpose.com/11-revision-19/',0,'revision','',0),(1997,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','<strong>The Recipe by Amilya Antonetti – Special Two Chapter Preview from CorePurpose Publishing</strong>\r\nJune 13, 2012 by corepurpose\r\n\r\nCorePurpose Publishing Announces the offical release of The Recipe: A fable for leaders and teams by Amlya Antonetti.\r\n\r\nHere are just a few of the eevents around the May 1, 2010 Launch:\r\n\r\nMay 1, 2010 – Official Puboication Date\r\n\r\nMay 3, 2010 – Special AMAZON email promotion releases – stay tuned for lots of great opportunities.\r\n\r\nMay 11, 2010 – Author Event and Leadership Panel at Barnes and Noble’ flagship store at Lincoln Traingle in NYC. For more details on this great free event and tweetup - click here\r\n\r\nAnd just released April 16th – a special look inside the book – Enter the world of The Recpe and the team at Prosperous Bakery and enjoy!\r\n<p style=\"text-align: center;\"><a style=\"margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;\" title=\"View The Recipe: A Fable for leaders and teams  2 Chapter Preview on Scribd\" href=\"http://www.scribd.com/doc/30100165/The-Recipe-A-Fable-for-leaders-and-teams-2-Chapter-Preview\">The Recipe: A Fable for leaders and teams 2 Chapter Preview</a></p>\r\n<p style=\"text-align: center;\"><iframe id=\"doc_70087\" src=\"http://www.scribd.com/embeds/30100165/content?start_page=1&amp;view_mode=list&amp;access_key=key-ld4wa7ks806tp5rs4ju\" frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"600\" data-auto-height=\"true\" data-aspect-ratio=\"0.772727272727273\"></iframe></p>','Publishing','','inherit','open','open','','67-revision-7','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',67,'http://new.corepurpose.com/67-revision-7/',0,'revision','',0),(2003,2,'2012-08-19 13:43:46','2012-08-19 13:43:46','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing</li>\r\n	<li>Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3>Authors - List your Business Books with CorePurpose</h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>','Publishing','','inherit','open','open','','175-revision-8','','','2012-08-19 13:43:46','2012-08-19 13:43:46','',175,'http://new.corepurpose.com/175-revision-8/',0,'revision','',0),(1999,2,'2012-07-14 09:59:38','2012-07-14 09:59:38','<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td bgcolor=\"#CCCCCC\" height=\"5\"></td>\r\n</tr>\r\n<tr>\r\n<td>\r\n<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book? They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n\r\n* \"I don\'t have time!\"\r\n\r\n* \"It\'s too hard.\"\r\n\r\n* \"I don\'t know where to start.\"\r\n\r\n<strong>CorePurpose Publishing can help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n1. <strong>Story Crafting</strong> - getting your story ready to be told.\r\n\r\n* Content Validation\r\n* Market Positioning\r\n* Ghost Writing/CoAuthors\r\n* Editing\r\n* Proof Reading\r\n* Layout\r\n* Imaging\r\n\r\n2. <strong>Production</strong> - creating the book, audio book or DVD\r\n\r\n* Registeriung ISBN and Copyrights\r\n* Preproduction and Quality Verification\r\n* Manufacturing and Packaging\r\n* New Editions and Revisions\r\n\r\n3. <strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n\r\n* Marketing\r\n* Storage\r\n* Inventory Management\r\n* Packaging for shipment\r\n* Invoicing\r\n* Credit Card Processing\r\n* Shipping and Handling\r\n* Record keeping\r\n<h2>Authors - List your Business Books with CorePurpose</h2>\r\nCorePurpose offers author’s the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be a time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','CorePurpose Publishing','','inherit','open','open','','175-revision-5','','','2012-07-14 09:59:38','2012-07-14 09:59:38','',175,'http://new.corepurpose.com/175-revision-5/',0,'revision','',0),(2000,2,'2012-08-19 13:41:28','2012-08-19 13:41:28','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing</li>\r\n	<li>Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3>Authors - List your Business Books with CorePurpose</h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>','Publishing','','inherit','open','open','','175-revision-6','','','2012-08-19 13:41:28','2012-08-19 13:41:28','',175,'http://new.corepurpose.com/175-revision-6/',0,'revision','',0),(2001,2,'2012-08-19 13:43:20','2012-08-19 13:43:20','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing</li>\r\n	<li>Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3>Authors - List your Business Books with CorePurpose</h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>','Publishing','','inherit','open','open','','175-revision-7','','','2012-08-19 13:43:20','2012-08-19 13:43:20','',175,'http://new.corepurpose.com/175-revision-7/',0,'revision','',0),(2002,2,'2012-08-19 13:45:14','2012-08-19 13:45:14',' ','','','publish','open','open','','2002','','','2013-05-19 22:14:04','2013-05-19 22:14:04','',0,'http://new.corepurpose.com/?p=2002',15,'nav_menu_item','',0),(2004,2,'2012-08-19 13:50:35','2012-08-19 13:50:35','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing Plans</li>\r\n	<li>Pre-Launch Positioning</li>\r\n	<li>Outreach via Traditonal and Social Media Channels</li>\r\n	<li>Secure Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3><strong>Authors - List your Business Books with CorePurpose</strong></h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>','Publishing','','inherit','open','open','','175-revision-9','','','2012-08-19 13:50:35','2012-08-19 13:50:35','',175,'http://new.corepurpose.com/175-revision-9/',0,'revision','',0),(2005,2,'2012-08-19 13:51:51','2012-08-19 13:51:51','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing Plans</li>\r\n	<li>Pre-Launch Positioning</li>\r\n	<li>Outreach via Traditonal and Social Media Channels</li>\r\n	<li>Secure Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3><strong>Authors - List your Business Books with CorePurpose</strong></h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>','Publishing','','inherit','open','open','','175-revision-10','','','2012-08-19 13:51:51','2012-08-19 13:51:51','',175,'http://new.corepurpose.com/175-revision-10/',0,'revision','',0),(2006,2,'2012-08-19 13:57:10','2012-08-19 13:57:10','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing Plans</li>\r\n	<li>Pre-Launch Positioning</li>\r\n	<li>Outreach via Traditonal and Social Media Channels</li>\r\n	<li>Secure Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3><strong>Authors - List your Business Books with CorePurpose</strong></h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>\r\n\r\n<strong><em>For more information on CorePurpose Publishing, please contact us.</em></strong>','Publishing','','inherit','open','open','','175-revision-11','','','2012-08-19 13:57:10','2012-08-19 13:57:10','',175,'http://new.corepurpose.com/175-revision-11/',0,'revision','',0),(2007,2,'2012-08-19 14:00:46','2012-08-19 14:00:46','<h3>Is there a story inside you waiting to be shared?</h3>\r\nHow many times have you heard someone say that they are planning to write a book?  They have a great story? They have information to share?\r\n\r\nThe next question is why don\'t they? Why haven\'t you?\r\n\r\nFor most people the answers are:\r\n<ul>\r\n	<li> \"I don\'t have time!\"</li>\r\n	<li> \"It\'s too hard.\"</li>\r\n	<li> \"I don\'t know where to start.\"</li>\r\n</ul>\r\n<strong>CorePurpose Publishing works with Business Authors, Universities and Industry Associations to help them share their story.</strong>\r\n\r\n<strong>Let us help you turn your story into a book, audio book or DVD!</strong>\r\n\r\nCorePurpose acts as a bridge between the traditional publishing world and the world of self publishing.\r\n\r\n<strong>Our Services fall into three categories:</strong>\r\n\r\n<strong>Story Crafting</strong> - getting your story ready to be told.\r\n<ul>\r\n	<li>Content Validation</li>\r\n	<li>Market Positioning  and Determining Sales Channels</li>\r\n	<li>Ghost Writers/CoAuthors/Editors</li>\r\n	<li>Editing</li>\r\n	<li>Independent Proof Reading</li>\r\n	<li>Layout  and Design</li>\r\n	<li>Imaging/Graphics Design</li>\r\n</ul>\r\n<strong>Production</strong> - creating the book, e-book, audio book or DVD\r\n<ul>\r\n	<li>Registeriung ISBN and Copyrights</li>\r\n	<li>Preproduction and Quality Verification</li>\r\n	<li>Manufacturing and Packaging</li>\r\n	<li>New Editions and Revisions</li>\r\n</ul>\r\n<strong>Distribution</strong> - helping you get your story into the hands of the people who need to hear it.\r\n<ul>\r\n	<li>Marketing Plans</li>\r\n	<li>Pre-Launch Positioning</li>\r\n	<li>Outreach via Traditonal and Social Media Channels</li>\r\n	<li>Secure Storage</li>\r\n	<li>Inventory Management</li>\r\n	<li>Packaging for shipment</li>\r\n	<li>Invoicing</li>\r\n	<li>Credit Card Processing</li>\r\n	<li>Shipping and Handling</li>\r\n	<li>Record keeping</li>\r\n</ul>\r\n<h3><strong>Authors - List your Business Books with CorePurpose</strong></h3>\r\nCorePurpose offers authors the flexibility of multiple ways to get your books into the hands of the people who matter – your readers.\r\n\r\nBook distribution can be an expensive and  time consuming business. We offer a full range of services to meet the needs of our authors in partnership with our distribution relationship with Bookmasters, Inc. and Atlas Books.\r\n\r\n<strong>Consign</strong> your books to CorePurpose for our full service offering.\r\n\r\nDoing it all on your own can be time consuming, frustrating and expensive.\r\n\r\n<em><strong>Working with CorePurpose makes sense for all your business books – Good business sense!</strong></em>\r\n\r\nFor more information on CorePurpose Publishing, please contact us.  <a href=\"http://new.corepurpose.com/media-kit/contact-us/\">http://new.corepurpose.com/media-kit/contact-us/</a>','Publishing','','inherit','open','open','','175-revision-12','','','2012-08-19 14:00:46','2012-08-19 14:00:46','',175,'http://new.corepurpose.com/175-revision-12/',0,'revision','',0),(2008,2,'2012-06-01 16:52:44','2012-06-01 16:52:44','This is an example page. It\'s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:\r\n<blockquote>Hi there! I\'m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin\' caught in the rain.)</blockquote>\r\n...or something like this:\r\n<blockquote>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickies to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.</blockquote>\r\nAs a new WordPress user, you should go to <a href=\"http://new.corepurpose.com/wp-admin/\">your dashboard</a> to delete this page and create new pages for your content. Have fun!','Services and Solutions to Build Your Business','','inherit','open','open','','2-revision-4','','','2012-06-01 16:52:44','2012-06-01 16:52:44','',2,'http://new.corepurpose.com/2-revision-4/',0,'revision','',0),(2336,2,'2013-05-11 16:46:37','2013-05-11 16:46:37','<a href=\"http://new.corepurpose.com/?attachment_id=1803\" rel=\"attachment wp-att-1803\"><img class=\"aligncenter size-full wp-image-1803\" title=\"EIS100\" src=\"http://new.corepurpose.com/wp-content/uploads/EIS100.jpg\" alt=\"\" width=\"116\" height=\"47\" border=\"0\" /></a>\r\nEIS is a unique consultancy focused on helping its clients achieve Business Agility - superior, sustainable business performance. We bring over 50 years of combined business experience in helping organizations of all sizes achieve both the operational and strategic dimensions of an \"agile\" enterprise. We follow a simple business approach: simplify, integrate, automate using prioritized Lean-Sigma initiatives, focused Cost Reduction efforts, and proven Change Management techniques. With over 300 successful client engagements to date, EIS provides real results, typically creating 30% - 50% reduction in process cycle time, 20% average reduction in non-core expenses while making substantial improvements in quality and innovation.\r\n\r\nAsk us how we can help you optimize your business results.\r\n\r\nTo contact EIS, click the logo or the heading above.\r\n\r\n<hr />\r\n\r\n<strong>Email</strong> <a href=\"mailto:john.hovis@eis-az.com\">john.hovis@eis-az.com</a>\r\n<strong>Small Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','Enterprise Integrated Soutions','','inherit','open','open','','1796-revision-19','','','2013-05-11 16:46:37','2013-05-11 16:46:37','',1796,'http://www.corepurpose.com/1796-revision-19/',0,'revision','',0),(2337,2,'2013-05-11 16:46:37','2013-05-11 16:46:37','<h3><a href=\"http://new.corepurpose.com/?attachment_id=1881\" rel=\"attachment wp-att-1881\"><img class=\"aligncenter size-full wp-image-1881\" title=\"Primary Hub\" src=\"http://new.corepurpose.com/wp-content/uploads/Primary-Hub.jpg\" alt=\"\" width=\"99\" height=\"54\" /></a></h3>\n<h3>Mickey Smith, President</h3>\nPrimary Hub is a group of people dedicated to the successful web presence of other companies. We are built into departments that handle all levels of web presence issues.\n<ul>\n	<li>Professional Corporate Web Design</li>\n	<li>Database and E-Commerce Administration</li>\n	<li>Hosting and Electronic Mail</li>\n	<li>Marketing Support</li>\n</ul>\nPrimary Hub acts in tandem with your in-house web team, or takes the lead in project management.\n\nFor over three years, and with more than 300 websites created, including the CorePurpose website, Primary Hub has enabled its clients to deliver their message over the world wide web. Currently number nine on <em>The Book of Lists</em> as published by the Business Journal, Primary Hub is ready to execute on your success.\n\n<hr />\n\n<strong>Address</strong><strong></strong>\n7430 East Butherus Drive, Suite B\nScottsdale, AZ 85260\n<strong></strong>\n\n<strong>Phone </strong>480-391-2482<strong>\nEmail</strong> <a href=\"mailto:mickey@primaryhub.com\">mickey@primaryhub.com</a>\n<strong>Small</strong> <strong>Business</strong> Yes\n<strong>Woman Owned</strong> No\n<strong>Minority Owned</strong> No','Primary Hub Corporation','','inherit','open','open','','1880-revision-4','','','2013-05-11 16:46:37','2013-05-11 16:46:37','',1880,'http://www.corepurpose.com/1880-revision-4/',0,'revision','',0),(2013,2,'2012-07-20 07:48:49','2012-07-20 07:48:49','<span style=\"color: #666699; font-size: medium;\"><strong>What\'s New</strong></span>\r\nArticles, News, Announcements\r\n\r\n<a href=\"http://new.corepurpose.com/news/channels-services-suite/finalcoreeds/\" rel=\"attachment wp-att-708\"><img class=\"aligncenter size-full wp-image-708\" title=\"finalcoreeds\" src=\"http://new.corepurpose.com/wp-content/uploads/finalcoreeds.jpg\" alt=\"\" width=\"500\" height=\"662\" /></a>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\"><a href=\"http://corepurpose.net/article_images/32kemail.wmv\">Low bandwidth for dial-up connection</a>\r\n<a href=\"http://corepurpose.net/article_images/100kemail.wmv\">Med bandwidth</a>\r\n<a href=\"http://corepurpose.net/article_images/300kemail.wmv\">High bandwidth for high speed connection</a></td>\r\n<td valign=\"top\" width=\"7%\"></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p align=\"center\"><strong><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: x-small;\">For article reprints, Please visit our <a href=\"http://corepurpose.net/contact.html\">contact page</a>\r\nand include the name of the article desired.</span></strong></p>','Channels Services Suite ','','inherit','open','open','','707-revision-5','','','2012-07-20 07:48:49','2012-07-20 07:48:49','',707,'http://new.corepurpose.com/707-revision-5/',0,'revision','',0),(2014,2,'2012-08-19 20:24:18','2012-08-19 20:24:18','<span style=\"color: #666699; font-size: medium;\"><strong>What\'s New</strong></span>\r\nArticles, News, Announcements\r\n\r\n<a href=\"http://new.corepurpose.com/news/channels-services-suite/finalcoreeds/\" rel=\"attachment wp-att-708\"><img class=\"aligncenter size-full wp-image-708\" title=\"finalcoreeds\" src=\"http://new.corepurpose.com/wp-content/uploads/finalcoreeds.jpg\" alt=\"\" width=\"500\" height=\"662\" /></a>\r\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\" valign=\"top\"><a href=\"http://corepurpose.net/article_images/32kemail.wmv\">Low bandwidth for dial-up connection</a>\r\n<a href=\"http://corepurpose.net/article_images/100kemail.wmv\">Med bandwidth</a>\r\n<a href=\"http://corepurpose.net/article_images/300kemail.wmv\">High bandwidth for high speed connection</a></td>\r\n<td valign=\"top\" width=\"7%\"></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p align=\"center\"><strong><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: x-small;\">For article reprints, Please visit our <a href=\"http://corepurpose.net/contact.html\">contact page</a>\r\nand include the name of the article desired.</span></strong></p>','Channels Services Suite','','inherit','open','open','','707-revision-6','','','2012-08-19 20:24:18','2012-08-19 20:24:18','',707,'http://new.corepurpose.com/707-revision-6/',0,'revision','',0),(2015,2,'2012-08-19 21:06:11','2012-08-19 21:06:11','As the song says... \"When I was younger so much younger than today, I never needed anybody\'s help in any way...\"\n\nWell today, we all need help whether it is with a personal goal, a business challenge, or in making a difference on a much broader scale.\n\n<iframe src=\"http://www.youtube.com/embed/-s-F7ZmmGbY\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\n\n<a href=\"http://www.youtube.com/watch?v=-s-F7ZmmGbY\">Help by the Beatles</a>\n\nI was in kindergarten in <a href=\"http://www.brainyhistory.com/years/1965.html\">1965</a> when the Beatles released Help!.  It did not mean much to me except as a song with a catchy beat to bop around the kitchen to.  Mom was the one who probably needed HELP! back then with 4 babies under the age of 6 and another on on the way.  Our country needed HELP! too.  Key topics of the day included a war we could not win, healthcare, racial inequality, new technologies, and a generation struggling to make a difference and leave a mark  a new way.  Well the song means a lot more to me now.  It\'s been a long time since kindergarten - but interestingly, in 2010, many of the same themes remain. The words and the names are different - but there is still a need for help.\n\n<strong>Help Requires Courage</strong>\n\nWhether you are asking for help or offering it, help requires courage.\n\nWe often won\'t ask for help when we need it.  Perhaps because people might think we are weak or don\'t know what we are doing.  Yet if the fear of asking for help holds us back - we rarely get it when we need it.\n\nOffering to help can be just as scary.  People don\'t always appreciate you when you offer to help.  I\'ve seen leaders and volunteers alike become targets  personally and professionally just because they stepped out, spoke up, or got involved in helping someone else.  Yet true leaders keep doing it.  They make the time, proactively offer assistance,  take the criticism, and keep moving forward.\n\n<strong>Helping Takes Commitment</strong>\n\n<strong> </strong>I\'ve watched <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2010/05/turning-round-and-looking-up.html\">Lynn Tilton</a> take <a href=\"http://www.huffingtonpost.com/lynn-tilton/dark-days-ahead_b_642357.html\">her message</a> of how to turn the economy around and create more jobs out across traditional and social media while working 20 hour days, seven days a week to help save companies and jobs.  It must be working - Lynn and her team have saved 250,000 jobs on the last 9 years. (You can hear what Lynn has to say about this when she will be the featured guest on <em><a href=\"http://www.foxnews.com/huckabee\">Huckabee</a></em>, at 8:00pm ET on the FOX News Channel tomorrow (Saturday, July 17th) with on FOX News Channel at 8:00pm and 11:00pm ET on Sunday, July 18<sup>th</sup> she\'ll be talking about job creation in the current economic crisis.)\n\n<a href=\"http://littlelifestories.wordpress.com/2009/12/07/being-a-little-bit-different-makes-a-differnce-francine-hardaway/\">Francine Hardaway</a> is committed to job creation too.  Working at the ground level with entrepreneurs in the Southwest and around the country, she has not stopped for 30 years.  Whether it is flying to Kansas City on her own dime to learn about programs she can bring back to help other entrepreneurs, launching a <a href=\"http://www.azec10.com/\">conference to bring entrepreneurs and thought leaders together</a>, or just spending time one on one, Francine is committed to making a difference with the entrepreneurs she touches.\n\n<a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/02/honoring-a-great-president.html\">Dr. Michelle Hanna</a>, founder of <a href=\"http://www.ribomed.com/\">RiboMed Biotechnologies</a>, has dedicated the last ten years of her life to developing new tests that will help us battle cancer.  Today she and her team are focusing on ways to make a major difference not just in the lives of the patients but  have also found a way to do so that could result in billions of dollars in healthcare savings and that affects ALL of us.\n\n<a href=\"http://www.amilya.com/the-recipe/amilya-talks-about-the-recipe-with-adam-shapiro-of-fox-news/\">Amilya Antonetti</a>, founder of Soapworks, today takes what she learned along the journey to help other entrepreneurs bring out products that provide better choices to today\'s consumer.  Along the way she learned that every leader needs the help of their team - to share it she wove it into a story and wrote a book.\n\nIn a quiet manner, one on one, <a href=\"http://www.phoenixmag.com/lifestyle/valley-news/200907/a-life-redeemed/\">Morris Callaman</a> shares his story and his expertise in helping entrepreneurs with great ideas move forward.  A successful investor and venture attorney, Morris finds projects that he believes will make a difference and help people - and in turn he helps them.\n\nBut you don\'t have to be running a $7 billion private equity fund, be a social media maven, a PhD, a serial entrepreneur, or a certified member of MENSA, to help others.  You just have to have something to offer and be willing to share.\n\n<strong> </strong> <strong>Everyone can help</strong>\n\n<strong> </strong>Take a look at <a href=\"http://dalvaro.tumblr.com/post/816641383/optimism-101\">this post</a> by Domenic Alvaro who graduated High School with my son <a href=\"http://littlelifestories.wordpress.com/2010/05/24/oh-the-places-hell-go/\">Nick</a> this year.<strong> </strong>He has a better handle on how our attitude makes a difference than many adults I know.  And he is sharing it with others so that what he has learned in his life can help them.\n\nEach of us will need help sometime.  And each of us has something to offer that will help someone else.  We just need the courage, the commitment, and the willingness to HELP!\n\n&nbsp;\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\nP.S. to everyone who has helped me along the journey -Thank You!  I promise to keep passing it forward to help others too. ~ JKW\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a54b2874-d663-41fa-ad5e-118fd797d099\">Technorati Tags: <a href=\"http://technorati.com/tags/People%20Making%20a%20differnce\" rel=\"tag\">People Making a differnce</a>,<a href=\"http://technorati.com/tags/asking%20for%20help\" rel=\"tag\">asking for help</a>,<a href=\"http://technorati.com/tags/offering%20help\" rel=\"tag\">offering help</a>,<a href=\"http://technorati.com/tags/Lynn%20Tilton\" rel=\"tag\">Lynn Tilton</a>,<a href=\"http://technorati.com/tags/Francine%20Hardaway\" rel=\"tag\">Francine Hardaway</a>,<a href=\"http://technorati.com/tags/Morris%20Callaman\" rel=\"tag\">Morris Callaman</a>,<a href=\"http://technorati.com/tags/Amilya%20Antonetti\" rel=\"tag\">Amilya Antonetti</a>,<a href=\"http://technorati.com/tags/Patrairch%20Partners\" rel=\"tag\">Patrairch Partners</a>,<a href=\"http://technorati.com/tags/Fox\" rel=\"tag\">Fox</a>,<a href=\"http://technorati.com/tags/Huckabee\" rel=\"tag\">Huckabee</a>,<a href=\"http://technorati.com/tags/Dominic%20Alvaro\" rel=\"tag\">Dominic Alvaro</a>,<a href=\"http://technorati.com/tags/Nick%20Walker\" rel=\"tag\">Nick Walker</a>,<a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/HELP\" rel=\"tag\">HELP</a>,<a href=\"http://technorati.com/tags/Beatles%20Songs\" rel=\"tag\">Beatles Songs</a></div>','HELP! We ALL Need Some','','inherit','open','open','','1529-autosave','','','2012-08-19 21:06:11','2012-08-19 21:06:11','',1529,'http://new.corepurpose.com/1529-autosave/',0,'revision','',0),(2016,2,'2010-07-16 17:45:03','2010-07-16 17:45:03','As the song says... \"When I was younger so much younger than today, I never  needed anybody\'s help in any way...\"\n\nWell today, we all need help whether it is with a personal goal, a business  challenge, or in making a difference on a much broader scale.\n\n[youtube=http://www.youtube.com/watch?v=-s-F7ZmmGbY&amp;feature=player_embedded]\n\nI was in kindergarten in <a href=\"http://www.brainyhistory.com/years/1965.html\">1965</a> when the Beatles  released Help!.  It did not mean much to me except as a song with a catchy beat  to bop around the kitchen to.  Mom was the one who probably needed HELP! back  then with 4 babies under the age of 6 and another on on the way.  Our country  needed HELP! too.  Key topics of the day included a war we could not win,  healthcare, racial inequality, new technologies, and a generation struggling to  make a difference and leave a mark  a new way.  Well the song means a lot more  to me now.  It\'s been a long time since kindergarten - but interestingly, in  2010, many of the same themes remain. The words and the names are different -  but there is still a need for help.\n\n<strong>Help Requires Courage</strong>\n\nWhether you are asking for help or offering it, help requires courage.\n\nWe often won\'t ask for help when we need it.  Perhaps because people might  think we are weak or don\'t know what we are doing.  Yet if the fear of asking  for help holds us back - we rarely get it when we need it.\n\nOffering to help can be just as scary.  People don\'t always appreciate you  when you offer to help.  I\'ve seen leaders and volunteers alike become targets   personally and professionally just because they stepped out, spoke up, or got  involved in helping someone else.  Yet true leaders keep doing it.  They make  the time, proactively offer assistance,  take the criticism, and keep moving  forward.\n\n<strong>Helping Takes Commitment</strong>\n\n<strong> </strong>I\'ve watched <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2010/05/turning-round-and-looking-up.html\">Lynn  Tilton</a> take <a href=\"http://www.huffingtonpost.com/lynn-tilton/dark-days-ahead_b_642357.html\">her  message</a> of how to turn the economy around and create more jobs out across  traditional and social media while working 20 hour days, seven days a week to  help save companies and jobs.  It must be working - Lynn and her team have saved  250,000 jobs on the last 9 years. (You can hear what Lynn has to say about this  when she will be the featured guest on <em><a href=\"http://www.foxnews.com/huckabee\">Huckabee</a></em>, at 8:00pm ET on the FOX  News Channel tomorrow (Saturday, July 17th) with on FOX News Channel at 8:00pm  and 11:00pm ET on Sunday, July 18<sup>th</sup> she\'ll be talking about job  creation in the current economic crisis.)\n\n<a href=\"http://littlelifestories.wordpress.com/2009/12/07/being-a-little-bit-different-makes-a-differnce-francine-hardaway/\">Francine  Hardaway</a> is committed to job creation too.  Working at the ground level with  entrepreneurs in the Southwest and around the country, she has not stopped for  30 years.  Whether it is flying to Kansas City on her own dime to learn about  programs she can bring back to help other entrepreneurs, launching a <a href=\"http://www.azec10.com/\">conference to bring entrepreneurs and thought  leaders together</a>, or just spending time one on one, Francine is committed to  making a difference with the entrepreneurs she touches.\n\n<a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/02/honoring-a-great-president.html\">Dr.  Michelle Hanna</a>, founder of <a href=\"http://www.ribomed.com/\">RiboMed  Biotechnologies</a>, has dedicated the last ten years of her life to developing  new tests that will help us battle cancer.  Today she and her team are focusing  on ways to make a major difference not just in the lives of the patients but   have also found a way to do so that could result in billions of dollars in  healthcare savings and that affects ALL of us.\n\n<a href=\"http://www.amilya.com/the-recipe/amilya-talks-about-the-recipe-with-adam-shapiro-of-fox-news/\">Amilya  Antonetti</a>, founder of Soapworks, today takes what she learned along the  journey to help other entrepreneurs bring out products that provide better  choices to today\'s consumer.  Along the way she learned that every leader needs  the help of their team - to share it she wove it into a story and wrote a book.\n\nIn a quiet manner, one on one, <a href=\"http://www.phoenixmag.com/lifestyle/valley-news/200907/a-life-redeemed/\">Morris  Callaman</a> shares his story and his expertise in helping entrepreneurs with  great ideas move forward.  A successful investor and venture attorney, Morris  finds projects that he believes will make a difference and help people - and in  turn he helps them.\n\nBut you don\'t have to be running a $7 billion private equity fund, be a  social media maven, a PhD, a serial entrepreneur, or a certified member of  MENSA, to help others.  You just have to have something to offer and be willing  to share.\n\n<strong> </strong> <strong>Everyone can help</strong>\n\n<strong> </strong>Take a look at <a href=\"http://dalvaro.tumblr.com/post/816641383/optimism-101\">this post</a> by  Domenic Alvaro who graduated High School with my son <a href=\"http://littlelifestories.wordpress.com/2010/05/24/oh-the-places-hell-go/\">Nick</a> this year.<strong> </strong>He has a better handle on how our attitude makes a  difference than many adults I know.  And he is sharing it with others so that  what he has learned in his life can help them.\n\nEach of us will need help sometime.  And each of us has something to offer  that will help someone else.  We just need the courage, the commitment, and the  willingness to HELP!\n\n<strong> </strong>\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\nP.S. to everyone who has helped me along the journey -Thank You!  I promise  to keep passing it forward to help others too. ~ JKW\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a54b2874-d663-41fa-ad5e-118fd797d099\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/People%20Making%20a%20differnce\">People  Making a differnce</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/asking%20for%20help\">asking for help</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/offering%20help\">offering help</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Lynn%20Tilton\">Lynn Tilton</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Francine%20Hardaway\">Francine Hardaway</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Morris%20Callaman\">Morris  Callaman</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Amilya%20Antonetti\">Amilya Antonetti</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Patrairch%20Partners\">Patrairch  Partners</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Fox\">Fox</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Huckabee\">Huckabee</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Dominic%20Alvaro\">Dominic Alvaro</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Nick%20Walker\">Nick Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan  Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/HELP\">HELP</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Beatles%20Songs\">Beatles Songs</a></div>','HELP! We ALL Need Some','','inherit','open','open','','1529-revision','','','2010-07-16 17:45:03','2010-07-16 17:45:03','',1529,'http://new.corepurpose.com/1529-revision/',0,'revision','',0),(2342,2,'2012-08-24 14:40:12','2012-08-24 14:40:12','Catalyst for Growth – AZ Bio moves forward with new CEO and an aggressive agenda -   Joan Koerber-Walker announced as CEO of the Arizona BioIndustry Association  <!--more-->Scottsdale Arizona  March 23, 2011\r\n\r\nThe Arizona BioIndustry Association, the unified voice of Arizona’s growing bioscience industry, today announced the hiring of Joan Koerber-Walker who joins the state-wide organization as President and CEO of AZBio effective immediately.\r\n<blockquote>“As its new leader, Joan Koerber-Walker brings a fresh perspective, leadership and the experience needed to move our organization forward faster” shared Christine McAuliffe, AZBio Board Chair and shareholder at Polsinelli and Shughart in Phoenix. “The board was in unanimous agreement that Joan has the right combination of experience, skills and talent needed to support our organization and our members as together we grow.”</blockquote>\r\nWith a mission to make Arizona a place where bioscience organizations can grow and succeed, AZBio is comprised of member organizations in business, research and education, economic development, government, and other professions involved in the biosciences. AZBio provides a forum for the bioscience community to join together with a unified voice, educating policy makers and the public, influencing public policy, and advancing the economic interests of individual organizations as well as the sector as a whole. By enabling private sector innovation, collaborating with Arizona’s universities and research institutions, and supporting economic growth throughout the state, AZBio provides the catalyst for growth of Arizona’s bioindustry organizations and through them the opportunity for more high quality job opportunities for Arizonans.\r\n\r\nNo stranger in Arizona’s leadership community, Koerber-Walker became active in Arizona’s business community in 2002, when she left a successful career as an executive at Avnet, Inc. to found CorePurpose, Inc. where she continues to serve as Chairman. For the past nine years she has been active in the community, working with businesses of all sizes to create focused business strategies and resource networks required to execute successfully. In addition to active participation in her own company and as an Executive in Residence at Callaman Ventures, her leadership experience includes past service as a board member and treasurer for RiboMed Biotechnologies, Inc., two years as CEO of the Arizona Small Business Association, on the Board of Trustees of the NSBA in Washington D.C., Chairman of the Advisory Board to Parenting Arizona, the state’s largest parent education and child abuse prevention organization, service on the Board of Directors of the Arizona Technology Council and as Chairman of the Opportunity Through Entrepreneurship Foundation – the host organization for the Arizona Entrepreneurship Conferences which connect Arizona’s entrepreneurial and investor communities with each other and with nationally recognized thought leaders.\r\n<blockquote>“We welcome Joan’s energy and leadership to AZBio” Nina Ossanna, Ph.D., Director, Business Development at the BIO5 Institute, immediate past Chair of AZBio and Chair of the Search Committee, “With her leadership, we look forward to expanding AZBio’s programs that support our member organizations to grow and thrive here in Arizona.”\r\n\r\n“Throughout my career, I have been lucky enough to have the opportunity to work with great people and great organizations to achieve goals that others might have thought were difficult or even impossible. Together with the team at AZBio – our employees, our members, and our community partners - we can accelerate the growth of Arizona’s biosciences community and our overall economy.” Koerber-Walker stated. “Opportunity begins with conversations and builds with action. That’s why I am looking forward to asking our biosciences community what they need to get the job done and with their help and support using AZBio as a catalyst to help them make things happen.”\r\n\r\n“Our search committee was fortunate in having excellent, well-qualified candidates and finding Joan in that mix,” shared Jack Dean, PhD, Special Advisor, sanofi-aventis and an AZBio Board Member who was instrumental in the search and selection process. “Joan brings to us great experience working with large and small business throughout our state and a passion for success. I anticipate that Joan will re-energize Arizona’s bioindustry and help create a culture that allows us to be recognized for our contribution to biotechnology and translational medicine.”</blockquote>\r\nAZBio will be hosting a number of great events where members of the community can connect, join the conversation and engage.\r\n\r\nTo learn more visit <a href=\"http://www.AZBio.org\">www.AZBio.org</a> .',' CorePurpose founder takes the helm as President and CEO of AZBio','','inherit','open','open','','689-revision-5','','','2012-08-24 14:40:12','2012-08-24 14:40:12','',689,'http://www.corepurpose.com/689-revision-5/',0,'revision','',0),(2019,2,'2012-07-15 01:40:04','2012-07-15 01:40:04','<div>\r\n\r\nThe day after your last In The Loop, I boarded a plane to Michigan to join my family in preparation for my Dad’s open heart surgery.  