<table width="460" align="center">
<tbody>
<tr>
<td><img src="http://corepurpose.net/images/bulbs.jpg" alt="" width="150" height="127" align="right" />
<div id="Corepurpose-JoanKoerber-walkersBloggue1p7vpob1n8hesh7n6sse1ro">

<a href="http://jkw.typepad.com/corepurpose_joan_koerberw/">CorePurpose - Business Blog</a>
<ul>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2012/02/honor-our-innovators-and-nominate-them-for-our-nations-highest-honor.html" target="_blank">Honor Our Innovators and Nominate Them for Our Nation’s Highest Honor</a>2/4/2012
<div>Innovation is a key characteristic of our nation and critical to our current and future global leadership.  These days it is rare to attend a speech or symposium where innovation does not figure prominently in the conversation.   It’s so easy to talk about innovation.  It’s not so easy to actually…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2012/01/the-power-of-a-support-team.html" target="_blank">The Power of a Support Team</a>1/16/2012
<div>The day after your last In The Loop, I boarded a plane to Michigan to join my family in preparation for my Dad’s open heart surgery.  At age 74 he was going into the U of M Cardiovascular Center for on overhaul of the quadruple bypass he had received…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/12/spreading-the-word-on-the-sbir-sttr-race-to-the-finish-line.html" target="_blank">Spreading the Word on the SBIR STTR Race to the Finish Line</a>12/2/2011
<div>Few government programs make a bigger impact on keeping the United States at the forefront of innovation and technology of all kinds than the SBIR/STTR program. A heat in the race for SBIR/STTR reauthorization was including in it in the Continuing Resolution (CR) that funded the Federal Government through…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/11/super-committee-could-put-bioscience-industry-growth-and-innovation-at-riskhopefully-they-wont.html" target="_blank">‘Super committee’ could put bioscience industry growth and innovation at risk…hopefully they won’t!</a>11/20/2011
<div>Washington's support is critical in protecting the only sector that demonstrated job gains, in Arizona and in Tucson in 2010."  Last week I had the opportunity to share my opinion on some of the key decisions that the Super Committee is grappling with that could have a lasting impact…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/11/small-business-innovation-and-the-importance-of-long-term-sbir-and-sttr-reauthorization-now.html" target="_blank">Small Business, Innovation, and the Importance of Long Term SBIR and STTR Reauthorization NOW</a>11/13/2011
<div>  At times like these, when the need for innovation, is greater than ever, the SBIR and STTR Programs hold the keys to the growth of new and innovative products in the U.S. small business sector.  Funding through SBIR and STTR awards provides critical support for new discoveries in…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/10/want-to-move-forward-faster-activate-the-collaborative-gene.html" target="_blank">Want To Move Forward Faster? Activate The Collaborative Gene</a>10/1/2011
<div>Arizona biosciences sector demonstrates how to accelerate innovation and job growth and offers insight on how Washington can keep things moving forward faster by activating its “collaborative gene.” By Joan Koerber-Walker, President and CEO, AZBio – The Arizona BioIndustry Association and Chairman of CorePurpose, Inc. These days tales of…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/08/reality-and-perception-people-v-the-state-of-illusion.html" target="_blank">Reality and Perception: People v the State of Illusion</a>8/7/2011
<div>What is real?  What is perception?  These questions and the answers to them shape our work life, our personal life, and the world around us.   In business, perception is the basis of our brand, the root of our strategic vision, and the foundation of our team’s commitment to achieving…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/07/making-your-mark-on-the-wall.html" target="_blank">Making your mark on the wall</a>7/10/2011
<div>I spend a quite a bit of my time with with innovators and entrepreneurs these days.  As CEO of the Arizona BioIndustry Association or AZBio as we say, I get to connect with teams that are researching and developing products for a better world… Sustainable Health (and health care)…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/07/brand-reputation-and-delusion.html" target="_blank">Brand, Reputation, and Delusion</a>7/3/2011
<div>If you are working on growing your business, you can expect to hear talk about the importance of building a brand.  There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on.  All of them want to help you grow your business by creating…</div></li>
	<li><a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2011/05/sometimes-you-need-that-extra-edge.html" target="_blank">Sometimes you need that extra edge</a>5/30/2011
<div>Whether you are a beginner or a pro, when it comes to winning in the innovation game, sometimes you need that extra edge.   Andertoons Sales Cartoons Most  innovators can tell you that success is tied to a number of factors.  When they come together in the right order…</div></li>
</ul>
</div></td>
</tr>
</tbody>
</table>