Created by a faculty and  student team for industry, educators, and students,  <i>Electronics Primer: The Products, The Markets, The Players </i>provides an expert overview of the electronic component industry and key facts on electronic components at a glance.

Electronics Primer: The Products, The Markets, The Players <br><br>
Publisher:   CorePurpose® Publishing<br>
Editor:   M. Laura Kane-Sellers, MA, MBA <br>   
Contributing Authors:  Marlane Miller, Angela Moran, Brian Richardson, Tom Waguespak, Russell Carter, Warren Bickley<br>
© 2005 M. Laura Kane-Sellers<br>
ISBN: 978 09747056 8 2<br>
MSRP: $ 69.00 <br>
NEDA members, Students and Educators Price: $49.00 (discounted price availablke thru www.nedassoc.org)<br><br>


Electronics Primer: The Products, The Markets, The Players (Electronics Primer) is a new handbook that provides a comprehensive overview of the electronics components that form the building blocks of the global electronics industry.<br><br>

The book is authored by a collaborative student team from Texas A&M University and edited by Texas A&M faculty member M. Laura Kane-Sellers who also holds the office of Education Foundation Director of the NEDA.  “As an educator and electronics industry executive, I was dismayed to find that there was no quick reference tool on the market that provided a comprehensive and unbiased overview of the many component products that make up the electronics industry” shared Kane-Sellers   “Having challenged my students to research the various product groups, we soon found that their combined efforts could fill a much needed gap in the libraries of students, educators, engineers and electronics industry executives alike.  We took the idea to the executive board at  NEDA who recognized the value and invested the support for the creation of this much needed tool.”  <br><br>

 Publication of Electronics Primer was underwritten by a grant from the NEDA Education Foundation, which is affiliated with the National Electronic Distributors Association (NEDA).  <br><br>

Readers are saying:<br><br>

“This is a book that every distributor sales person should have a copy of.  Electronics Primer has the pertinent information that distributors, manufactures, and their customers need to have on hand.  This may well become a “bible” for our industry." Robin Gray Executive Vice President of the NEDA  <br><br>

“The Electronics Primer is an incredibly comprehensive yet  easy to understand introductory guide to the basics of electronics.  This valuable tool is a must read for every new inside and outside sales person.  It provides an excellent overview of the vast majority of passive and active electronic components.  I would recommend this book  to anyone entering the electronics industry!” Skip Streber, Vice President, Global Semiconductor Supplier Marketing  at Arrow Electronics.<br><br>

“I’ve been in this industry now for over 30 years and have yet to see a practical guide to all of the different technologies in the industry as comprehensive and easy to understand as the Electronic Primer.  This book should be the core for training any person joining the electronic industry.  I recommend it highly!” Craig Conrad, Sr. Vice President and Chief Marketing Officer and Strategic Planning Officer for TTI. <br><br>



Electronics Primer is available exclusively for purchase through the National Electronics Distributor Association at www.NEDAssoc.org.  Orders placed thrpugh this site will be processed by NEDA.  A 7% sales tax will apply to deliveris in Georgia. <br><br>

<b>Features and Benefits:</b><br>

A Comprehensive Industry Overview:<br>

Electronics Primer is a comprehensive non-technical guide to the electronics industry.  It offers product descriptions, features and benefits and the life cycle of a wide variety of components: semiconductors, active discrete and passive electromechanical interconnects.  The Primer also provides company names, websites, revenue, and market share information.<br><br>

Semiconductor Components<br>
Analog<br>			    Connectivity<br>
	* Data Converters<br>		* WiFi<br>
	* Sensors and Encoders	<br>
* Blue Tooth<br>
	* Interface<br>			* Fiber Optics<br>
	* Power Management<br>		* Radio Frequency <br>
	* Signal Conditioning<br>		* Microwave<br>
Logic <br> 				           *  Wireless<br>
      * Field Programmable <br>      Optoelectronics<br>
	*  Discrete—Logic IC<br>	    Processors<br>
Memory<br>				* Microcontrollers<br>
	* Volatile<br>				* Microprocessors<br>
	* Nonvolatile<br>			* Digital Signal Processors<br>
 
Active Discrete Components<br>
	* Diodes and Thyristors<br>
	* Transistors<br>
Passive Electromechanical Interconnect Components<br>
	* Switches<br>
	* Relays and Circuit Breakers<br>
	* Cooling Equipment<br>		
	* Potentiometers and Trimmers<br>
	* Filters<br>
     * Resistors<br>
	* Capacitors<br>
	* Power Supply<br>
	* Connectors<br><br>



The Products<br><br>

•	Defines all products in the specific product group in a non-technical, simplified way.  Also, this section answers questions such as how customers use the product and what problems the product solves.<br><br>

•	Includes the primary features the customer uses to make selections about the specific product type stated in terms of the user benefits and answers the question “so what?”<br><br>

•	Life Cycle Stages of a life cycle are explained in each product area and product families are positioned on a life cycle curve.<br> <br>

The Market<br><br>

•	Identify key Manufacturers, Distributors, and Suppliers Worldwide and Regional Total Available Market (TAM) Distributor Total Available Market (DTAM) and Market Segmentation.<br><br>

•	Market Trends<br>

o	Historical—1998, 2000, 2002, 2004<br>
o	Projected— 2005, 2007, 2010<br>

•	End equipment applications for each product group<br><br>

The Players<br><br>

•	Which manufacturers drive the top 80% of the revenue for these products<br>
o	Company Names <br>
o	Company Websites<br>
o	Authorized Distributors <br>
o	Revenue in $Millions<br>
o	% Market Share<br>