At age 74 he was going into the U of M Cardiovascular Center for on overhaul of the quadruple bypass he had received 22 years before.  This time if was going to be a bit more complex with both the Aortic and Mitral valves severely compromised.  After several days of preparation, on Monday, January 9th at 5:30 AM, the teams assembled.  The operating team was led by <a href=\"http://med.umich.edu/cardiac-surgery/patient/team/hjpatel.shtml\">Himanshu J. Patel, M.D.</a>, a specialist in surgery for thoracic and thoracoabdominal aortic disease, and surgery for valvular and aortic root disease and a host of pre-op, surgical, and post-op specialists.  The support team was led by my Mom who had corralled family and friends for support and prayers.\r\n\r\n<strong>The Expected and the Unexpected</strong>\r\n\r\n</div>\r\n<div>\r\n\r\nHeart surgery is rarely routine, but lots of analysis and preparation prior to surgery told both teams what to expect.  New by-passes were needed and the the valves would need to be repaired or replaced.  The OR had been reserved for about 5 hours.  When they went in, they found the unexpected. The prior grafts from the first by-pass had fused to the breast bone creating major complications.  The team worked on Dad for almost 13 hours, cleaning up the old by-pass, replacing the Aortic valve, repairing the Mitrial and adding two new by-passes.  Out in the Waiting Room, our support team waited and communicated with friends and family around the country.  A <a href=\"http://www.caringbridge.org/\">CaringBridge</a> and cell phones kept everyone linked.  Communications and prayers flowed.  At 8:30 PM, 15 hours after we had checked him in to pre-op, Mom led her team of family supporters into ICU to see Dad for the first time.  Surrounded by a talented and caring ICU team and a loving cadre of family and friends, it was time for the next step on the journey to health and strength.\r\n\r\nOver the next week in ICU, Dad rode the proverbial roller coaster. He had his share of ups and downs,  but kept moving forward.  The ICU team was on hand at every turn as were family and friends who shared support on-site or via the CaringBridge for both Mom and Dad.  Updates flew over the internet with notes of encouragement coming back.  He had had 669 virtual visitors and received over 100 notes cheering him.  It was a miracle to see him sitting up and reading them on the laptop.  By Saturday night Mom was able to share:\r\n<blockquote>\r\n<h6>Today was a good day for Dick!</h6>\r\nDear Family and Friends,\r\nToday Dick had a successful day! His heartbeat continues to be stable as well as his blood pressure. He strolled in the hallway with his nurse and was very proud of his accomplishment - we are also.\r\nHopefully a bed will be available tomorrow in the step-down unit. He looks very good and has lots of conversation and stories to tell. Things are beginning to get back to normal. There is still discomfort but that is to be expected with all he has experienced.\r\n\r\nThanks to your prayers and support and the wonderful team at U of M he is progressing.</blockquote>\r\n<strong>Tying Back to </strong><a href=\"http://www.azbio.org/\"><strong>AZBio</strong></a>\r\n\r\nThe last 10 days gave me lots of time to think while I sat in ICU, and there are correlations between what we have been doing at AZBio and Dad’s surgery in many ways.  We too have been on a journey back to health and strength as our industry has been riding its own rollercoaster due to the economy, uncertainty with changes in laws and regulations, and the challenges that some of our companies have faced in the  struggle to survive and thrive. But at the same time we have also seen great successes with  new breakthroughs, the assembling of committed teams, and convergence of our community both regionally and statewide.\r\n\r\n<strong>We had our own by-pass in the area of communications</strong> as we re-established In the Loop and launched the new <a href=\"http://www.azbio.org/\">AZBio.org</a> to keep the information flowing to you and about you across the web.  In 2011 we repaired or replaced support systems with the addition of the KCA team and creation of the <a href=\"http://www.azbio.org/jobs-careers\">AZBio Jobing Career Center</a>, <a href=\"http://www.youtube.com/azbio1\">AZBio1 on YouTube</a>, recognized individual and team successes at the <a href=\"http://www.azbio.org/azbio-awards\">AZBio Awards</a> and launched the<a href=\"http://www.azbio.org/azbio-celebrates-trailblazers\">Trailblazer Awards</a> to recognize our legislative partners.\r\n\r\n<strong>Committed support teams in the form of our AZBio Committees</strong> are bring us back to health and strength in the areas of   communications, events, outreach, and government  affairs.  While partnerships with the Arizona Commerce Authority, Arizona Technology Council, ATIC, GPEC, The Flinn Foundation, and others connected us to the broader statewide community.\r\n\r\n<strong>AZBio is gaining strength statewide</strong> as we continue to add both new members and renew existing members and supporters.  Our <a href=\"http://www.slideshare.net/AZBIO/azbio-prospectus-2012\">2012 AZBio Prospectus</a> is filled with opportunities to engage, support, and join in with the teams that are helping us build momentum.  Our rollercoaster ride is far from over, but as more and more of our community joins, provides support, and gets involved, our momentum increases.  We get healthier and stronger day by day.  If you need to join or renew you membership in AZBio you can do so <a href=\"http://www.azbio.org/join\">here</a>.\r\n\r\n<strong>2012 will be a big year for AZBio</strong> and the more support we have from our members (our team) the faster we can move.  More new programs are in the works to address the key factors that YOU have told us to focus on:\r\n<ul>\r\n	<li>Spreading the word on the value our community and our companies create with communication, events, and education</li>\r\n	<li>Advocacy both here in AZ and in DC too</li>\r\n	<li>Focusing on ways to access the capital resources our companies need to grow.</li>\r\n</ul>\r\n<strong>We’re convening the community.</strong>  On January 26th from 5:30 – 7:30 PM we will gather for an Open House at Arizona’s newest bioscience incubator, <a href=\"http://www.ceigateway.com/\">The Center for Entrepreneurial Innovation at GateWay Community College.</a>    This community open house is your opportunity to connect with our community and our 2012 leadership as we introduce the 2012 AZBio Board of Directors.  It’s your opportunity to get engaged, to show your support, and to share with us what YOU need to help your team gain more momentum too.  We’ll be looking for you there.  To register, <a href=\"http://www.azbio.org/events/event/center-for-entrepreneurial-innovation-open-house\">click here</a>.\r\n\r\n</div>','The Power of a Support Team','','inherit','open','open','','79-revision-11','','','2012-07-15 01:40:04','2012-07-15 01:40:04','',79,'http://new.corepurpose.com/79-revision-11/',0,'revision','',0),(2329,2,'2013-05-11 16:46:36','2013-05-11 16:46:36','<a href=\"http://new.corepurpose.com/?attachment_id=1933\" rel=\"attachment wp-att-1933\"><img class=\"aligncenter size-full wp-image-1933\" title=\"summa\" src=\"http://new.corepurpose.com/wp-content/uploads/summa.jpg\" alt=\"\" width=\"95\" height=\"95\" /></a>\r\n\r\nSumma Associates helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nCompanies working with Summa Associates are able to:\r\n\r\n\r\n&gt; Enhance Recruitment\r\n\r\n\r\n&gt; Increase Productivity\r\n\r\n\r\n&gt; Reduce Absenteeism\r\n\r\n\r\n&gt; Reduce Turnover\r\n\r\n\r\n&gt; Increase Loyalty\r\n\r\n\r\n&gt; Support Positive Public Relations\r\n\r\n<strong>We use our expertise to assist an organization to become an “employer of choice.”</strong>\r\n\r\nSumma helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nSumma Associates services include:\r\n\r\n\r\n&gt; design and management of high quality on-site child development centers\r\n\r\n\r\n&gt; Design and management of customer \"drop-in\" centers where retail customers can safely leave children while they shop.\r\n\r\n\r\n&gt; Full service child and elder care resource and referrals\r\n\r\n\r\n&gt;Dependent care needs assessments\r\n\r\n\r\n&gt;Training and education on work life issues\r\n\r\n<strong>To learn more about how Summa Associates can help your company become the \"employer of choice\" contact us by clicking on the logo or link above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n2120 S. McClintock # 105\r\nTempe, AZ 85282\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 921-2266<strong>\r\nEmail</strong> <a href=\"mailto:Karenw@summa-assoc.com\">Karenw@summa-assoc.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> No','Summa Associates','','inherit','open','open','','1932-revision-4','','','2013-05-11 16:46:36','2013-05-11 16:46:36','',1932,'http://www.corepurpose.com/1932-revision-4/',0,'revision','',0),(2330,2,'2013-05-11 16:46:36','2013-05-11 16:46:36','<a href=\"http://new.corepurpose.com/?attachment_id=1929\" rel=\"attachment wp-att-1929\"><img class=\"aligncenter size-full wp-image-1929\" title=\"SAI logo Color\" src=\"http://new.corepurpose.com/wp-content/uploads/SAI-logo-Color.jpg\" alt=\"\" width=\"83\" height=\"111\" /></a>\r\n\r\nRichard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc.\r\n\r\nHe specializes in strategic planning and has over 25 years experience helping executives make better business decisions. He helps top-management teams develop and implement strategic plans that achieve their company\'s long-term objectives.\r\n\r\nIn his role as a consultant, he\r\n<ul>\r\n	<li>Facilitates strategic and operational planning sessions that build team commitment to strategy implementation.</li>\r\n	<li>Helps companies design, evaluate and implement new growth strategies that provide a long-term competitive advantage.</li>\r\n	<li>Conducts industry, competitor, and customer research studies to support informed strategic decision making.\r\n\r\nDr. Gooding is a recognized expert in strategic planning, organizational design, pricing strategy, managerial decision making, and employee participation. He is a skilled researcher with extensive experience using mailed surveys, structured interviews and focus groups. His unique scientific approach to mailed surveys consistently achieves a 30-60% response rate.\r\n\r\nBefore founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making. His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration.\r\n\r\nIn addition to his academic credentials, Dr. Gooding was VP of Global Strategic Planning for Avnet, a Fortune 500 company. In this role he designed and implemented a best-in-class global strategic planning process that helped turn Avnet into one of the world’s leading distributors of electronic components.\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n4321 E. Woodland Drive\r\nPhoenix, AZ 85048\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 759-7562<strong>\r\nEmail</strong> <a href=\"mailto:DrRZG@cox.net\">DrRZG@cox.net</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No</li>\r\n</ul>','Strategic Advantage, Inc.','','inherit','open','open','','1928-revision-4','','','2013-05-11 16:46:36','2013-05-11 16:46:36','',1928,'http://www.corepurpose.com/1928-revision-4/',0,'revision','',0),(2309,2,'2012-08-16 23:30:54','2012-08-16 23:30:54','<a href=\"http://new.corepurpose.com/?attachment_id=1933\" rel=\"attachment wp-att-1933\"><img class=\"aligncenter size-full wp-image-1933\" title=\"summa\" src=\"http://new.corepurpose.com/wp-content/uploads/summa.jpg\" alt=\"\" width=\"95\" height=\"95\" /></a>\r\n\r\nSumma Associates helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nCompanies working with Summa Associates are able to:\r\n\r\n\r\n&gt; Enhance Recruitment\r\n\r\n\r\n&gt; Increase Productivity\r\n\r\n\r\n&gt; Reduce Absenteeism\r\n\r\n\r\n&gt; Reduce Turnover\r\n\r\n\r\n&gt; Increase Loyalty\r\n\r\n\r\n&gt; Support Positive Public Relations\r\n\r\n<strong>We use our expertise to assist an organization to become an “employer of choice.”</strong>\r\n\r\nSumma helps employers create family-friendly business solutions with positive bottomline results by analyzing current policies and programs, as well as suggesting cutting-edge practices.\r\n\r\nSumma Associates services include:\r\n\r\n\r\n&gt; design and management of high quality on-site child development centers\r\n\r\n\r\n&gt; Design and management of customer \"drop-in\" centers where retail customers can safely leave children while they shop.\r\n\r\n\r\n&gt; Full service child and elder care resource and referrals\r\n\r\n\r\n&gt;Dependent care needs assessments\r\n\r\n\r\n&gt;Training and education on work life issues\r\n\r\n<strong>To learn more about how Summa Associates can help your company become the \"employer of choice\" contact us by clicking on the logo or link above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n2120 S. McClintock # 105\r\nTempe, AZ 85282\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 921-2266<strong>\r\nEmail</strong> <a href=\"mailto:Karenw@summa-assoc.com\">Karenw@summa-assoc.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> Yes\r\n<strong>Minority Owned</strong> No','Summa Associates','','inherit','open','open','','1932-revision-3','','','2012-08-16 23:30:54','2012-08-16 23:30:54','',1932,'http://www.corepurpose.com/1932-revision-3/',0,'revision','',0),(2310,2,'2012-08-16 23:27:26','2012-08-16 23:27:26','<a href=\"http://new.corepurpose.com/?attachment_id=1929\" rel=\"attachment wp-att-1929\"><img class=\"aligncenter size-full wp-image-1929\" title=\"SAI logo Color\" src=\"http://new.corepurpose.com/wp-content/uploads/SAI-logo-Color.jpg\" alt=\"\" width=\"83\" height=\"111\" /></a>\r\n\r\nRichard Z. Gooding, Ph.D. is founder and President of Strategic Advantage, Inc.\r\n\r\nHe specializes in strategic planning and has over 25 years experience helping executives make better business decisions. He helps top-management teams develop and implement strategic plans that achieve their company\'s long-term objectives.\r\n\r\nIn his role as a consultant, he\r\n<ul>\r\n	<li>Facilitates strategic and operational planning sessions that build team commitment to strategy implementation.</li>\r\n	<li>Helps companies design, evaluate and implement new growth strategies that provide a long-term competitive advantage.</li>\r\n	<li>Conducts industry, competitor, and customer research studies to support informed strategic decision making.\r\n\r\nDr. Gooding is a recognized expert in strategic planning, organizational design, pricing strategy, managerial decision making, and employee participation. He is a skilled researcher with extensive experience using mailed surveys, structured interviews and focus groups. His unique scientific approach to mailed surveys consistently achieves a 30-60% response rate.\r\n\r\nBefore founding Strategic Advantage, Dr. Gooding was a professor in the Management Department at Arizona State University where he taught courses in strategic planning and managerial decision making. His Doctorate in Strategic Planning is from Michigan State University, and he also holds a Masters in Social Work from Western Michigan University including Social Service Planning and Administration.\r\n\r\nIn addition to his academic credentials, Dr. Gooding was VP of Global Strategic Planning for Avnet, a Fortune 500 company. In this role he designed and implemented a best-in-class global strategic planning process that helped turn Avnet into one of the world’s leading distributors of electronic components.\r\n\r\n<hr />\r\n\r\n<strong>Address</strong><strong></strong>\r\n4321 E. Woodland Drive\r\nPhoenix, AZ 85048\r\n<strong></strong>\r\n\r\n<strong>Phone </strong>(480) 759-7562<strong>\r\nEmail</strong> <a href=\"mailto:DrRZG@cox.net\">DrRZG@cox.net</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No</li>\r\n</ul>','Strategic Advantage, Inc.','','inherit','open','open','','1928-revision-3','','','2012-08-16 23:27:26','2012-08-16 23:27:26','',1928,'http://www.corepurpose.com/1928-revision-3/',0,'revision','',0),(2311,2,'2012-08-16 23:23:09','2012-08-16 23:23:09','<a href=\"http://new.corepurpose.com/?attachment_id=1925\" rel=\"attachment wp-att-1925\"><img class=\"aligncenter size-full wp-image-1925\" title=\"StraightLinelogo\" src=\"http://new.corepurpose.com/wp-content/uploads/StraightLinelogo.jpg\" alt=\"\" width=\"84\" height=\"45\" /></a>\r\n\r\nStraight-line Management Group is a unique management development firm focusing exclusively on improving performance by showing executives, managers and supervisors how to understand, manage and motivate their people – and we measure our effectiveness by defining Goals associated with performance!\r\n\r\nWe use objective information that removes the guesswork and subjectivity associated with people and add measurable, objective data that improves performance.\r\n\r\n<strong>You can’t improve company performance until you improve individual performance! </strong>\r\n\r\n\r\n&gt; How do you manage people?\r\n\r\n\r\n&gt; How do you know what motivates each individual in your company?\r\n\r\n\r\n&gt; How do you KNOW the talents of your organization?\r\n\r\n\r\n<strong> It’s not in the resume.</strong>\r\n\r\nWe show management how to instill excitement and passion to personal commitment and professional growth.\r\n\r\nAND what differentiates us is we track our effectiveness against the goals of the company, department and individual to assure that objectives are met.\r\n\r\n\r\n<strong>For more information on how Straight Line Management Group can help you increase productivity and employee satisfaction, contact us by clicking the link or logo above.</strong>\r\n\r\n<hr />\r\n\r\n<strong>Phone </strong>480-726-6586<strong>\r\nEmail</strong> <a href=\"mailto:LR@NavitigatingTransitions.com\">LR@NavitigatingTransitions.com</a>\r\n<strong>Small</strong> <strong>Business</strong> Yes\r\n<strong>Woman Owned</strong> No\r\n<strong>Minority Owned</strong> No','Straight-line Management Group','','inherit','open','open','','1924-revision-3','','','2012-08-16 23:23:09','2012-08-16 23:23:09','',1924,'http://www.corepurpose.com/1924-revision-3/',0,'revision','',0),(2023,2,'2009-12-26 20:40:07','2009-12-26 20:40:07','<a href=\"http://new.corepurpose.com/wp-content/uploads/gerber-m-0020.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/gerber-m-0020_thumb.jpg\" border=\"0\" alt=\"Gerber M 0020\" width=\"165\" height=\"244\" align=\"right\" /></a>\n\nI first met Michael Gerber in November of 2006 when he generously gave of his time and knowledge to come to Phoenix as a volunteer to speak at the First Annual Arizona Entrepreneurship Conference.  <a href=\"http://www.otef.org\">OTEF</a> was a fledgling organization in those days - but we had a dream - to provide entrepreneurial education, mentoring, and support to at risk populations in finding economic sustainability through entrepreneurship.  To do that we needed the funds to offer programs and the conference was a way to share our message and raise the funds to pursue the dream.  Our project captured Michael\'s imagination. \n\nSince that day, we\'ve had the opportunity to get to know each other better.  During my years as CEO at the ASBA, Michael was a wonderful supporter, sharing his knowledge on teleconferences with our members, coming, with his wife Luz Delia, to share in the celebration of the <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/02/the-five-cs-of-growth.html\">2007 Arizona Companies to Watch,</a> sharing ideas with me and our small business community at the Enterprise Business Conference in 2008 to celebrate Small Business Week, and best of all inviting me to The Dreaming Room and plopping me down in the Hot Seat for a challenging one on one session.\n\nOver the years he has had many titles - but my favorite - is Chief Dreamer.   When you get to know him, you see how important the dream is to him and to the tens of thousands of entrepreneurs he has worked with.\n\nIn the video below from the Cisco Innovators Forum, Michael shares some of his thoughts on how entrepreneurs can get it right from the beginning.  After the video - I have a few questions of my own to ask the one and only Michael Gerber.\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:358fc081-9a61-420e-90e5-af8c519ad759\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">\n<div>[youtube=http://www.youtube.com/watch?v=F9SPxSeJMbA]</div>\n</div>\n<blockquote><strong>“A life without a dream is a life without a purpose. A life without a purpose is a life without meaning.” Michael Gerber</strong></blockquote>\n<strong>JKW:  Michael, in your books, seminars, and programs, you share the secrets of entrepreneurial success.  You have spent decades sharing these secrets - WHY do you do it?</strong>\n\n<strong>MG:</strong> What else would I do? Everywhere I look, people are suffering for a lack of direction. During my life I have worked with thousands of those people, and as they begin to see their lives through the entrepreneurial prism dramatic shifts occur. It’s a fantastic feeling to witness those shifts.\n\n<strong>JKW:  You have made a career helping entrepreneurs succeed in achieving their dreams.  Have you always been successful or was there a time when something happened that others would term an entrepreneurial failure?  If so, how did you recover?</strong>\n\n<strong>MG:</strong> I’ve had so many failures I can’t count them. In fact, I don’t even want to, the pain is too great. But, at the same time, my failures have always led to successes. Not necessarily connected, perhaps, but the one, the failure, taught the other, the success, that the deliberate straightforward path is not always the best path, that the success is most often realized as an epiphany that arises out of the failure in a completely unexpected fashion. So, I have come to look forward to the unexpected.\n\n<strong>JKW:  You have written over 13 </strong><a href=\"http://www.amazon.com/Michael-E.-Gerber/e/B001I9OR5G/ref=sr_tc_2_0\"><strong>books for entrepreneurs</strong></a><strong> and you have a new one being released in January 2010.  Can you give us a little sneak peak at what it\'s all about?</strong>\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/clip_image0023.jpg\"><img style=\"border-width:0;\" src=\"http://new.corepurpose.com/wp-content/uploads/clip_image0023_thumb.jpg\" border=\"0\" alt=\"clip_image002[3]\" hspace=\"12\" width=\"160\" height=\"221\" align=\"right\" /></a><strong>MG:</strong> It’s name is <strong><em>The Most Successful Small Business In The World: The Ten Principles</em>.</strong> It speaks to the essence of what I believe must exist in an enterprise, and an entrepreneur’s relationship with it, for it to truly flourish. You’ll have to read it to find out the secret.\n\n<strong> </strong>\n\n<strong> </strong>\n\n<strong> </strong>\n\n<strong> </strong>\n\n<strong> </strong>\n\n<strong> </strong>\n\n<strong> </strong>\n\n<strong>JKW: When you are not writing, speaking, and inspiring others, I know that you like to read – a lot. Whose book inspires you – and why?</strong>\n\n<strong>MG:</strong> I read fiction, not business. I rarely read anything to do with business. The reason is, I don’t learn from books, I learn from action. On the other hand, I highly recommend that all small business owners and entrepreneurs read my books. Because unlike all other business books, my books are born out of the actions I’ve taken, and the conclusions I’ve reached as a result of those actions. In short, they are less books, than they are cautionary tales.\n\n<strong>JKW: You and I have talked about social media, blogs, Facebook, and Twitter as it has been evolving. So Michael, do you tweet?</strong>\n\n<strong>MG:</strong> Not yet, but soon.\n\n<strong>JKW: I’ve heard that this year, as a special gift, you are hosting a FREE con call on New Year’s Day with entrepreneurs to help them kick the year off right. How can our readers participate?</strong>\n\n<strong>MG:</strong> Very easy. Just call in at <strong>+1 (866) 951-1151 (</strong>Conference Code Number: <strong>1984938# )</strong><strong> </strong>\n\nIt starts at 4 p.m. PST and will last 90 minutes. I do this every year, but this year is special, as my new book comes out on January 6<sup>th</sup>, and during my Teleconference I’ll be sharing The Ten Principles for creating the most successful small business in the world.\n\n<strong> </strong>\n\n<strong>JKW:</strong> Thanks so much Michael for taking the time to answer a few questions. As you know, I always have more. I guess I’ll just write them down and heave them ready for when I see you in Phoenix for a Meet Up on January 25th. (Readers: Stay tuned to <a href=\"http://twitter.com/joankw\">@joankw</a> for more details in January.)  Who knows – maybe some of our readers will be there too and have new questions for both of us.\n\nSo readers, what do YOU think. Are you ready to kick off the new year right? I’ll be on the call - will you?\n\nThanks for stopping by. Stay tuned…\n\nJoan Koerber-Walker\n\n<strong></strong>\n\n<strong>Tags</strong>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:952ebc9c-9b11-40c1-9521-facf3f125f42\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Michael%20Gerber\">Michael Gerber</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/E-Myth\">E-Myth</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Inspiring%20the%20Entrepreneur%20Within\">Inspiring the Entrepreneur Within</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/The%20Most%20Successful%20Small%20Business%20in%20the%20World\">The Most Successful Small Business in the World</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/In%20the%20Dreaming%20Room\">In the Dreaming Room</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business\">Business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business%20Tip\">Business Tip</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Entrepreneurship\">Entrepreneurship</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/OTEF\">OTEF</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a></div>','Exploring The Entrepreneurial Myth - an interview with Michael Gerber','','inherit','open','open','','1501-revision','','','2009-12-26 20:40:07','2009-12-26 20:40:07','',1501,'http://new.corepurpose.com/1501-revision/',0,'revision','',0),(2024,2,'2009-12-04 00:48:38','2009-12-04 00:48:38','Entrepreneurs are dreamers, creators, innovators, and builders.  They come in all shapes and sizes, and have businesses that run the gamut from global ventures and high technology to localized products and services.   But if there is one thing that entrepreneurs have in common, it is their generosity and willingness to help others.  It\'s probably because entrepreneurs understand what it means to strive, to struggle, and to work towards a dream.\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/otef-logo.png\"><img style=\"border-width:0;\" src=\"http://new.corepurpose.com/wp-content/uploads/otef-logo_thumb.png\" border=\"0\" alt=\"OTEF Logo\" width=\"244\" height=\"75\" align=\"right\" /></a>Every year for the past 5 years as Chairman of OTEF ,  I have watched as entrepreneurs from Arizona and across North America gather at the Arizona Entrepreneurship Conferences to learn from each other AND to help OTEF, the Opportunity Through Entrepreneurship Foundation, raise the money need to fund programs that help at risk populations realize economic self <a href=\"http://new.corepurpose.com/wp-content/uploads/19742-logo.jpg\"><img style=\"border-width:0;\" src=\"http://new.corepurpose.com/wp-content/uploads/19742-logo_thumb.jpg\" border=\"0\" alt=\"19742-logo\" width=\"244\" height=\"146\" align=\"right\" /></a>sufficiency through entrepreneurship with classes, mentoring, and other resources.  To learn more about OTEF and it\'s programs - <a href=\"http://azentrepreneurship.com/otef/\">click here</a> .\n\nBut even after the \'show\' is over, the continuous challenge of funding these activities continues. \n\nThis week, we got yet another example of the generosity of entrepreneurs when the team at  Pillsbury Wine Company, reached out with a wonderful offer to help in furthering our mission.\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/pillsbury.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/pillsbury_thumb.jpg\" border=\"0\" alt=\"Pillsbury\" width=\"244\" height=\"207\" align=\"right\" /></a>\n\n<a href=\"http://www.pillsburywinecompany.com/\">Pillsbury Wine Company</a> is the brainchild of <a href=\"http://en.wikipedia.org/wiki/Sam_Pillsbury\">Sam Pillsbury</a>, award-winning New Zealand  and American film-maker (The Quiet Earth, Free Willy 3, Endless Bummer) and former co-owner of Dos Cabezas winery in Southeastern Arizona. Wine is his passion and Sam has done it all- from planting vines to serving Dos Cabezas wines at the White House. Dos Cabezas wines have received stellar reviews over the years and Sam is now ready to take his skills and experience in a new direction.\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:22a4ef0e-3259-47fd-9e50-8a79bd96dfa9\" class=\"wlWriterSmartContent\" style=\"width:407px;display:inline;float:none;margin:0;padding:5px;\">\n<div>[youtube=http://www.youtube.com/watch?v=si2_KbBFs2U]</div>\n</div>\nSam is joined in the project by winemaker Eric Glomski, formerly with David Bruce and Caymus wineries in California and by Rob Dunaway, attorney/businessman, voted one of Phoenix\'s top 12 business advisors in the New Times 2001 Readers Poll.Rob, also a founding member of OTEF\'s board of directors, brought us a special opportunity and now I am sharing it with you.\n<h4>Your Opportunity</h4>\nIt is the opportunity to support  the Opportunity Through Entrepreneurship Foundation this holiday season with a gift of wine to yourself, to a loved one, or for a valued business associate. In return, PILLSBURY WINE COMPANY, the hot Arizona Wine Company that critics are raving about, is donating 12% of the wine sales to OTEF.It\'s really easy - just email <a href=\"mailto:LindseyHigginson@aol.com\">LindseyHigginson@aol.com </a>and let her know which and how many of the AWARD WINNING, FOOD ENHANCING RHONE VALLEY STYLE WINES  Pillsbury has to offer you would like to order plus  your contact information so Lindsey can get back to you and <strong>\"This is for OTEF\" to</strong> trigger the donation!<strong>Bottles signed by Sam Pillsbury can also be arranged.</strong>See this really is a great opportunity.  In one fell swoop, you get to help OTEF teach entrepreneurship skills to at risk groups as well as present great programs like AZEC09, plus you get access to wonderful, award winning wines, AND if you have not finished your holiday shopping - here\'s your chance. \n<h4>The Wines of the Award Winning Pillsbury Wine Company</h4>\nFor your shopping pleasure - here is the list of wonderful Pillsbury wines...<strong><em>Pillsbury 2008 Rosé     $20</em></strong>Provençal style ‘onion skin’ pink with hints of watermelon, red cherry and strawberry on the nose, bright and refreshing in the mouth, with a clean finish. It will pair well with any light fare, especially salads, fresh fruit, and cheese and crackers. 94 Cases made. Alcohol 14%.<strong>\'Local Product of the Month\' Phoenix Magazine, August 2009</strong>.<strong>Pillsbury 2008 Pinot Gris ‘Casa Blanca’    $20</strong>We call this ‘Casa Blanca’ because the Pinot Gris made from these high altitude Arizona vines have twice been served at White House State Dinners. It has a nose of freshly chopped apple, followed by ripe peaches and apricots on the palate. It pairs well with salads, seafood or lighter chicken dishes. 230 Cases made. Alcohol 12.5%. Not yet rated.<strong>Pillsbury 2006 Roan Red    $24</strong>A blend of Grenache and Mourvedre with a small amount of Syrah and Petite Sirah, aged in neutral oak. Bone dry, unfined and unfiltered. Fragrant herbal nose with hints of lavender and honeysuckle. It has spicy ripe red-cherry fruit, with hints of vanilla and tarragon and an autumnal, forest-floor character, with a lovely long finish. Pair with pastas and lighter meat and poultry dishes. Alcohol 13.7%, 329 cases made.<strong>93 points. Mark Tarbell, AZ Republic (highest score ever given an AZ wine)</strong><strong>Pillsbury 2007 Roan Red  $24</strong>93.2% Syrah, 6.8%Grenache. This Roan Red is different than the 2006. Our Syrah vines are an Aussie Shiraz clone we planted in the Arizona High Desert in 2000. This is an intense wine with a spicy nose, cherry/cranberry and dark berry fruit with silky tannins and hints of sweet walnut, cucumber and blood orange. Pair with lamb, pasta or robustly flavored chicken dishes. 186 cases made. Alcohol 14%. Not yet rated.<strong>Pillsbury 2007 Diva  $36</strong>64.3 % Grenache, 21.4% Petite Sirah, 14.3% Mourvedre. This blend is a Chateuneuf du Pape style blend, and once again made with our ripest fruit and matured for 15 months in neutral American and new French oak. A fragrant wine with suggestions of super-ripe wild strawberry, macadamias, tobacco and bitter-sweet chocolate with ample tannins, making it perfect for steak or barbeque and big rich casseroles. 173 cases made. Alcohol 14.5%.<strong>Gold Medal, 2009 Arizona Wine Growers Association Competition. 2006 Diva called Best Wine in AZ by San Francisco Examiner and Wine Spectator gave it 89 points.</strong><strong>Pillsbury 2007 Petite Sirah.  $54</strong>This monster Petite Sirah was picked late at 28 brix and develops an intense, almost chewy chocolate-like quality and some real fruit complexity. We tend to avoid late-pick reds as the overripe fruit and high alcohol tends to obscure the complexity of the fruit, but Petite Sirah seems to come into its own when made like this. It is bone dry, has hints of intense black berry fruit, roasted cocoa, green apple, sweet blueberry, crème brulée and rose petal with big tannins. 30 cases made. Alcohol 15.4%.\n<h4>Ya gotta love it!</h4>\nGlorious wines from Generous People coming together to make life better for others. Like I started off saying - entrepreneurs are some of the most generous people I know.\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:4876d320-d00b-4a6f-b3c6-b37d69a8d8cb\" class=\"wlWriterSmartContent\" style=\"display:inline;float:none;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/OTEF\">OTEF</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/AZEC09\">AZEC09</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Opportunity%20Through%20Entrepreneurship%20Foundation\">Opportunity Through Entrepreneurship Foundation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Arizona%20Entrepreneurship%20Conference\">Arizona Entrepreneurship Conference</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Entrepreneurs\">Entrepreneurs</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Fine%20Wine\">Fine Wine</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Pillsbury%20Wine%20Company\">Pillsbury Wine Company</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Rob%20Dunaway\">Rob Dunaway</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Sam%20Pillsbury\">Sam Pillsbury</a></div>','The Generous Nature of Entrepreneurs','','inherit','open','open','','1496-revision','','','2009-12-04 00:48:38','2009-12-04 00:48:38','',1496,'http://new.corepurpose.com/1496-revision/',0,'revision','',0),(2025,2,'2009-11-16 05:58:37','2009-11-16 05:58:37','<img style=\"margin:5px;\" src=\"http://upload.wikimedia.org/wikipedia/commons/c/c6/Okonjima_Lioness.jpg\" alt=\"\" width=\"288\" height=\"251\" align=\"right\" />No, I\'m not talking about this majestic lady - Queen of the Jungle, I\'m talking about LI-ONs, <a href=\"http://en.wikipedia.org/wiki/LION\">Linked In Open Networkers</a>.  People who pledge to connect to everyone on <a href=\"http://press.linkedin.com/about\">Linked In</a> who sends them an invitation.\n\nYou can normally tell a LION by a profile that reads LION or by their membership in a LION group.  Some people make the mistake of assuming that someone that has 500+ connections is by default a LION, and that can be a costly mistake.  It can result in a DNK or I Do Not Know this person response.  Get too many of these and your Linked In privileges can be restricted.\n<h4>The Laws of the Social Jungle are Relationship Based</h4>\nSuccessful networking, whether it is face to face, or profile to profile in cyberspace is about creating relationships.  Once the relationship is formed, then you can move on to real conversations whether it is in the business world or the personal realm.  When forming relationships, it is important to understand how the other person chooses to communicate and share information.  It also helps to understand the boundaries or personal space preferences of the other person and adapt your behavior to theirs.\n\nListed below are my personal boundaries.  That does not mean they will be the same for you, but they might give you some ideas when you form your own.