<p>This September at the CorePurpose Business Blog, we've seen some great business books we grown ups can take advantage of as the kids head back to school.&nbsp; At the beginning of the month I shared a peek into Amilya Antonetti's <a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2010/09/the-secret-to-building-a-great-team-get-the-recipe.html">The Recipe: A fable for leaders and teams</a> and Professor Robert Sutton's <a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2010/09/good-boss-bad-boss-learning-from-leaders.html">Good Boss, Bad Boss</a> two books that share great stories about leadership in their own unique way.&nbsp; Marty Zwilling asked <a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2010/09/bridging-the-gap-between-academics-and-reality.html" target="_blank">Are You Ready to Be An Entrepreneur</a> while Rebel Brown shared how to challenge the status quo and <a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2010/09/get-ready-for-lift-off-its-time-to-defy-gravity.html" target="_blank">Defy Gravity</a>.&nbsp; </p> <p>We have looked into the pages of books on&nbsp; leadership, entrepreneurship, and innovation. Now let's look at a real life story by two entrepreneurs, <a href="http://clatemask.com/" target="_blank">Clate Mask</a> and <a href="http://www.infusionblog.com/author/scottm/" target="_blank">Scott Martineau</a>, co-founders of <a href="http://www.infusionsoft.com/" target="_blank">Infusionsoft</a>. </p> <p>I first met Clate and Scott in 2006 when Infusionsoft was the very first company to step up to the plate to help&nbsp; <a href="http://azentrepreneurship.com/otef/" target="_blank">OTEF</a> with a new fundraising venture to support helping at-risk populations find a path to economic sustainability, <a href="http://azec10.com" target="_blank">The Arizona Entrepreneurship Conference</a>. (The conference is now in its fifth year and Infusionsoft has been there to support us EVERY time!)&nbsp; Our paths crossed again in 2007 when as CEO of the Arizona Small Business Association it was my honor to hand the award for being an <a href="http://companiestowatch.org/index.ctw?aff=Arizona&amp;page=home" target="_blank">Arizona Company to Watch</a> to Clate and Scott as they accepted it on behalf of the Infusionsoft team.&nbsp; </p> <p>Both&nbsp; of these leaders are serial entrepreneurs with a proven track records.&nbsp; Little did I know that with all their experience, they, like the rest of us, were dealing with the day to day chaos of entrepreneurship.&nbsp;&nbsp; But instead of letting chaos win, they built a business designed to help other entrepreneurs <a href="http://books.google.com/books?id=ATowq0VGbCIC&amp;pg=PA10&amp;dq=google+books+conquer+the+chaos&amp;hl=en&amp;ei=g1KMTJzqI46ksQOigvHzBA&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1&amp;ved=0CC4Q6AEwAA#v=onepage&amp;q&amp;f=false" target="_blank">Conquer The Chaos</a> - here's a clip where they share some of their experiences...</p> <p>&nbsp; </p>[youtube=http://www.youtube.com/watch?v=nyDk5W7wmG8&fs=1&hl=en_US&rel=0&color1=0x2b405b&color2=0x6b8ab6&border=1]  <p><a href="http://www.youtube.com/watch?v=nyDk5W7wmG8" target="_blank">Video Link</a> to Clate and Scott talking about Conquer The Chaos courtesy of John Wiley and Sons via YouTube.com)</p> <p><img style="margin:5px 5px 0;" align="left" src="http://www.strategystew.com/wp-content/uploads/2010/08/conquering-the-chaos2.jpg" width="183" height="275"></p> <p>&nbsp;</p> <p><strong>About Conquering Chaos</strong></p> <p>In the video, Clate shares that every entrepreneur should ready this book.&nbsp; Well,&nbsp; you might be thinking, he would say that, he wrote it!&nbsp; As it turns out, Clate is not the only one who thinks so.&nbsp; <a href="http://jkw.typepad.com/corepurpose_joan_koerberw/2009/12/exploring-the-entrepreneurial-myth---an-interview-with-michael-gerber.html" target="_blank">Michael Gerber</a>, one of the all-time best-selling authors worldwide on the subject of entrepreneurship thinks so too and he says so in the foreword he wrote for the book.</p> <p>In the book you find an honest account of how they struggled not just to build a business, but to do so in a way that they could be proud of and enjoy doing.&nbsp; And because they recognized what it took&nbsp; in the form of commitment from not just them but also from the team they make a point of reminding us that we need to be sure that we build up and maintain a good supply of emotional capital as well as financial reserves if our businesses are to succeed and we are to survive the journey it tales to get there.</p> <p>Clate and Scott share six strategies for breaking free of the chaos:</p> <ol> <li>Have enough Emotional Capital  <li>Practice Discipline Optimism  <li>Declare Entrepreneurial Independence  <li>Centralize and simplify to clear out the chaos  <li>Follow up systems provide stability for your business  <li>Automate - you will never get off the treadmill of you don't.</li></ol> <p>Want to know more?&nbsp; Pick up <em>Conquer The Chaos </em>and please plan to join us November 17, 2010 in Phoenix, Arizona for the Fifth Annual Arizona Entrepreneurship Conference.&nbsp; Clate and Scott will be there along with members of the Infusionsoft team when Clate joins <a href="http://azentrepreneurship.com/speakers/" target="_blank">this year's great line up of speakers</a>.&nbsp; It's your chance to get the story right from the source.</p> <p>Thanks for stopping by.&nbsp; Stay tuned...</p> <blockquote> <p>Joan Koerber-Walker</p></blockquote> <div style="display:inline;margin:0;padding:0;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:d1546149-9469-4b96-b160-9405fda86b17" class="wlWriterSmartContent">Technorati Tags: <a href="http://technorati.com/tags/Conquer%20The%20Chaos" rel="tag">Conquer The Chaos</a>,<a href="http://technorati.com/tags/John%20Wiley%20and%20Sons" rel="tag">John Wiley and Sons</a>,<a href="http://technorati.com/tags/Clate%20Mask" rel="tag">Clate Mask</a>,<a href="http://technorati.com/tags/Scott%20Martineau" rel="tag">Scott Martineau</a>,<a href="http://technorati.com/tags/Infusionsoft" rel="tag">Infusionsoft</a>,<a href="http://technorati.com/tags/Michael%20Gerber" rel="tag">Michael Gerber</a>,<a href="http://technorati.com/tags/AZEC10" rel="tag">AZEC10</a>,<a href="http://technorati.com/tags/Arizona%20Entrepreneurship%20Conference" rel="tag">Arizona Entrepreneurship Conference</a>,<a href="http://technorati.com/tags/business%20books%202010" rel="tag">business books 2010</a>,<a href="http://technorati.com/tags/entrepreneurs" rel="tag">entrepreneurs</a>,<a href="http://technorati.com/tags/entrepreneurship%20Books" rel="tag">entrepreneurship Books</a>,<a href="http://technorati.com/tags/entrepreneurship" rel="tag">entrepreneurship</a></div>