\n\n<strong>Linked In</strong>\n<ul>\n	<li><strong>Inclusive</strong> - CorePurpose, my company, has a linked in page to share information.   I also share ideas occasionally on a number of Linked In groups including Lead Change, MIT Enterprise Forum Phoenix, Continuous Innovation, Corporate Planning &amp; Global Industry Segmentation, Forbes Woman, and Marketing Partners</li>\n	<li><strong>Exclusive -</strong> I limit my Linked In connections to people I actually know and have done business with.  Having been on Linked In from almost the very beginning, I still have quite a few, but every single one is someone I know and can personally recommend to others.  This enables the true power of Linked In - quality introductions.</li>\n</ul>\n<strong>Facebook</strong>\n<ul>\n	<li><strong>Inclusive</strong> - CorePurpose, my company, has a Facebook page.  On it you can find blog posts, articles, and links that I choose to share.  Facebook pages are highly inclusive.  Like web pages or blogs, anyone can choose to see them or follow them.</li>\n	<li><strong>Exclusive </strong>- My personal profile by definition is more exclusive.  If Facebook is for friends, then my personal choice is to keep it to friends and not connect to every person who finds my profile and wants to connect.  I want to know what my friends are doing - and to do that, I intentionally keep the group smaller so I can actually find them in the crowd.</li>\n</ul>\n<strong>Twitter</strong>\n<ul>\n	<li><strong>Inclusive -</strong> <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\">On Twitter</a>, I am at my most inclusive.  I look for like minded people and I auto follow back the people who follow me. But more importantly, when people engage and talk to me with @mentions or non- automated DM\'s, I engage with them and join the conversation. </li>\n	<li><strong>Exclusive -</strong> My exclusivity comes into play when people wear out their welcome.  Spammers, scantily clad avatars, porn, and hateful people are quickly unfollowed or even blocked.  I also go in once each month and clean up my accounts,  You can see how I do it <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/09/one-twitter-users-guide-to-house-cleaning.html\">here</a>,</li>\n</ul>\nIt was an article on CNN.com,  <a href=\"http://www.cnn.com/2009/TECH/science/10/30/online.rejection.defriending/index.html\">Defriending Can Bruise Your \'Digital Ego\'</a>, that got me thinking about all this.  You see, I probably was \"this one woman\".  The message is one that I use frequently when contacted by people on Linked In that I do not know.  It is not meant to be unkind, or rude,  Just realistic.  If I do not know you, I can not recommend you, and that is how I use that particular tool.  \'I only connect with people I know, and hopefully our paths will cross one day.\'  I am not that hard to connect with and engage in other areas.  Really - just <a href=\"http://www.google.com/profiles/jkoerberwalker\">Google me</a>.\n\nThanks for stopping by.  Stay tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:7ee0fe3f-8c13-432a-bdef-33a56be9622a\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Networking\">Networking</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Social%20Media\">Social Media</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Social%20Networking\">Social Networking</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Linked%20In\">Linked In</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/LIONs\">LIONs</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Facebook%20for%20business.%20facebook%20for%20business\">Facebook for business. facebook for business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/twitter\">twitter</a></div>','Sorry, I\'m not a LION.','','inherit','open','open','','1493-revision','','','2009-11-16 05:58:37','2009-11-16 05:58:37','',1493,'http://new.corepurpose.com/1493-revision/',0,'revision','',0),(2026,2,'2009-11-01 19:59:16','2009-11-01 19:59:16','<a href=\"http://new.corepurpose.com/wp-content/uploads/az-ent-logo.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/az-ent-logo_thumb.jpg\" border=\"0\" alt=\"AZ Ent logo\" width=\"212\" height=\"244\" align=\"right\" /></a>How did it get to be NOVEMBER already!  It seems like just the other day I was writing articles about Embracing Change in 2009 and now, in just two short months, 2009 will be one for the record books. \n\nIt\'s still to be written what the final outcome of the health care debates in Congress will be, or how the year will wrap up from an economic perspective, but many will tell you they can\'t wait for 2010 to make its arrival.\n\nBut there have been some bright spots in this recession that we have all struggled through.  Companies that are making great things happen in the world of social media, women\'s health, green materials, and a host of other industries.  That\'s why, as I prepare for the exciting things that I know will happen in 2010, I am getting ready today by attending the <a href=\"http://azec09.com\">4th Annual Arizona Entrepreneurship Conference</a> on November 12th. \n\nAs chairman of the board of <a href=\"http://azentrepreneurship.com/otef\">OTEF</a>, the Opportunity Through Entrepreneurship Foundation, November is always a busy time as we prepare for the conference.  Each year\'s conference is vitally important since all of the proceeds go to fund OTEF\'s efforts to provide entrepreneurial training and support to at-risk populations - giving them a better chance for future financial sustainability.\n\nBut, as an entrepreneur, I look forward to the conference for the many great ideas I know I will receive there each year.  This is the only place I know where, in one day, I can gain insights from national thought leaders like Tara Hunt and Michelle Robson (<a href=\"http://www.empowher.com\">EmpowHer</a>) , connect with fellow CEOs from TiE and EO to learn what\'s working for them, and get the latest updates in technology and business trends from CEOs and thought leaders who are on the front lines.\n\nI\'m also excited this year that we have friends coming from far and near to share ideas.  Patti Dragland (@<a href=\"http://twitter.com/StrategicSense\">StrategicSense</a>) is coming in from Calgary, Tara Hunt (@<a href=\"http://twitter.com/missrogue\">MissRogue</a>), author of The Whuffie Factor,  from Montreal, Howard Lindzon (founder of StockTwits), <a href=\"http://www.seriousmaterials.com/html/executives.html\">Kevin Surace</a>, of Serious Materials, is flying in from Sunnyvale, and my favorite entrepreneurial blogger, Marty Willing (@<a href=\"http://twitter.com/StartUpPro\">StartUpPro</a>), will be there not to mention fellow conference team members and great friends like  Francine Hardaway (@<a href=\"http://twitter.com/hardaway\">Hardaway</a>), Steven Groves (@<a href=\"http://twitter.com/StevenGroves\">StevenGroves</a>), Ed Nusbaum (@<a href=\"http://twitter.com/edaz\">EdAZ</a>), Merlin Ward (@<a href=\"http://twitter.com/merlinward\">MerlinWard</a>) and many more!\n\nNovember 12th is an important day for gathering new ideas, making connections, and to just get that extra dose of inspiration that will come in real handy in 2010.  I know where I will be on November 12th.  How about you?\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:f9144d40-786d-4d66-a735-fe53d276d59d\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/AZEC09\">AZEC09</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Arizona%20Entrepreneurship%20Conference\">Arizona Entrepreneurship Conference</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Francine%20Hardaway\">Francine Hardaway</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Steven%20Groves\">Steven Groves</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Merlin%20Ward\">Merlin Ward</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Tara%20Hunt\">Tara Hunt</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Michelle%20Robson\">Michelle Robson</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/EmpowHer\">EmpowHer</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Kevin%20Surace\">Kevin Surace</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Serious%20Materials\">Serious Materials</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Thw%20Whuffie%20Factor\">The Whuffie Factor</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Getting%20ready%20for%202010\">Getting ready for 2010</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Bright%20Spots%20inthe%20recession\">Bright Spots inthe recession</a></div></blockquote>','Looking out towards 2010','','inherit','open','open','','1491-revision','','','2009-11-01 19:59:16','2009-11-01 19:59:16','',1491,'http://new.corepurpose.com/1491-revision/',0,'revision','',0),(2027,2,'2009-10-27 21:49:54','2009-10-27 21:49:54','I was scanning some articles online this morning when I cam across a fun one at <a href=\"http://www.howstuffworks.com\">How Stuff Works</a> titled <a href=\"http://entertainment.howstuffworks.com/23-must-have-toys-from-the-1950s-and-beyond.htm\">23 Must-Have Toys from the 1950s and Beyond</a>.  So I decided to check it out.  Of the 23 \'must haves\', only <em>Strawberry Shortcake</em> never made it into either my or my children\'s toy collection.  But it was the <a href=\"http://www.cabbagepatchkids.com/Cart_Pages/milestones.html\">Cabbage Patch Kids</a> that brought back the memory of how one innovative toy really drew a crowd.\n<blockquote><a href=\"http://new.corepurpose.com/wp-content/uploads/image42.png\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb42.png\" border=\"0\" alt=\"image\" width=\"185\" height=\"250\" align=\"right\" /></a>Xavier Roberts was a teenager when he launched his Babyland General Hospital during the 1970s in Cleveland, Georgia, allowing children to adopt a \"baby.\" In 1983, the Coleco toy company started mass-producing these dolls as <strong>Cabbage Patch Kids</strong>. Each \"kid\" came with a unique name and a set of adoption papers, and stores couldn\'t keep them on the shelves, selling more than three million of the dolls in the first year.</blockquote>\n <span style=\"color:#777777;\">It was just before the Christmas holidays in 1983, and my fiance Chris worked at Coleco, home of the Cabbage Patch.  EVERYONE was trying to get their hands on the little darlings - even employees.  The company had to even hold a lottery for employees to be able to purchase them.  So after months of lotteries, we had a small collection of six Cabbage Patch Kids ready for adoption.  </span>\n\n<span style=\"color:#777777;\">I really did not give it too much thought when I lined up the \'Kids\' on the back seat of my car and left my home in South Windsor, Connecticut on a Saturday afternoon to drive down to see our families in Danbury, Connecticut.  But I got a real lesson on what it is like for an innovation to draw a crowd when I stopped at a McDonald\'s along the way to get a Diet Coke.  The young girl at the drive thru window saw into my back seat, and exclaimed!</span>\n<blockquote>WOW!  Where did you get all those Cabbage Patch Dolls!</blockquote>\n<span style=\"color:#777777;\">That\'s all it took.  Before I had even been given my cup, my car was surrounded by Moms, wallets and checkbooks in hand, asking me what it would take to sell them \"Just One.\"  I explained that they were gifts and that they were not for sale, but finally the manager had to come out and move the eager Mommies away - before I could put my car in gear and make my escape from the drive thru.  I learned a lesson that day...</span>\n<blockquote><span style=\"color:#777777;\"><strong>When an innovation capture\'s the public\'s imagination - it draws a crowd. </strong></span></blockquote>\n<span style=\"color:#777777;\">Over twenty-five years have passed and I have seen many innovative new products come and go.  Some are just a passing fad, but others have real staying power.  As an investor, I look for those companies with inventions or solutions that can make life better in one way or another.  Products or services that capture the imagination and can, with the right resources, literally draw a crowd in their chosen marketplace.  </span>\n\n<span style=\"color:#777777;\">Some of these companies have been in technology - like when <a href=\"http://www.xilinx.com/company/history.htm\">Bernie Vonderschmidt</a>, the first Chairman and CEO  of <a href=\"http://www.xilinx.com/company/about.htm\">Xilinx</a>, shared his vision of the next generation in silicon technology,the FGPGA, or when <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/02/honoring-a-great-president.html\">Dr. Michelle Hanna</a> of <a href=\"http://www.ribomed.com\">RiboMed</a> helped me to imagine a day when we could detect and treat diseases like cancer BEFORE it was too late and our loved ones were suffering.  Others have not.  </span><span style=\"color:#777777;\">But none of the innovations I have invested in have been toys.  Perhaps because I never got over the experience of being \'mobbed by Mommies\' at McDonalds.</span>\n\n<span style=\"color:#777777;\">Thanks for stopping by.  Stay tuned...</span>\n<blockquote><span style=\"color:#777777;\">Joan Koerber-Walker</span></blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:0e2cffe4-36ed-40a1-9ff0-2dc13d480ff0\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation%20Quotes\">Innovation Quotes</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation\">Innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Products%20that%20capture%20the%20imagination\">Products that capture the imagination</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/toys\">toys</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/how%20stuff%20works\">how stuff works</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Time%20Magazine%201983\">Time Magazine 1983</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Xilinx\">Xilinx</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Ribomed\">Ribomed</a>,</div>\n<span style=\"color:#777777;\"> </span>','Drawing a Crowd in the Cabbage Patch','','inherit','open','open','','1490-revision','','','2009-10-27 21:49:54','2009-10-27 21:49:54','',1490,'http://new.corepurpose.com/1490-revision/',0,'revision','',0),(2028,2,'2009-10-01 18:22:31','2009-10-01 18:22:31','This morning - October 1, 2009, a reminder popped up on my calendar.  Today was the day my brother Rick retired officially from General Motors after 30 years.  He started in the Newark, Delaware plant at the age of 18, the day after his birthday.  Over the past three decades, he saw many changes, slow downs, strikes, and lay offs; but, he also saw innovations in manufacturing and new automotive technologies evolve. \n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/richard-j-koerber.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/richard-j-koerber_thumb.jpg\" border=\"0\" alt=\"Richard-J.-Koerber\" width=\"165\" height=\"244\" align=\"right\" /></a>He started at GM in a time when working as a GM employee was a safe bet for the future and retires in a time when many have to wonder what comes next.  But, through it all, he was a hard working and dedicated employee, who delivered value, and through his working years at GM, bought a home, raised a family, and now in his \'retirement\' years plans to focus his energies on building another business - his own. \n\nI\'m proud of him.  He\'s a great example of what it means to grow up in a <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/06/a-family-affair---a-personal-gm-perspective.html\">GM Family.</a>  And I know that his own business will prosper because he brings to it a dedication to customer service and quality  that will make his customers keep coming back and even more important - tell their friends about him.\n\nAlso today, I saw an article pop up from AdAge with another footnote to the GM Story.  This one too was another goodbye - <a href=\"http://adage.com/article?article_id=139370\">After Talks to Sell Fall Through, GM Says Goodbye to Saturn</a>.  The story chronicles Saturn\'s story through it\'s ads.  It\'s dedication to innovation and service, the commitment it had to its customers and in many ways the feeling of engagement it\'s employees, dealers and customers had in turn with Saturn.     Now with the Penske deal falling through, soon Saturn will be no more.\n\nSaturn was once the shining star of General Motors, yet through years of corporate in-fighting and internal politics between the GM car divisions and the resulting challenges created for Sayurn, the fledgling brand could not grow to fulfill its promise.  Now Saturn is becoming \'GM\'s orphaned child\' - with no opportunity for a new homecoming on the horizon. \n\nSaturn employees and dealers put together a valiant fight to save something they believed in - a quality product, a new way of doing business, and commitment to giving the customer what they want through partnerships as shown in this - one of the last Saturn commercials.  Unfortunately, it looks like this time, they could not win the battle.\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:88b6c988-d005-4453-b4b2-2c7c13dcdb5b\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">\n<div>[youtube=http://www.youtube.com/watch?v=CkikIApaP1s]</div>\n</div>\n<a href=\"http://usnews.rankingsandreviews.com/cars-trucks/Saturn_Sky/photos-exterior/\"><img src=\"http://static.usnews.rankingsandreviews.com/images/Auto/chrome/301194/301194_280x140.jpg\" alt=\"2009 Saturn Sky\" width=\"208\" height=\"104\" align=\"left\" /></a>In kind of an odd twist -\n\nthe last car my brother ever built at the GM Newark Delaware plant,\n\nwas a Saturn SKY. \n\nThanks for stopping by.  Stay tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:2f4f5cc0-5570-4b2d-b8c7-8bac067c9260\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/GM\">GM</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Saturn\">Saturn</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Penske\">Penske</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Change\">Change</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Transition\">Transition</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/GM%20Family\">GM Family</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Economy\">Economy</a></div>','Times They are a Changing - A day of GM Goodbyes','','inherit','open','open','','490-revision','','','2009-10-01 18:22:31','2009-10-01 18:22:31','',490,'http://new.corepurpose.com/490-revision/',0,'revision','',0),(2029,2,'2009-09-17 16:42:25','2009-09-17 16:42:25','Is your Twitter account starting to look like the house of that little old man down the road who never weeds his yard and never throws anything out?<img style=\"margin:5px 5px 5px 10px;\" src=\"http://2.bp.blogspot.com/_V3vS73stl5s/SaGuo41HrxI/AAAAAAAAAU8/qw3S8kOYISA/s400/oscar+the+grouch.jpg\" border=\"0\" alt=\"\" width=\"257\" height=\"257\" align=\"right\" />\n\nIs it full of clutter, empty boxes, things that are broken, or that you never use.\n\nDo you still have people on your Christmas Card List that  sent you a card in 1995 and you have not heard from since?\n\nPerhaps when you read this, you may think I have  taken a page from Oscar the Grouch, but there are times when you need to bite the bullet and Clean Your House.\n\nFor me, the whole point of Twitter is to build a community of people to exchange ideas with, keep in touch with, and engage in conversation.  If you follow <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\">one or more of my profiles on Twitter</a> or follow my blogs you know that I believe that solid relationships - business or otherwise start with conversations.\n\nIf you are using Twitter for business, another important factor comes into play.  Understanding who you are talking to and trying to determine if they are even listening.\n\nIt\'s like the newspaper.  They may have a million subscribers - but how many actually read it cover to cover every day.  For all you know your ad or letter to the editor is the happy pad for a new puppy, the bottom of the bird cage, or in a soggy pile at the bottom of the driveway.  If you do not take the time to understand who is actually reading the papers, your time and the money you money spent in putting your message there ends up where the paper eventually does - in the trash.\n\n<strong>So a few months after starting to use Twitter, it was time to clean house.</strong> I set up a system for a clean up day once per month.  Here is what I do.\n\n1.  Run my Twitter account through <a href=\"http://twitchuck.com/\">TwitChuck</a>.  This free service will scan your follower base for known spammers and Chuck Them Out.  You can even WHACK them with a block if you are feeling particularly grouchy. (Pay attention when you do this - TwitChuck uses an algorithm and it is not perfect.  Look at the Avatars to see if you recognize real friends that may have gotten scooped up with the trash.)\n\n2.  Run my Twitter account through <a href=\"http://dossy.org/twitter/karma/\">Twitter Karma</a> (another free service) and look at it with 2 different sorts:\n\nFirst I sort by Only Following to see the people who are not interested in what I have to say.  These are people who I may have followed after a keyword search or who followed me and unfollowed later.  For what ever reason - my message is following on deaf ears.\n\nThen I <em>CHECK ALL</em> using a convenient button, and then un check sources I want to follow anyway like news services or information sources that often do not follow back. Then another magic button - to unfollow - and they are gone.\n\nI then wait a few minutes for the program to do its work and then do a sort again, this time looking at the last time tweeted.  Sorting this way I can see the people who are not there anymore.  Same process - check the boxes of anyone who has not been there for over 30 days and unfollow them.\n\nAfter all - the lights may be on - but nobody\'s home to visit with.\n\nThis is also a good time to do a quick scan of Avatars for folks with no clothes on, the same pic on multiple accounts - a BOT characteristic, or other disreputable folks you may not want to be associated with,\n\n<strong>A FEW CAVEATS:</strong> 1) Twitter Karma works best with FireFox.  2)I have been told not to use this after you get to 8,000 friends as it can hang up. 3) When looking at last time Tweeted - pay attention to tweets that come up as a NEVER tweeted. Some of these are spammers - but others are people who protect your tweets.  Be careful not to WHACK your Great Aunt Sally.   She may cut you out of The Will.\n\n<strong>Your first time can be painful</strong>\n\nThe first time you do a major cleaning, it can be a bit painful.  You just might find that you have quite a bit of clutter to throw away.  When you do, be prepared.   YOUR FOLLOWER COUNT WILL GO DOWN.  Many accounts will automatically unfollow you when you unfollow them.  So if this is important to you, please don\'t call me screaming.\n\nIt also takes a little time at first; but after the first time, it goes much faster.  It only takes me about an hour total  to clean up all five of my accounts.\n\nPlus - with a little daily dusting - BLOCKING spammers that send me DMs or @ replies, the process gets that much faster each month.\n\n<strong>So what\'s the ROI on cleaning house?</strong>\n\nRemember my goal is sharing quality conversations with people.  Here are the benefits I have found...\n<ol>\n	<li>My twitter spam - that daily annoyance - has gone way down in my stream.</li>\n	<li>When I talk to my publisher or marketing team, I can share with them our count of \"ACTIVE Followers\".  They may not be listening all the time, but at least we know they are picking up the paper and MIGHT actually read   the message.</li>\n	<li>My brand is less likely to be tarnished by porn or other garbage when others look at who I am following or who follows me - and PEOPLE do!</li>\n</ol>\nSo if your goal is to engage in conversations that have value on Twitter - and to spend your time (which is money - don\'t ever forget it) sharing your message with people who might actually listen and respond back, then it might be time to Clean Your House.\n\nThanks for stopping by.  Stay tuned...\n<blockquote><span style=\"font-family:Verdana;color:#545454;\">Joan Koerber-Walker</span></blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:321819b8-526f-489e-bc86-c24c4dfc1a72\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Twitter\">Twitter</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Followers\">Followers</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Quality%20systems.%20Marketing\">Quality systems. Marketing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Messaging\">Messaging</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Social%20Media\">Social Media</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business%20Tips\">Business Tips</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Entrepreneurs\">Entrepreneurs</a></div>','One Twitter User\'s Guide to House Cleaning','','inherit','open','open','','1481-revision','','','2009-09-17 16:42:25','2009-09-17 16:42:25','',1481,'http://new.corepurpose.com/1481-revision/',0,'revision','',0),(2030,2,'2009-09-15 17:54:47','2009-09-15 17:54:47','The greatest message in the world will have no impact <strong>if no one is listening</strong>.  This is not exactly a new concept.  But if you forget it, you can get into BIG trouble.\n\nYou may have heard the famous riddle:<a href=\"http://office.microsoft.com/clipart/preview.aspx?AssetID=MPj0438604&amp;Query=tree&amp;Scope=22&amp;CTT=1&amp;Origin=EC790000121033&amp;QueryID=Bf7G22XYk0&amp;AssetCol=MPj0438604,MPj0438605,MPj0438607,MPj0438612,MPj0438624,MPj0438658,MPj0438676,MPj0438698,MPj0437210,MPj0437212,MPj0437225,MPj0437227\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/j04386041.jpg\" border=\"0\" alt=\"j0438604[1]\" width=\"218\" height=\"324\" align=\"right\" /></a>\n\n\"<strong>If a tree falls in a forest and no one is around to hear it, does it make a sound?</strong>\"\n\nWhile often attributed to Irish Philosopher <a href=\"http://www.iep.utm.edu/berkeley/\">George Berkeley</a>, this is more likely a paraphrase of Berkeley\'s writings from his musings in <em><a href=\"http://en.wikipedia.org/wiki/A_Treatise_Concerning_the_Principles_of_Human_Knowledge\">A Treatise Concerning the Principles of Human Knowledge</a></em>, that delved into knowledge and perception.\n\nFrom Berkeley\'s perspective,\n<blockquote>\"To be is to be perceived\" .</blockquote>\nIn the language of the great philosophers if his day, the maxim was \"<em>Esse est percipi</em>\".\n\nIn the language of today\'s business we might say ...\n<blockquote>If you are not perceived to exist, you do not exist.</blockquote>\n<h4>But what does this have to do with business and messaging?</h4>\nActually quite a bit.  Berkeley may have been writing in a time before any of our businesses where even a glimmer, but when you apply his words to the goal of growing a business, they are profound.\n<h4>\"If you have a great MESSAGE and no one is around to hear it - does your message matter?</h4>\nThe answer is Probably Not.  Too often I have seen companies fail.  It was not because they did not have a great product or service - they did.  They failed for the simple reason that the right audience NEVER GOT THE MESSAGE.  Since the message never reached the customer. employee, partner, or investor, the perception of value was not created - and the company did not get what they needed - more sales, more productive employees, better partnerships, or investment dollars.  Eventually, the companies failed to achieve their goals or in some cases disappeared completely.\n<h4>In business, perception IS reality</h4>\nEqually important is how your target audience perceives your message or business.  You may have the best service or widget in the  world, but if aren\'t aware of it and perceive the value to THEM, you are just whistling into the wind.\n<h4>So if Audience and Perception are that important ...</h4>\nHere are some tips for finding an audience and helping to shape perception.\n<ol>\n	<li><strong>Know who your audience is.</strong> Unless you have universal product - EVERYONE is not your market.  Define them first!</li>\n	<li><strong>Understand where they hang out.</strong> This is the first rule of both messaging and networking.  If you are singing like a bird in an empty forest.  You will have very little impact.  No one will hear you. Use media - both social and traditional wisely.  Unless you have unlimited funds, look at the demographics of the audience BEFORE you invest your time and money there.</li>\n	<li><strong>Share a message that provides value to the listener.</strong> Do your homework on what your target audience is hoping to learn, to solve, to fix.  Build your message around how your product or service will do just that.</li>\n	<li><strong>Never forget - the perceptions AND words of others will always be more powerful than your own.</strong> You can spend millions and have your reputation destroyed when unhappy customers, employees, or partners raise their voice, just as your fame can be assured when enthusiastic customers, employees, or partners spread the word.</li>\n</ol>\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:247a0ed2-6cde-402c-af99-c50f5f6c4815\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/marketing\">marketing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/messaging\">messaging</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/perception%20and%20reality\">perception and reality</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/business\">business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/business%20tips\">business tips</a></div>','The greatest message will have no impact...','','inherit','open','open','','1480-revision','','','2009-09-15 17:54:47','2009-09-15 17:54:47','',1480,'http://new.corepurpose.com/1480-revision/',0,'revision','',0),(2031,2,'2009-09-14 14:07:57','2009-09-14 14:07:57','There are few things as powerful in this world as when people come together as a community to make something happen.<a href=\"http://office.microsoft.com/clipart/preview.aspx?AssetID=MPj0438369&amp;Query=communities&amp;Scope=20&amp;CTT=1&amp;Origin=EC790000121033&amp;QueryID=m57GZDKHY0&amp;AssetCol=MPj0437254,MPj0437323,MPj0437332,MPj0437364,MPj0437386,MPj0438451,MPj0438452,MPj0438453,MPj0438475,MPj0438331,MPj0438369,MPj0439304\"><img style=\"border-width:0;\" src=\"http://new.corepurpose.com/wp-content/uploads/j04383691.jpg\" border=\"0\" alt=\"People\'s mandala - 12 hands\" width=\"244\" height=\"164\" align=\"right\" /></a>\n\nIn it\'s simplest form, a community is defined as a unified body of individuals.  In it\'s most powerful, it is a force that can accomplish  almost any goal.\n\nIn the world of business, our professional communities are where we go to exchange ideas, to study, to learn, and  to bond together to address major issues.\n\nOur customer communities can give us insight into how our products work,or how they should.  If we take the time to listen, user communities can light the way along the path to innovation.\n\nWithout community there can be no innovation.  It is our community that accepts our invention, validates it, accepts it and adopts it.  Then and only then is innovation truly real.\n\nBut the power of community is not limited to business - it is around us in every corner of our lives.  Community can be family. For many it is the congregation of those who share beliefs and faith in something greater than themselves.\n\nAnd today, in our evolving technology world, we are seeing new communities emerge across social media platforms like Facebook and Twitter, connecting people - many who have never met or may never meet in real life -but yet hold common interests, form bonds, and support each other in a myriad of ways.\n\nSometimes community relationships last a life time, and in others they form and disband quickly after the need or project has has passed.  But while the community exists, it can be a powerful force and a source of inspiration.\n\nFor me, great examples of the power of what communities can do are all around.  Here are just a few:\n<h5>The Opportunity Through Entrepreneurship Foundation</h5>\n<a href=\"http://www.otef.org\">OTEF</a> started when Francine Hardaway set out on a mission to help at risk populations find self-sufficiency through entrepreneurship.  She reached out to her community of friends and to the greater community of entrepreneurs for help.  Projects like this need funding - so in the true spirit of entrepreneurs - they created a product and took it to the marketplace.  In this case that product was the <a href=\"http://azentrepreneurship.com\">Arizona Entrepreneurship Conference</a>s.  Each year entrepreneurs gather to hear ideas from others on what it takes to build a community, to launch businesses, and to realize goals.  ALL of the speakers donate  their time and talents, and ALL of the conference proceeds go to support OTEF\'s mission.  Now going into it\'s fourth year, entrepreneurial leaders like <a href=\"http://michaelegerber.com/thedreamingroom/index.php\">Michael Gerber</a>, <a href=\"http://www.patsullivan.com/\">Pat Sullivan</a>, <a href=\"http://garyvaynerchuk.com/\">Gary Vaynerchuck</a>, <a href=\"http://scobleizer.com/about/\">Robert Scoble</a>, and <a href=\"http://ma.tt/about/\">Matt Mullenwig</a> have shared the stage with over 100 local CEOS, all sharing ideas while supporting OTEF in making a difference.\n<h5>#BeOriginal</h5>\nSome late night musings, evolved into a blog post on how to be original.  With an  idea that it would be fun to share original ideas with friends in a place where we could all find them,  I blogged it as <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/06/why-beoriginal.html\">Why #BeOriginal</a> to let my friends know.  Over time a community formed across the broader Twitter community made up of people who love to share their own ideas with others.  Just look at <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/highlights-from-beoriginal.html\">all the insights</a> that have been shared to date and with more and more coming every day.  Another friend helped set up a <a href=\"http://twubs.com/beoriginal\">TWUB</a> so we could make the sharing even easier.\n<h5>Communities lend a hand</h5>\nNot long ago, a friend  experienced one of the deepest of tragedies - the loss of his son at a time when on top of the emotional burden, the financial one was more that he could handle.   Members of his community came together - not just to offer friendship -  but to offer dollars to help with the funeral expenses.  The call went out across Twitter and Facebook, <a href=\"http://www.stevengroves.com/2009/05/28/remembering-steven-groves-ii/\">and the community responded</a>.\n\nBut it is not just in times of sorrow.  Communities can gather to celebrate wonderful events, the birth of a child, an anniversary, or a wedding.\n<h5>It was a converging of communities that inspired this blog post.</h5>\nI read a story, written by a young Mom, that I had come to know through our exchanges on <a href=\"http://www.bloggersbase.com\">BloggersBase</a>.  Her name is Kathryn and she writes as Kaytii or RMS Snowdrop.  On   9/11 she shared a story - <a href=\"http://rmssnowdrop.blogspot.com/2009/09/open-your-hearts-to-stranger.html\">Open Your Hearts to a Stranger.</a> In it she told the story of a young couple who were planning to get married.    They had two other special people in their lives - their best man and maid of honor.  The couple wanted to share their joy and special day with these two important people.\n\nThen came the news that the best man would be deploying to Afghanistan.  To have him at the wedding, they would have to move up the date by almost a year!  Financially, they were not ready.  Good friends decided to help.  Through online communities, people have come together to offer little things, small donations of money, a topper for the wedding cake, help with flowers, and simple things to help make the young couple\'s dream come true.  The wonder of it is that many of these people have never met each other, and maybe never will.\n\nBut together they are a community - people bonding together at a place in time - to make a  difference.\n\nI think I like that definition of community best of all.\n\nThanks for stopping by. Stay tuned...\n<blockquote><em>Joan Koerber-Walker</em></blockquote>\nAuthor\'s Note:  After reading\'s <a href=\"http://rmssnowdrop.blogspot.com/2009/09/open-your-hearts-to-stranger.html\">Kaytii\'s story about Shauna and Derrick</a>, I sent her a tweet with my phone number and suggested we talk.  We got together on the phone and shared ideas on how we could help make a dream come true.  One of the ideas was to share her message with my community - adding it to hers.  And that is what I just did.\n\nOh, and I also DID make a contribution to the wedding fund.  If you would like to share in a little piece of the community that is trying to grant a very simple wish - <a href=\"https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=8004832\">here is the link</a>.\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:f3c554c3-90ae-428b-90ad-5b78fa5396b3\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/leadership\">leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/innovation\">innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/communities\">communities</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/building%20communities\">building communities</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/social%20media\">social media</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/OTEF\">OTEF</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/twitter\">twitter</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/facebook\">facebook</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/#BeOrigiinal\">#BeOrigiinal</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/quotes\">quotes</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/inspiration\">inspiration</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/weddings\">weddings</a></div>','The Power of Building a Community','','inherit','open','open','','1479-revision','','','2009-09-14 14:07:57','2009-09-14 14:07:57','',1479,'http://new.corepurpose.com/1479-revision/',0,'revision','',0),(2032,2,'2009-09-14 02:03:35','2009-09-14 02:03:35','Sometimes the best innovation can be as simple as doing the right thing.\n\nThe University of Michigan Medical System is finding this to be the case in its proactive strategy in how it handles medical mistakes.  This innovative policy - owning up and simply doing the right thing - is showing significant benefits, both in how possible malpractice suits are handled AND improving its balance sheet in the form of substantially reduced Malpractice Reserves. This video, courtesy of CBS News, tells the story.\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:69ec34df-e2a9-4a80-9272-74d2aa43c9bb\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">\n<div>[youtube=http://www.youtube.com/watch?v=iUxGLHmFQtI]</div>\n</div>\nAnd the savings do not stop at U of M.  Other hospital systems  in Michigan are experiencing similar results as detailed here in <strong><a href=\"http://www.crainsdetroit.com/article/20090510/SUB01/305109979#\">Hospitals find confession good for the bottom line</a>.</strong>\n\n<strong>It seems that confession is good for more than just the soul after all.</strong>\n<h4>Why is this so important?</h4>\nIn his article, <a href=\"http://www.aaos.org/news/aaosnow/nov08/managing7.asp\">The Cost of Defensive Medicine</a> (AAOS Now, November 2008), Stuart L. Weinstein, MD shared the following analysis on the burden this places on the system:\n<blockquote><strong>The impact on cost</strong>\nDefensive medicine is defined as providing medical services that are not expected to benefit the patient but that are undertaken to minimize the risk of a subsequent lawsuit. Diagnostic defensive medicine practices have a much greater impact on costs than do therapeutic defensive practices. The quality of the literature on the true costs of defensive medicine and its impact on healthcare costs is poor; few good studies exist, and cost estimates vary widely.</blockquote>\n<blockquote>The study quoted most often is by Daniel P. Kessler and Mark B. McClellan. To really understand actual costs, Kessler and McClellan analyzed the effects of malpractice liability reforms using data on Medicare beneficiaries who were treated for serious heart disease. They found that liability reforms could reduce defensive medicine practices, leading to a 5 percent to 9 percent reduction in medical expenditures without any effect on mortality or medical complications.\n\nIf the Kessler and McClellan estimates were applied to total U.S. healthcare spending in 2005, the defensive medicine costs would total between $100 billion and $178 billion per year. Add to this the cost of defending malpractice cases, paying compensation, and covering additional administrative costs (a total of $29.4 billion). Thus, the average American family pays an additional $1,700 to $2,000 per year in healthcare costs simply to cover the costs of defensive medicine.</blockquote>\nPresident Obama, in <a href=\"http://www.whitehouse.gov/the_press_office/Remarks-by-the-President-to-a-Joint-Session-of-Congress-on-Health-Care/\">his remarks</a> to a joint session of Congress  on September 9, 2009 highlighted Tort Reform and the costs of defensive medicine in the list of actions that need to be taken to get healthcare costs under control.  And he is right.  We must address this if we want to have a prayer of getting these costs under control.\n\nBut equally important, proactive and responsible policies, like those demonstrated in the video can also make a huge difference.   In many cases, they can keep the whole thing out of the courts in the first place.  Saving everyone - doctors, hospital and patients from the pain and suffering  of a long and expensive litigation process.\n\n<strong>Imagine the savings if this was applied nationwide and if EVERYONE simply did the right thing.</strong>\n\n<strong>Thanks for stopping by.  Stay tuned...</strong>\n\n<strong>Joan Koerber-Walker</strong>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:8ea9aafc-83f3-4d81-8b6d-423873567286\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Healthcare\">Healthcare</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation\">Innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/ethics\">ethics</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/business\">business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/healthcare%20reform\">healthcare reform</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/malpractice\">malpractice</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/malpractice%20insurance\">malpractice insurance</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/malpratice%20reserves\">malpratice reserves</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/defensive%20medicine\">defensive medicine</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CBSonline\">CBSonline</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/University%20of%20Michigan%20Medical%20Center\">University of Michigan Medical Center</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/corporate%20responsibility\">corporate responsibility</a></div>','Innovation: Transparency and Apology Proves Effective','','inherit','open','open','','1478-revision','','','2009-09-14 02:03:35','2009-09-14 02:03:35','',1478,'http://new.corepurpose.com/1478-revision/',0,'revision','',0),(2033,2,'2009-09-12 19:21:18','2009-09-12 19:21:18','<a href=\"http://www.citrusheights.net/images/j0387733.jpg\"><img style=\"margin:5px;\" src=\"http://www.citrusheights.net/images/j0387733.jpg\" alt=\"\" width=\"299\" height=\"214\" align=\"right\" /></a>Leadership is a popular topic.  The role of a leader is one that many aspire to.  Books and articles tell us that we need to be helping our children, our employees, and others around us to become leaders.\n\nBut what is a leader and why do we follow them?  For following is a key element of a leader\'s definition.\n<blockquote>You are not a leader,\n\nif no one is following you.</blockquote>\nIf only there was a key we could press to make a great leader and cause others to choose to follow.  Unfortuantely, there is no one answer or simple magic key to press.  Most would agree that the road to leadership is a journey.  You are not born a leader, you BECOME one.\n<h4>Belong... to a community</h4>\nLeaders do not stand alone on top of the mountain looking down upon their followers.  They are part of their communities.  We follow them because, by listening to what they say and watching what they do, they take us to a better place.  They lead the way for us and we follow their footsteps.\n<h4>Engender ... Trust</h4>\nWhen words and actions are authentic, congruent, and consistent, we feel secure in their leadership and in our following.  We know what we can expect from them and as followers we trust them to lead us in the right direction.  When our leaders get lost or confused, which often happens, leaders are human after all, some followers will drop away, while others will rally around to help a trusted leader get back on track.\n<h4>Cause ... things to happen</h4>\nLeaders act as catalysts, as agents that provoke or speed significant change or action within their communities, their businesses, or whatever their sphere of influence may be.  They do not act alone, but bring things about in concert with others.  They inspire others to think, to act, to do, to change.\n<h4>Open....  up to new opportunities</h4>\nLeaders are innovators.  They find new ways of doing things that make life better for their followers and for those around them.  Leaders understand that the most traveled path may not always be the best one.  They take the time to explore the options - old and new - to find the best way to travel towards their chosen destination.\n<h4>Mentor... develop, and support</h4>\nLeadership may be immune to the passage of time, but leaders are not.  Leaders come and leaders go.  That is why true leaders develop future leaders.  They know that being the sole leader in any group is a lonely job - but when you lead in the company of leaders, the journey get\'s shorter, and the road you travel less difficult. And most important of all, that when your time as a leader is through, there are others ready and able to continue the journey.\n<h4>Excel...  at putting the needs of others before their own</h4>\nLeaders excel in putting the needs of the whole before their own.  It seems at times this gets forgotten.  And these are the times when we see leaders get into trouble.  We\'ve seen it in politicians, in the kings of industry, with sports heroes, and in the Mom at the PTA.  When the person in front stops caring for the people behind them - sooner or later - those people will be gone.  And without followers, you are a leader no more.\n<h4>True leaders rarely have to shout.  Some of the most powerful words are spoken softly.</h4>\nThey issues orders - when they have to - and sometimes they do.  But more often than not, direction is provided through stories and shared experiences.  They lead the way through instruction, by demonstration, and sometimes by the simple act of taking another by the hand.\n<h4>The words of leaders may be written...</h4>\nso we can share them with others long after the leader is gone.  Take a look at the list of the best selling books of all time.  According to Wikipedia, the <a href=\"http://en.wikipedia.org/wiki/List_of_best-selling_books\">list of best-selling books</a> includes in it\'s top rankings the books on spiritual leaders: The <a href=\"http://en.wikipedia.org/wiki/Bible\"><em>Bible</em></a>, <em><a href=\"http://en.wikipedia.org/wiki/Qur\'an\">Qur\'an</a></em> (The Koran), <em><a href=\"http://en.wikipedia.org/wiki/Book_of_Mormon\">Book of Mormon</a></em>, and  <a title=\"The Truth That Leads to Eternal Life\" href=\"http://en.wikipedia.org/wiki/The_Truth_That_Leads_to_Eternal_Life\"><em>The Truth That Leads to Eternal Life</em></a>.  They are joined by the writings of a political leader - agree with him or not - Chairman Mao knew how to leverage the printing press with his <em><a href=\"http://en.wikipedia.org/wiki/Red_Book\">Little Red Book</a></em>, a manual for raising young leaders, <em><a href=\"http://en.wikipedia.org/wiki/Scouting_for_Boys\">Scouting for Boys: A Handbook for Instruction in Good Citizenship</a></em>, and fictional journeys of life and leadership including <em><a href=\"http://en.wikipedia.org/wiki/A_Tale_of_Two_Cities\">A Tale of Two Cities</a></em>,  <em><a href=\"http://en.wikipedia.org/wiki/The_Lord_of_the_Rings\">The Lord of the Rings</a></em>, and <em><a href=\"http://en.wikipedia.org/wiki/The_Hobbit\">The Hobbit</a>. </em>Shakespeare of course wrote stories of leaders and leadership too.  But since his were plays, not books originally, they did not make this particular list.  But it is not just the beauty of his words that made him immortal, it was the stories of leaders, of emperors, princes, and kings - be they mortal or fairy - that have stood the test of time.\n<h4>The world is looking for leaders</h4>\nFrom the beginning of human time until its end, there will always be a place in this world for leaders.  We need them in our homes, in our businesses, and in our communities.  We need them to get things started, to help us along the way, to instruct, to inspire, and at times to console.\n\nYes, the world is looking for leaders.\n\nAre you ready to make the effort - every day - to BECOME one?\n\nThanks for stopping by.  Stay tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:550a40bb-1342-4fa5-86f4-0e15e3b30fa9\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leaders\">Leaders</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leadership\">Leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leasdership%20Lessons\">Leasdership Lessons</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leadership%20Speaker\">Leadership Speaker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business\">Business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business%20Leadership\">Business Leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Community%20leadership\">Community leadership</a></div>','Leaders to Follow','Some tips on becoming a leader that others want to follow.','inherit','open','open','','1477-revision','','','2009-09-12 19:21:18','2009-09-12 19:21:18','',1477,'http://new.corepurpose.com/1477-revision/',0,'revision','',0),(2034,2,'2009-09-10 16:48:57','2009-09-10 16:48:57','<p>One of the most important things any business can do is listen to feedback from its customers and partners and put it to good use. </p> <p>One of the worst is to assume that poor service or unfair dealings will go unnoticed.</p> <p><a href=\"http://office.microsoft.com/clipart/preview.aspx?AssetID=MPj0433180&amp;Query=angry&amp;Scope=22&amp;CTT=1&amp;Origin=EC790000121033&amp;QueryID=Hi5GPegSz0&amp;AssetCol=MPj0442299,MPj0442223,MPj0442232,MPj0438653,MPj0433180,MPj0422335,MPj0422733,MPj0400332,MPj0285144,MPj0262265,MPj0341936,MPj0341389\"><img style=\"border-width:0;margin:5px 5px 5px 10px;\" border=\"0\" alt=\"j0433180[1]\" align=\"right\" src=\"http://new.corepurpose.com/wp-content/uploads/j04331801.jpg\" width=\"296\" height=\"199\"></a>Over the last week, I have seen a number of communications, sent by others, where social media platforms from email, e-newsletters, blogs, and Twitter have been used to point out serious breakdowns in service relationships.</p> <p>It used to be that if a customer or business partner was unhappy, you might get an earful.&nbsp; Or at the worst - you loose the relationship and they tell ALL their friends about it.&nbsp; But in today\'s new age of communications - it goes well beyond that.&nbsp; </p> <p>Service failures can become public knowledge VERY quickly as evidenced by two posts that I saw within 30 minutes of each other one evening on twitter.</p> <p>&nbsp;<a href=\"http://new.corepurpose.com/wp-content/uploads/image40.png\"><img style=\"border-width:0;margin:5px;\" border=\"0\" alt=\"image\" align=\"left\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb40.png\" width=\"53\" height=\"53\"></a> </p> <p><a href=\"http://twitter.com/zanesafrit\">ZaneSafrit</a> Wow. We will NEVER use @<a href=\"http://twitter.com/directv\">directv</a> again! Here\'s why: <a href=\"http://adjix.com/fx5t\">http://adjix.com/fx5t</a></p> <p>2576 followers on Twitter</p> <p><a href=\"http://twitter.com/account/profile_image/hardaway?hreflang=en\"><img style=\"margin:5px;\" border=\"0\" alt=\"\" align=\"left\" src=\"http://a3.twimg.com/profile_images/340712315/madmen_icon_bigger.jpg\" width=\"52\" height=\"52\"></a> <a href=\"http://twitter.com/hardaway\">hardaway</a> 3 TVs and none work. Cox in Phx much worse than @<a href=\"http://twitter.com/comcastcares\">comcastcares</a>&nbsp; ;-) at my neighbor to watch Obama:-)</p> <p>5387 followers on Twitter</p> <h4>In other cases, entire sites or profiles are dedicated to voicing customer displeasure:</h4> <p><a href=\"http://twitter.com/STATEFARM_SUCKS\"><img style=\"margin:5px;\" alt=\"Angela Russell\" align=\"left\" src=\"http://a1.twimg.com/profile_images/338335372/Angela2_normal.jpg\" width=\"47\" height=\"47\"></a><strong><a href=\"http://twitter.com/STATEFARM_SUCKS\">STATEFARM_SUCKS</a></strong> Angela Russell ~ <a href=\"http://statefarmsucks.homestead.com/\">Please read</a> how the opportunistic predator State Farm took advantage of a widow &amp; 2 little girls.</p> <p>9440 followers on Twitter</p> <p><a href=\"http://twitter.com/account/profile_image/cnsucks?hreflang=en\"><img style=\"margin:5px;\" border=\"0\" alt=\"\" align=\"left\" src=\"http://a3.twimg.com/profile_images/65052957/cnsguy_bigger.jpg\" width=\"46\" height=\"46\"></a> <a href=\"http://twitter.com/cnsucks\">cnsucks</a> In addition to a twitter profile providing micro company reviews, <a href=\"http://www.companynamesucks.com/\">Company Name Sucks</a> has developed a website to capture them easily. They have over 1,000 company listings.</p> <p>4123 followers on Twitter</p> <p>(Note - the comments shown here are for illustration purposes and come from publicly available Twitter streams, websites or blogs.&nbsp; CorePurpose has not researched the associated claims or contacted the companies listed to offer an opportunity for a rebuttal.) </p> <h4>I\'m not taking sides in any of these disputes - that\'s not the point.</h4> <p>The point is that in today\'s social media world, dissatisfied customers have a forum to air their displeasure quickly and to a larger audience than ever before.</p> <p>But it\'s not just social media platforms. People are using a wide variety of electronic mediums to make their opinions known.&nbsp; And in some cases it is getting totally out of control...</p> <p>One example, I watched evolve this week was a dispute between a local businessman - who is fairly well known in our community, and his former business partners/service providers. </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/j04386551.jpg\"><img style=\"border-width:0;margin:5px;\" border=\"0\" alt=\"j0438655[1]\" align=\"left\" src=\"http://new.corepurpose.com/wp-content/uploads/j04386551_thumb.jpg\" width=\"164\" height=\"244\"></a>The businessman posted a piece on his blog/email newsletter on Sunday with some pretty scathing remarks about the breakdown of his relationship with several of&nbsp; his former collaborators. (The post did not name names, but anyone who had watched his business evolve could figure out who they were.)</p> <p>Then on Tuesday, I received an email from one of the businessman\'s service providers containing the other side of the story.&nbsp; </p> <p>The message was making a case defending the service provider\'s actions and reputation.&nbsp; It included allegations of unfair dealings, a bounced check, unpaid bills, and worse on the part of the businessman. </p> <p>In this case the service provider was an electronic marketing company.&nbsp; I am assuming that his message went out to the businessman\'s entire contact database for the following reasons: 1) I did not know the sender but I did know the businessman and was in his database,&nbsp; and 2) many others in our community, who I assume were in the same database, received the same email.&nbsp; I know this because FIVE more of my friend forwarded the email to me within minutes of my receiving it directly.&nbsp; AND now there is a new blog up - cautioning people not to do business with the businessman&nbsp; and actively soliciting other stories of how the businessman is not a good person to partner with. </p> <p>It\'s a sad situation all the way around.&nbsp; No one will win this particular fight.&nbsp; They both are going to come out with black eyes.</p> <h4>What can we learn from this?</h4> <p>Unless your company is perfect, and I have yet to find one yet that is, sooner or later someone will be unhappy with your service.&nbsp; Here are a few tips to keep in mind.</p> <p>1.&nbsp; <strong>The best defense is a good offense.</strong>&nbsp; Continually review and update your service delivery processes to avoid service failures in the first place.</p> <p>2.&nbsp; <strong>When a service failure occurs - FIX IT.</strong>&nbsp; Respond promptly, courteously, and try a little empathy for the customer\'s position.&nbsp; In these cases, if you show flexibility and a willingness to solve a problem - you can turn things around.&nbsp; Lack of flexibility - as in the ZaneSafrit/ @directTV example - just makes matters worse.</p> <p>3. <strong>Know who is talking about you!</strong>&nbsp; Today\'s new media offers lots of tools so you can scan the landscape and hear what is being said.&nbsp; At minimum have a Google keyword search set up that flags you when your company name pops up automatically.&nbsp; You&nbsp; can also use tools like <a href=\"http://www.socialoomph.com/\">SocialOomph</a> to do the same thing on Twitter.&nbsp; - Hopefully you can then catch a mention like the one in the Hardaway/Cox example if you are paying attention.</p> <p>4. <strong>And as to putting up your dukes to start swinging in cyberspace</strong> - Please don\'t! Most of us do not want to be subjected to that.&nbsp; All though in the the long run, the lawyers may benefit when the fight escalates to the next level - and they very often do!</p> <h4>Yes, there are two sides to every story.</h4> <p>Unfortunately the negative ones tend to travel a lot faster than the positive ones.&nbsp; So take a tip from me and learn how to respond to feedback in this new media age.&nbsp; </p> <p>You\'ll be glad you did.</p> <p>Thanks for stopping by.&nbsp; Stay Tuned...</p> <p>Joan Koerber-Walker</p> <div style=\"display:inline;float:none;margin:0;padding:0;\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:17f25a17-0527-4028-a36a-d5c61d74bfdd\" class=\"wlWriterSmartContent\">LiveJournal Tags: <a href=\"http://www.livejournal.com/interests.bml?int=joan%20koerber-walker\" rel=\"tag\">joan koerber-walker</a>,<a href=\"http://www.livejournal.com/interests.bml?int=corepurpose\" rel=\"tag\">corepurpose</a>,<a href=\"http://www.livejournal.com/interests.bml?int=customer%20feedback\" rel=\"tag\">customer feedback</a>,<a href=\"http://www.livejournal.com/interests.bml?int=customer%20service\" rel=\"tag\">customer service</a>,<a href=\"http://www.livejournal.com/interests.bml?int=social%20media\" rel=\"tag\">social media</a>,<a href=\"http://www.livejournal.com/interests.bml?int=new%20media\" rel=\"tag\">new media</a>,<a href=\"http://www.livejournal.com/interests.bml?int=reputation\" rel=\"tag\">reputation</a>,<a href=\"http://www.livejournal.com/interests.bml?int=branding\" rel=\"tag\">branding</a>,<a href=\"http://www.livejournal.com/interests.bml?int=leadership\" rel=\"tag\">leadership</a>,<a href=\"http://www.livejournal.com/interests.bml?int=growth\" rel=\"tag\">growth</a>,<a href=\"http://www.livejournal.com/interests.bml?int=innovation\" rel=\"tag\">innovation</a></div> <div style=\"display:inline;margin:0;padding:0;\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:487ddb2e-55e5-44be-b003-d2a738edeaad\" class=\"wlWriterSmartContent\">Technorati Tags: <a href=\"http://technorati.com/tags/joan%20koerber-walker\" rel=\"tag\">joan koerber-walker</a>,<a href=\"http://technorati.com/tags/corepurpose\" rel=\"tag\">corepurpose</a>,<a href=\"http://technorati.com/tags/customer%20feedback\" rel=\"tag\">customer feedback</a>,<a href=\"http://technorati.com/tags/customer%20service\" rel=\"tag\">customer service</a>,<a href=\"http://technorati.com/tags/social%20media\" rel=\"tag\">social media</a>,<a href=\"http://technorati.com/tags/new%20media\" rel=\"tag\">new media</a>,<a href=\"http://technorati.com/tags/reputation\" rel=\"tag\">reputation</a>,<a href=\"http://technorati.com/tags/branding\" rel=\"tag\">branding</a>,<a href=\"http://technorati.com/tags/leadership\" rel=\"tag\">leadership</a>,<a href=\"http://technorati.com/tags/growth\" rel=\"tag\">growth</a>,<a href=\"http://technorati.com/tags/innovation\" rel=\"tag\">innovation</a></div>','Responding to Feedback in a New Age of Communications','','inherit','open','open','','1476-revision','','','2009-09-10 16:48:57','2009-09-10 16:48:57','',1476,'http://new.corepurpose.com/1476-revision/',0,'revision','',0),(2035,2,'2009-09-09 18:11:24','2009-09-09 18:11:24','<p><a href=\"http://www.wearebsm.com/managed_objects/crystal_ball2_bmwPreview.jpg\"><img align=\"right\" src=\"http://www.wearebsm.com/managed_objects/crystal_ball2_bmwPreview.jpg\" width=\"298\" height=\"196\"></a>When you are sixteen years old, you know everything.&nbsp; At least I thought I did.&nbsp; </p> <p>It was the summer before my freshman year of college at the University of Delaware.&nbsp; My Dad took the day off of work to take me to the main campus in Newark for freshman orientation.</p> <p>We met with counselors, took a tour of the campus, signed up for meal plans and went to the parent/new student barbecue.&nbsp; Over hot dogs and corn on the cob - my Dad asked me a question -</p> <blockquote> <p><font color=\"#545454\" face=\"Verdana\">Soon you will be in college.&nbsp; What will you study and what will you do with it?</font></p></blockquote> <p>With the unbounded certainty of youth, I declared.</p> <blockquote> <p><font color=\"#545454\" face=\"Verdana\">I want to be an Economist.</font></p></blockquote> <p>I had done my home work, researched careers, done summer internships to rule out what I did not want to be and to uncover what I did.&nbsp; I was going to study the science of business, of nations, of the the funds that flow through them, and the people who drive them...&nbsp; I was going to learn to predict the future.</p> <p>It was not until my senior year of college that I was introduced to a then comparatively new field of economic application - <a href=\"http://en.wikipedia.org/wiki/Econometrics\">econometrics</a>.&nbsp; The link will take you to a broader definition, courtesy of Wikipedia, but in short, econometrics combines the theory of economics with quantification and statistics to actually measure and predict economic outcomes.&nbsp; Using punch cards and a <a href=\"http://www.computermuseumgroningen.nl/manuals/burroughs.html\">Burroughs 7700</a>&nbsp; (a computer you now find only in museums) we learned to model past and present outcomes of the national and world economy.&nbsp; We learned about variables and assumptions and the impact they would have when combined together.&nbsp; And then came the rub.&nbsp; The greatest variables all of - perceptions of outcomes and the changes in people\'s behavior that would result from them.</p> <p>That\'s when it&nbsp; hit me.&nbsp; Once economists tell people what will happen - using their computerized crystal balls - people react to that information and change their behaviors.&nbsp; And, in that case, your model and your predictions would often be WRONG.</p> <blockquote> <p>Maybe I didn\'t want to be an economist after all - I hate to be wrong!</p></blockquote> <p>And so on graduation, I went into the world of business.&nbsp; Starting in banking, moving on to the emerging field of electronics and technology, and later into entrepreneurship.</p> <p>Almost 20 years after freshman orientation, I went back to school again.&nbsp; This time at Arizona State University in their executive MBA program.&nbsp; I did not go back to get my MBA for the degree - but for the learning.&nbsp; After almost 20 years in business - things had changed - the rules were different, and my crystal ball was in jeopardy of getting cloudy.&nbsp; And I began to see that it was not just my crystal ball that was flawed.&nbsp; We were at the peak of the Dot.Com Bubble - soon for many of us in the technology industry, the bubble would burst and our crystal balls would clear to show some serious cracks.</p> <p>In class, we learned about the many bubbles throughout history from Dr. Stephen Happel and the Blue Chip Forecasts from <a href=\"http://wpcarey.asu.edu/bluechip/\">Dr. Lee McPheters</a>.&nbsp; We went to Washington D.C. to see how it worked from the inside, and later to Europe and China to see the changes in our world first hand.&nbsp; But equally important, I learned what was happening in a wide range of businesses from my fellow students , leaders in healthcare, investments, and industry.&nbsp; </p> <p>It was a reminder of what I had learned long ago.&nbsp; That economics is not a subject but a study... of business, of nations, of the funds that flow through them, and the people who drive them.&nbsp; And so I began to study economics again on my own.</p> <p>As business people, perhaps we all should pay more attention to economics.&nbsp; </p> <p>You see, it\'s not what we study or even the answers that makes a difference.</p> <p>But what we do with the knowledge, once we find it, that most surely will.</p> <p>Thanks for stopping by.&nbsp; Stay tuned.</p> <blockquote> <p>Joan Koerber-Walker</p></blockquote> <div style=\"display:inline;margin:0;padding:0;\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a043ea66-c385-4b0a-b3d8-e38c340af6ec\" class=\"wlWriterSmartContent\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/economy\" rel=\"tag\">economy</a>,<a href=\"http://technorati.com/tags/economists\" rel=\"tag\">economists</a>,<a href=\"http://technorati.com/tags/education\" rel=\"tag\">education</a>,<a href=\"http://technorati.com/tags/econometrics\" rel=\"tag\">econometrics</a>,<a href=\"http://technorati.com/tags/predictions\" rel=\"tag\">predictions</a>,<a href=\"http://technorati.com/tags/business\" rel=\"tag\">business</a>,<a href=\"http://technorati.com/tags/business%20tips\" rel=\"tag\">business tips</a>,<a href=\"http://technorati.com/tags/going%20back%20to%20school\" rel=\"tag\">going back to school</a></div>','When I grow up, I want to be... an Economist','','inherit','open','open','','1475-revision','','','2009-09-09 18:11:24','2009-09-09 18:11:24','',1475,'http://new.corepurpose.com/1475-revision/',0,'revision','',0),(2036,2,'2009-09-08 03:54:40','2009-09-08 03:54:40','As a leader, one of the most damaging things that you can do in times of crisis is to do NOTHING.  As I have been listening to and reading about the ongoing national healthcare debate, one question keeps running through my mind.\n<blockquote>When are we going to stop talking about it ...\n\nand start doing something about it?</blockquote>\nAt one point in my career, from December of 2006 to December of 2008, I had the honor of serving as the CEO of ASBA, the Arizona Small Business Association, and on the Board of Trustees at NSBA, the National Small Business Association.\n\nAs the owner of a small business myself, I had seen the challenges faced by small business owners when it came to the accessibility and affordability of healthcare insurance.  At  the time, it was a personal issue I dealt with and not a major focus of my attention.\n\nThen came my role at ASBA  and a day when solving the healthcare problem, at least for small businesses in the State of Arizona, became MY problem.  This video is a clip from a talk I gave on the topic of Healthcare when ASBA  launched its solution for Arizona Small Businesses in 2008.  It started like this...\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:0d931389-3d15-46c8-b5aa-75a1957223b8\" class=\"wlWriterSmartContent\" style=\"width:374px;display:inline;float:none;margin:0;padding:0;\">\n<div>[youtube=http://www.youtube.com/watch?v=HKOfXlB_3Wo]</div>\n</div>\nPutting the health back into healthcare in the United States is not a simple problem.  In fact it\'s complexity is staggering.  Here are just a few of it\'s components - I know I will miss many more.  Don\'t pillory me for it.  Instead I encourage you to add to the list in the comments section of this post. (For more information, click the links to articles in each description.)\n<h4>Structural issues</h4>\nRight or wrong, our current system is is supported as an <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/07/making-cents-of-your-health-insurance-dollar.html\">insurance based system</a>.  Healthcare is paid for by Medicare/Medicaid (public insurance) or private insurance in most cases.  For those without adequate coverage, the costs can be financially crippling and their unpaid bills get paid by everyone else in the form of higher premiums as explained in <a href=\"http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1445\">this article</a> from Arizona State University\'s <a href=\"http://knowledge.wpcarey.asu.edu\">Knowledge@WPCarey</a>.\n<h4>Ethical Issues</h4>\nWhat should we do?  Who should we help?  What should we pay for?  What should we not?  The answers to these questions reach into much deeper ethical, moral, and legal discussions on highly volatile issues including aging, illegal immigration, abortion, euthanasia, stem cell research, and the quality and accessibility of care.  An that\'s just the tip of the iceberg! The study of BioEthics now even has it\'s own <a href=\"http://www.bioethics.gov/\">Presidential Commission</a>.\n<h4>Financial Issues</h4>\nIf you think this is all about health, think again.  The healthcare crisis in the US is a major economic issue as illustrated in this <a href=\"http://www.forbes.com/2009/07/02/health-care-costs-opinions-columnists-reform.html\">article from Forbes</a> on July 3, 2009.  In this <a href=\"http://www.cbo.gov/ftpdocs/102xx/doc10297/06-25-LTBO.pdf\">report from the Congressional Budget Office</a> total spending on health care in the economy has doubled over the last 30 years to a current level of about 16% of GDP. CBO estimates that this percentage will double again over the next 25 years to 31% of GDP.  Today, it is estimated that as much as 60% of personal bankruptcies in the US are tied to healthcare related issues.  But if we do not get the costs,  and the resultant Federal deficits under control the fall out could be the greatest financial mess the world has ever seen.\n\nSolving the problem will need to address how to find new cost efficiencies in healthcare delivery, behavioral changes among the US population to reduce health risk factors, new protocols for treatment and cost management, and many many more issues.\n\nWe will also need to redesign our reimbursement systems.  Today, the set payment schedules for Medicare and Medicaid are below the actual costs the doctors and hospitals incur.  The short fall is then passed along to the costs charged to private insured and private payers  - a practice called <a href=\"http://content.healthaffairs.org/cgi/reprint/2/2/20.pdf\">cost shifting</a>.  But as we have seen, even this has not been enough to keep many medical centers and hospitals financially healthy - see this <a href=\"http://www.washingtonpost.com/wp-dyn/content/article/2008/07/06/AR2008070602334.html?hpid=topnews\">July 7, 2008 article</a> from the Washington Post for a good explanation of the problem and since this was written the problem has only gotten worse.\n<h4>Technology Issues</h4>\nIn recent years, we have looked to technology to solve other problems - it will work for healthcare too, right?  Unfortunately not.  While US healthcare, for those that can afford it, is some of the best in the world, each advancement has a price and contributes to the rising healthcare costs.\n\nE-medical records, a popular topic earlier this year when major funding was allocated as part of the stimulus package by Congress will pay off over time, but not in the immediate future as it carries a high price for implementation.  <a href=\"http://www.himss.org/content/files/EMRCost-BenefitReality.pdf\">This presentation</a> by Michael H. Zaroukian, MD, PhD, FACP of Michigan State University helps break it down.\n\nBreak throughs in Pharma and Biotech will help us improve quality of life, aid in early detection, and treatment of chronic diseases.  (A major portion of today\'s healthcare spend.) But, today\'s legislation has little to do with funding support for these technologies at they level that will be required to really speed up the process.\n<h4>State Sovereignty Issues</h4>\nMany of the factors that are driving up the costs of the healthcare system are legislated on a state by state basis.  Congress will have a problem making any real change here without overriding or <a href=\"http://oversight.house.gov/documents/20060606095331-23055.pdf\">preempting</a> many state laws.  These include the costs of <a href=\"http://advance.uconn.edu/2009/090223/09022302.htm\">defensive medicine</a> and <a href=\"http://www.mpmlc.com/\">malpractice insurance costs</a> that will continue to escalate until we reform our tort systems at the state level. In addition, <a href=\"http://www.cahi.org/cahi_contents/resources/pdf/HealthInsuranceMandates2008.pdf\">mandates</a> on a state by state level require that certain care or services be provided and covered.  Each and every one of these items has a cost.  Thus the cost of providing healthcare can fluctuate significantly from state to state.\n<h4>Personal Responsibility Issues</h4>\nIf you have noticed, so far, the focus has been heavily on what \'they\' have to do to fix the problem.  But there is another major issue that can not be overlooked - and that is our own personal behaviors.  It has been said that the US has a sick care system, not a health care system.  But the shift from sick care to a health focus is not in the government\'s hands, it\'s in ours.  It has been estimated that regular check ups can play a major role in early detection of chronic disease and that early detection leads to major cost savings - not to mention longer lives.  Yet at the same time, a large majority of those of us who have a wellness plan as part of our health insurance don\'t even use it. Health in the US population did not get a great score on it\'s report card in 2008 as you can read in this <a href=\"http://www.time.com/time/specials/packages/article/0,28804,1860289_1860561_1860562,00.html\">article from Time</a>.\n<h4>Uncertainty Issues.</h4>\nAnd running through it all is  the issue of uncertainty.  None of us know what is going to happen at this point.  Businesses are putting off health insurance decisions and states are in a quandary as to what they should be doing - if they could even pay for it.\n\nHospitals, doctors, and insurance companies alike are delaying the launch of new programs that could help make a difference because they have yet to learn the new rules of the game.  Basically, progress has stopped!\n<h4>The Ugly Truth</h4>\nNo one piece of Federal legislation will have the magic prescription to solve this problem.  And for all the shouting, the final bill that will be voted on by the House and the Senate does not even exist yet.  Then and if they can get it through Congress this session, it will be an ongoing process for years to structure all the regulations, set up systems, start a never ending process of revisions, and have any lasting effect.\n\nNo matter what we do or how the system changes, some will benefit more than others. Some people will pay more, and some will pay less.  New systems will emerge, and others will fail.\n\nBut we will never have any improvements if we do not take the first step.  And If we fail to make improvements, our healthcare structure will ultimately fail.  We already  know that the foundation is seriously damaged.\n\nTo wrap things up, there is an old fable about a man who claimed he could eat an elephant.  When other\'s scoffed that it was impossible to do so, he simply shared his strategy...\n<blockquote>You do it one bite at a time.</blockquote>\nWell today, putting the health back into healthcare is our elephant - and it is well past time we took that first bite.\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:807e7832-a085-48ff-897a-9462b0f7ba07\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/ASBA\">ASBA</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/healthcare\">healthcare</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Healthcare%20reform\">Healthcare reform</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/healthcare%20crisis\">healthcare crisis</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/small%20business\">small business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Arizona\">Arizona</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/entrpreneurs\">entrpreneurs</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/leadership\">leadership</a></div>','Curing Healthcare - you have to start somewhere','','inherit','open','open','','1474-revision','','','2009-09-08 03:54:40','2009-09-08 03:54:40','',1474,'http://new.corepurpose.com/1474-revision/',0,'revision','',0),(2037,2,'2009-09-07 04:27:45','2009-09-07 04:27:45','<img src=\"http://jonathanpaulmusic.com/blog_media/2009/2009-06-15-disapproval-837748_28386314.jpg\" alt=\"\" width=\"289\" height=\"233\" align=\"right\" />Listening to the radio news this week, I heard again that President Obama\'s approval rating is continuing to drop. Whether it is his handling of economic issues, healthcare, congress, or a post Labor Day address to school children, we are a nation divided.  Some people love him, some people don\'t, and many are stuck somewhere in between.\n\nNow, the purpose of this note is not to open a discussion on whether President Obama is worthy of approval or not.  We\'re going in a different direction.  We\'re exploring what to expect as a leader in the business world.\n\nI have been through my share of leadership training throughout my career, and there is one thing they rarely if ever tell you.\n<blockquote>When you are a leader driving change or making tough decisions - there may be people who will REALLY not like you.</blockquote>\nIt does not matter how great you are as a speaker, how authentic you are as a person, how charismatic a leader you are, or even how solid your strategy is.\n\nEventually you will bring about a change that threatens someone\'s sense of balance, personal well being, or sense of security through your decisions, and they will make their displeasure known - LOUD AND CLEAR.\n\nSometimes you can predict and plan for it, and sometimes you can\'t.  Blow ups can occur over major issues and decisions or the seemingly trivial.\n\nBut be prepared - sooner or later is bound to happen!\n\nThis illustration from <a href=\"http://www.pollster.com/polls/us/jobapproval-obama.php\">Pollster.com</a> really helps put things in perspective.  The President\'s approval rating hit its peak after the election but before he was actually making <span style=\"text-decoration:underline;\">any</span> true presidential decisions.    Once his decisions.\n<h4>This challenge is not unique to Presidential Leadership.</h4>\nAll Summer, legislative leaders across the country have struggled with tough decisions on budgets that won\'t balance, whether to raise taxes or not, and where and how much to cut in programs that directly effect no win issues like education, social services, and hampering economic recovery by a heavy tax burden - remember - no economic recovery - no job recovery!\n\nDifficult decisions and cuts lead to public outcries from all sides, as exemplified in this <a href=\"http://money.cnn.com/2009/07/23/news/economy/state_budget_gaps/index.htm\">July 25th article and video from CNN.Money.com.</a>\n\nAnd, as soon as they think they have the problem solved, new gaps open or new conflicts arise, including Gubernatorial Vetoes.\n\nToday\'s environment is definitely not a pleasant one for political leaders at any level.\n<h4>Shifting to Business</h4>\nAs business leaders, we deal with our own sets of issues and decisions every day.\n\nSome are large and some are small, but at any level of authority we often have to make tough decisions that will not be viewed positively by everyone.\n\nHere are some lessons I have learned along my leadership journey:\n<blockquote>The higher up you are on the leadership ladder, the broader the reach and scope of your decisions and the more people you affect positively and negatively.\n\nThe closer an unfavorable action get\'s to an individual\'s personal life, the more vocal the dislike can become.\n\nListen to your detractors - sometimes they are voicing something you need to hear that your friends and supporters are not telling you.\n\nDeal with detractors respectfully, even if they do not return the courtesy.\n\nYou can\'t take it personally - even if their attacks turn personal.\n\nLogic rarely trumps emotion when change hits close to home for people.  Especially when that emotion is concern or fear.</blockquote>\nWhile you may try to work with your detractors, you have to eventually to move on.  To paraphrase President Harry Truman, as a leader, the buck will stop with you and you will need to do what you think is best.  And then, you live with it.\n\nLuckily, most leaders will have more supporters than not.  But eventually, somewhere along the way - you will find those few that will not come around.  And when you do, just remember, you are not alone.\n\nMost of us have been there at one time or another.  It comes with the territory.\n\nThanks for stopping by.   Stay Tuned.\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:8019a385-fbf3-46ef-94c8-37b968ca1f1a\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leadership\">Leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Political%20leadership\">Political leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business%20leadership\">Business leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/detractors\">detractors</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/approval\">approval</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/dealling%20with%20disapproval\">dealling with disapproval</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/President%20Obama\">President Obama</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/approval%20rating\">approval rating</a></div>','Leaders, Don\'t Expect Everyone to LIKE You','','inherit','open','open','','1473-revision','','','2009-09-07 04:27:45','2009-09-07 04:27:45','',1473,'http://new.corepurpose.com/1473-revision/',0,'revision','',0),(2038,2,'2009-09-03 23:11:13','2009-09-03 23:11:13','Earlier this summer, I was asked by my friend, Dr. Julie Smith David of the Arizona State University Center for Advancing Business through Information Technology <a href=\"http://wpcarey.asu.edu/seid/cabit/index.cfm\">(CABIT)</a> to present on Twitter Applications for Business.  I will be speaking there on Tuesday September 8th.  If you read this in time and would like to attend, the contact information is provided below. Best of all it\'s free.\n\n<a href=\"mailto:julie.smith.david@asu.edu\"><img title=\"0809 Showcase Invitation Restart Fall_web\" src=\"http://wpcarey.asu.edu/seid/cabit/images/0809-Showcase-Invitation-Restart-Fall_web_1.png\" border=\"0\" alt=\"0809 Showcase Invitation Restart Fall_web\" width=\"401\" height=\"162\" /></a>\n\nI was incredibly honored to be asked, but I had to wonder... why would they want ME?\n\nI am not a social media expert let alone a twitter expert.  I\'m simply a business executive and corporate strategist trying to figure out where all this stuff fits.\n\nI have yet to find all the answers, but one thing has become very clear.\n<h4><img style=\"margin:5px;\" src=\"http://www.newsungroup.com.tw/images/proimg/001.10%20PIECE%20PREMIUM%20COMFORT%20GRIP%20SCREWDRIVER%20SET.jpg\" alt=\"\" width=\"269\" height=\"269\" align=\"right\" />Social media is simply a tool.</h4>\nThink about your social media tool kit like a set of screw drivers.  You have different types of screw drivers for different needs.  Sometimes you use them alone or sometimes you use them together.  We use screw drivers as tools to help us...\n<ul>\n	<li>Build things</li>\n	<li>Take things apart</li>\n	<li>Make adjustments</li>\n	<li>Fix what\'s broken</li>\n</ul>\nThe same screwdriver can be used to fix a broken electrical socket or to build a nuclear power plant.  It all depends on the the goal you set, the plan you develop, and how you go about executing.\n\nThe same can be said about social media.  Websites, Video like YouTube and Vimeo, Blogs, Facebook, LinkedIn, and Twitter are simply tools we use to create conversations, build communities, listen to our customers, and deliver our message.  These tools can help us as business people to do the very same things that the handy screwdriver can do - Build, Disassemble, Adjust, and Fix what\'s broken.\n\nJust remember - the tool is NOT the strategy.  It\'s simply something you can use to achieve the goals you set.  Your message however IS a key component in any strategy.  It\'s how you share what you are trying to accomplish.  That\'s where social media fits for business - as a community building messaging tool.\n\nYou simply need to choose the right combination of tools to drive your message home.\n\nSince Tuesday\'s talk will be focused on Twitter - here are some tips for using Twitter as a tool for what it is best at:  Community Building, Customer/Audience Interaction, and Message Delivery.\n\nIn any good strategy you start with a goal, develop specific tactics, choose your tools and people resources, establish metrics or milestones, and execute while adjusting as needed.\n\nTwitter, like the screw driver, works best when combined with other tools for more complex projects.  Here is a listing of tools and tips you can use with Twitter to make it more effective.\n<h4>Community Building:</h4>\n<a href=\"http://www.twellow.com/\">Twellow</a> is a great tool for finding people with shared interests.  You can search by key words like Information Technology, CEO, Entrepreneur, Leadership...you get the picture.  You can also search by locations (City, State, etc) if you are trying to build community in a specific region.  You can find people you want to follow and if you are offering good content in return, many will follow you back.\n\nConversely, for the people you might want to avoid - <a href=\"http://www.twitchuck.com\">TwitChuck</a> is a good resource.  In a matter of minutes, it can scan your friends and followers to identify known spammers and other inappropriate tweeters like porn sites and bots.  (You can also check your own reputation to ensure that you are considered a \'Good\" person to follow.\n\nAs you are getting started, and even after you are well established, Twitter imposes follow limits. These are important to know and understand.  You can read them <a href=\"http://help.twitter.com/forums/10713/entries/14959\">here</a>.\n\n<strong>Be Friendly!</strong> When someone follows you, I believe it is common courtesy to give them a follow back.  If they then abuse the courtesy with spam or inappropriate content - you can unfollow them or even block them so they can not come back later.  To save time you can automate this process using <a href=\"http://www.socialoomph.com/\">SocialOomph</a> (formerly known as TweetLater.)  This service will automatically follow people that follow you - a BIG time saver.  The service also has a feature for auto replies when people follow you.  This I highly recommend NOT doing.  It is a common practice of spammers and by veteran twitter users is considered very uncool!\n\nAnd whatever you do - DO NOT SPAM your followers.  The point is to offer helpful information, share ideas, and create value to your followers.  If all you do is talk about your products, your blog, your ideas and never interact with others - people will stop reading your posts very quickly! Even worse, people can block you - ruining your online reputation.\n\nAlso, unless you are intentionally forming a closed group - DO NOT protect your tweets.  This is counter to the whole principle of building a community.  Plus for many third party tools, they will not be able  to see them and people will not find or follow you!\n<h4>Customer/Audience Interaction</h4>\nOK - you may be thinking - I am looking at this as a BUSINESS tool.  What do you mean it\'s not all about me and my product or service!\n\nThink about twitter as a giant focus group.  As you build a community you have an opportunity to listen to what current or potential customers are tweeting/talking about.  People who follow you have shown some level of interest -  their opinions count!\n\nYou can even use <a href=\"http://search.twitter.com/\">Twitter Search</a> to find people who are talking about your company or your product - or your competitors.  Talk about a great market research tool!  Then you can choose to follow them and join the conversation.\n\nInteracting with customers means listening, starting a conversation, and engaging them.  To do this - think about what you want your Twitter brand to be before you start.  It may be that you need multiple profiles for different customer groups, products, or for you corporate message as opposed to that of your CEO for instance.  That was appropriate for me over time and in the end I developed FIVE different Twitter profiles based on the type of information I choose to share.  <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\">This post</a> helps explain it.\n\nThe first rule of interaction is always - You get what you give.  Follow people, share interesting content, and offer value, and that\'s what you will get in return.\n<h4>Message Delivery</h4>\nNow we get to the important part - message delivery.  The point of Twitter for business is that you want to START a conversation that can be continued.  Sometimes you can do that exclusively in the twitterverse, but more often that not, you want to be more expansive - that\'s where your website, blog, Facebook page, LinkedIn Group, or other social media tools come into play.  You can use Twitter to invite people to view your other content platforms.  Does it work - Absolutely.  Here is an example.\n\nI have two blog sites for my company.  One on <a href=\"http://jkw.typepad.com/\">TypePad</a> and one on <a href=\"http://www.joankoerber-walker.com\">WordPress</a>.  They have exactly the same content and have been around for the same amount of time.  The TypePad Blog gets promoted on Twitter.  The WordPress blog using simple SEO.  Now the real test.  Does Twitter make a difference?  YES!  The TypePad blog has 100 times more RSS subscribers and 500 times more visitors after only 9 months! Oh and my website - <a href=\"http://www.corepurpose.com\">CorePurpose.com</a> gets more traffic today that it ever did with managed SEO alone.\n<h4>How much time does all this take?  I can\'t be on  Twitter ALL day!</h4>\nThis sounds like a lot of work and  a lot of time.  But after you get things set up efficiently, it does not have to be.  Personally - my \'Twitter Time - is less than 2 hours total each day - and that includes all of the reading of the articles and other tidbits I share that I would be accessing anyway.\n\n<strong>Here are some of the tools that help me be more efficient.</strong>\n\nTwitter itself is not the most user friendly interface for day to day management of large communities.  If you are managing multiple profiles - <a href=\"http://www.seesmic.com/\">Seesmic</a> is my tool of choice.  For single profile users, <a href=\"http://www.tweetdeck.com\">TweetDeck</a> is also a popular alternative.\n\nGoing to be away from the computer and want to schedule tweets for a different date or time?  Both SocialOomph and my favorite <a href=\"http://www.hootsuite.com/\">HootSuite</a> can allow you to put your tweets on autopilot cleanly and professionally.\n\nIt\'s up to you to determine how much time you give to Twitter.  Just remember you get back what you put into it.\n\nLastly - if it turns out that Twitter is a key tool for executing your strategy, there are lots of professional out there that can be hired as in house community managers or outside consultants.  These people can help you fast track your Twitter experience and in the long run save you time and hopefully get you towards your goal  faster - plus they can help you stay on top of the latest developments.\n\nThis may be one of the longest posts I have written to date- but now you have what you need to get started.  If you want to learn more about my personal journey in trying to figure out how  all this stuff  fits, visit the category section of this blog.  You will find a section on social media and more musings  there.\n<h4>So does this work for business?  You decide.</h4>\nFor me, my community - between my five Twitter profiles is over 22,000 after 9 months.  My followers are focused on the areas I want to focus on.  My website and blog traffic is up and so is my business.  And, I have made new partnering contacts I could only have dreamed of before.  So for me - It\'s been worth the ride.\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a8f26ed8-defd-4a17-9e4c-d1dfb4d335d5\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business%20Tips\">Business Tips</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Twitter%20for%20Business\">Twitter for Business</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Using%20Social%20Media\">Using Social Media</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/ASU%20CABIT\">ASU CABIT</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Entrepreneurship\">Entrepreneurship</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/marketing\">marketing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/market%20research\">market research</a></div>\n<a href=\"mailto:julie.smith.david@asu.edu\"></a>','Is Twitter part of your business strategy? Should it be?','','inherit','open','open','','1472-revision','','','2009-09-03 23:11:13','2009-09-03 23:11:13','',1472,'http://new.corepurpose.com/1472-revision/',0,'revision','',0),(2039,2,'2009-09-03 04:04:06','2009-09-03 04:04:06','Innovation - <em>doing something in a new way to make life better for the people who matter</em> - is a wonderful thing - unless you happen to be the one who missed the train when it pulled out from the station.\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/koerber.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/koerber_thumb.jpg\" border=\"0\" alt=\"KOERBER\" width=\"289\" height=\"218\" align=\"right\" /></a>That\'s what happened to a once great family business, <a href=\"http://buckeyebeer20000.tripod.com/breweriesoftoledoohio/id9.html\">Koerber\'s Beer.</a>\n\nHey - you may be thinking - that name sounds familiar.  Yes, Koerber\'s was once our family business run by my grandfather William G. (Bill) Koerber and his brothers.\n\nKoerber\'s Beer and the other brands, including Friar\'s Ale and later a new innovation, Malt Liquor <img style=\"margin:5px;\" src=\"http://i.ebayimg.com/16/!BY2qJ7g!2k~$(KGrHgoH-DQEjlLl),B+BKjwhno2bw~~_35.JPG\" alt=\"\" width=\"161\" height=\"200\" align=\"right\" />led the brand portfolio.\n\nGrandpa\'s brother, Clarence \"Click\" Koerber, invented malt liquor and began production at the Grand Valley Brewing Company in Ionia, Michigan some time around 1937. Great  Uncle Click named his magic brew <em>Clix Malt Liquor</em>.\n\nThe family business managed to survive through two World Wars, Prohibition, and the Great Depression.  Instead, it was an innovation in the brew master\'s art that led to it\'s demise.\n\nThat change was the <a href=\"http://new.corepurpose.com/wp-content/uploads/image15.png\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb15.png\" border=\"0\" alt=\"image\" width=\"194\" height=\"188\" align=\"right\" /></a>practice of increasing the preservative content in beer and ale.  By adding additional preservatives, competing breweries were able to ship their beers for greater distances, store the product for longer periods of time, and increase shelf life for distributors and retailers taking advantage of major economies of scale.\n\nThere was only one problem, it affected the taste of the beer.  Koerber\'s brand was associated with Age, Strength, and Purity.  Grandpa, as brew master was sure that no one would buy let alone want to drink the lesser product.   And Grandpa was wrong!\n\nBy 1949, the last bottle of Koerber\'s beer was crated and shipped from the plant in  Toledo, Ohio.  The factory was closed.  What today we would call a series of micro breweries, Koerber\'s, and it\'s sister company Grand Valley Brewing could not compete with the mega brewers who had emerged.\n\nBy the time I came along, in 1960, the only Koerber\'s beer that was still in production came from the mini brewery that was hidden behind the secret wall in the Dutch Room off the boat well in <a href=\"http://apps.detnews.com/apps/history/index.php?id=128\">Grandpa\'s home at Grayhaven on the Detroit River</a>. But that\'s a story for another day.\n\nSo when you hear the whistle blow and see the innovation train pull into the  station, be sure to have your ticket ready so you can board.  You don\'t want to be left behind!\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:89598286-39ba-42f2-b4b6-c3ab0702bcdb\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation\">Innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/beer\">beer</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/brewing\">brewing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/history%20of%20brewing\">history of brewing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Koerber\'s%20Beer\">Koerber\'s Beer</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Friar\'s%20Ale\">Friar\'s Ale</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Clix%20Malt%20Liquor\">Clix Malt Liquor</a></div></blockquote>','Missing the Innovation Train','','inherit','open','open','','1471-revision','','','2009-09-03 04:04:06','2009-09-03 04:04:06','',1471,'http://new.corepurpose.com/1471-revision/',0,'revision','',0),(2040,2,'2009-09-01 23:19:36','2009-09-01 23:19:36','Often one of the most important lessons we learn as business owners, innovators, and leaders is how and when to ask for help.\n\nIn 2001, I was VP of Global Supplier Contracts at Avnet, Inc. a Fortune 500 global distributor of electronic components and computers.\n\n<a href=\"http://www.biojobblog.com/uploads/image/help%20wanted(1).jpg\"><img style=\"margin:5px;\" src=\"http://www.biojobblog.com/uploads/image/help%20wanted(1).jpg\" alt=\"\" width=\"281\" height=\"217\" align=\"right\" /></a>I had an idea for a new kind of business and took the idea to Avnet Chairman and CEO, Roy Vallee. We discussed the potential benefits to the company and what I wanted to do to make it happen. He told me to \"...take the idea and run with it. Take it as far as you can and come back to me if you need help.\" There are 3 components to this advice:\n\n1) develop new ideas;\n\n2) plan and take action;\n\n3) ask for help.\n\nAt the time, for me, #3 was the MOST important. Up to that point, I had done everything for the project on my own. To make it viable, I had to find the people and resources that I lacked and get them to be part of the solution. A year later, Avnet decided that the time was not right to proceed with the project. But I was not ready to give it up.\n\nSo, I  took Roy\'s advice and asked for help.\n\nFirst I asked Avnet\'s permission to take some of the ideas I had developed and create my own business. They said yes.\n\nThen I looked for and found the best people and resources to partner with to build that business. They said yes too.\n\nThe result, CorePurpose, Inc. has been supporting other businesses in their journey along the growth path since July of 2002. Our whole business is built around having the right resources and knowing how to get help when you need it.\"\n<h4>Applying the Lesson</h4>\nFor many of us, asking for help is not an easy thing to do.  Many still believe that asking for help makes you appear weak or out of control.  Contrary to this belief, asking for help at the right time and for the right reasons is NOT a sign of weakness, but rather can be a sign of confidence, strength and savvy resource management.\n\nFew organizations or projects succeed without some form of assistance today - be it leadership, financial, supply chain, staffing, technology resources, or a myriad of other needs.  Interestingly, the strategic process we go through in developing our program or project can also be a great process to follow when determining how to go about finding the right help at the right time.\n<h5>Develop new ideas</h5>\nLook at each step of your current strategic plan or program map.  Identify the areas where the process or program can be strengthened through outside support or other partnerships.  Look at each step of your process not only in light of how a strategic partner can benefit you but also how, by working together, the partner will benefit too.\n<h5>Plan and Take Action</h5>\nEvaluate the things that you are doing that might be done as well as you are currently doing them or can be done even better by others.\n\nStart by identifying outside resources for non core activities and then evaluate how you can better utilize your existing resources by redeploying them into core areas of strength or differentiation within your organization.  Strategic partnerships like these are a resource investment for you and the partner.  Be realistic in calculating the ROI for both parties.\n\nPut together presentations you can make to potential strategic partners with a focus on how each of you will benefit from the partnership.  Then build your target partner list and start scheduling the presentations.\n<h5>Asking for help.</h5>\nFollowing this process, asking for help moves from sending out an \'S.O.S.\' or distress call to proactively building relationships where both parties benefit.  Now, you are  not just asking someone to help you with a business challenge, you are offering to help them overcome one of theirs.\n<h5>So, don\'t be afraid to ask for help.</h5>\nLook at your business on a regular basis to determine how by asking for help, you can make your business stronger, more cost efficient, or more financially sound.  You\'ll never know, until you ask!\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:7c980961-e9a5-4052-bc04-c095948e78f1\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Asking%20for%20help\">Asking for help</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leadership\">Leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Growth\">Growth</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation\">Innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/outsourcing\">outsourcing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/entrepreneurship\">entrepreneurship</a></div>','Asking for Help...','','inherit','open','open','','1470-revision','','','2009-09-01 23:19:36','2009-09-01 23:19:36','',1470,'http://new.corepurpose.com/1470-revision/',0,'revision','',0),(2041,2,'2009-08-26 16:24:38','2009-08-26 16:24:38','In today\'s economy, wouldn\'t it be wonderful if there was a magic recipe for growth?  Just pull out your business cook book, follow the instructions, pop it in the oven and enjoy success.  Unfortunately it\'s not quite that easy.  If it was, we would all master the recipe early and reap the benefits.\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/j04025241.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/j04025241_thumb.jpg\" border=\"0\" alt=\"j0402524[1]\" width=\"244\" height=\"244\" align=\"right\" /></a>But in reality it is not that simple.  Business success requires a unique mix of ingredients and process that fluctuates with changes in our internal and external business environment.\n\nI remember, when I was a kid, my Grandmother telling me, \"If you want to eat, you need to learn to cook.\"  Well, in the world of business - the same can be said.\n<h4>Each recipe starts with a goal in mind.</h4>\nYou have a physical or mental picture of what your desired result will be whether it is scrambled eggs, a mushroom quiche, or chocolate chip cookies.\n<h4>The second section is the list of ingredients</h4>\nIf I am making my favorite, warm, gooey Chocolate Chip Cookies - there are some basic foundational ingredients   - butter, sugar, flour, eggs.\n\nI need a leavening agent like  <a href=\"http://www.joyofbaking.com/bakingsoda.html\">baking soda or baking powder</a> to make my batter rise.\n\nFlavoring - like vanilla or almond extract\n\nAnd differentiators like chocolate chips, nuts, coconut, or raisins to make my cookies stand out.\n\nI also need to focus on the quality of my ingredients to ensure a great result.  Lot\'s of people may have the same recipe - but the quality of the ingredients I use can make my cookies better than the rest.\n<h4>Apply Energy</h4>\nAnd then I need to apply just the right amount of energy to make it all blend together. Plus a different kind of energy to bake it into a finished product.\n<h4>Results</h4>\nOnly when the cookies are out of the oven, cooled, and in my mouth will I know if I have obtained the desired results. If it\'s not perfect - I can always try again.\n<h4>Applying it to business.</h4>\nWhen it comes to our businesses the processes are not that different.  We need...\n<blockquote>A goal - that clear picture of what we are trying to achieve.\n\nThe right base ingredients - a product, a  service, a market to serve and people to do the work.\n\nA leavening agent - No baking soda here - this the the values that you and your people employ as you follow the plan.\n\nFlavoring - your marketing and communications strategy\n\nDifferentiators - the unique aspects or innovations that you bring to the equation and to your customers.\n\nTo Add Energy - in the right proportions at the right time - and that\'s where leadership comes in.   Not enough energy and your result is half baked.  Too much and your result is burned to a crisp.</blockquote>\nDon\'t forget to focus on the quality of your ingredients to ensure a great result.  Lot\'s of people may have the same recipe - but the quality of the ingredients you use can make YOUR BUSINESS better than the rest.\n<h4>There is a recipe after all.</h4>\nYou just have to keep experimenting until you find yours.\n\nSo, what are you going to mix up and pop in the oven?\n\nThanks for stopping by.  Stay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:b0c7adf4-e6e0-42ad-a3f7-531f5614a8d8\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Business%20Tips\">Business Tips</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation\">Innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Leadership\">Leadership</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Growth\">Growth</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Entrepreneruship\">Entrepreneruship</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Recipe%20for%20success.\">Recipe for success.</a></div>','Recipe for Growth - A Pound of Leadership and a Dash of Innovation','','inherit','open','open','','1469-revision','','','2009-08-26 16:24:38','2009-08-26 16:24:38','',1469,'http://new.corepurpose.com/1469-revision/',0,'revision','',0),(2042,2,'2009-08-25 14:58:24','2009-08-25 14:58:24','If you passed me on the street, would you know my name? Would you call me by it? If you needed what I had to offer, would my company name be one that came to mind?\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/clip_image0024.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/clip_image0024_thumb.jpg\" border=\"0\" alt=\"clip_image002[4]\" hspace=\"12\" width=\"175\" height=\"244\" align=\"right\" /></a>There are few things more powerful than a name. It links to our actions, our reputation and to the history of who we are. In days of old, continuation of the family name was a key goal of lord and serf alike. It was all they had to guarantee they would be remembered after they were gone. Today, both individuals and companies focus on a name as a brand, hoping to link what they stand for and what they do to the name they carry.\n<h4><strong>Our name connects us to others.</strong></h4>\nMany companies have recognized the power of the sharing of names between employees and customers. Last week I had lunch at the Macaroni Grill. Our server came over to the table and introduced himself, saying “Hello, my name is David” as he pulled out a crayon and scrawled his name right on the table. He went on to welcome us, ask what we would like and assure us that he wanted us to have a good time today and to call for him by NAME if we needed anything at all. Other businesses, including Sam’s Club and Safeway have taken the practice one step further. Each employee has a name tag which allows us to call them by name. They use technology and our name on membership cards to thank us by name for coming to their store. The Safeway at Chandler and 40<sup>th</sup> Street has been where I do my weekly shopping since we moved to the Valley of the Sun in 1992. Through familiarity and the regular exchange of names, we have come to know each other.\n\nAl is always available with a smile to help me find a special ingredient or item. Linda has been ringing up my orders for years.  If I see her behind one of the registers, that is the direction my cart veers - even if the line is shorter on row over.  Steven is often there to help me take my overloaded basked to the car and fills me in on the things he has been doing or how his family is getting along.\n\nWithin a short drive from my home, there are six supermarkets within a very small radius, including another Safeway. They all have coupons, bargains and specials. But I always go back to the same one. Not because it is closest or cheapest, but because we are on a first name basis and I know that I can get what I need there. It is not just store policy, or a marketing gimmick. It’s a connection.\n<h4><strong>What’s in a name?</strong></h4>\nWhen I launched my own business in 2002, I had to answer a lot of questions. The most important being…what was our reason for being in business? This broke down further to… what would we offer, who we would serve and how we best serve them.?\n\nMy personal passion was innovation, doing something in a new way to make life better for the people who matter. Helping other organizations create innovative ways to achieve their business goals became the central focus of our company – our core purpose.\n\nWhen I started to research possible names, it all came back to who and what we were. We had a strong, motivating drive to our core purpose. We helped others discover and capitalize on their core purpose in innovative ways. We became <a href=\"http://www.corepurpose.com\">CorePurpose, Inc.</a>\n\nToday, companies come to us to help them refocus, to grow, to make the most of what they have, or find the things they need to realize their own core purpose. We get calls from around the country and around the world asking about what we do and how we do it.\n<blockquote>Our name and our reputation brings customers to our door.  The work we do brings them back.  ~ Joan Koerber-Walker</blockquote>\n<h4><strong>What about your business? What does your name say about you? What do people think of when they hear it? </strong></h4>\nIf you do not know, there is a simple test.   <strong>Ask the question!</strong> Most people will be happy to tell you what they think and are pleased to be asked. You might be surprised what you hear. What your customers tell you is what they perceive your purpose and value to be.\n\nWhat they think of when they hear your name matters the most. Their perception of your business and the value it brings when linked to your name becomes your brand. If you like what you hear, maximize the message in the marketplace. If you are not hearing what you want – you may have some work to do.\n\nJust as a business brand links your name to what the markets perceives you to be, you have a personal brand that links your name to how those around you see you. What you do and how you do it becomes tied to your name. Your personal brand may change depending where you are. In my case, when I am around the school or at the hockey rink, I am well known as Chris Walker or Nick Walker’s Mom. My brand is directly linked to theirs. My claim to fame is directly linked to what they do and who they know. In the business and philanthropic community, my brand is more closely linked to the personal values I exhibit in my work with customers, organizations I volunteer with, or associations I belong to. In the case of my personal brand, what they see is what I get. What I do becomes what my personal brand is perceived to be.\n\nAsk yourself – what is my personal brand? Ask your friends. You might be surprised by what you hear.  If you like the answers you get, build on it. If you don’t like the answers, get to work.\n\nSo, do you know my name? Will I know yours? Whether you look at this question personally or in terms of your business, the answer may be one of the most important ones you ever hear.\n\nThanks for stopping by.  Stay Tuned...\n\nJoan Koerber-Walker\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:f60b14f7-193d-4989-9e4b-f961e9ec1b2c\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Names\">Names</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/branding\">branding</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/marketing\">marketing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/reputation\">reputation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/business%20tips\">business tips</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/entrepreneurship\">entrepreneurship</a></div>','Do you know my name?','','inherit','open','open','','1468-revision','','','2009-08-25 14:58:24','2009-08-25 14:58:24','',1468,'http://new.corepurpose.com/1468-revision/',0,'revision','',0),(2043,2,'2009-06-18 04:13:30','2009-06-18 04:13:30','<p>June is a favorite month for happenings like big weddings, local golf tournaments, and vacation car trips. What do all of these things have in common? They’re fun, of course, but equally important, making them the best they can be calls for the four P’s - Planning, Partnering, Patience, and Persistence.  <h4>Planning<a href=\"http://new.corepurpose.com/wp-content/uploads/image14.png\"><img style=\"border-width:0;margin:0 5px 5px;\" border=\"0\" alt=\"It\'s @Shannon_KB and her husband Sean\" align=\"right\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb14.png\" width=\"197\" height=\"244\"></a> </h4> <p>Getting ready for a big event takes planning. Who will be there? What will we need? Where will we go? When will we do it? The ubiquitous who, what, where and when are the essence of any plan. It allows us to map out a journey, plan an event, or set a new goal for our business. When we start to plan, we are setting goals for achievement and budgets that establish our limits. Each is important if we are to make the project succeed in the long run. Our goals allow us to stretch, taking a vision or dream and concretely establishing steps that will make it come true.  <p>In planning a big summer wedding, the process begins long before the big day. We set the date, reserve a place for the reception and start to spread the word to family and friends. They’ll want to join you. We decide who will be in the wedding party; choose gowns and tuxes, order flowers and interview photographers. Hundreds of details, large and small have to be considered from what the menu will be to how many guests we will invite. Our budget, as the event boundary, will come into play as we make these decisions. The number of guests and type of reception we have is a function of the costs of the options we choose multiplied by the number of guests. According to the research done by The Wedding Report (<a href=\"http://www.costofwedding.com/\">www.costofwedding.com</a>), on average, couples getting married in my neighborhood will spend $54,940.00 for their wedding. And, this does not even include cost for a honeymoon, engagement ring! (You can put in your Zip Code to see what people around you are spending.) Add these in, plus the cost of a bridal consultant or wedding planner, if you want professional help, and the cost could reach $72,845.00! When you are looking at this size of an investment, planning within the boundaries of a budget becomes very important.  <p>But it is not just weddings. Even simpler events like a family car trip or a hike through your local state park needs to be planned out. How long will you be gone? What do you need to take along – what resources will you need to make this special time with family or friends most enjoyable and free from problems. Plan it out. Like anyone who’s ever taken a long car trip with a child can attest, sooner or later, the question arises. “Are we there yet?” If you have not planned out where you are going and how you will get there, you will never have the answer.  <h4>Partnering</h4> <p>Ever heard of a BHAG? Pronounced bee-hag, it is shorthand for Big Hairy Audacious Goal. Tackling a big goal can seem daunting especially if you are trying to do it all on your own. Partnering is the key to pulling off a really big success. A great example of this is the holiday celebration that has become a hallmark of our community, the Festival of Lights. What started as a promotional device to draw potential customers into the Foothills, has become a holiday tradition that draws people from all over the valley. But when development was ended and the developers were through, there was a big problem. How would it continue? Who put up and take down all the lights? Who would pay for it? This tradition might have been lost if not for a group of community residents and businesses that came together in partnership to keep the Festival of Lights burning bright. Today, the <a href=\"http://www.festivaloflightsaz.org\">Festival of Lights</a> is a year round community partnership including the Kick-Off Party, the Mile of a Million Lights Display on Chandler Blvd., the Hay Rides on December Saturdays, the Golf Tournament and Wine-Tasting Event in June - are all the efforts of community member volunteers dedicated in keeping the tradition alive. Neighbors and businesses throughout the Ahwatukee Foothills area to come together in the spirit of fun and partnership as they support a common goal. These partnerships continue through the year and create great business and community connections.  <h4>Patience</h4> <p>Patience is a virtue. But then, I never claimed to virtuous. Yep, that was me, the annoying child in the back seat who was asking “are we there yet” every five miles or so. And, if you asked my family and friends, they would tell you some things never change! When we are working towards a big goal, it is often hard to be patient. We can see the end result in our mind. We are excited about it. We want to get there. NOW! But, the old saying is also true that good things happen to those who wait. When we have a project, event or goal we are working towards, things take time. We need that time to follow through on all the little steps, to pass the mile markers that will get us to where we are ultimately going to be. So reach down and find the patience. Don’t give up or get discouraged about how long it is taking. Before you know it the big day will arrive.  <h4>Persistence</h4> <p>At last we reach the end of our list. Last, but not least, is the power of persistence. My grandmother often told me the dictionary is the only place where success comes before work. (Yes, I have seen this quote attributed to everyone from May Smith to Vince Lombardi - but I\'m quoting my Grandma here.)&nbsp; <p>Persistence is the quality in us that keeps us going toward our end goal. When we take on that big hairy audacious goal, there are times along the way when things don’t go as we planned. Maybe we get a flat tire on that car trip or the hotel we’ve chosen for that special get away is sold out. If we’re planning a wedding, we might get discouraged when friends and family are not being as cooperative as we would like. As we laid out our plans, there might have been so many things we had to do along the way that it just doesn’t seem worth it. At other times, as we are moving along our path, obstacles get in our way and make it seem too hard to keep going.  <p>One of my favorite quotes is from Winston Churchill. He said “success is the ability to go from failure to failure without losing your enthusiasm.” As we plan our big summer activity, we need to keep moving forward, over and around the little failures or bumps in the road.  <p>Flexibility is the key to success. Making small adjustments can help us to reach the end goal if we just stick with it. When things get a bit hairy, keep in mind what about your plan or goal got you excited in the first place. Reach down and find the enthusiasm that got you started on this path in the beginning and use it to fuel your power of persistence to follow it through to the end.  <h4>We’re here!</h4> <p>Finally, we’ve arrived. Following our four P’s – planning, partnering, patience and persistence, we reach the end of our journey. Now comes the best part – to enjoy arriving at our destination. When I got married, many years ago, we had a big wedding - lots of guests, lots of details, thousands of last minute things to keep track of. We planned and budgeted. We partnered with great people. It took us over a year to pull it off and we over came little obstacles with persistence and enthusiasm. But, by the end, I was so wrapped up in making sure that everything was perfect that I was making myself crazy.  <p>I almost lost sight of what was really important – the celebration of the new life we were starting together. Lucky for me, my husband Chris is a much smarter person that I am. He didn’t lecture me or tell me what I was missing. Through his actions, he reminded me - pulling me onto the dance floor, visiting with friends, and of course, smearing wedding cake ALL over my face. And, being the calm, collected, rational person I am, I retaliated in spades! It’s hard to take things too seriously when you have just had a food fight in front of hundreds of people! So while you focus on the end goal, don’t forget to enjoy the journey. Use the four P’s to help you along the way, enjoy the ride, and CELEBRATE when you have arrived.</p> <p>Thanks for stopping by.&nbsp; Stay Tuned...</p> <blockquote> <p><font color=\"#333333\">-Joan Koerber-Walker</font></p></blockquote> <div style=\"display:inline;margin:0;padding:0;\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:5294e589-7154-453b-b02f-542b846f37d1\" class=\"wlWriterSmartContent\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Success\" rel=\"tag\">Success</a>,<a href=\"http://technorati.com/tags/Planning\" rel=\"tag\">Planning</a>,<a href=\"http://technorati.com/tags/Partnering\" rel=\"tag\">Partnering</a>,<a href=\"http://technorati.com/tags/Patience\" rel=\"tag\">Patience</a>,<a href=\"http://technorati.com/tags/Persistence\" rel=\"tag\">Persistence</a>,<a href=\"http://technorati.com/tags/Weddings\" rel=\"tag\">Weddings</a>,<a href=\"http://technorati.com/tags/Vacations\" rel=\"tag\">Vacations</a>,<a href=\"http://technorati.com/tags/Business%20Tips\" rel=\"tag\">Business Tips</a></div>','Are we there yet… Focus on the Four P\'s.','','inherit','open','open','','1444-revision','','','2009-06-18 04:13:30','2009-06-18 04:13:30','',1444,'http://new.corepurpose.com/1444-revision/',0,'revision','',0),(2044,2,'2009-06-16 07:00:34','2009-06-16 07:00:34','Over the weekend, a Twitter friend challenged me to be more original in my tweets.  Another excellent article talked about the importance of authenticity across social media and had me thinking about my own authentic voice. The result was my Sunday night blog post, <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/06/to-quote-or-not-to-quote---that-is-the-question.html\">To Quote or Not to Quote- That is the question.</a> \n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout1.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout_thumb.jpg\" border=\"0\" alt=\"Image Copyright CorePurpose, Inc. 2003.  All Rights Reserved.\" width=\"283\" height=\"240\" align=\"right\" /></a>\n\nLittle did I imagine that my social media musings would garner so much attention. It turns out that for some, the quoting of philosophers, motivational speakers, Presidents and other luminaries is a hot topic across the twitterverse.  That post has become the most widely read and re-tweeted post I have ever written thanks to my friends who passed it on to their friends, and so on and so on.  It even got picked up on WordPress Quote  of the Day and other sites that people go to to find quotable quotes.    Who knew?\n\nTo be clear. <strong> </strong>\n<h4>I love a good quote. I use quotes in my speaking, in my writing, and in my day to day conversation. </h4>\nMeaningful quotes are part of my personal style of communication.   But as I used social media more and more, it was much easier to quote others than it was to develop and share my own original thoughts.   Even more, I was beginning to question whether what I was putting down in 140c was my own idea or someone else\'s and would have to Google a quote first to see if it was original or need attribution.  (And, rumor has it, I am not alone.)\n\nSo - I challenged myself to really try to mix it up a bit and share original ideas throughout the day in between sharing interesting articles, blog posts, and other Twitter tidbits.  And like most challenges, I found that it was not that easy. \n<h4>\"There are no original ideas. There are only original people.\"</h4>\n<a href=\"http://en.wikipedia.org/wiki/Barbara_Grizzuti_Harrison\">Barbara Grizzuti Harrison</a>  (14 September 1934 - 24 April 2002) (<a href=\"http://www.brainyquote.com/quotes/authors/b/barbara_grizzuti_harrison.html\">other quotes</a>)\n\nSo on Monday night, I decided to try something new.  I would tag my original quotes with #BeOriginal and invite some friends to do it too. I have some very smart and witty friends that I follow on Twitter and who follow me back across <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\">my various Twitter profiles</a>.  I reached out to see who was on line and sent a few messages that went like this: \n\n<a href=\"http://twitter.com/JKWinnovation\"></a><a href=\"http://twitter.com/JKWinnovation\">JKWinnovation</a>: Quote break - Followers - Do you have a personal quote to share at <a href=\"http://search.twitter.com/search?q=%23BeOriginal\"><strong>#BeOriginal</strong></a>. I need to practice.\n\n<a href=\"http://twitter.com/JKWinnovation\"></a> <a href=\"http://twitter.com/JKWinnovation\">JKWinnovation</a>: @______- Want to come out and play at <a href=\"http://search.twitter.com/search?q=%23BeOriginal\"><strong>#BeOriginal</strong></a>\n\n<a href=\"http://twitter.com/JKWleadership\">JKWleadership</a>: @______ I\'m learning to <a href=\"http://search.twitter.com/search?q=%23BeOriginal\"><strong>#BeOriginal</strong></a> - Gotta quote to share?\n\n  As I  invited friends to join in, a few notes came back privately asking questions.  Why should I do this?  How can I do this?  You are asking me????  I  even had a few deeper Twitter conversations\n\nThen slowly but surely, a few joined in and we got some great original, quotable ideas.  Soon others were re-tweeting those too.  When they did, I sent them a note inviting them to share their original ideas.  This experiment is very new and there is not much there yet, but hopefully the concept of \"What are you thinking? will become as popular as \"What are you doing ?\" \n\nYou can do a Twitter Search using <a href=\"http://search.twitter.com/search?q=%23BeOriginal\">#BeOriginal</a> to see how this experiment is evolving.\n<h4>So, why #BeOriginal? </h4>\nPerhaps, a better question to ask is \"Why not?\"  Let\'s try tagging our original ideas be they serious, humorous, or simply every day thoughts.  Claim them with your name - just as you would a well known quote and don\'t forget to add the #BeOriginal so it will end up on the running search list.    If we do, soon we can look at that list and see a world of new, original ideas - make connections - and maybe even put some of these great ideas into action.\n\nAre  you ready for the challenge?  Send out an original idea of your own including your name and #BeOriginal.  It will be interesting to see what develops over time.\n\nThanks for stopping by...Stay tuned.\n<blockquote>- Joan Koerber-Walker\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:1dcc6df2-14dc-421f-9c5b-c86ad1c0bfe8\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Twitter\">Twitter</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Quotes\">Quotes</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/#BeOriginal\">#BeOriginal</a></div></blockquote>\n<a href=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout1.jpg\"></a>','Why #BeOriginal?','','inherit','open','open','','1443-revision','','','2009-06-16 07:00:34','2009-06-16 07:00:34','',1443,'http://new.corepurpose.com/1443-revision/',0,'revision','',0),(2045,2,'2009-06-15 00:55:27','2009-06-15 00:55:27','<p></p> <p>First and foremost - I am not a social media expert.&nbsp; Not even close! I\'m just a business person trying to learn how to communicate across an evolving medium.&nbsp;&nbsp; Lucky for me, I am surrounded by people who know a lot more about it than I do.&nbsp; I won\'t call them experts.&nbsp; They\'d shoot me if I did.&nbsp; You see, social media is changing too fast .&nbsp; No one is really an expert.&nbsp; Some just know more than others and have been at it longer.</p> <p>I got some good pointers from Twitter friends this weekend.&nbsp; </p> <p>The first was from Tyler Hurst.&nbsp; </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/a-bit-of-books.jpg\"><img style=\"border-width:0;\" height=\"437\" alt=\"A Bit of Books from my personal collection\" src=\"http://new.corepurpose.com/wp-content/uploads/a-bit-of-books_thumb.jpg\" width=\"273\" align=\"right\" border=\"0\"></a></p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image2.png\"><img style=\"border-width:0;margin:5px;\" height=\"47\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb2.png\" width=\"47\" align=\"left\" border=\"0\"></a><a href=\"http://twitter.com/tdhurst\" target=\"_blank\">tdhurst</a> @joankw NO RECYCLED QUOTES. YOU ARE BETTER THAN THAT </p> <p>I obviously over did it Saturday night.</p> <p>The second was from an article posted by Brian Solis about authenticity and authority in social media.&nbsp; <a href=\"http://www.briansolis.com/2009/06/a-soliloquy-the-universal-language-of-social-media/\">A Soliloquy: The Language of Social Media</a> by Brian Solis <a href=\"http://twitter.com/briansolis\" target=\"_blank\">(@BrianSolis</a>)</p> <p>I loved Brian\'s article and sent it out as a RT.&nbsp; The feedback I\'ve been getting back all day is that&nbsp; authenticity should be the goal every time.</p> <p>Now, I tweet quite a bit, and across multiple profiles as you can see on this <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\">page</a>.&nbsp; My personal profile description is \'an eclectic mix of ideas\' while the other four are focused on innovation, leadership, growth, and business success.</p> <p>So perhaps I should take another look&nbsp; at those quotes I tweeted... </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image3.png\"><img style=\"border-width:0;margin:5px;\" height=\"50\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb3.png\" width=\"50\" align=\"left\" border=\"0\"></a> <a href=\"http://twitter.com/joankw\" target=\"_blank\">joankw</a> “Unless someone like you cares a whole awful lot, nothing is going to get better. It\'s not.” ~&nbsp; Dr. Seuss </p> <p>Hmmm.&nbsp; Perhaps I need to think a bit more about what I am doing?</p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image4.png\"><a href=\"http://twitter.com/JKWgrowth\"><a href=\"http://new.corepurpose.com/wp-content/uploads/image5.png\"><img style=\"border-width:0;margin:5px;\" height=\"52\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb4.png\" width=\"52\" align=\"left\" border=\"0\"></a></a></p> <p><a href=\"http://twitter.com/JKWgrowth\">JKWgrowth</a></a> “Sometimes the questions are complicated and the answers are simple.” ~ Dr. <b>Seuss</b> </p> <p>So taking a page from Dr. Seuss - I looked around my twitterverse to see what I could see.&nbsp; Since the twitterverse is huge, I took a note from the Beatles and got a little help from my friends... by looking at what they do.</p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image6.png\"><img style=\"border-width:0;margin:5px;\" height=\"55\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb5.png\" width=\"55\" align=\"left\" border=\"0\"></a> </p> <p><a href=\"http://twitter.com/markismusing\">@MarkIsMusing</a> is one of the tweeters I have followed from day one.&nbsp; Yes, he tweets everyday stuff, but when he starts musing he\'ll treat the 26,000+ people who follow him to a string of quotes he is \'musing\' about.&nbsp; He also has a great newsletter and a blog I now subscribe to. Plus he splits his time between Calgary and Maui AND remodels his own bathroom.&nbsp; What\'s not to like?</p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image7.png\"><img style=\"border-width:0;margin:5px;\" height=\"53\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb6.png\" width=\"53\" align=\"left\" border=\"0\"></a> </p> <p>&nbsp;<a href=\"http://twitter.com/StartupPro\">@StartupPro</a> is a friend and favorite.&nbsp; No quotes from Marty Zwilling.&nbsp; An entrepreneur and investor, he\'s a blogger who posts every day!&nbsp; Not only does his blog have a great following but he has almost twice Mark\'s Twitter following with nary a quotation in sight.&nbsp; Great content, predictability (count on a new blog post EVERY morning), and sharing business insights is his secret to success. </p> <p><a href=\"http://twitter.com/wbaustin\"><a href=\"http://new.corepurpose.com/wp-content/uploads/image8.png\"><img style=\"border-width:0;margin:5px;\" height=\"54\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb7.png\" width=\"54\" align=\"left\" border=\"0\"></a>@WBAustin</a> is a running news stream of ideas and articles.&nbsp; It works for him and his close to 100,000 followers.&nbsp; Bill\'s wife <a href=\"http://twitter.com/katheesue\">@KatheeSue</a> handles the local beat with <a href=\"http://twitter.com/evliving\">@EVLIving</a> while chatting with friends as KatheeSue.</p> <p><a href=\"http://twitter.com/hardaway\" target=\"_blank\"><a href=\"http://new.corepurpose.com/wp-content/uploads/image9.png\"><img style=\"border-width:0;margin:5px;\" height=\"56\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb8.png\" width=\"56\" align=\"left\" border=\"0\"></a>@Hardaway</a> (Francine Hardaway) Co-founder, Stealthmode Partners, helping entrepreneurs succeed.&nbsp; I won\'t be showing her \'recycled quotes\' she rarely if ever does that. Her tweets are as authentic as they get as she reports on her life, ideas, and activities throughout the day.&nbsp; As my friend and mentor, she always tries to keep me out of trouble.&nbsp; Sometimes I even listen.&nbsp; </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image10.png\"><img style=\"border-width:0;margin:5px;\" height=\"56\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb9.png\" width=\"56\" align=\"left\" border=\"0\"></a> @Amilya (Amilya Antonetti) an award winning entrepreneur,Green Pioneer Bestselling Author, Media Personality, Advocate and Mom is a conversationalist on Twitter.&nbsp; She loves to twitter chat with <a href=\"http://twitter.com/tomvmorris\" target=\"_blank\">@TomVMorris</a> who is one of the best.&nbsp; I\'ve never had the pleasure of tweeting with Dr. Morris on Twitter, but I love to read his occasional quotes from the great philosophers as well as his own insightful quips.&nbsp; Who knows, maybe some day.&nbsp; ;o)&nbsp; </p> <p>The funny thing is, Twitter asks \"What are YOU doing?\"&nbsp; When I was pulling those quotes - I WAS reading&nbsp; <em>Oh, the Places You\'ll Go</em> by Dr. Seuss.&nbsp; It\'s the tall skinny volume in my bookshelf between <em>Norton\'s Anthology of Poetry</em> and <em>The Holy Bible</em>.&nbsp;&nbsp;&nbsp; I love books and read a lot more than I tweet.&nbsp; The picture above is of the bookshelf my playroom that stands next to the pool cues.&nbsp; My library/office is filled with business books, and in my bedroom closet, hundreds of novels.&nbsp; (I may have more novels than Amilya has shoes!) </p> <p><a href=\"http://twitter.com/JKWleadership\"><a href=\"http://new.corepurpose.com/wp-content/uploads/image11.png\"><img style=\"border-width:0;margin:5px;\" height=\"50\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb10.png\" width=\"50\" align=\"left\" border=\"0\"></a>JKWleadership</a> My Favorite Leadership Books - Oh, The Places You\'ll Go by Dr. Seuss~ Read it to your kids... Read it for yourself. </p> <p>I had pulled that book out after a long day of struggling through business plans, financial models, and other stuff that the Twitterati would probably find a bit boring - not to mention, the stuff is all under NDA and I can\'t talk about it anyway.&nbsp; And why, you might ask, did I make such a switch in reading material just then.&nbsp; Simple. I saw the quote on Twitter from Robert Baines that read:</p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image12.png\"><img style=\"border-width:0;margin:5px;\" height=\"50\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb11.png\" width=\"50\" align=\"left\" border=\"0\"></a> \"<a href=\"http://twitter.com/screamingeagle1\">screamingeagle1</a> \"I like <b>nonsense</b>, it wakes up the brain cells.\" ~ Dr. <b>Seuss.&nbsp; </b></p> <p><b>I</b>t reminded me of just what I needed to clear my brain. </p> <p><img style=\"border-width:0;margin:5px;\" height=\"67\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb12.png\" width=\"54\" align=\"left\" border=\"0\"> “Think left and think right and think low and think high. Oh, the things you can think up if only you try!” ~ Dr. Seuss </p> <p>So, as my friend Amilya says, \"it\'s time to \'noodle.\"&nbsp; </p> <p>Here\'s my lesson learned this weekend.&nbsp; If authenticity is important,&nbsp; then you just have to be who you are.&nbsp; I am just what my personal profile says... an eclectic mix.&nbsp; Not to say that I can\'t learn to be better.&nbsp; I\'ll follow Tyler\'s advice and perhaps use some more of my own quotes more frequently rather than quoting someone else.&nbsp; Francine and Marty have encouraged me to write/blog more.&nbsp; (Francine even told me that my writing has improved.&nbsp; But that\'s for you to decide.)&nbsp; I\'ll keep reading and sharing the articles, news stories, and bits that I think have value because that is what I authentically do.&nbsp; Share things of value with others is what I do everyday. I\'ll chat more, broadcast less,&nbsp; AND - I\'ll try to mix it up a bit more so as not to be annoying.&nbsp; Oh, and I am suspending my auto link for @joankw from Seesmic to Facebook.&nbsp; According to my husband, my in-laws have hidden me because I send out too much stuff!</p> <p>So, is this the right strategy?&nbsp; Well, we\'ll see. There was a great quote this weekend by Victoria Holt - my favorite author during my teen years.&nbsp; (No laughing - love, adventure, suspense AND a happy ending.&nbsp; What\'s not to like.&nbsp; I still own every single one of her books in paperback.) </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/image13.png\"><img style=\"border-width:0;margin:5px;\" height=\"63\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb13.png\" width=\"54\" align=\"left\" border=\"0\"></a>\"Never regret. If it\'s good, it\'s wonderful. If it\'s bad, it\'s experience.\" Victoria Holt (1906-1993) British writer (via <a href=\"http://twitter.com/successsecret\" target=\"_blank\">@successsecret</a>) AKA: Mike Hanes <a href=\"http://twitter.com/mikehanes\" target=\"_blank\">(@MikeHanes)</a></p> <p>&nbsp;</p> <p>Thanks for stopping by - and reading to the end.&nbsp; Stay tuned...</p> <blockquote> <p>Joan Koerber-Walker</p> <p></p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a675ebe5-107e-48bb-b4ef-091dedac2568\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/social%20media\" rel=\"tag\">social media</a>,<a href=\"http://technorati.com/tags/communications\" rel=\"tag\">communications</a>,<a href=\"http://technorati.com/tags/lessons%20learned\" rel=\"tag\">lessons learned</a>,<a href=\"http://technorati.com/tags/business%20tips\" rel=\"tag\">business tips</a>,<a href=\"http://technorati.com/tags/#quotes\" rel=\"tag\">#quotes</a>,<a href=\"http://technorati.com/tags/authenticity\" rel=\"tag\">authenticity</a></div> <p></p></blockquote> <p>Credits:&nbsp; Photo - Joan Koerber-Walker - If you don\'t believe me, you can come check in my play room.&nbsp; Tweets - as of this writing at 5:48 PM (pacific) on June 14,2009 - everything shown here was visible via the public feeds on Twitter.</p>','To quote or not to quote - That is the question.','','inherit','open','open','','1442-revision','','','2009-06-15 00:55:27','2009-06-15 00:55:27','',1442,'http://new.corepurpose.com/1442-revision/',0,'revision','',0),(2046,2,'2009-06-14 04:38:16','2009-06-14 04:38:16','<p>We are moving into the the peak days of the Summer.&nbsp; While there\'s lots of talk of \'green shoots\' appearing on the economic horizon, as business people we know that often things slow down in the Summer heat.&nbsp;&nbsp;&nbsp; <p>So what better time to focus in on some tips and tricks to keep your business growing even during the lazy days of Summer.&nbsp; <p><a href=\"http://www.clker.com/clipart-25743.html\"><img title=\"Grass Clip Art\" height=\"83\" alt=\"Grass Clipart\" src=\"http://www.clker.com/cliparts/9/d/c/a/1234405664842624179rg1024_grass.svg.med.png\" width=\"634\"></a>  <p><b>Growth Strategy #1 - Call a customer today</b>  <p>Call a customer you have not talked to for a while and ask how things are going.&nbsp; Find out what can you and your company do to support them in achieving their goals. It is a great way to get MORE business. </p> <p>They already know you and trust you. Having done business with you before, they may need what you have again.&nbsp; Even if they don’t have a requirement today, they’ll remember that you checked in and offered to help them. </p> <p><b>Growth Strategy #2 - Look at your Company from Your Customer\'s Perspective.</b></p> <p>So often we talk about all the great things our company can do rather that focus on what our customer wants or needs. Empathy is a great tool for building business. </p> <p>Put yourself in your customer’s shoes. What are your challenges?&nbsp; What would help you achieve your goals? What do you need? Then - put your marketing hat on and communicate with current and potential customers. Demonstrate that you understand what THEY need and show them how your products and services can help THEM satisfy their needs and meet their goals. </p> <p><b>Growth Strategy #3 - Share information or opportunity</b></p> <p>A great way to exceed your goals is to do something to help your customer exceed theirs.&nbsp; Send them a great article you have read. Nominate them for an award.&nbsp; Share a business tip that has worked for you.&nbsp; Refer a customer to them.&nbsp; When you do, they just might return the favor and you both win! </p> <p><b>Growth Strategy #4 - Get up from your desk. Get out of your office!</b><b></b> </p> <p>To stimulate your business, make time to get up, get out, and move around.&nbsp; If you are managing a team - go over to where they are working. Join in conversations - ask for their ideas. They are closest to the work and the customers and have information you need.&nbsp; If you are the person responsible for creating sales - go out to one of the many networking opportunities that abound in your community. Talk to others - ask them what they are doing to stimulate their business - share good ideas that are working for you. </p> <p>Yes, I know - gas is expensive and time is money - but choosing to stay back closed in at the office can be the decision that makes you miss out on great opportunities.<br>So get up from your desk - get out of the office - and go find one. </p> <p><b>Growth Strategy #5 - Work Smarter</b><b></b>  <p>We’ve all heard the saying \"Work smarter not harder\".&nbsp;&nbsp; In tough times as well as good ones, how you do things is as important as what you do.&nbsp; To give yourself and your company and extra advantage, ask yourself these questions:  <blockquote> <p>Am I making the most of the resources I have already invested in?  <p>Is there a different way to do what I am doing that is more efficient or could get better results?&nbsp;&nbsp; <p>Is Ease of Doing Business a mantra in my company.&nbsp; Do our processes make it easier for our customers to work with us and for our team to get the job done?</p></blockquote> <p>Being proactive and focusing on growth can keep your business from falling into the Summer slump.&nbsp; These are some of the things that I\'m doing in our business.&nbsp; Try them.&nbsp; You can put these ideas to work in yours too.&nbsp; So come on, let\'s get growing.&nbsp; <p>Thanks for stopping by - Stay Tuned...  <blockquote> <p>- Joan Koerber-Walker&nbsp; </p></blockquote> <p><a href=\"http://www.clker.com/clipart-25743.html\"><img title=\"Grass Clip Art\" height=\"83\" alt=\"Grass Clipart\" src=\"http://www.clker.com/cliparts/9/d/c/a/1234405664842624179rg1024_grass.svg.med.png\" width=\"634\"></a> </p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:4d75eadf-e494-4afa-9d02-b99e117fb395\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePupose\" rel=\"tag\">CorePupose</a>,<a href=\"http://technorati.com/tags/Business%20Growth\" rel=\"tag\">Business Growth</a>,<a href=\"http://technorati.com/tags/Summer%20Slowdown\" rel=\"tag\">Summer Slowdown</a>,<a href=\"http://technorati.com/tags/Business%20Tips\" rel=\"tag\">Business Tips</a>,<a href=\"http://technorati.com/tags/Business%20Strategy\" rel=\"tag\">Business Strategy</a></div> <p>&nbsp; <p><a href=\"http://new.corepurpose.com/wp-content/uploads/clip_image003.gif\"></a></p>','Five Strategies to Grow Your Business','','inherit','open','open','','1441-revision','','','2009-06-14 04:38:16','2009-06-14 04:38:16','',1441,'http://new.corepurpose.com/1441-revision/',0,'revision','',0),(2047,2,'2009-06-12 00:38:12','2009-06-12 00:38:12','<p>I have long believed that working together with others has an amazing effect on growth.&nbsp; My experiences this week have reaffirmed it.&nbsp; </p> <p><a href=\"http://tinyurl.com/lc6b88\" target=\"_blank\"><img style=\"border-width:0;\" height=\"244\" alt=\"j0433027[1]\" src=\"http://new.corepurpose.com/wp-content/uploads/j04330271.jpg\" width=\"244\" align=\"right\" border=\"0\"></a>The <a href=\"http://www.merriam-webster.com/dictionary/collaboration\" target=\"_blank\">Merriam-Webster</a> dictionary defines \"collaborate\" like this:</p> <ol> <li><strong>:</strong> to work jointly with others or together especially in an intellectual endeavor  <li><strong>:</strong> to cooperate with or willingly assist an enemy of one\'s country and especially an occupying force&nbsp; <em>(OK this one probably does not apply to our discussion here.)</em>  <li><strong>:</strong> to cooperate with an agency or instrumentality with which one is not immediately connected</li></ol> <p>To me the definition is simpler.</p> <blockquote> <p>Collaboration is people helping people to reach new heights.</p></blockquote> <p>Six months ago, I started actively using Twitter, and as my understanding of the power of this collaborative tool grew, I used it more.&nbsp; Today I have <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\" target=\"_blank\">five different profiles</a> in Twitter, each one for a specific collaborative purpose.</p> <p>Through Twitter I developed online friendships with Marty Zwilling <a href=\"http://twitter.com/startuppro\" target=\"_blank\">(@StartUpPro)</a> and Zane Safrit <a href=\"http://twitter.com/zanesafrit\" target=\"_blank\">(@ZaneSafrit)</a>.&nbsp; This gave me an opportunity to collaborate with them in sharing ideas on entrepreneurship and growth, two of my personal passions.&nbsp;&nbsp; Each offered the opportunity to work with them in different ways and as it turned out they both wanted to do so on Wednesday June 10th.</p> <p>Marty offered the opportunity to work with him on his popular <a href=\"http://new.corepurpose.com/wp-content/uploads/image.png\"><img style=\"border-width:0;margin:5px;\" height=\"145\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb.png\" width=\"121\" align=\"left\" border=\"0\"></a>blog - <a href=\"http://blog.startupprofessionals.com/\" target=\"_blank\">Startup Professionals Musings</a> as a guest author.&nbsp; The goal was to add a little of the woman\'s perspective on entrepreneurship and to have a little fun.&nbsp; Together we published <a href=\"http://blog.startupprofessionals.com/2009/06/running-race-in-high-heels.html\" target=\"_blank\">\"Women Entrepreneurs - Running the Race in High Heels\"</a>.&nbsp; Since all entrepreneurs are different and all women are definitely not the same, I added a little extra collaborative energy and asked two friends (<a href=\"http://www.stealthmode.com\" target=\"_blank\">Francine Hardaway</a> <a href=\"http://twitter.com/hardaway\" target=\"_blank\">(@hardaway)</a> and <a href=\"http://www.amilya.com/\" target=\"_blank\">Amilya Antonetti</a> <a href=\"http://twitter.com/amilya\" target=\"_blank\">(@Amilya</a>) if I could use them as as examples in the post. </p> <p>&nbsp;</p> <p>Zane has a popular show on Blog Talk <a href=\"http://new.corepurpose.com/wp-content/uploads/image1.png\"><img style=\"border-width:0;margin:5px;\" height=\"132\" alt=\"image\" src=\"http://new.corepurpose.com/wp-content/uploads/image_thumb1.png\" width=\"126\" align=\"left\" border=\"0\"></a>Radio.&nbsp; As we got to know each other, we thought it would be fun to do a broadcast together.&nbsp; We put our heads together to see what the audience might enjoy and scheduled the show for Wednesday June 10th.&nbsp; This link will take you to the 1 hour <a href=\"http://ow.ly/dqCD\" target=\"_blank\">replay of the show</a>.&nbsp; We had a blast exploring ideas about entrepreneurship, innovation, leadership, and strategies for building solutions.&nbsp; And we\'re planning to do it again in the future.</p> <p>&nbsp;</p> <p>So does collaboration bring results?&nbsp;&nbsp;&nbsp; The more I collaborate, the more people I can connect with, converse with, and hopefully engage with so that together we can reach new heights.&nbsp; It seems to be working all around.&nbsp; Each of my Twitter profiles has different audiences and different messages - but they are all growing and making their way up <a href=\"http://twitterholic.com/top100/followers/bylocation/Phoenix%2C+AZ/\" target=\"_blank\">the lists</a>.&nbsp; (At least in my little corner of the world.) </p> <p>There are so many opportunities to collaborate happening all around us.&nbsp; I am lucky enough to get to touch a wide variety of them.</p> <blockquote> <p>Working with an incredible network of talented executives at <a href=\"http://www.corepurpose.com\" target=\"_blank\">CorePurpose</a>. </p> <p>Working with <a href=\"http://www.ribomed.com\" target=\"_blank\">RiboMed Biotechnologies</a> to help <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/02/honoring-a-great-president.html\" target=\"_blank\">Dr. Hanna</a> and the team develop the resources they will you to launch new diagnostic technologies and products for early cancer detection. </p> <p>Working with inspiring entrepreneurs like Francine Hardaway and the team at <a href=\"http://www.otef.org\" target=\"_blank\">OTEF</a> to produce the <a href=\"http://www.azentrepreneurship.com\" target=\"_blank\">4th Annual Arizona Entrepreneurship</a> Conference on November 12, 2009 in Phoenix. (We need sponsors -if your market is entrepreneurs - give me a shout!&nbsp; All of the proceeds help at risk populations develop their own business ideas.) </p> <p>Engaging in new discussions every day with companies that are launching innovative new products and services.&nbsp; (Those are still secrets but they are really cool deals and you will hear more about them soon. ) </p> <p>Watching my friends <a href=\"http://twitter.com/lonsafko\" target=\"_blank\">@LonSafko,</a> <a href=\"http://twitter.com/stevengroves\" target=\"_blank\">@StevenGroves</a>, and <a href=\"http://twitter.com/AmandaVega\" target=\"_blank\">@AmandaVega</a> work together as <a href=\"http://www.thesocialmediabible.com/\" target=\"_blank\">The Social Media Bible</a> is gaining popularity nationwide. </p> <p>And learning the ins and outs from my friends at <a href=\"http://www.metro-studios.com\" target=\"_blank\">Metro Studios</a> on&nbsp; how to navigate, promote and collaborate in the new online marketing world.&nbsp; It\'s always productive when I collaborate with Clay <a href=\"http://twitter.com/csmetro\" target=\"_blank\">(@CSMetro</a>), Lisa <a href=\"http://twitter.com/lisajmetro\" target=\"_blank\">(@LisaJMetro</a>) and all the <a href=\"http://twitter.com/MetroStudios/\" target=\"_blank\">@MetroStudios</a> folks.&nbsp; (They\'ve been my partner for years!) </p></blockquote> <p>I\'m looking for that next great opportunity to help a company grow.&nbsp; I know it\'s out there.&nbsp; That is why I keep collaboration as a key strategy on the top of my to-do list every day.&nbsp; Put COLLABORATION on the top of YOUR to-do list and watch the magic happen.</p> <p>Thanks for stopping by...Stay tuned.</p> <blockquote> <p>-Joan Koerber-Walker</p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:3e1ead42-18ae-45d0-ba2d-794bf5513f34\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Collaboration\" rel=\"tag\">Collaboration</a>,<a href=\"http://technorati.com/tags/Business%20Tips\" rel=\"tag\">Business Tips</a>,<a href=\"http://technorati.com/tags/innovation\" rel=\"tag\">innovation</a>,<a href=\"http://technorati.com/tags/leadership\" rel=\"tag\">leadership</a>,<a href=\"http://technorati.com/tags/growth\" rel=\"tag\">growth</a>,<a href=\"http://technorati.com/tags/twitter\" rel=\"tag\">twitter</a>,<a href=\"http://technorati.com/tags/social%20media\" rel=\"tag\">social media</a>,<a href=\"http://technorati.com/tags/Francine%20Hardaway\" rel=\"tag\">Francine Hardaway</a>,<a href=\"http://technorati.com/tags/Amilya%20Antonetti\" rel=\"tag\">Amilya Antonetti</a>,<a href=\"http://technorati.com/tags/Zane%20Safrit\" rel=\"tag\">Zane Safrit</a>,<a href=\"http://technorati.com/tags/Marty%20Zwilling\" rel=\"tag\">Marty Zwilling</a>,<a href=\"http://technorati.com/tags/RiboMed\" rel=\"tag\">RiboMed</a>,<a href=\"http://technorati.com/tags/OTEF\" rel=\"tag\">OTEF</a>,<a href=\"http://technorati.com/tags/AZ%20Entrepreneruship%20Conference\" rel=\"tag\">AZ Entrepreneruship Conference</a></div></blockquote>','Collaboration Drives Growth','','inherit','open','open','','1440-revision','','','2009-06-12 00:38:12','2009-06-12 00:38:12','',1440,'http://new.corepurpose.com/1440-revision/',0,'revision','',0),(2048,2,'2009-06-08 07:00:19','2009-06-08 07:00:19','<p>I married Chris Walker on June 8, 1985.&nbsp; Now for some that may seem like a long time ago, but to me it feels like yesterday.&nbsp;&nbsp; </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/wedding.jpg\"><img style=\"border-width:0;margin:5px;\" height=\"244\" alt=\"wedding\" src=\"http://new.corepurpose.com/wp-content/uploads/wedding_thumb.jpg\" width=\"193\" align=\"right\" border=\"0\"></a>There were some that probably wondered about us.&nbsp; We\'re very different people in some ways. But where it really counts, we\'re a lot alike.&nbsp; We share the same values, the same love for family, and most of all, over the years we\'ve learned to work together to build something we both believe in, a great family of our own.</p> <p>We both came from families of five kids and were blessed with great parents.&nbsp; If you think 24 years is impressive, both my parent\'s and Chris\' will celebrate their 50th wedding anniversary this year in August! </p> <p><img title=\"In St Thomas circa 1988\" style=\"margin:5px;\" height=\"105\" alt=\"\" src=\"http://photos-d.ak.fbcdn.net/photos-ak-snc1/v1938/47/117/1156052723/s1156052723_30211451_1930.jpg\" width=\"135\" align=\"left\"></p> <p>I was talking to some friends over the weekend about marriages.&nbsp; </p> <p>No everyone has been as lucky as I have in picking partners.&nbsp; And that is what it has to be, a partnership.&nbsp; Just as in in business, picking the right partner makes all the difference.&nbsp; No partnership or marriage is always neat and easy.&nbsp; <a href=\"http://new.corepurpose.com/wp-content/uploads/family-grad.jpg\"><img style=\"border-width:0;margin:5px;\" height=\"160\" alt=\"Family Grad\" src=\"http://new.corepurpose.com/wp-content/uploads/family-grad_thumb.jpg\" width=\"138\" align=\"left\" border=\"0\"></a>Sometimes things get messy.&nbsp; But every time changes came, whether it\'s packing up at a moment\'s notice so that I could take on a challenging new opportunity on the other side of the country far from family and friends, doing it again a few years later for another one, carrying the extra load at home with the kids while I worked and went to grad school, putting up with the ridiculous hours I tend to work when I get caught up in a project, or&nbsp; supporting my decision to leave the corporate world and take the leap into starting my own business, his answer was always the same.&nbsp; \"If that\'s what you want to do - go for it.\"</p> <p>Together, we\'ve raised two great kids and built built a life where we can pursue very different interests while celebrating each other\'s successes.&nbsp; Most importantly of all -&nbsp; at the end of the day, we have someone we love to share it all with.</p> <p>I\'ve heard it said that hindsight is 20/20.&nbsp; Well looking back, I have to say, for me, picking Chris Walker to be my partner was a great decision.&nbsp; Wouldn\'t you?</p> <p>Thanks for stopping by... Stay Tuned</p> <blockquote> <p><font color=\"#333333\">- Joan Koerber-Walker</font></p></blockquote> <p>&nbsp;</p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:78cc539b-99d1-43fb-b2e7-afdaea1c76e1\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/Chris%20Walker\" rel=\"tag\">Chris Walker</a>,<a href=\"http://technorati.com/tags/Marriage\" rel=\"tag\">Marriage</a>,<a href=\"http://technorati.com/tags/Picking%20Partners\" rel=\"tag\">Picking Partners</a>,<a href=\"http://technorati.com/tags/Having%20it%20all\" rel=\"tag\">Having it all</a></div>','Twenty-four years ago today','','inherit','open','open','','1439-revision','','','2009-06-08 07:00:19','2009-06-08 07:00:19','',1439,'http://new.corepurpose.com/1439-revision/',0,'revision','',0),(2049,2,'2009-06-02 06:14:22','2009-06-02 06:14:22','Today was a momentous day - the official announcement of GM\'s historic bankruptcy.  It\'s been covered by every imaginable news medium from print, to air, to online.  Articles and bit.ly links propagated across twitter.  A quick search on Google brought back a staggering reply\"  \"Results <strong>1</strong> - <strong>10</strong> of about <strong>3,370,000</strong> for <strong>\"<a href=\"http://www.google.com/url?q=http://www.answers.com/gm&amp;r=67&amp;ei=6JwkSpzIO4rYMMP1gIoF&amp;sa=X&amp;oi=dict&amp;ct=D&amp;cd=1&amp;usg=AFQjCNFsuMhSVkbaOG6ct7Xhw_DFltfKyQ\">gm</a>+<a href=\"http://www.google.com/url?q=http://www.answers.com/bankruptcy&amp;r=67&amp;ei=6JwkSpzIO4rYMMP1gIoF&amp;sa=X&amp;oi=dict&amp;ct=D&amp;cd=2&amp;usg=AFQjCNEA6enM5QT6hnpKAP2eqG-c62Dx0w\">bankruptcy</a>\"</strong>.   You see, for me, GM was more than just a car company.  It has been an integral part of family conversations all of my life. \n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/koerber-family-2007.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/koerber-family-2007_thumb.jpg\" border=\"0\" alt=\"A GM Family - The Koerber\'s in 2007\" width=\"244\" height=\"163\" align=\"right\" /></a>When I was a child, GM meant Gonna Move.  My Dad worked for Buick Motor Division, and in those days you moved - a lot.  During the first 6 years of my life we lived in 6 different places.  One of the first songs I learned was a jingle. \"<em>Wouldn\'t you really rather have a Buick</em>?\"\n\nI remember going with my Dad to dealership grand openings or to visit dealers during Christmas vacation. (I wonder today if some of those dealers are on the <a href=\"http://fe23.story.media.ac4.yahoo.com/news/story/maple/us/ap/20090601/ap_on_bi_ge/us_automakers\" target=\"_blank\">list of over 2,600</a> that will get a call in the next few days telling them that their family business is no more. )\n\nI remember my Dad quoting <a href=\"http://en.wikipedia.org/wiki/Charles_Erwin_Wilson\" target=\"_blank\">\"Engine Charlie\" Wilson</a> with the now famous quote\n<blockquote>\"...because for years I thought what was good for the country was good for General Motors and vice versa.\".\"</blockquote>\nMy Dad\'s job at GM allowed him to support our family.  He worked hard and was proud of what he did and the company he worked at for over 40 years.  He invested what he earned in a home, what his family needed, and in helping his children through college.\n\nOut of the five kids, three of us worked at GM  at one time or another.  I was the short timer - spending a summer at the plant in Wilmington painting <a href=\"http://en.wikipedia.org/wiki/Chevrolet_Chevette\" target=\"_blank\">Chevettes</a> while studying economics at the University of Delaware.   (That\'s me in white at the far right of the family picture.)  My brother Rick and sister Susan (standing between me and my Mom) have spent  their entire careers at GM.  Rick as a member of the UAW in the Wilmington plant while Susan followed Dad into the management side.  Rick was planning to celebrate his 30th anniversary with the company this year.  I wonder what will happen now that it has been announced that his<a href=\"http://www.usatoday.com/money/autos/2009-06-01-gm-plants-graphic_N.htm?csp=34\" target=\"_blank\"> plant will close in July</a>.  Susan is out in Michigan this week.  She and other GM mangers will be speaking to the many dealers across the country and helping them understand how these changes affect them.   And Dad?  Well, as a retired management employee, <a href=\"http://blogs.wsj.com/health/2008/11/10/general-motors-retirees-struggle-with-loss-of-health-coverage/\" target=\"_blank\">he lost his health insurance benefits</a> earlier this year and now wonders what will happen with <a href=\"http://www.detnews.com/article/20090531/AUTO01/905310336/1148/AUTO01/GM+won+t+terminate+pension+plans\" target=\"_blank\">his pension</a>.\n\nAs I was listening to President Obama announce the bankruptcy of GM to the world live, <a href=\"http://www.nytimes.com/2009/06/01/business/01downfall.html?fta=y\" target=\"_blank\">I was reading an article in the New York Times</a> that said \"\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:269963bd-2b08-4974-a3b0-e27ea3ed53d4\" class=\"wlWriterSmartContent\" style=\"display:inline;float:right;width:280px;margin:0;padding:5px;\">\n<div>[youtube=http://www.youtube.com/watch?v=LEiSokP1rAk]</div>\n</div>\n<blockquote>\"And now it (GM) is filing for bankruptcy, something that would have been unfathomable even a few years ago, much less decades ago, when it was a dominant force in the American economy.\"</blockquote>\nMaybe, maybe not.  For me, GM was not a career, just a summer job.  Even in college, my focus was innovation and growth.  As an economics major in 1981, my senior thesis paper was titled - <em>Industry in Crisis - the affects of government intervention on the U.S. Auto Industry.</em>  I chose not to follow Daddy into GM, but rather to pursue a career in the then fledgling technology industry.  (It\'s a bit ironic.  GM leaves the Dow with this bankruptcy filing to be replaced by Cisco on June 8th.  DeVry a school know for technology, will take its place on the S&amp;P.)\n\nAlmost two decades later, while in graduate school, I recall listening to my finance professors warn of two impending crises.  One, the Dot.com Bubble, was to implode a short time later.  The second - GM\'s bankruptcy due to <a href=\"http://www.nytimes.com/1993/11/16/business/gm-acts-to-secure-pensions-using-stock.html\" target=\"_blank\">the constant escalation of its employee and pension obligation</a> was temporarily <a href=\"http://www.washingtonpost.com/wp-dyn/content/article/2007/04/09/AR2007040901262.html\" target=\"_blank\">averted by selling bonds and shifting investments in EDS and later Hughes into the under-funded pension trust.</a>\n\n \n\nSo no, maybe we should not have been taken by surprise. GM\'s foundation has had serious cracks for a while.  When the global credit markets collapsed, the challenges it faced were akin to a building with a cracked foundation that is rattled\n\nby an earthquake. It\'s structure could not withstand the financial shake up.  <a href=\"http://money.cnn.com/magazines/fortune/fortune500/2009/snapshots/175.html\" target=\"_blank\">The company that in 2008 was number 4 on the Fortune 500 fell to number 6 by 2009,</a> and on June 1, 2009, the \'unthinkable\' became reality,\n\nNow, <a href=\"http://www.nytimes.com/interactive/2009/05/31/business/20090531_GM_TIMELINE.html\" target=\"_blank\">after 100 years</a>, GM must start anew. \n\nThe world is watching, and I expect that there will be some really interesting family discussions when all of us come together for my parent\'s 50th wedding anniversary on August 1st.  As we gather round the piano in my family\'s Rochester, Michigan home to sing the old tunes, I am not expecting to hear the sweet refrains of <em>\"Wouldn\'t you really rather have a Buick\"</em> but then you never know.\n\n<em>Thanks for stopping by - Stay Tuned...</em>\n<blockquote><em>- Joan Koerber-Walker</em></blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:22f7bf9c-2cba-4fc2-8e7d-d3ef9286d4df\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/GM%20Bankruptsy\">GM Bankruptsy</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/GM%20family\">GM family</a></div>','A Family Affair - a personal GM perspective','','inherit','open','open','','1437-revision','','','2009-06-02 06:14:22','2009-06-02 06:14:22','',1437,'http://new.corepurpose.com/1437-revision/',0,'revision','',0),(2050,2,'2009-05-31 00:26:14','2009-05-31 00:26:14','<p>Friday night I was feeling kind of down.&nbsp; It had been a week of highs and lows.&nbsp; The highs were a mix of positive discussions with friends about new business starts, watching a community come together to support one of their own, and work on an exciting business proposal.&nbsp; The lows&nbsp; included some personal challenges that were soon grossly over-shadowed by two separate tragedies that touched the lives of my friends.</p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/jkw-looking-up.jpg\"><img style=\"border-width:0;margin:5px;\" height=\"184\" alt=\"Joan Koerber-Walker, Phoenix, AZ\" src=\"http://new.corepurpose.com/wp-content/uploads/jkw-looking-up_thumb.jpg\" width=\"244\" align=\"right\" border=\"0\"></a>As I sat at my laptop, sending #FollowFriday thank you notes on Twitter and posting articles and other tidbits to friends, I pulled a quote from my quote file (a mix of things that I have collected over the years)and shot it out on <a href=\"http://twitter.com/JKWgrowth\" target=\"_blank\">@JKWGrowth</a>.&nbsp; The post read...</p> <p>\"<em>The real tragedy of the poor is the poverty of their aspirations</em>. \" ~ Adam Smith </p> <p>It was meaningful to me.&nbsp; I had seen examples repeatedly in over 30 years of volunteer work.&nbsp; True poverty often breeds despair and with it the death of peoples\' aspirations.&nbsp; </p> <p>Can you imagine living in circumstances where you lost the desire or the belief that you could achieve something high or great?&nbsp; Is that not a tragedy? </p> <p>When logging in Saturday morning, I gained a different perspective from two readers who saw it quite differently.&nbsp; There was yet another reader who, having read their tweets in response to mine, \'respectfully\' asked if I could prove that Adam Smith had said that with a citation.&nbsp;&nbsp;&nbsp; </p> <p>So, I stopped what I was doing, went upstairs to my office, pulled out my copies of Adam Smith\'s books and other historical economics texts and started looking.&nbsp; Two hours later I had no citation to quote.&nbsp; Just numerous websites and references to the quote but no citation of where it had originated from.&nbsp; Maybe he said it.&nbsp; Maybe he did not.&nbsp; (Unfortunately, much of what Smith once said and wrote is lost.&nbsp; He lived well before the age of recordings and instructed that many of his private notes and writings be destroyed shortly before his death.)&nbsp; Time for a <a href=\"http://www.twitlonger.com/show/6c35f7083600c0cb3fcae16408d2332a\" target=\"_blank\">retraction</a> and, in one case, <a href=\"http://www.twitlonger.com/show/52e08b5816945990ef990d8429f885df\" target=\"_blank\">an apology</a>.</p> <p>You may be wondering, why bother with an apology.&nbsp; Well, one of the people upset by this quote took what I wrote very personally.&nbsp; Here is some of what she wrote to me in a string of tweets on Twitter after reading this quote. \"Having been homeless, in foster care for poverty, lost hearing due 2 untreated infection...\"&nbsp; \"Then earning my PhD w/ expertise in poverty... In other words, actually getting it, I know how to spot a derogatory quote.\" (These notes still appeared in her public twitter stream at the time of this writing. ) </p> <p>Her short story (via tweets) was inspirational. Not only did she rise above her own challenges to pursue her PhD, but she did so in a field where she can make a difference for others in a similar circumstance.&nbsp; Case in point, her story is a testament to both her strength and her aspirations. </p> <p>I&nbsp; responded to her tweet as a direct message with an apology. It failed. She was not following me; perhaps because of the tweet or perhaps she never was.&nbsp; So I tried again later, and then when that too failed, sent it as an @Reply.&nbsp; Maybe she\'ll read it - and maybe she won\'t.</p> <p>So, what have I learned:</p> <ol> <li>Read what you tweet carefully and think before you send.&nbsp; What makes sense in 140c to you, may be read very differently by others.  <li>Check credible sources - the quote or fact you have heard for years may not be entirely accurate or supportable.  <li>As a courtesy - if you engage in a conversation with someone on Twitter, be sure you are following them so that they can respond to you privately if appropriate.</li></ol> <p>But most of all, I was reminded, that no matter what your circumstance, holding on to your aspirations, continuously looking up to a higher goal, and having the strength to make that goal a reality is what success is all about.</p> <p>Thanks for stopping by...Stay tuned. </p> <blockquote> <p>- Joan Koerber-Walker<br></p></blockquote> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:436d83ee-a5ae-4130-8bfa-3a20a8964159\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Adam%20Smith\" rel=\"tag\">Adam Smith</a>,<a href=\"http://technorati.com/tags/Twitter\" rel=\"tag\">Twitter</a>,<a href=\"http://technorati.com/tags/Aspirations\" rel=\"tag\">Aspirations</a></div>','Strength and Aspirations','','inherit','open','open','','1436-revision','','','2009-05-31 00:26:14','2009-05-31 00:26:14','',1436,'http://new.corepurpose.com/1436-revision/',0,'revision','',0),(2051,2,'2009-05-27 17:31:02','2009-05-27 17:31:02','<p>I try to get a blog post off every Wednesday, and today will be a busy one.</p> <p>The day started early, reading up an what is happening in the world and the business arena in general.&nbsp; It used to be that I had a pile of newspapers to plow through.&nbsp; Today, tools like <a href=\"http://my.alltop.com/joankw\" target=\"_blank\">AllTop</a>, Woodstock Wire, and&nbsp; RSS subscriptions to the New York Times, the Wall Street Journal, the Financial Times, bring the information to my laptop.&nbsp; It\'s a big time saver, but&nbsp; you still <a href=\"http://new.corepurpose.com/wp-content/uploads/koerber-walker-021.jpg\"><img style=\"border-width:0;margin:5px;\" height=\"244\" alt=\"Koerber-Walker-021\" src=\"http://new.corepurpose.com/wp-content/uploads/koerber-walker-021_thumb.jpg\" width=\"195\" align=\"right\" border=\"0\"></a>have to read the articles.</p> <p>With a big day ahead of me, I check the fridge for some breakfast.&nbsp; Hmm.&nbsp; What to choose?&nbsp; There\'s milk and cereal, or chocolate pudding.&nbsp;&nbsp;&nbsp; Let\'s see. Both are about the same calories but chocolate pudding is a lot more fun.&nbsp; Guess that breakfast turned out to be?</p> <p>Breakfast with the laptop by the pool and a quick check in on Facebook and Twitter to see what folks are thinking about and tweeting.&nbsp; Some good stuff from Twitter friends <a href=\"http://twitter.com/amilya\" target=\"_blank\">@Amilya</a>, <a href=\"http://twitter.com/csmetro\" target=\"_blank\">@CSmetro</a>, <a href=\"http://twitter.com/hardaway\" target=\"_blank\">@Hardaway</a>, and <a href=\"http://twitter.com/GuyKawasaki\" target=\"_blank\">@GuyKawasaki</a>, gets tweeted out along with a few articles I found of interest from my morning reading on line.&nbsp; I use <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/04/why-going-multi-profile-on-twitter-makes-sense.html\" target=\"_blank\">multiple Twitter profiles</a> so that the right information goes out to the right friends and I don\'t clog up everyone\'s stream. </p> <p>A comment on Facebook pops up in my <a href=\"http://desktop.seesmic.com/\" target=\"_blank\">Seesmic DeskTop</a> telling me that my friend Gloria <a href=\"http://twitter.com/heartfeldt\" target=\"_blank\">(@heartfeldt)</a> thinks my breakfast choice was \'sensible\'.&nbsp; :-) A little validation never hurts.</p> <p>Social Media is all well and good, but the most important part of it is what you do with the connections you make on it.&nbsp; Today, I have five items on the agenda, all that are connected though my social media or online networks.&nbsp; </p> <ul> <li>Lunch with a friend and possible future business partner I got to know&nbsp; through Linked In.  <li>Some work on the laptop - probably at Wildflower at 101 and Frank Lloyd Wright to put the finishing touches on a business plan for one of my dearest Twitter friends.  <li>Check in with <a href=\"http://www.ribomed.com\" target=\"_blank\">RiboMed\'</a>s CEO on the latest developments with the companies we are talking to about international distribution.&nbsp; And yes, they found us online too.  <li>4PM at Starbucks Keirland with <a href=\"http://www.linkedin.com/in/ronaldbell\" target=\"_blank\">Ron Bell</a> - and yes - we confirmed the meeting yesterday via Twitter.  <li>6PM dinner on the patio at Sol Y Sombra with <a href=\"http://www.linkedin.com/pub/brian-callahan/0/118/803\" target=\"_blank\">Brian Callahan</a> and a group of entrepreneurs and investors I have not seen in a while.&nbsp; Oh and how did I meet Brian - who lives in California?&nbsp; He found <a href=\"http://www.linkedin.com/in/joankoerberwalker\" target=\"_blank\">me on Linked In</a>.</li></ul> <p>So for those of you who are wondering if Social Media is a game or just a major time-sink when it comes to business.&nbsp; Here\'s your answer.&nbsp; </p> <p>Whoops, got to run!&nbsp; Thanks for stopping by and please... Stay Tuned...</p> <blockquote> <p>- Joan Koerber-Walker</p></blockquote> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:59e6ae1d-343e-4739-a70c-0aa75bc48bbc\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/joan%20koerber-walker\" rel=\"tag\">joan koerber-walker</a>,<a href=\"http://technorati.com/tags/corepurpose\" rel=\"tag\">corepurpose</a>,<a href=\"http://technorati.com/tags/social%20media\" rel=\"tag\">social media</a>,<a href=\"http://technorati.com/tags/business\" rel=\"tag\">business</a></div>','Off and Running...','','inherit','open','open','','203-revision','','','2009-05-27 17:31:02','2009-05-27 17:31:02','',203,'http://new.corepurpose.com/203-revision/',0,'revision','',0),(2052,2,'2009-05-21 19:54:13','2009-05-21 19:54:13','<p>I\'ve blogged once or twice on Social Media before, and I always preface my post with \"I am NOT a social media expert.\"&nbsp;&nbsp; Today, I proved it.</p> <p>The day started with an email from a friend on Facebook that read \"Hello - check out Best.at.\"&nbsp; Thinking something great had happened for this friend, I followed the link and logged into Facebook.&nbsp; Nothing happened - or so I thought.&nbsp;&nbsp; The next thing I knew, I was seeing messages go out to MY Facebook Friends with a similar message.&nbsp; Oh No - a worm!</p> <p>Now,&nbsp; realizing how dumb I was to fall for this scam,&nbsp; I had to try to fix it. </p> <h3>Step 1.&nbsp; Warn others! </h3> <p>Using Facebook and Twitter I immediately let my friends know there was a problem so it did not happen to them too.</p> <p><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\"><img alt=\"Joan Koerber-Walker\" src=\"http://profile.ak.facebook.com/v226/80/106/q726725235_4102.jpg\" align=\"left\"></a><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\">Joan Koerber-Walker</a> If you get a Facebook message from me or anyone else that reads _____.at, Don\'t Open it. It is not from me. It\'s a worm. I got one and it sent a message to my friends on Facebook!  <h3>Step 2.&nbsp; Clean up&nbsp; your mess!</h3> <p>Figure out how to fix your mistake.&nbsp; Do some home work, call on experts, fix the problem so it does not keep happening.</p> <h3>Step 3.&nbsp; Help others fix the problem!</h3> <p>Since I started this mess on Facebook, I used Facebook to send out the fix:</p> <p><a></a><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\"><img alt=\"Joan Koerber-Walker\" src=\"http://profile.ak.facebook.com/v226/80/106/q726725235_4102.jpg\" align=\"left\"></a>  <p><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\">Joan Koerber-Walker</a>&nbsp; If you visit a website - \"______.at\" and it starts sending messages to your friend list on Facebook here is what you should do:  <blockquote> <p>1. Immediately change your FB password.  <p>2. Run a virus scan on your computer - just in case.  <p>3. Post a message like this one on FB, Twitter etc,. telling folks not to open a website at \"____.at\" and if you do how to fix it.  <p>4. Apologize, like I am doing now, for being dumb enough to do it.</p></blockquote> <p><font color=\"#555555\">While catching my mistake, cleaning up my mess, and helping others with the problem, I have heard from lots of my Facebook friends thanking me for letting them know before they got hacked .&nbsp; Others said \"thanks for sharing the fix.\"&nbsp; Many shared similar experiences or stories of mistakes they had made and how things turned out when they were proactive about fixing them.</font>  <h3>So I learned a few lessons today - </h3> <blockquote> <p><font color=\"#555555\">1.&nbsp; NEVER open a website ending in .AT or sign into Facebook or other sites unless I am SURE I know what they are.</font>  <p><font color=\"#555555\">2.&nbsp; Everyone makes mistakes.&nbsp; What matters is what you do next.</font></p></blockquote> <p><font color=\"#555555\">Thanks for checking in.&nbsp;&nbsp; Stay tuned...</font>  <blockquote> <p>Joan Koerber-Walker</p></blockquote> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:f1eeaa64-ac49-4bba-a87b-27b8b8b8334a\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/joan%20koerber-walker\" rel=\"tag\">joan koerber-walker</a>,<a href=\"http://technorati.com/tags/corepurpose\" rel=\"tag\">corepurpose</a>,<a href=\"http://technorati.com/tags/Facebook\" rel=\"tag\">Facebook</a>,<a href=\"http://technorati.com/tags/Twitter%20tips\" rel=\"tag\">Twitter tips</a>,<a href=\"http://technorati.com/tags/making%20mistakes\" rel=\"tag\">making mistakes</a>,<a href=\"http://technorati.com/tags/fixing%20mistakes\" rel=\"tag\">fixing mistakes</a>,<a href=\"http://technorati.com/tags/.at%20worm\" rel=\"tag\">.at worm</a></div>','When You Screw Up... Admit It and Fix It.','','inherit','open','open','','1435-revision','','','2009-05-21 19:54:13','2009-05-21 19:54:13','',1435,'http://new.corepurpose.com/1435-revision/',0,'revision','',0),(2053,2,'2012-08-19 21:32:13','2012-08-19 21:32:13','<p>I\'ve blogged once or twice on Social Media before, and I always preface my post with \"I am NOT a social media expert.\"&nbsp;&nbsp; Today, I proved it.</p> <p>The day started with an email from a friend on Facebook that read \"Hello - check out Best.at.\"&nbsp; Thinking something great had happened for this friend, I followed the link and logged into Facebook.&nbsp; Nothing happened - or so I thought.&nbsp;&nbsp; The next thing I knew, I was seeing messages go out to MY Facebook Friends with a similar message.&nbsp; Oh No - a worm!</p> <p>Now,&nbsp; realizing how dumb I was to fall for this scam,&nbsp; I had to try to fix it. </p> <h3>Step 1.&nbsp; Warn others! </h3> <p>Using Facebook and Twitter I immediately let my friends know there was a problem so it did not happen to them too.</p> <p><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\"><img alt=\"Joan Koerber-Walker\" src=\"http://profile.ak.facebook.com/v226/80/106/q726725235_4102.jpg\" align=\"left\"></a><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\">Joan Koerber-Walker</a> If you get a Facebook message from me or anyone else that reads _____.at, Don\'t Open it. It is not from me. It\'s a worm. I got one and it sent a message to my friends on Facebook!  <h3>Step 2.&nbsp; Clean up&nbsp; your mess!</h3> <p>Figure out how to fix your mistake.&nbsp; Do some home work, call on experts, fix the problem so it does not keep happening.</p> <h3>Step 3.&nbsp; Help others fix the problem!</h3> <p>Since I started this mess on Facebook, I used Facebook to send out the fix:</p> <p><a></a><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\"><img alt=\"Joan Koerber-Walker\" src=\"http://profile.ak.facebook.com/v226/80/106/q726725235_4102.jpg\" align=\"left\"></a>  <p><a href=\"http://www.facebook.com/profile.php?id=726725235&amp;ref=mf\">Joan Koerber-Walker</a>&nbsp; If you visit a website - \"______.at\" and it starts sending messages to your friend list on Facebook here is what you should do:  <blockquote> <p>1. Immediately change your FB password.  <p>2. Run a virus scan on your computer - just in case.  <p>3. Post a message like this one on FB, Twitter etc,. telling folks not to open a website at \"____.at\" and if you do how to fix it.  <p>4. Apologize, like I am doing now, for being dumb enough to do it.</p></blockquote> <p><font color=\"#555555\">While catching my mistake, cleaning up my mess, and helping others with the problem, I have heard from lots of my Facebook friends thanking me for letting them know before they got hacked .&nbsp; Others said \"thanks for sharing the fix.\"&nbsp; Many shared similar experiences or stories of mistakes they had made and how things turned out when they were proactive about fixing them.</font>  <h3>So I learned a few lessons today - </h3> <blockquote> <p><font color=\"#555555\">1.&nbsp; NEVER open a website ending in .AT or sign into Facebook or other sites unless I am SURE I know what they are.</font>  <p><font color=\"#555555\">2.&nbsp; Everyone makes mistakes.&nbsp; What matters is what you do next.</font></p></blockquote> <p><font color=\"#555555\">Thanks for checking in.&nbsp;&nbsp; Stay tuned...</font>  <blockquote> <p>Joan Koerber-Walker</p></blockquote> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:f1eeaa64-ac49-4bba-a87b-27b8b8b8334a\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/joan%20koerber-walker\" rel=\"tag\">joan koerber-walker</a>,<a href=\"http://technorati.com/tags/corepurpose\" rel=\"tag\">corepurpose</a>,<a href=\"http://technorati.com/tags/Facebook\" rel=\"tag\">Facebook</a>,<a href=\"http://technorati.com/tags/Twitter%20tips\" rel=\"tag\">Twitter tips</a>,<a href=\"http://technorati.com/tags/making%20mistakes\" rel=\"tag\">making mistakes</a>,<a href=\"http://technorati.com/tags/fixing%20mistakes\" rel=\"tag\">fixing mistakes</a>,<a href=\"http://technorati.com/tags/.at%20worm\" rel=\"tag\">.at worm</a></div>','When You Screw Up... Admit It and Fix It.','','inherit','open','open','','1435-revision-2','','','2012-08-19 21:32:13','2012-08-19 21:32:13','',1435,'http://new.corepurpose.com/1435-revision-2/',0,'revision','',0),(2054,2,'2009-05-14 16:46:56','2009-05-14 16:46:56','Innovation has lots of definitions, but my favorite way to describe it is simple. <strong><em>Innovation is doing something in a new way to make life better for the people who matter.</em></strong>\n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/bd19092_1.jpg\"><img style=\"border-width:0;\" src=\"http://new.corepurpose.com/wp-content/uploads/bd19092_1_thumb.jpg\" border=\"0\" alt=\"BD19092_[1]\" width=\"165\" height=\"244\" align=\"right\" /></a> Who matters is not the same for everyone and that’s the best part. It just spreads good stuff around that much further as we point our energies towards what we care about and others do the same some place else. Our new ideas and energy get spread around and just like fertilizer in the garden wonderful things start to spring up.\n\nInnovative ideas are sometimes revolutionary, but more often that not, innovation is just a little thing - one new thing we can add or do to make a difference for ourselves or others.\n\nA great example was sent to me this week by my friend Debra Johnson, CEO of <a href=\"http://www.ecoedgeco.com/\" target=\"_blank\">Eco-Edge</a>.  The company works with businesses to take their diesel fleet and industrial operations to new levels of profitability, performance and sustainability with <a href=\"http://www.ecoedgeco.com/services.htm\">Award-Winning </a>Technologies for:\n\n<img src=\"http://www.ecoedgeco.com/images/index.3.gif\" border=\"0\" alt=\"\" align=\"absMiddle\" /> Improved Fuel Economy\n\n<img src=\"http://www.ecoedgeco.com/images/index.3.gif\" border=\"0\" alt=\"\" align=\"absMiddle\" /> Reduced Maintenance Costs\n\n<img src=\"http://www.ecoedgeco.com/images/index.3.gif\" border=\"0\" alt=\"\" align=\"absMiddle\" /> More Efficient &amp; Effective Operations\n\n<img src=\"http://www.ecoedgeco.com/images/index.3.gif\" border=\"0\" alt=\"\" align=\"absMiddle\" /> Reduced Environmental Footprint\n\nI first met Debra when she was starting her business in 2002 at the Arizona Venture Capital Conference.  We were both checking things out for the first time and got to chatting.  We\'ve stayed in touch ever since and it has been so great to see her company move forward.  She\'s progressed from an entrepreneur with an idea to national recognition as a finalist for last year\'s <a href=\"http://www.stevieawards.com/\" target=\"_blank\">Stevie Award</a>.  Here is what she shared with me... and gave me permission to share with you.\n<blockquote><a href=\"http://new.corepurpose.com/wp-content/uploads/j04007321.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/j04007321_thumb.jpg\" border=\"0\" alt=\"j0400732[1]\" width=\"244\" height=\"164\" align=\"right\" /></a>Do you know what many people believe may be the greatest invention of all time?\n\nThe lowly toothbrush!\n\nOne day long ago when someone said this toothbrush will improve your life - very few people responded with: \"I must have that!\"  Today, we can\'t live without our toothbrush, and we know it can reduce the risk of cancer and heart disease. The cell phone, the Internet and the CFL bulb all went through this process.  Many inventions did not, not because they weren\'t good, but for whatever reason, they never gained broad acceptance.\n\nAre you wondering why this is relevant from a company that helps fleets and industrial operations<a href=\"http://new.corepurpose.com/wp-content/uploads/debra-2.jpg\"><img class=\"alignright size-full wp-image-712\" style=\"margin:10px;\" title=\"Debra Johnson\" src=\"http://new.corepurpose.com/wp-content/uploads/debra-2.jpg\" alt=\"\" width=\"265\" height=\"330\" /></a>improve profits and reduce environmental impact?   Eco-Edge understands that <em><strong><span style=\"text-decoration:underline;\">not every company should be using every new product on the market.</span></strong></em> But companies willing to take those first bold steps with someone they trust recognize that once they have validated solutions, they reap early benefits and set the table for others to confidently join in.  Our process relies on customer advocacy to match the right innovative products to your goals and challenges, as well as to your requirements for assurance.  <strong>We do the due diligence on innovative eco-efficient products to ensure that, at the end of the day, you are 100% satisfied with your decision. </strong>\n\nAnd, our job is to constantly look for innovative, best-in-class fleet and industrial products that will save you money and reduce your environmental impact - guaranteed.  To that end, new solutions we\'ve added in the last few months can, at the very least, reduce your operating costs and cut accidents, all while making the world just a bit healthier.  We just celebrated our 7th year helping businesses like yours do just that.</blockquote>\nDebra makes some great points here - and sets an example we can all benefit from.  <strong>You see,  inventions do not become innovations until we use them to make a positive difference in our lives or our businesses. </strong>She addresses each question an adopter will be asking or thinking...\n\n1.   How will this product or service benefit me?\n\n2.  Is it to risky to change from what I do today?\n\n3.  Can I get support to help me make this change?\n\nAnd best of all, she promises to keep the innovations coming.\n\nIf you were telling your story - could you answer these questions as well as Debra did?\n\nSpring is a great time to make a list and start to think about what YOU can do to make life better and how you can interest others in joining you on the journey.\n\nA little innovation goes a long way.  Harness a little of that spring time energy and do something new.\n\nThanks for tuning in and please stay tuned...\n<blockquote>Joan Koerber-Walker\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:5bae3fcb-5c11-416c-9189-5d3bd5daa3ba\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Innovation\">Innovation</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Inventions\">Inventions</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/creativity\">creativity</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/marketing\">marketing</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Debra%20Johnson\">Debra Johnson</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Eco-Edge\">Eco-Edge</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/green%20entrepreneur\">green entrepreneur</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/stevie%20awards\">stevie awards</a></div></blockquote>','Spring into innovation.','','inherit','open','open','','1434-revision','','','2009-05-14 16:46:56','2009-05-14 16:46:56','',1434,'http://new.corepurpose.com/1434-revision/',0,'revision','',0),(2055,2,'2009-05-11 02:58:05','2009-05-11 02:58:05','<p>Someone asked me the other day, what it meant to be a successful professional speaker and how do I become one.  <p>Hmm, what to say.&nbsp; I never not set out to be a “successful speaker”. My goal was to run a successful company. For me, speaking was a way to move my company’s mission forward towards our goal. Taking the platform was a way to bring our message out to a larger audience.  <p><a href=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage1.jpg\"><img style=\"border-width:0;margin:5px;\" height=\"201\" alt=\"jkw big stage\" src=\"http://new.corepurpose.com/wp-content/uploads/jkw-big-stage_thumb.jpg\" width=\"299\" align=\"right\" border=\"0\"></a>The first part of the process (and the first step we still take today with any new program) is to ask – <strong>“What do I have to share – and who cares to hear it?”</strong> We all have lots of things to say, but if there is not an audience looking for that message – no one will stop to listen – let alone pay you for it.  <p>The next step is to <strong>craft the message so others will remember it</strong> and want to share it with their friends and colleagues. In a word, be “remarkable.” Nothing is as powerful as someone who has heard you speak, read your article or blog, or seen you on TV or video and wants to share what they learned from you with others.  <p>Step three is to <strong>walk your talk</strong>. Don’t just spout witty lines from the stage. Actions always speak louder than words. Do something to demonstrate your message.  <p>· If you speak on how to grow businesses, be sure you are growing yours!  <p>· If your message is to help others in the community – be an active volunteer.  <p>· If you speak on Leadership – be a leader.  <p>· If innovation is your gig – do something innovative.  <p>Get the message? So, you may be asking…”That’s great, but does it work?” The answer is simple. Yes.  <p>I’ve used this simple three step process and achieved what I set out to do. My business has grown and spawned other businesses. Today we have divisions in consulting and publishing. I even got to take two years off – while others ran the business for me – so I could take a two year sabbatical to pursue my personal passion for helping other businesses achieve their goals as CEO of the Arizona Small Business Association. With friends we have founded new ventures in social entrepreneurship, been asked to help lead new and exciting companies – and I’m getting ready to buy and grow another one. And through it all I have kept speaking. Whether the audience is a small group of 15 or a ballroom filled to capacity, following these three steps keeps people talking about what we say and do. It’s remarkable.</p> <p>Stay Tuned...</p> <blockquote> <p>Joan Koerber-Walker</p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:e8e12777-3c26-4573-8939-9efcaece03c7\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Professional%20Speaker\" rel=\"tag\">Professional Speaker</a>,<a href=\"http://technorati.com/tags/International%20Speaker\" rel=\"tag\">International Speaker</a>,<a href=\"http://technorati.com/tags/crafting%20a%20message\" rel=\"tag\">crafting a message</a></div></blockquote>','Want to Share Your Message? Be Remarkable','','inherit','open','open','','1433-revision','','','2009-05-11 02:58:05','2009-05-11 02:58:05','',1433,'http://new.corepurpose.com/1433-revision/',0,'revision','',0),(2056,2,'2009-05-06 17:35:09','2009-05-06 17:35:09','<p> <p>It has been said that the difference between family and friends, is that you&nbsp; get to pick your friends.&nbsp; Well, when it comes to Mothers, I really lucked out.&nbsp; My Mom is the type of friend anyone would be lucky to pick.&nbsp; Here\'s why...</p> <p> <div class=\"wlWriterSmartContent\" id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:f4c84767-8cd0-4b66-becd-b06ccef30199\" style=\"display:inline;float:none;width:289px;margin:0;padding:5px;\"><div>[youtube=http://www.youtube.com/watch?v=iTtSFSOkTSM]</div></div></p> <p>Great friends are there when you need them.&nbsp; They tell you the truth - even when you don\'t want to hear it. And, if you are really lucky, they are people you can learn from by listening to them and watching what they do.&nbsp; </p> <p><a href=\"http://new.corepurpose.com/wp-content/uploads/mom-and-dad-tight.jpg\"><img style=\"border-width:0;\" height=\"134\" alt=\"mom and dad tight\" src=\"http://new.corepurpose.com/wp-content/uploads/mom-and-dad-tight-thumb.jpg\" width=\"244\" align=\"right\" border=\"0\"></a>My Mom is a pretty incredible lady.&nbsp; She makes good choices in her life - and it shows!&nbsp; She and my Dad are celebrating their 50th Wedding Anniversary this year.&nbsp; My Dad he still thinks she its the best thing that ever happened to him.&nbsp; They\'ve raised five kids together and then after the kids were gone, took care of my Grandmother at home so that she could live out her final years in a loving environment with the best quality of life possible.&nbsp;&nbsp; She is a valuable member of the team where she works and is a committed and active contributor in her church and her community.&nbsp; She has lots of great friends - some of whom go all the way back to high school! </p> <p>I\'ve learned lots of important things from my Mom over the years, some that she\'s told me and more that she\'s demonstrated by just being who she is.&nbsp; Here are a few things, that by her words and actions, my Momma told me...</p> <blockquote> <p>If you believe in your self and are committed to do what it takes, you can do anything. </p> <p>Be the best person you can be.&nbsp; You have a responsibility to use the gifts God gave you. </p> <p>Get an education - and never stop learning. </p> <p>Check your work.&nbsp; (She\'s been know to even find typos in my blog posts.) </p> <p>People have different skills and talents - learn to uncover them and treasure them. </p> <p>You were not raised in a barn - don\'t act like it. </p> <p>If you want to get something done, find the busiest person you know. </p> <p>Stand by your convictions - If you don\'t, who will? </p> <p>If it\'s important to get the job done - sleep\'s optional.&nbsp; </p> <p>Say I love you - often!&nbsp; </p> <p>You can have it all!&nbsp; </p> <p>At the end of the day, nothing is more important than family.</p></blockquote> <p>See, I really did luck&nbsp; out in the Mommy Lottery.&nbsp; So this Mother\'s Day, I just want to say - Thanks Mom!&nbsp; I love you.</p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:bd76c951-51a3-4072-b7ea-1322921a1d44\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Besty%20Koerber\" rel=\"tag\">Besty Koerber</a>,<a href=\"http://technorati.com/tags/Mother\'s%20Day\" rel=\"tag\">Mother\'s Day</a>,<a href=\"http://technorati.com/tags/Life%20Lessons\" rel=\"tag\">Life Lessons</a>,<a href=\"http://technorati.com/tags/Real%20World%20Inspiration\" rel=\"tag\">Real World Inspiration</a></div>','My Momma Told Me...','','inherit','open','open','','1432-revision','','','2009-05-06 17:35:09','2009-05-06 17:35:09','',1432,'http://new.corepurpose.com/1432-revision/',0,'revision','',0),(2057,2,'2009-05-01 16:19:40','2009-05-01 16:19:40','It\'s May Day today (May1, 2009).  In different cultures and different places, May Day has different meanings, but interestingly in one way or the other they link to a common theme.  In each face of May Day we see people coming together.\n\nWhen I write these weekly wrap up blogs, I often add a song or video so you can listen along.  This one - <em>Stand By Me</em> by <a href=\"http://www.playingforchange.com/journey/introduction\" target=\"_blank\">Playing for Change</a> is a favorite of mine - I hope you enjoy it as you read on.\n<div id=\"scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:537d1a67-2bd8-4c4b-b795-6e9f3dae02c2\" class=\"wlWriterSmartContent\" style=\"display:inline;float:none;width:283px;margin:0;padding:5px;\">\n<div>[youtube=http://www.youtube.com/watch?v=Us-TVg40ExM]</div>\n</div>\n<h4>So, back to May Day and its meanings...</h4>\nFor some, May Day is the celebration of Spring, with communities coming together to celebrate Spring in all its glory.  It is a time to look toward the future - to celebrate growth and new life.\n\nIn come countries, May Day is Labor Day or Labour Day while here in the United States, we celebrate it at the end of the month.  Around the world, May Day gatherings have not always been just joyous gathering and picnics.  May Day has long been a day of often marked worker protests, rallies for change, and calls for equality.  May Day became a significant rallying call for the Socialist Parties in many countries and in many cities around the U.S. this year there are gatherings about immigrant rights and issues.\n\nMay Day is also the internationally known distress call.  Not tied to May 1st, it\'s origins come from the French phrase  <em>m\'aidez</em> which translated means \'help me\'.  Only used in times of serious distress or danger, May Day calls are monitored 24/7 (on VHF channel 16, or HF 2182.0 KHz) so that help can be sent when needed.\n\nWell on this May Day, some might say that we live in a time of distress calls.  War, unemployment, homelessness, business failures, and frauds mark the news daily.  Disease is on the rise from cancers, to autism, to the newest outbreak of swine flu around the globe.  But the good news is people and organizations continue to come together to do something about it.  Here are a few examples:\n<ul>\n	<li><a href=\"http://www.otef.org\" target=\"_blank\">OTEF</a> - The Opportunity Through Entrepreneurship Foundation - launched  <a href=\"http://azentrepreneurship.com/blueprint-for-survival/\" target=\"_blank\">Blueprint for Survival</a> to help displaced workers through entrepreneurship skills.</li>\n	<li>The government continues to launch new programs daily to help on the <a href=\"http://www.recovery.gov\" target=\"_blank\">Recovery</a>. (Agree or disagree with the strategy and tactics as you may.)</li>\n	<li><a href=\"http://www.newglobalcitizens.org\" target=\"_blank\">New Global Citizens</a> is teaching young people how to \"be the change they see in the world\" (Ghandi) while <a href=\"http://www.playingforchange.com/\" target=\"_blank\">Playing for Change</a> is is a multimedia movement created to inspire, connect, and bring peace to the world through music.</li>\n	<li><a href=\"http://www.autismcenter.org/\" target=\"_blank\">SARRC</a> reaches out to offer support and solutions to a growing population of families touched by autism.</li>\n	<li><a href=\"http://www.aacr.org/\" target=\"_blank\">AACR</a> recently held it\'s 100th Annual Meeting of Cancer Researchers where people from all over the world shared ideas and innovations.</li>\n	<li><a href=\"http://www.ribomed.com\" target=\"_blank\">RiboMed</a> is imagining (and working towards) a future when getting a noninvasive, multi-disease diagnostic test at your annual medical exam is as routine as having your temperature or blood pressure taken. Imagine tests that can detect early biomarkers of cancer, Alzheimer’s, diabetes, autism or heart disease long before symptoms present. Imagine that when disease is detected, doctors can prescribe a treatment plan designed specifically for you.</li>\n</ul>\nIn spite of all the  challenges we face, for me this May Day means Hope.  You see, when people come together to build solutions, magic happens. \n\nPlease leave a comment and share ways you have found or seen where people are coming together and making a difference.  Leave your mark this May Day! \n\nStay Tuned...\n<blockquote>Joan Koerber-Walker</blockquote>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:5b759c5f-3a5f-4dcd-a4d6-b79a8b208208\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Playing%20for%20Change\">Playing for Change</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/May%20Day\">May Day</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/OTEF\">OTEF</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Blueprint%20for%20Survival\">Blueprint for Survival</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/New%20Global%20Citizens\">New Global Citizens</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/SARRC\">SARRC</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/AACR\">AACR</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Ribomed\">Ribomed</a></div>','Standing Together this May Day','It\'s May Day today (May1, 2009).  In different cultures and different places, May Day has different meanings, but interestingly in one way or the other they link to a common theme.  In each face of May Day we see people coming together.\n\n','inherit','open','open','','1431-revision','','','2009-05-01 16:19:40','2009-05-01 16:19:40','',1431,'http://new.corepurpose.com/1431-revision/',0,'revision','',0),(2058,2,'2009-04-29 16:54:22','2009-04-29 16:54:22','<p>Two weeks ago I started to experiment with multiple profiles on Twitter.&nbsp; Some of my friends have tweeted with questions about why I am doing this, how it works, and is it worth it.&nbsp; So instead of having multiple conversations, I thought I would put what I am learning right here and give you peak into how the experiment is going.&nbsp; </p> <p><a href=\"http://twitter.com/joankw\" target=\"_blank\"><img style=\"margin:5px;\" src=\"http://twitstamp.com/joankw/packaged.png\" align=\"right\"></a>I\'m not a social media expert, just a business person learning to use it effectively with some really great coaches like @LonSafko, @Hardaway, @StevenGroves, and @jenn_ex.</p> <p>I now have five twitter profiles. <strong><a href=\"http://twitter.com/joankw\" target=\"_blank\">@joankw</a></strong> for an eclectic mix of things that I share with my friends on Facebook as well as with my twitter followers at the same time.&nbsp; <a href=\"http://twitter.com/CorePurpose\" target=\"_blank\">@CorePurpose</a> is all business articles and tips. This links back to my profile on LinkedIn. Then I have three very specific profiles to have deeper conversations on the subjects I like the most <a href=\"http://twitter.com/@JKWinnovation\">@JKWinnovation</a>,&nbsp; <a href=\"http://twitter.com/JKWgrowth\">@JKWgrowth</a>,&nbsp; <a href=\"http://twitter.com/JKWleadership\">@JKWleadership</a>. </p> <h4>Reasons to do it</h4> <ol> <li><strong><img style=\"margin:5px;\" src=\"http://twitstamp.com/corepurpose/packaged.png\" align=\"right\">If you Tweet consistently</strong> - and I do - linking to other platforms like Facebook, Plaxo, and Linked in can cause you to monopolize your friends feeds.&nbsp; It\'s like crying wolf - when you have something important to say - no one\'s there to listen.  <li><strong>Your profile is a brand component</strong>.&nbsp; Multiple profiles allow you to keep your brand focused and consistent within each profile.&nbsp; People follow the profiles that have the messages they want.  <li><strong>It\'s easier to have real conversations</strong>.&nbsp; On the focused profiles, I follow publications and people who tweet on the subject - when we connect we <img style=\"margin:5px;\" src=\"http://twitstamp.com/JKWinnovation/packaged.png\" align=\"right\">have something to actually talk/tweet about.</li></ol> <h4>Early mistakes</h4> <ol> <li>&nbsp;<strong>Don\'t be a FEED HOG</strong>.&nbsp; Unless it\'s meaningful across profiles,don\'t multi-tweet.&nbsp; It\'s annoying if your followers don\'t have a tool like Seesmic that aggregates repeat messages.  <li><strong>CHECK your spelling</strong>.&nbsp; (My biggest failing.) People discount your message if it\'s&nbsp; full of typos.  <li><strong>Find the right mix of tools.</strong>&nbsp; It\'s a bit of trial and error but the right tools for you are out there and more are coming daily. (More on tools below.)  <li><strong><img style=\"margin:5px;\" src=\"http://twitstamp.com/JKWgrowth/packaged.png\" align=\"right\">Let people know you are out there</strong> and what you have to say.&nbsp; Thanks&nbsp; to the folks at <a href=\"http://twitstamp.com\">TwitStamp</a> for these fun and interactive profile stamps.</li></ol> <h4>Ways to make work it without going crazy</h4> <ol> <li>There are some <strong>great tools</strong> for those of us with multiple profiles.&nbsp; None are perfect, but my toolset includes Seesmic - great visual interface - and Hootsuite which allows me to \'tweet later\' and manage the follow.&nbsp; It these two platforms would just merge into one, I would be in Twitter Heaven.  <li><strong>Tweet Later</strong> - a great way to spread your messages <a href=\"http://twitter.com/JKWleadership\" target=\"_blank\"><strong><img style=\"margin:5px;\" src=\"http://twitstamp.com/JKWleadership/packaged.png\" align=\"right\"></strong></a>across the day with out being tied to your computer.&nbsp; Early each morning I schedule a few messages for each profile to tweet later using Hootsuite.&nbsp; Then I log in later via Seesmic to read the feed, reply to conversations, or share more \'in the moment\' thoughts.  <li><strong>Set aside a specific time</strong> to do this then turn it off.&nbsp; It\'s easy to get sucked into all the goings on and not get other important things done.  <li><strong>Less can be More</strong> - I share and follow based on good content.&nbsp; So when someone follows me - I follow them.&nbsp; If it turns out to be spam or just noise - I un-follow later.&nbsp; That way I can find interesting new people and still get through all the messages in a reasonable amount of time. </li></ol> <h4>How\'s it going?</h4> <p><strong>So far, so good.</strong>&nbsp; I have met some great new people, found interesting articles and blogs, gotten asked to be on a couple of radio shows to share ideas on topics I care about, and, wonder of wonders, found a customer or two in the process.&nbsp; Who knows, I may also find what I really want - the opportunity to lead and grow another really cool company.&nbsp; Not a bad start.</p> <p>Stay Tuned...</p> <blockquote> <p>Joan Koerber-Walker</p> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:68b3ea08-6d86-4178-b59e-a0f41fcaae21\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/@joankw\" rel=\"tag\">@joankw</a>,<a href=\"http://technorati.com/tags/@corepurpose\" rel=\"tag\">@corepurpose</a>,<a href=\"http://technorati.com/tags/@JKWinnovation\" rel=\"tag\">@JKWinnovation</a>,<a href=\"http://technorati.com/tags/@JKWgrowth\" rel=\"tag\">@JKWgrowth</a>,<a href=\"http://technorati.com/tags/@JKWleadership\" rel=\"tag\">@JKWleadership</a>,<a href=\"http://technorati.com/tags/@LonSafko\" rel=\"tag\">@LonSafko</a>,<a href=\"http://technorati.com/tags/@Hardaway\" rel=\"tag\">@Hardaway</a>,<a href=\"http://technorati.com/tags/@StevenGroves\" rel=\"tag\">@StevenGroves</a>,<a href=\"http://technorati.com/tags/@Jenn_ex\" rel=\"tag\">@Jenn_ex</a>,<a href=\"http://technorati.com/tags/Twitter\" rel=\"tag\">Twitter</a>,<a href=\"http://technorati.com/tags/multiple%20twitter%20profiles\" rel=\"tag\">multiple twitter profiles</a>,<a href=\"http://technorati.com/tags/seesmic\" rel=\"tag\">seesmic</a>,<a href=\"http://technorati.com/tags/hootsuite\" rel=\"tag\">hootsuite</a>,<a href=\"http://technorati.com/tags/#innovation\" rel=\"tag\">#innovation</a>,<a href=\"http://technorati.com/tags/#leadership\" rel=\"tag\">#leadership</a>,<a href=\"http://technorati.com/tags/#growth\" rel=\"tag\">#growth</a>,<a href=\"http://technorati.com/tags/twitter%20tips\" rel=\"tag\">twitter tips</a>,<a href=\"http://technorati.com/tags/twitstamp\" rel=\"tag\">twitstamp</a>,<a href=\"http://technorati.com/tags/facebook\" rel=\"tag\">facebook</a>,<a href=\"http://technorati.com/tags/plaxo\" rel=\"tag\">plaxo</a>,<a href=\"http://technorati.com/tags/linkedin\" rel=\"tag\">linkedin</a></div></blockquote>','Why going multi-profile on Twitter makes sense','','inherit','open','open','','1430-revision','','','2009-04-29 16:54:22','2009-04-29 16:54:22','',1430,'http://new.corepurpose.com/1430-revision/',0,'revision','',0),(2059,2,'2009-05-24 17:51:35','2009-05-24 17:51:35','<p>When I was a little girl, one of my favorite games was <em>What Shall I Be? The Exciting Game of Career Girls. (Selchow and Righter, 1966).&nbsp; </em>My Mom gave it to me for my eighth birthday.&nbsp; Frequently, I would negotiate with my friends to trade off Barbie time for game time when we got together in my parent\'s basement.&nbsp; </p> <p><a href=\"http://www.boardgamegeek.com/image/90100\" target=\"_blank\"><img style=\"margin:5px;\" height=\"100\" src=\"http://images.boardgamegeek.com/images/pic31442_t.jpg\" width=\"188\" align=\"left\" border=\"0\"></a>Careers for women - how cutting edge was that?&nbsp; Our choices:&nbsp; Airline Hostess, Ballerina, Nurse, Model, Actress, and Teacher.&nbsp; For a review of this edition and the 1976 edition (much more enlightened but still a ways to go) see <a href=\"http://www.collectorsquest.com/blog/2007/11/11/a-review-of-what-shall-i-be-the-exciting-game-of-career-girls/\" target=\"_blank\">Deanna Dahlsad\'s&nbsp; Blog.</a></p> <p><a href=\"http://www.boardgamegeek.com/image/90100\" target=\"_blank\"><img style=\"margin:5px;\" height=\"239\" src=\"http://images.boardgamegeek.com/images/pic90100_md.jpg\" width=\"297\" align=\"right\" border=\"0\"></a></p> <p>My friend Jeanne Craft was very focused and almost always chose the nurse.&nbsp; She wanted to help people.&nbsp; Maybe the game was a bit prophetic.&nbsp; Today, <a href=\"http://www.healthgrades.com/directory_search/physician/profiles/dr-md-reports/Dr-Jeanne-Craft-MD-5A78C17E.cfm\" target=\"_blank\">Dr. Jeanne Craft</a> is a five star rated physician practicing Pediatric Critical Care Medicine.&nbsp; Her courageous quick thinking in diagnosing and saving&nbsp; a baby with infant botulism brought her to international attention when she was profiled on Roma Downey\'s \"It\'s a Miracle.\"&nbsp; </p> <p>As for me, I never could decide on just one career. I would pick a different one every time.&nbsp;&nbsp; The choices were not exactly what I was shooting for but some of the roles had things that I liked about them.&nbsp; The funny thing is that over my own career I did end up exploring a few of these roles.&nbsp; Modeling turned out to be a great way to earn extra money when I was in college.&nbsp; Community Theatre helped me forge a closer relationship with my future mother-in-law early in my career. (A great actress I was not and will never be.)&nbsp; As the Mom of two active boys,&nbsp; I\'ve nursed my share of bumps and bruises. In 2008, teaching graduate courses on Leadership at Innovation at Grand Canyon University was both challenging and enlightening.&nbsp; And, my love for travel by air was satisfied when my role as a corporate executive had me flying around the world 13 times in a 3 year period.&nbsp; Never did master the ballerina thing.&nbsp; That was way too much hard work.&nbsp; </p> <p>While my feminist friends probably shudder at the very thought of this game, I remember those days fondly.&nbsp; It was a simpler time and a simpler place.</p> <p>If I was redesigning this game today, my game would have choices like CEO, Entrepreneur, Investor, Author, Mom, and Speaker.&nbsp; You see, that\'s what I grew up to be.&nbsp; I\'m enjoying being a \'career girl\'. It is exciting.&nbsp; I wonder what\'s next.&nbsp; Time to roll the dice.</p> <p>Thanks for checking in... Stay Tuned -</p> <blockquote> <p>Joan Koerber-Walker</p></blockquote> <div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:67e18f9a-32a3-4b1e-998e-dccdb4b3c159\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a href=\"http://technorati.com/tags/Joan%20Koerber-Walker\" rel=\"tag\">Joan Koerber-Walker</a>,<a href=\"http://technorati.com/tags/CorePurpose\" rel=\"tag\">CorePurpose</a>,<a href=\"http://technorati.com/tags/Speaker\" rel=\"tag\">Speaker</a>,<a href=\"http://technorati.com/tags/What%20Shall%20I%20Be\" rel=\"tag\">What Shall I Be</a>,<a href=\"http://technorati.com/tags/The%20Exciting%20Game%20of%20Career%20Girls\" rel=\"tag\">The Exciting Game of Career Girls</a></div>','What shall I be?','','inherit','open','open','','200-revision','','','2009-05-24 17:51:35','2009-05-24 17:51:35','',200,'http://new.corepurpose.com/200-revision/',0,'revision','',0),(2060,2,'2012-08-19 21:28:54','2012-08-19 21:28:54','Over the weekend, a Twitter friend challenged me to be more original in my tweets.  Another excellent article talked about the importance of authenticity across social media and had me thinking about my own authentic voice. The result was my Sunday night blog post, <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/2009/06/to-quote-or-not-to-quote---that-is-the-question.html\">To Quote or Not to Quote- That is the question.</a> \n\n<a href=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout1.jpg\"><img style=\"border-width:0;margin:5px;\" src=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout_thumb.jpg\" border=\"0\" alt=\"Image Copyright CorePurpose, Inc. 2003.  All Rights Reserved.\" width=\"283\" height=\"240\" align=\"right\" /></a>\n\nLittle did I imagine that my social media musings would garner so much attention. It turns out that for some, the quoting of philosophers, motivational speakers, Presidents and other luminaries is a hot topic across the twitterverse.  That post has become the most widely read and re-tweeted post I have ever written thanks to my friends who passed it on to their friends, and so on and so on.  It even got picked up on WordPress Quote  of the Day and other sites that people go to to find quotable quotes.    Who knew?\n\nTo be clear. <strong> </strong>\n<h4>I love a good quote. I use quotes in my speaking, in my writing, and in my day to day conversation. </h4>\nMeaningful quotes are part of my personal style of communication.   But as I used social media more and more, it was much easier to quote others than it was to develop and share my own original thoughts.   Even more, I was beginning to question whether what I was putting down in 140c was my own idea or someone else\'s and would have to Google a quote first to see if it was original or need attribution.  (And, rumor has it, I am not alone.)\n\nSo - I challenged myself to really try to mix it up a bit and share original ideas throughout the day in between sharing interesting articles, blog posts, and other Twitter tidbits.  And like most challenges, I found that it was not that easy. \n<h4>\"There are no original ideas. There are only original people.\"</h4>\n<a href=\"http://en.wikipedia.org/wiki/Barbara_Grizzuti_Harrison\">Barbara Grizzuti Harrison</a>  (14 September 1934 - 24 April 2002) (<a href=\"http://www.brainyquote.com/quotes/authors/b/barbara_grizzuti_harrison.html\">other quotes</a>)\n\nSo on Monday night, I decided to try something new.  I would tag my original quotes with #BeOriginal and invite some friends to do it too. I have some very smart and witty friends that I follow on Twitter and who follow me back across <a href=\"http://jkw.typepad.com/corepurpose_joan_koerberw/my-profiles-on-twitter.html\">my various Twitter profiles</a>.  I reached out to see who was on line and sent a few messages that went like this: \n\n<a href=\"http://twitter.com/JKWinnovation\"></a><a href=\"http://twitter.com/JKWinnovation\">JKWinnovation</a>: Quote break - Followers - Do you have a personal quote to share at <a href=\"http://search.twitter.com/search?q=%23BeOriginal\"><strong>#BeOriginal</strong></a>. I need to practice.\n\n<a href=\"http://twitter.com/JKWinnovation\"></a> <a href=\"http://twitter.com/JKWinnovation\">JKWinnovation</a>: @______- Want to come out and play at <a href=\"http://search.twitter.com/search?q=%23BeOriginal\"><strong>#BeOriginal</strong></a>\n\n<a href=\"http://twitter.com/JKWleadership\">JKWleadership</a>: @______ I\'m learning to <a href=\"http://search.twitter.com/search?q=%23BeOriginal\"><strong>#BeOriginal</strong></a> - Gotta quote to share?\n\n  As I  invited friends to join in, a few notes came back privately asking questions.  Why should I do this?  How can I do this?  You are asking me????  I  even had a few deeper Twitter conversations\n\nThen slowly but surely, a few joined in and we got some great original, quotable ideas.  Soon others were re-tweeting those too.  When they did, I sent them a note inviting them to share their original ideas.  This experiment is very new and there is not much there yet, but hopefully the concept of \"What are you thinking? will become as popular as \"What are you doing ?\" \n\nYou can do a Twitter Search using <a href=\"http://search.twitter.com/search?q=%23BeOriginal\">#BeOriginal</a> to see how this experiment is evolving.\n<h4>So, why #BeOriginal? </h4>\nPerhaps, a better question to ask is \"Why not?\"  Let\'s try tagging our original ideas be they serious, humorous, or simply every day thoughts.  Claim them with your name - just as you would a well known quote and don\'t forget to add the #BeOriginal so it will end up on the running search list.    If we do, soon we can look at that list and see a world of new, original ideas - make connections - and maybe even put some of these great ideas into action.\n\nAre  you ready for the challenge?  Send out an original idea of your own including your name and #BeOriginal.  It will be interesting to see what develops over time.\n\nThanks for stopping by...Stay tuned.\n<blockquote>- Joan Koerber-Walker\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:1dcc6df2-14dc-421f-9c5b-c86ad1c0bfe8\" class=\"wlWriterSmartContent\" style=\"display:inline;margin:0;padding:0;\">Technorati Tags: <a rel=\"tag\" href=\"http://technorati.com/tags/Joan%20Koerber-Walker\">Joan Koerber-Walker</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/CorePurpose\">CorePurpose</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Twitter\">Twitter</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/Quotes\">Quotes</a>,<a rel=\"tag\" href=\"http://technorati.com/tags/#BeOriginal\">#BeOriginal</a></div></blockquote>\n<a href=\"http://new.corepurpose.com/wp-content/uploads/ad-cutout1.jpg\"></a>','Why #BeOriginal?','','inherit','open','open','','1443-revision-2','','','2012-08-19 21:28:54','2012-08-19 21:28:54','',1443,'http://new.corepurpose.com/1443-revision-2/',0,'revision','',0),